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How to Get on Page One of Google

By Derek Fredrickson in Featured

I get asked all the time – how do I get my site to the top ranking on Google? If there was an easy and quick solution – we’d all be doing it – and we’d all be at the top page of Google.

But, it doesn’t work that way. It takes knowing what works – and the commitment (plus time and effort) to get the results.

We all want top rankings from Google. Why? As people online are increasingly using the Internet (and most of the time Google) to search for information or resources – top ranked websites in the Google search results are getting the most clicks. How much more traffic and
visibility do the top ranking websites get in the results?

A ton – The top ranking gets more than 50% of the clicks from a search. #2 gets close to 14%. After that you’re in the single digits (not even worth mentioning if you’re not on page one of Google.) More clicks = more traffic = more leads.

So, it’s important to know how Google determines page rank. Page rank represents how important a site is on the Internet. Google figures that when one site links to another site, it is like a vote for the other site. The more votes – the more important the site must be.

But, the importance of the site that is casting the vote also determines how important the vote itself is. Google calculates a site’s importance from the votes cast for it. So, the importance of each vote is also taken into account when determining page rank.

It’s basically Google’s way of deciding a site’s importance. The more important the site, the higher it will appear in the page rankings.

I will break down the 3 most important concepts to increase your page ranking and get on page one of Google.

1. Content. Content is king – more important than anything else. No matter how slick or compelling your website looks – or how many other sites link to it – the content has to got to rock. It must be relevant and keyword rich for the search terms that people are looking for on Google. If you can create killer content and match that to exactly what people are searching for – you’ve reached Google page rank nirvana.

2. Consistency. Now that you’re churning out fresh and relevant content – you must do it consistently. Once a week just doesn’t work anymore. Writing an article for your newsletter once a week is not going to bring you a ton of traffic. Why? Because that content once a week won’t get you on page one of Google (top page rank.) What does? Blogging. You need to be blogging 2-3 times a week (if not more) to consistently put out new content that gets noticed and gets traffic. That will get you on page one of Google. And the blog posts don’t need to be long, drawn out articles (see content point above to ensure you’re putting out the best content.)

3. Compelling. If it’s not interesting to read or worth the time and effort for someone to consume it – don’t bother. Your content (blog posts and articles) literally has to rock the reader’s world. Keep it interesting and the reader will want to share it with others and comment on the relevance. This helps build visibility and back links (which helps your Google page rank.)

There you have it. An SEO lesson on Google page rank and 3 important strategies to ensure your site is up at the top. I look forward to seeing you there with me.

Until next time – Learn It, Love It, Live It!

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Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time; guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online, visit http://www.derekfredrickson.com.

How to Increase Google Page Rank

By Suzanne Morrison in Featured

Visit any internet marketing forum and you are bound to find at least a few discussions on Google page rank. But what exactly is Google Page Rank and what do you need to do to increase it?

First of all Page Rank is a value that Google assigns to a web page based on the importance of the page. It is determined by the number of incoming links to that web page and few other factors including the page rank of the page giving the link to you.

There has been discussion recently asked to the importance of page rank. However one thing to consider is this, if Google thinks page rank is important than page rank is important.

Remember Google gets over 65% of all the search traffic on the Internet every day. If you were to take 10 websites that were all optimized for the same keywords, typically you would find that the page with the highest page rank would rank higher in the search engine results than the other pages.

So what are the best ways to increase your Google Page Rank?

1. One of the first things you should do is aim to increase the numnber of backlinks that you have pointing to your website. This fact alone can increase your link popularity and ultimately increase your page rank. Combined with that is the fact that the more back links you have pointing back your website for more potential traffic you will get from it.
2. As well as increasing the quantity of links to your website you should also try to get your links on high quality web pages. This means getting your link on pages that are ranked as high or higher than yours. When you do this some of their page rank can be transferred to you which ultimately helps increase the page rank of your site.

There are lots of ways to increase your page rank, but the most common methods are posting in discussion forums that have a high page rank, article marketing, submitting your site to directories, commenting on blogs and distributing press releases.

You should also try to get some deep links in addition to the links to your home page. Deep linking means linking to internal pages on your website as opposed to always linking to your homepage.

