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Backlink Follow Vs. NoFollow

By Davide Botticelli in Featured

When linking to other websites from your site, you inevitably have a decision on your hands. Should you add a ‘rel=”nofollow”‘ attribute to the HTML anchor tag used to link to the third-party website, or should you leave it out (do-follow it).

In the eyes of the search engines, a do-followed link from your site is basically a vote for the site being linked to. In a way, you’re vouching for the legitimacy of the site you’re linking to. If that site turns out to be abusive, you risk hurting your site’s credibility with the search engines by linking to that site.

On the other hand, linking out to high-quality sites that are relevant to the subject matter of the page you are linking them from, is known to actually benefit your site. As long as you don’t overdo it, most search engines appreciate your letting them know that a site is worth linking to, and will give your site a little more credibility as a result. If you no-follow links to high-quality sites and pages that have content that is relevant to your site’s content, then you are basically telling the search engines, “I can’t be bothered to check that this site is worth linking to, but I’m going to link to it anyway.”, which obviously doesn’t encourage the search engines to have confidence in either you, or your site.

Of course, it’s not always possible to thoroughly vet each and every site you may link to on your website. There’s also the possibility that a site may change for the worse after you have visited it. The search engines understand this and will give you some leeway as a result. Nevertheless, it’s in your best interest to investigate the sites you are considering linking to wherever possible, and make an informed decision about whether you want to link to them, and how you want to link to them

Paragraph First impressions are often the best guide when you visit a new site. Does the site instill you with confidence? Does it look like the webmaster takes their site seriously, or are they just slapping up any old content, and spamming the site with keywords? Are there obvious issues with spelling and grammar, and with page layout and site navigation? Does it make you want to leave, or stay?

Is the content on the site relevant to your site, and in particular, is the page that you are linking to relevant to the page that you are linking it from?

You may also wish to check out some of the sites that the linked site is itself linking to. Are these quality sites and are they relevant to the page they are linked from? And yes, I know what you’re thinking – “Where does it end?”. A quick and cursory sampling of a small, random selection of the linked sites is all that you need, but this can sometimes tell you more than all the other factors combined. Remember that search engine link juice can flow a long way along the link chain.

If your overall impression of the site’s quality and relevance is good, then you should consider do-following it. If it is bad, or you don’t have the opportunity to check the site out, then consider no-following it.

NOTE: You can learn more about the ‘rel=”nofollow”‘ HTML anchor tag attribute by visiting the Wikipedia page at: en.wikipedia.org/wiki/Nofollow

How To Build A Profitable Twitter Profile

By admin in Featured

Twitter is one of the fastest growing marketplaces on the Internet. The reason why so many people like Twitter is because it is actually the perfect communication tool for people who don’t understand and don’t want to learn about Internet technology and the technological geek-speak that goes along with it.

A few years back, I asked someone for his dad’s email address. The son replied telling me that you just email his name. The son was clueless that there was an actual email address behind the shortcut for his dad’s name. He did not understand email, and he did not care that he did not understand it. He was able to use it in a manner that was easy for him, and that is all that really mattered.

What makes Twitter so popular to the masses is that one does not have to be tech-savvy to use the service. The new user simply needs to locate the profile of the person he or she wants to follow, and then the user simply clicks “Follow”. From that day forward, anytime the person “Followed” posts (tweets) new information to his or her micro-blog, Followers will be notified about the message in the Twitter Timeline.

The only thing that is really difficult about Twitter is that new people seldom understand that they must “Follow” someone, before they start to receive messages from others. But once someone has chosen to follow a few people, they get the idea behind Twitter very quickly.

With its’ system of 140 character micro-posts (referred to as “tweets”), users are able to communicate information to other users. Sometimes the tweeted info is a random comment, but often the tweets mean something to somebody.

For the average consumer, they can log into Twitter to update grandma about the lives of the grandchildren and to provide links to family pictures.

Although the service has been available since 2006, the Internet marketing community was really slow to catch on to the value of the Twitter community. Most Internet marketers had never heard of Twitter until 2008. Even then, online marketers were slow to see any real value in the platform. But in 2009, Twitter finally hit its stride in getting the word out about its service, in large part due to the Ashton Kutcher vs. CNN Twitter Follower Challenge.

Ashton Kutcher (@aplusk) challenged CNN (@cnnbrk) to a race to one million Twitter Followers. On April 17th, 2009, Ashton became the first Twitter user to reach one million followers. CNN passed the mark a few hours later, but Ashton won the race fair and square.

Understanding The Value Of The Twitter Community

In March of 2008, Twitter was estimated to have one million active users, according to Michael Arrington of TechCrunch (http://bit.ly/RICvf). But amazingly, over the course of the following year, Twitter was able to expand its user base by 32-37 times, according to which news source you trust for your data.

