Web analytics is a valuable tool for website performance monitoring and measurement. Website owners and administrators prefer to use Google Analytics, in particular, because of its easy-to-use features that simplify website tracking, analysis, reporting, and corrective activities. Google Analytics has a user-friendly graphical user interface (GUI) that makes it popular among expert and non-expert website [...]

With dozens of free web analytics tools available in the market, Google Analytics stands out because it provides data like no other tool does. Just add a few lines of JavaScript code to your website’s footer and you have access to a vast amount of metrics you can slice and dice. This data is useful [...]

You may feel as though you’re on a hamster wheel when it comes to measuring your marketing. You run, run, and run some more, but don’t seem to be getting anywhere. That feeling is perfectly natural if you’re not measuring your ROI (Return on Investment) with your marketing. For years, I’ve been on this hamster [...]

The future of most businesses has become information analysis. And being that a strong online presence is taking first position in today’s business marketing strategies, you must analyze your website aggressively to understand its contribution to current and future profit generation. Maximum online profit generation can only occur if you take an analytical approach There [...]

It is a missed opportunity for businesses not to promote on the Internet. For those which are already doing it, it is another challenge to execute a geotargeted marketing campaign to accurately attract location-based leads. In this article I will write about the key steps and tools a webmaster must know in order to harness [...]

“We need more traffic.” For most websites this is a truism. We all want more traffic. We all would benefit from it. This is the reason that strategies such as SEO are so popular – they aim to build strong streams of relevant traffic to your website. All well and good – this is a [...]

Google Analytics has just gotten better. Google has introduced Event Tracking to its free premier website analysis tool – Google Anayltics. If I had to pick one website analysis tool that has helped me the most in my 10 years of online marketing it would have to be Google Analytics. Hands down, this has been [...]