There are many other methods that you can use to improve your page rank, but any time you spend on getting links is well spent!

It is worth noting that the page rank displayed on the Google toolbar is not up to date. Although Google is always internally updating the page rank of web pages, the toolbar page rank is only updated every few months.

You should also be aware that just because a web page has a low page rank it doesn’t mean that getting a link on that page isn’t worthwhile. The page rank could increase on the next toolbar update.

Finally, it is worth remembering that a good Google Page Rank on its own is not necessarily going to mean lots of traffic. You also want to ensure that you have chosen good keyword phrases and have optimized your website.

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Visit Suzanne Morrison’s Higher Search Engine Ranking website and download her SEO EBook for more SEO tips

Page Rank Sculpting – Dead or Alive?

By Ross Dunn in Featured

At SMX Advanced a few weeks ago there was a huge hullabaloo about Matt Cutt’s saying that PageRank Sculpting using nofollow tags is no longer effective and it should no longer be used. I haven’t posted anything about this until now because frankly there were enough people making a stink about this topic. That said, I now am ready to weigh in on the subject mainly because Matt Cutts posted his own take on PageRank Sculpting last week and it gave me some food for thought.

So what is the deal? What did Matt say? Let’s examine the details based on his post:

Matt’s Post: “So what happens when you have a page with ‘ten PageRank points’ and ten outgoing links, and five of those links are nofollowed? … Originally, the five links without nofollow would have flowed two points of PageRank each (in essence, the nofollowed links didn’t count toward the denominator when dividing PageRank by the outdegree of the page). More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each.”

Essentially Google claims to have rendered nofollow sculpting useless because each nofollowed link would still use up a point of PageRank instead of saving that PageRank for other (better) links on the page. So what happens to that used up point of PageRank if it does not benefit the site being linked to? Well that was part of what generated the energized discussions at SMX Advanced; Matt said the PageRank evaporated. In his recent post, however, in response to that very question Matt alluded that the seemingly vaporized PageRank still had a life but nothing that he could comment on:

“…it’s a bit complicated, esp. since Google doesn’t view pages exactly in the framework as “classic PageRank” any more. You can think of that PageRank going into the reset vector without being too far off.”

Heh, “reset vector” is bafflegab if I have ever seen it (at least to those not mathmatically inclined – like yours truly). Anyway, my take on that explanation is that the PageRank is still in play but likely in a severely reduced capacity when nofollow is used. The question I have  is whether the weakened PR point has any benefit to the page? Or is it stored as a separate algorithmic value used when calculating overall website reputation? I am sure there are many brighter minds than mine on the job and I look forward to hearing more. Overall though, it is just academic because PageRank Sculpting using nofollows was a tool best used only when some advanced techniques were needed to make a website in a competitive marketplace move that last few positions in the search engine result pages (SERPs).

Is NoFollow Going to Hurt My Website?

If you are one of the multitudes of website owners that have used nofollows for sculpting don’t worry! There is absolutely no indication that using nofollow will harm your website rankings or your site’s online reputation. If you are still worried then consider the fact that this change happened a year ago so in actuality nothing has changed recently – just our perception of Google’s process. More importantly Google does not consider PageRank Sculpting or the use of nofollow unethical so penalties are not even a consideration at this point. That said, if you have used nofollow fanatically all throughout your site you may want to review the usage with a qualified SEO to make sure a better strategy is not being missed. There are a lot of options out there for increasing website visibility and nofollow PageRank Sculpting is only one of them.

So Does this All Mean PageRank Sculpting is Dead?

No, nothing so dramatic. Even Matt said that PageRank Sculpting is still effective when a site’s structure is conceptualized with PageRank in mind. And if such foreplanning was not possible I believe a similar form of PageRank Sculpting can still be done using links driven by external Javascript (one form of Javascript that Google is still not indexing – for now).

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Ross Dunn is the CEO at StepForth Web Marketing Inc.; based in Victoria, BC, Canada and founded in 1997. You can read more of Ross’s articles and those of the veteran StepForth team at http://news.stepforth.com or contact us at http://www.stepforth.com

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