Article Categories

• Advertising
• Affiliate Marketing
• Article Marketing
• Blogs & Podcasts
• Branding
• Business
• Cloud Technology
• Ecommerce
• Email Marketing
• Facebook
• Google
• Keywords
• LinkedIn
• Linking Strategies
• List Building
• Local Search
• Marketing
• Miscellaneous
• Mobile Applications
• Page Rank
• Pay Per Click
• RSS
• Sales Copy
• SE Optimization
• SE Positioning
• SE Submission
• SE Tactics
• Search Engine Marketing (SEM)
• Security
• Social Media Marketing
• Social Networking
• SPAM
• SPN Featured Articles
• Technology
• Video Marketing
• Virtual Office/Telecommuting
• Web 2.0
• Web Design
• Web Development
• Webmasters
• Website Promotion
• Website Traffic
• WordPress
• Writing

SiteProNews Blogs

• Editor's Corner
• Darren Dunner
• Jerry Bader
• John Sylvester
• Kalena Jordan
• Mel Strocen
• Titus Hoskins

5 Ways Companies Benefit When Employees Work from Home – A SPN Exclusive Article

By Gayle Hawks in Featured

With the lagging economy today, companies are looking for ways to cut costs while continuing to provide the same level of services that they have in the past to their customers and their employees. For years, many companies have allowed employees to work from home. In return, these companies seem to enjoy a higher employee satisfaction rate and employee retention rate. The work from home scenario provides a win-win for both the company and the employee and it is becoming more and more popular. If your business model will allow you the ability to have employees work from home, here are a few reasons to consider implementing this feature into your company:

Reduction in Costs

Employees working from home saves on office space and parking as office space alone costs an estimated $10,000 per employee. Employees spend less in gas and maintenance on their vehicles due to reduced mileage driven. Lower costs for employees translates into happier employees since they are spending less money to get to work and will have the ability to use those funds as needed in other areas of their personal finances.

Reduction in Absenteeism

Many employees are off work when a child is ill or due to inclement, unsafe weather conditions that preclude them from driving to work. If they worked in the office they would have to take a personal or sick day to attend to a child who was ill. Offering the ability for employees to have what is commonly referred to as “flex time” will allow them to stay at home, tend to their sick loved one or stay safe at home due to weather conditions and still get things accomplished for your company.

Enhances Employee Productivity

Studies have shown that employees are more productive when working from home because there are fewer distractions or interruptions from meetings and less socializing with co-workers.

Balances Work/Family Life

It provides better balance between work and family life since much of an employee’s time is spent at work or traveling to and from work giving them less time with the family. By allowing them to work from home, you are giving them more time to provide attention to family by eliminating commute time.

Increases Employee Retention and Loyalty

Employees are happier when they are able to work from home without the added stress of commuting, dealing with rising fuel costs, expensive automotive repairs, etc. Employees who work from home tend to be more content with their jobs and thus more willing to work hard for your company.

Allowing employees to work from home, even for one day of their week, is something important to consider for your company. There are a lot of details that need to be worked out and discussed with your management team. However, if you’re able to do it, most experts say that you will see a rise in productivity and job performance will increase as well.

Do you currently allow employees to work from home? If so, let us know what your experience is with offering this to your employees. What kind of impact has it made on your business? Overall do you see it as being beneficial to your company? We look forward to hearing from you.

---

Article By Gayle Hawks. Color Card Administrator is the parent company of PrintBusinessCards.com and several other innovative Real Estate Business Card websites. We’re eager to share with you what it is we do. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com for Online Business Cards. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding business cards design or business card management. Be part of the professional business cards company.

The 5 Steps to a Social Media Avalanche of Customers

By Doug Firebaugh in Featured

“Build it and they will come” the saying goes.

Not.

You can build a blog or video site and you can still be lacking connections.

Connection is the nuclear core of social media. But you must make an effort in order for that to happen.

Whether you have a social media home business, traditional brick and mortar business, or an online business, you must get into the social trenches and connect and converse. It is that simple and that plain.

It is all about connecting and creating a magnetic conversation with people that draws them towards you.

But why are people in social media not doing that?

Maybe they do not know this powerful 5 step “Avalanche Process” for getting new customers and keeping them in social media.

The first thing you must do is connect with the social media culture. It is what marketing is about in social media. Some people think that they can be anti-social in social media and think they can broadcast their message and people will still come.

That simply is not going to happen. Not in social media. You do not build ‘it” but instead, build relationships that can become doorways and then eventually become customers.

