A couple of weeks ago, I visited one of the Internet Marketing/Small Business forums that I’m a member of, and noticed a new member had posted a typical newbie question in the SEO forum. The member wanted to know how she could be guaranteed to get her website on the first page of Google. As [...]

Have you heard of Google’s Authorship program yet? Whether you’ve heard of it or not, you’ve likely seen its fruits in the search results. You know those listings that have a photo of the author next to them? Most likely they get that extra cool stuff because they’re using Rel=Author correctly and Google has accepted [...]

Recently, Google+ further opened up its platform to now accept “Brand” or “Company” based accounts or profiles. This means that business and site owners can now promote and brand their companies within Google+. This might seem like a small change, but one only has to look at the tremendous success of Facebook’s Fan pages, to [...]

The Analytics tools for Google+ have many excited about the new Google+ Business Pages. Businesses know that when it comes to BI and decision making, data is king. Google has had years of experience building and honing its data gathering, analysis and reporting tools within the business framework, and it leverages this competitive advantage by [...]

As we all know, SEO is evolving by leaps and bounds every day. As we all chase after Google’s meticulous algorithm updates, we continue to find ways to help companies increase their Internet profile, though some of those methods often go under even our radars. Here are a few advanced techniques for SEOs looking for [...]

Not many people will recognize the name Art Clokey. But a lot more people will recognize the green clay animated character Gumby that he created. Art Clokey was the pioneer of stop motion clay animation, bringing to life Gumby and his horse Pokey, who first appeared on the American kid’s show Howdy Doody. Art Clokey [...]

I bet all SEO’s have faced this problem at least once – a client looking up their target keywords on the Internet and seeing different website rankings than the ones stated in the rankings report. How do you explain to clients that you are not trying to cheat them? Users may get different search results [...]

When I teach my SEO classes, I begin by telling the students all the things that SEO isn’t. I’ve always felt that it was important because they’re often expecting to hear some secret formula for SEO success. And why wouldn’t they, with all the myths and outright wrong/bad information that constantly swirls through the SEOsphere? [...]

I was talking to a small business owner the other day, who was complaining to me about how difficult it is to run Pay Per Click ad campaigns on Google when you are faced with conflicting information all the time. I asked him to elaborate and he said: “I talked to my Google AdWords rep [...]

Oftentimes when marketing with articles, it’s easy to get the impression that you need to do something tricky or fancy to make your marketing efforts “work”. In actual fact, getting a higher website ranking and the accompanying upsurge in visitors is really very simple: 1 – First, you have to focus on your website or [...]