On July 30th 2009, the Philadelphia Enquirer reported that Twitter had “increased its user base by 37-fold to more than 32 million users worldwide, 18-20 million of whom reside in the United States” (http://bit.ly/dhAIE).

Now, the naysayers are fond of pointing out that Twitter’s attrition rate is quite large, with 60% of new users disappearing after signing up for the service. But if the Philadelphia Enquirer’s estimation is correct that “only 40 percent of first-timers become habitual visitors”, then the remaining 12.8 million users still make a viable and vibrant Twitter community.

Each individual user inside the Twitter community is capable of building his or her own community of Followers.

As Ashton Kutcher has taught us, building a Follower list is fairly straight forward – when people are interested in you and what you have to say, they will follow you on Twitter to see what you have to say.

To date, nearly 3 million Twitter users have decided that they care enough about Kutcher’s life to follow his personal tweets. Of course, I am sure it helps that he occasionally posts pictures of his wife, Demi Moore, in his tweets (http://twitter.com/aplusk/status/1366791709). Not only did Kutcher share a shot of his Demi’s derriere, he also proved that rich people have ugly furniture too.

How Can One Benefit From A Large Twitter Following?

Some of Twitter’s 12.8 million active users will benefit handsomely for building a larger Follower’s list, while other people will not.

It is pointed out by @ web2marketer, “It’s not about how many Twitter followers you have…the only thing that matters is – are they listening?” (http://twitter.com/web2marketer/status/2939696759)

This is the key, of course.

Some people build huge lists of Followers, but never say anything worthwhile or interesting. Some are only interested in building their Followers list for the sake of building Followers.

If no one wants to listen to what you have to say, it does not matter whether you have 1 Follower or 2.9 million Followers. If no one is “listening” to what you have to say, you will not make any money from your participation in Twitter.

On the other hand, if people are “listening” to what you have to say and “clicking” the links you tell them to click, then you have a good chance of earning real money as a result of your Twitter activities.

It has been said that the consumer needs to see or hear your name or your marketing message 7 times, before they will trust you enough to buy from you. Professionals in the direct marketing industry suggest that 82% of all consumers (business people or otherwise) will buy your products or services on the second to the ninth exposure to your marketing message.

Twitter allows you to carry a continuous dialog with those most likely to buy what you are selling – through the Public Timeline of the people following you in Twitter. Once people have started to pay attention to what you tell them, and once they start absorbing your marketing message, then gaining your Followers trust is made easier. Once people are listening to you, you can earn their trust fairly quickly.

An idea presented by @contentmanager is that television has had 80+ years to perfect its advertising model. Television seems committed to the concept of 42 minutes of content to anchor 18 minutes of advertising. These numbers translate into 70% content to provide an anchor for its 30% advertising. (http://twitter.com/contentmanager/status/3106295397) In context, he says that the 70% content is designed to attract attention and win trust, and then the 30% advertising is designed to earn profits and cover the costs of building content.

Understand That It Is A Numbers Game

As a successful Twitter marketer, your first goal is always to attract Followers (an audience). Your second goal is to win the trust of your Followers (your viewing audience). Only after you have won the trust of your Followers should you endeavor to advertise to your Twitter Followers list (to earn revenue). If you have earned the trust of your Twitter Followers, revenue is certain to follow.

But, as with anything in business, it is a numbers game. A certain percentage of the number of people exposed to your Twitter profile will become Followers. A certain percentage of those people following you, will actually read what you have to say. A certain percentage of those people will click your links. And if that link leads to a page where you can earn revenue, only a certain percentage of people will buy your offer.

For most people, the only certainty is that they need to grow their audience, and in the case of the Twitter community, they need to grow their list of Twitter Followers. In the numbers game, if you can increase your audience, you can increase your revenue. It is as simple as that.

If you visit our website shown below, we will show you how we can help you build your Followers’ list. But after that, it is up to you. It is up to you to gain the interest and trust of your Followers. Once you have done that, then the only thing that will matter is – are they listening?

Harold Hemmings is the owner of a website dedicated to helping people grow their Twitter Followers List at an accelerated pace. Learn more about his inexpensive service at Buy Twitter Friends: http://buytwitterfriends.com/

Twitter Marketing Explored

By Trey Pennewell in Featured

Twitter is growing by leaps and bounds as people begin to appreciate its clean and easy-to-use interface. Twitter, at this point, does not look like one of the many flash-in-the-pan Internet applications that we have seen in times’ past.

Twitter’s 140 character micro-blogging platform has gained a lot of traction, as individuals and business people have learned to bring together their friends, family and customers under a communications platform that all users find useful.

Mom and dad find it easier to keep up with the lives of their grown children through Twitter. The fact that Twitter allows people to link to other web pages makes Twitter a simple platform to share thoughts, ideas, and links to stories and pictures. Grandma and granddad find it easy to check in on the kids’ Twitter account and to maintain daily contact with those across town and around the world.