Here is the “Avalanche Path” you can follow:

1) Connect –> 2) Conversation –> 3) Value –> 4) Doorway –> 5) Customer.

Let’s take a quick look at each step:

1) CONNECT

Connection with people is where success in social media starts. Connect with people on Twitter, on Facebook, on LinkedIn, on Youtube, on Orkut, or every other niche site out in the social sphere that matters. You must connect.

Here’s a little tip:

Connect to those who are looking for you. They will find you if you are visible, and accessible to connect to.

2) CONVERSATION

This step is where the conversation with people starts. You talk about the prospect and where they want to go. You talk about what they want to talk about. You study their profile, pictures and videos on their social sites as you can learn a lot just by paying attention.

Then make sure that you stay in touch and listen when they are communicating with you. If you do that, they will want to stay connected to you.

3) VALUE

This step is where you bring in the magnet to pull them towards your message. Show them value they can obtain with your message in their life. Show them how your message can help expand, increase, enlarge and improve their life. You do it through tips and how to’s in videos and blog posts and podcasts, as well as tweets and twips. Show them how you can make their life easier and show them how to do something they want to learn. You show them how to be or do something. If you can increase the size of their dreams, you can get them as a customer.

The more value people perceive you have for them the more likely they will walk through the “Doorway.”

4) DOORWAY

This is the doorway to conversion where you convert them to a customer. You must convert prospects into customers if you are going to have any kind of business. That is simple to do.

Give them an offer where “No” is impossible to say. That is the secret. Give first and then make the offer so compelling they cannot say “No.” We do it all the time. We just ran a social media special on our training products and it blew the roof off our shipping department. It has created a flood of new customers and new orders for us. All we did was give them an offer that was difficult to turn down.

The secret of success we experienced can be found in the word “Give.”

Give away something they must have, and something that will improve their life, and they will get it.

5) CUSTOMER

This final step is where they purchase your message, products, or webinar or event. This is the beggining of your relationship though- not the end.

Here you must start building the relationship between you and the customer even more.

Give more than they expected and throw something in for free they were not expecting. Give them a free download or ebook and let them see a Private video collection as a special.

Encourage more. Make sure that you send a note of encouragement and stay in touch with them.

Thank them more. Make sure they know you are thankful for their business and connection. We send out free downloads all the time to say thanks that some people paid $$$ for in the past. Thank them in everything you do and they will come back for more.

Get your customers addicted to your Value, Message and Emotions. They will become more than a customer. They will become a loud speaker for you and tell everyone you know you are the best at what you do

That is what you want to happen in your home business or traditional business in social media marketing.

---

Doug Firebaugh is one of theTop Social Media strategists, MLM, Network Marketing Home Business Trainers, Speakers and Authors in the world. A Million people a month read his training letter.He has helped over 10,000 people worldwide earn in excess of 50,000 a year. He wants to help you do the same. You can subscribe to his FR-ee training letter -which includes 3 FR-ee gifts just for subscribing at http://www.passionfire.com – plus FREE ebook:

Google Adwords. Goldmine Or Minefield?

By admin in Featured

The global financial downturn is driving millions of people to try to earn extra income from the Internet, without losing what little they have.

Many thousands of internet entrepreneurs have succeeded and attained financial security. So what is their secret? How do they get a steady stream of visitors to their website and how do they persuade them to click the “Buy Now” button? By far the majority of marketers use a combination of Google Adwords and Search Engine Optimization.

Google Adwords carry millions of small ads every day, for every conceivable product or subject imaginable. So it must be the way to go, right? Sure, many people are making a good living from Adwords and a few can make a fortune at it. But, if you’ve tried it, then you’ll know it the true difficulties involved.

Being potentially very profitable, this market is very difficult to break into. First, you have to learn how this thing works, then you have to constantly improve your ads and you will need to spend money before you find the best performing keywords and the most profitable ads. You can set a daily limit to your spending but just twenty dollars a day will mop up 600 bucks in the first month.

Most popular keywords cost anywhere from 50 cents to 2/3 dollars per click, so twenty dollars won’t buy many clicks and, at a click-through rate of two or three percent, you will not get many visitors per day.

There are only about eight slots for ads on each page of Google, so the competition for these slots, particularly on the first page of results, is very fierce and often very sneaky. Each of the eight “tenants” of those valuable places on Page 1 are striving to get to position one, which, on average, gets over 70% of the traffic on that page and the only way to do that is to push the others down. All the Adwords users on the second and third pages are also fighting to climb up the greasy pole.

