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SiteProNews Blogs

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The Threat of Facebook Marketing

By Elmar Sandyck in Featured

Here’s the buzz: Google is scared of Facebook!

For a super-giant like Google, clearly the one heading the pack of all search engines and raking in millions of dollars in online advertisements, you find this issue quite unbelievable.

What gives? Google is the go-to search engine for a majority of Internet users so what is so scary about Facebook, which is not even in the same category as Google?

As a social networking site, what is it about Facebook that gives Google chills down its spine? Is there really something to be scared about in the first place?

Well, apparently, there is. The endless possibilities that Facebook can do in reaching a tailored and targeted audience is what scares Google the most. Facebook for marketing is really an alarming future for Google.

Know thy market

One of the basics in the wonderful world of marketing is getting to know your target market. This is a very important information in reaching the right kind of people for your kind of business, be it a product or service offering. The more targeted and relevant the information that you have about your intended consumer, the better you can cater to what truly appeals to them.

In a world where everything is getting personalized, where every consumer is very vocal about the things that they want and how they want it, having the right platform holds the key in reaching them. And, of course, getting them to purchase your products or avail of your services.

And this is where Facebook, a social networking site, fills in the gap that a search engine like Google can’t. Facebook for marketing is something Google did not foresee.

Building relationships

A social networking site like Facebook is all about building relationships. Virtually everyone is on Facebook to connect not only with family, friends, social acquaintances, but also potential business contacts.

Personal information revealed in this social site also gives almost everyone a profile of a particular group that would be interested in a particular product or service. For example, a growing group of vegetarians are in their early 20s, female, and located in Asia and this age/gender/location information would be helpful in positioning vegetarian products. And if you have successfully market to even just one member of this group, it will spread rapidly like wildfire to all his or her contacts and before you know it, your marketing efforts have multiplied with minimal efforts!

Facebook for marketing. Think about it. Google has.

Maintaining Your Top Rankings In Google

By Titus-Hoskins in Featured

Top Rankings Maintenance For Google

Over the many years of marketing online, one point has been driven home to me time and again, you must not only get those top rankings in Google for your chosen keyword phrases – but you must maintain them. In other words, you must not only get those top rankings but you must keep them at the top.

Rankings maintenance, link maintenance… call it what you will, for most competitive keywords in Google, if you want to stay at the top you will have to constantly build quality links to your featured web page. Now, there are exceptions, if your domain contains exactly the keyword phrase then this ranking factor alone will probably keep you at the top of the pile.

However, in most cases, my own experiences have shown, if you don’t regularly add links pointing to your promoted web page it will fall off the first page in Google. For very lucrative keywords, this can prove very costly.

One of the easiest ways to build quality one-way links to your web pages is to write keyworded articles and submit them to the many free online article directories. This alone will usually keep your top rankings in Google – I have been doing this for over 7 or 8 years and have consistently kept my listings at the top of Google. If I don’t regularly write these articles, my rankings will fall off the first page in Google.

But article marketing has lost some of its muster in recent years, mainly because of the growng importance of social bookmarking sites in search engine rankings. Obviously, another marketing strategy is to constantly build links to your promoted pages/content through these social sites such as Facebook, Twitter and Myspace.

Most times this is as simple as making it easy for your visitors to bookmark your content. Providing handy bookmark logos and icons will make it easier for your visitors to bookmark your content for you – in the process they’re building valuable one-way links to your web pages and boosting your rankings in the search engines.

Another avenue is YouTube videos… lately I have noticed just getting an active video which receives many comments and good ratings will raise your rankings in Google or rather Google will list your video at the top of their search results which means more targeted traffic to your site or page.
The viral nature of these videos will also help in your link building efforts, since webmasters will often feature the video and also mention/link to your site in the process.

Same goes for Twitter, constantly getting tweets will also keep your page or site in the limelight. Of course, some subtle bribery goes a long way, just offering a free ebook or course if someone tweets your content is a simple, yet very effective way of getting your content noticed more, especially with the search engines.

Another effective tactic is regularly adding keyword related content or pages to your sites and linking back to your promoted page. Don’t overdo this, just naturally add content to your sites as you would normally do and in the process you’re building links to your page, helping you stay at the top in Google.

Regardless of how you go about it, constantly adding links and maintaining your top rankings in Google is a major part of your online marketing. While all this may seem obvious to the professional online marketer, many beginning webmasters and marketers believe once they reach the top in Google, they can sit and relax. They can but after a little while if they don’t maintain and build further links, in most cases these top rankings will soon disappear.

Does Google PageRank Count Anymore?

By Titus Hoskins in Featured

Being a full-time SEM (Search Engine Marketer) I have been conditioned like Pavlov’s dog (not a pretty picture) to jump every time Google twitches. Lately Google has been doing a lot of twitching.

Specifically, the rather startling news from Google Webmaster Trends Analyst Susan Moskwa that Google has ditched PageRank from Webmaster Tools.

“We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true,” states Moskwa. “We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.” (Source: WebProNews)