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SiteProNews Blogs

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Clever Use of AdWords Lands Man Top Advertising Job

By Kalena Jordan in Featured

What’s a job at the top of your field worth to you?

To unemployed advertising executive Alec Brownstein, it was worth around USD 6. That’s what Alec paid Google AdWords to get the attention of New York’s top advertising agencies and score himself two job offers.

Alec decided he wanted a job at one of New York’s top ad agencies. But to get an interview via the regular channels could take months. So he decided to bypass normal job application procedures and appeal to the egos of the Creative Directors instead.

How did he do it? He set up PPC ads using Dynamic Keyword Insertion that would appear whenever one of the Creative Directors Googled themselves, otherwise known as a *vanity search*. So a Google search for Gerry Graf, David Droga, Tony Granger, Ian Reichenthal or Scott Vitrone would trigger Alec’s ad to appear.

The ad read:

Hey [Director's Name]
Googling yourself is a lot of fun.
Hiring me is fun, too.

A click on the ad led to Alec’s site and contact details. According to Brownstein, nobody was bidding on the names, so he was able to achieve the top ad slots for around 10 cents per click.

The result? Alec scored interviews with 4 out of the 5 Creative Directors and job offers from both Ian Reichenthal and Scott Vitrone of Y&R Advertising. He took one of the offers and now has a permament gig at Y&R New York.

Clever eh?

Google Sitelinks Now in AdWords Ads

By Kalena Jordan in Featured

Google has introduced a new feature in AdWords this week: Ad Sitelinks.

Sitelinks have long been available in Google’s search results pages and now they have been extended to AdWords text ads for selected advertisers whose ads meet a certain high quality threshold (whatever that means).

Ad Sitelinks extend the interactivity of existing AdWords ads by providing links to additional content on your site rather than sending all users to the same landing page.

For lucky advertisers that can access Ad Sitelinks, their ads on the Google Search Network will display up to 4 additional destination URLs on their text ads for users to choose from (see below).

Have you used Ad Sitelinks yet? Please let us know what you think via the comments below.

Small Business PPC – 26 Mistakes That Cost You Money

By Jennifer Osborne in Featured

You’ve decided it’s time to get online and what easier way than by starting a PPC campaign? Google has made it so simple that with a few clicks you are well on your way to Digital Marketing Success.

Except you seem to be spending a lot of money and you’re not really sure if it’s making you money. Here are the most common mistakes that I see when we take over a Small Business PPC Campaign:

1. Setting up your campaign as per Google’s Default settings. I love Google. Their interface is awesome and their customer service rocks. But let’s face it. The defaults are set up to maximize revenue for Google. Sometimes that means that you’ll make a lot of money too. But sometimes it means that you will not be running as efficient a campaign as you could be.