It is now possible to buy software that will allow you to spy on details of competitors’ campaigns and to see what keywords they are using and even what they are paying for each keyword, so you can potentially bid slightly higher and gain a higher position. If you do get your ad on Page One or Two, someone will be sniping at you with this type of software. Even if you have gained a comfortable position on Page 1 of Google, it is a constant struggle to maintain that position.

There is an alternative approach to running a successful Google Adwords campaign. You can employ a specialist team of experts, with the experience and the time to do the whole thing for you. The problem is, they won’t be interested unless you’re going to be a big spender on Adwords. That’s why I say that Google Adwords may be one of the most difficult ways to make money on line, certainly for a newcomer with little money to risk.

So how about Option Two? Search Engine Optimization. Surely this is the ultimate solution!

You learn how to design and build a web page which meets all Google’s guidelines (and I’ll tell you what they are) and then you get on Page One, with a page which costs nothing to be there and wait for the money to roll in. How cool is that?

This is all you need to do. Find a suitable keyword phrase (preferably 4 or 5 phrases) which gets at least 100 searches a day and which does not have many heavy hitters in the competition. 1,000 searches a day is obviously much better but is likely to have strong, well-established competition.

Then you need to get a domain name which incorporates the main keyword or phrase and build your web page so that it includes the keywords in the Title of the page; in the Description of the page; in the URL of the page; in the Headline of the page and in the Anchor Text of all links to other websites. That’s not too difficult, is it?

Then, to convince Google that yours is an “Authority” site, you need to get multiple links to your page, from other related sites, dealing with the same subject, whether it is Health, or Family, or whatever. The more important these other sites are, the more weight Google gives to these links. I can tell you, getting these links is hard work.

Here’s a real example. My website is on Page One of Google, for the phrase “Stop Arthritis Pain”, out of 2.1 million results. Last time I looked, it was at position 6, on Page One, and has been there for months. The same search phrase is on Page One of Yahoo (at position 2), out of 21.7 million results. Impressive eh?

I’ll bet you’re thinking “that page must be pulling in a ton of money”. Well, it isn’t. The reason is, that keyword phrase is not a popular search term and only gets about 20 visitors a day, so it makes a few dollars a day but nothing significant. Think about those other twenty million pages, who are getting even less traffic than those on page one.

So, if you can get onto Page One of the big search engines, you may make a lot of money but 99.9% of the pages up there are having no impact at all, in terms of making money for their owners. In many cases, it’s a lot of time and effort for no reward.

A well established method, used by High Street businesses for many years, is gaining credibility in online marketing. Make money by giving stuff away for FREE! We’ve all heard of BOGOF – “Buy One, Get One Fee!” How about, “Get this valuable stuff, without buying anything”? Many internet marketers, smarter than I, claim to be making excellent earnings with this method and without the aid of Google Adwords or the Search Engines.

This is a quote from an expert, who has many profitable websites from using these methods -

“There is no more powerful way to sell your product than by ‘preselling’ it with free and useful information, typically with a free ebook.”

---

Ken Charles – Learn who this guru is and see how he makes huge money, with exactly this method. His Free eBook is packed with detail and with Free Software as well. Get it Now, at Harvey Segal and decide for yourself.

Learn How to Make Money Online With no False Promises

By Peter Nisbet in Featured

If you want to learn how to make money online the right way, with no hype and no false promises, then you will have to make the effort to ignore all these seemingly unbelievable offers that are being made to you. If you have recently lost your job, then you are vulnerable, and prey to every shark in the internet waters – and there are lots of them.

I know what it is like because I was like you. I lost my job, and tried to make it online but found it very hard. I spent a lot of money trying to learn how to make money online: one lump sum of $6,500 to be taught what I now know was elementary stuff. I was taken for a ride, and when I eventually found out that the Corey Rudl that I paid for this was one of the most well respected internet millionaires online, I was disillusioned.

These guys have no shame. They are still at it. I have just been offered an unbelievable opportunity, only about 40 slots left, to learn how to make $300 a day that can expand to many times that. The guy selling his ideas that made him so much money is doing it because he wants to ‘give something back’. Why do I find it difficult to believe that?

Why not just carry on earning his ‘many times’ 300 bucks a day? Why go to the bother of having a website designed and everything else involved in marketing his offer when he is already earning at least $30,000 a month if we are to believe him? Personally I am sick of it all, and after a few years in this business trying to make a living have concluded that they are all in it together; there is a clique of well-known names, and I know them all; they help each other to screw the rest of us.

