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5 Secrets to Creating a Powerful Google Profile

By Donna Gunter in Featured

I often want to find out more about someone before I decide to do business with that person. To get the information that I need, I Google the person’s name and see how well-known they are online and what they have to say. What I discovered in my search is that their social media profiles, like those found on Twitter, Linkedin, and Facebook, show up high in the search results. Google, however, has started giving these well-known social networking sites a run for their money by creating their own online profile option.

Google Profiles are simple web pages where you can list general information about yourself. Anyone who can create an account on Google and verify their real name through a screening routine can now have a personal profile page on Google. The most powerful aspect of this system, however, is the ability to include links in your profile, which can pack a powerful search engine optimization (SEO) punch for you. Best of all, Google provides this service at no cost to you.

Profiles are public and include your actual name and/or a nickname. You can list your occupation, where you are located (your profile will be used for Google Maps), a list of links, your photo and a short introduction. Google even provides a way for visitors to click a link on your profile to contact you directly.

Here are 5 secrets to creating a powerful Google Profile:

1. Upload your photo. One of the keys to creating relationships online is to let others know you’re a real person. The easiest way to do that is to provide a visual cue, like a photo, to help them remember you.

2. Include keywords in bio. The “About Me” section is where you can use outbound keyword-rich links to your advantage. As you compose this section, be sure and include several keywords others might use to find you, and link those back to your web site. For example, if you’re a divorce attorney in Houston, you might have the keyword phrases, “Houston divorce attorney” and “family law attorney” as links back to your primary web site.

3. Link to your sites and profiles. You can link to any number of sites from your Google profile. Just like in your bio, use keywords to your advantage here as well. So, if you run a cleaning business and have produced several videos demonstrating what you do, instead of listing your link to your YouTube videos as “YouTube.com,” you might instead use “Professional Cleaning Videos,” which links to your YouTube stream instead.

You should add the following links to your profile:

–web site(s)

–blog

–all of your social networking profiles (Facebook, MySpace, Twitter, Linkedin)

–YouTube.com or UStream channel

–Squidoo lens

–Social bookmarking profiles (Delicious, Reddit, Digg

–Article syndication page

–Free giveaway sign up page

–Products page

–Services page

4. Showcase your products and services. The page editor allows you to upload images through photo sharing sites Flickr and Picasa. Upload images of your physical or information products or shots of you in action delivering your service.

5. Take care when choosing your profile URL. If you have a Gmail account, Google will ask you if your want to use that username as part of your profile URL. Be aware that if you choose that option, you are inadvertently giving away your Gmail address. I chose instead the longer profile URL with the long string of numbers. I don’t like my email address appearing anywhere online, so even though this profile URL is longer and more difficult to reference, it beats filling my inbox with spam.

If you don’t use Gmail, you can select any available username to be part of your profile URL. If later on you sign up for Gmail, you can choose this username as your Gmail username. Once you’ve selected your customized URL, you won’t be able to change it or delete it. However, you can make it private at any time by selecting your old URL on the “Edit profile” page.

Take a few minutes today to claim your name and create a powerful profile for your business. It costs you nothing, creates powerful one-way inbound links back to your site, and will help you get found online.

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Online Business Coach Donna Gunter helps baby boomers create profitable online retirement businesses by demystifying the steps needed to successfully market a baby boomer business online. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> http://www.OnlineBizU.com

7 Secrets to Successful Keyword Research

By Donna Gunter in Featured

As people search for information online, they use a series of words, what are referred to as keywords, to find the information that they are seeking. Keywords are the core of any market research conducted by an online business owner. Just like the Yellow Pages Directory groups listings by category, like “auto body shops” in the “automobile repair” category, search engines like Google and Yahoo sort by keywords so that auto body shops are found under “auto body shop” in their database.

In order to be found online by your target market, you need insight about the terms that they are using to search for a business like yours. The quickest way to gain that insight is by conducting research on possible keywords they use. However, so many of my clients conduct only very basic keyword research and miss many keywords because they don’t really delve into the problems and needs of their target market, which contain prime, keyword-rich topics they can use to be found online.

Here are 7 secrets to a successful keyword research campaign:

TOP 5 Free Keyword Research Tools For Web Developers And Online Marketers

By Cory Threlfall in Featured

The benefits of finding the best free keyword research tools online today are plentiful for you. With so many popping up online you often ask yourself which one is worth using for my basic keyword research needs.

Well in this article I’m going to give you some great links to what I think are the best free keyword research tools on the web to help you with your keyword analysis. They’ll give you some great stats to work with and hopefully do the job you were hoping for.

There’s just one thing I want to mention about these free keyword research tools below and that is they only give you the amount of searches for that given keyword phrase. What they don’t give you is your competition for those given keyword phrases.

But what we’re really trying to do here is find out if there’s a market for your interests and passions before you start building and marketing your website.

So with that said here are the free keyword research tools I think are the best for you to get started with and are very easy to use.

Lets start with the first one.

1) Wordtracker

With this free keyword research tool all you need to do is enter a starting keyword to generate up to 100 related keywords and an estimate of their daily search volume.

Go to: http://freekeywords.wordtracker.com

2) Google Adwords

This keyword research tool I think is by far the best because it allows you to enter keywords for analysis or a website URL(Hint: Great for analysising your competitors sites).

Go to: https://adwords.google.com/select/KeywordToolExternal

3) SEO Book

SEO Books keyword research tool is powered by Wordtracker’s API, plus it cross references Google and Yahoo search results to give you a detailed view of your keyword analysis.

Go to: http://tools.seobook.com/keyword-tools/seobook/

4) NicheBot Classic

With NicheBot Classic which also uses Wordtracker’s API allows you to insert your keyword and will give you the TOP 50 keywords and there daily search count and competing pages in Google, MSN and Yahoo.

Go to: http://www.nichebotclassic.com

5) Good Keywords

Good Keywords is a free Windows software for finding the perfect set of keywords for your web pages. Good Keywords is completely free. No registration, no payments and no nag screens.

Go to: http://www.goodkeywords.com

So there you have it, 5 of the TOP free keyword research tools available to you on the web for free to get you started with your keyword research.

There are of course paid services and software that give you more detailed keyword analysis but if you don’t have the money to spend these are a great starting point for you.

It all starts here with your keyword research because what’s the point of starting a website or paid advertising campaign without this valuable information in your hands.

I hope this list of free keyword research tools helps you and the best of luck with your websites and advertising campaigns.

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Cory Threlfall owns and operates a blog called The Web Development Central BLOG. Here you’ll receive Expert How-To Articles, Video Tutorials and Recommended Resources for getting your first website up and generating traffic. Visit today and subscribe to his Free RSS feed or Twitter feed so you’ll be the first to receive his latest blog updates. Go now to: Free Keyword Research Tools

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