You won’t learn how to make money online from these guys. The way that I did it was to teach myself, and then to figure out what these guys were actually doing. Many of them were software engineers, designing software to carry out keyword research, or to enable you to check your website statistics or something else in that vein. Others were ex-sales guys who knew how to lie, and yet others would come up with a good idea, run it to death till it was no longer working, and the sell it to us showing how much money they made from it – only it couldn’t work any more because:

• Google had banned it, or
• Clickbank had banned it, or
• Technology and rules had changed and it was no longer any good.

These are the only circumstances under which these guys are going to give you their internet secrets. That’s a fact. So what is the best way to learn how to make money online? Honest truth? There is no best way. I have found that there are several ways, and they can be made to work, but they won’t earn you 300 bucks a day.

Perhaps two or three together might, and if you used each of them you could make a good living online. It’s the old saying: make $20 a day from one website and all you need do is to do the same with another 50 websites and you have a grand a day. Sure – only the guys that say that aren’t doing it. So why not if it’s so easy?

You can learn how to make money online if you are prepared to accept that you won’t do it overnight. If you are prepared to learn the groundwork, and then build up from a solid foundation, it is possible to make a good living. That’s what I found, and part of the way that I do that is what I am doing right now: writing this article. Article writing, article marketing, call it what you want. It doesn’t matter. It lets me advertise free.

That might not seem a lot to you right now, but it will, believe me. Free advertising is worth every penny you pay for it, and that’s not all that there is to online success. It’s taking every opportunity that comes, knowing what to do with it and making the most of it. You don’t have to make a fortune from every opportunity, but you should remember what I said earlier: make $20 dollars from one website. . .

Suddenly it looked possible to me, and do you know what the major factor in all this was? Education! I don’t mean college education, though I have that. I mean learning how to get things working online. How the internet works. How the World Wide Web works, and how to use what I learned about marketing and advertising and designing websites to actually sell stuff online.

Not just my writing skills that I did as an article ghostwriter, but how to use the online tools that are available free to everybody, and the genuine information available, not that trash given to us by millionaires that feel like screwing us for another million. How to use all that to make money online.

It can be done. You can learn how to make money online. I had my fill of false promises and being sold redundant software and redundant ideas. I did it and so can you. You might just survive with your online home business, but you must learn the basics – that’s where the strength of your home business will come.

---

To take advantage of Pete’s experience and learn the basics of online internet marketing visit his website at Marketing Membership for an offer that will cost you nothing if it doesn’t work for you. No false promises!

Article Writing: How to Promote your Home Business and Make Money from Article Marketing

By Peter Nisbet in Featured

Article writing is a skill that most people can learn, and if you know how to promote your home business by writing articles, then article marketing can be an effective way to make money. However, most people do not know how to write in such a fashion as to maintain the readers interest, and have an even less idea of how to properly use those that they do write.

Writing articles is a skill – that cannot be denied – but it is a skill that can be learned. Sure, you will need a reasonable grasp of grammar in your language, but not so much spelling if you use a good spell checker. It is not these that are the problem, as much as knowledge of how to write the content in such a way as to be of use to the reader.

Therefore, let’s consider the reader and what they are seeking when they find your article.

1. Information

People use the internet for information, to chat or to buy something, and by far the most extensive of these is information. The vast majority of people that use Google are seeking information of one kind or another. It could be a price, it could be technical information or even what time the next bus is due, but it is information and most of that is the type of information that you can provide them with by writing an article on their topic.

You might have website focusing on the niche, or simply write an article on it with a link to an affiliate product. In the latter you can make money without having a product or even a website, and in the former you have a means of collecting names and email addresses that you can use to keep in touch with people that have expressed an interest in your niche.

2. There is No 2

That’s right – there is no 2 that concerns you. People want information, pure and simple, and you can provide it to them either with a well constructed website that you advertise using article marketing, or with a well written article, offering good and accurate information about their subject, and that in their eyes will make you an expert in their subject. That’s right – their subject. It isn’t yours, but theirs, and you are providing information to them on their subject by writing articles on it.

Article writing is more than just knocking out a few quick essays, but involves good keyword research, time in providing useful informing of a type that people are genuinely seeking and also perhaps contains an element of the benefits a prospect can achieve by reading it.

How to Write Articles

There has to be a benefit for the reader, or there will be no incentive to read it. That benefit must be stressed in the title of the article: the first part of the article that anybody sees, and the part that will head your Google listing, or that of any other search engine. This confuses many people, but if you submit your articles to article directories, and your article is approved for publication, then it will appear on its own web page, and can be spidered and listed on search engines just like any other web page.

The title will be the heading for the listing, and your summary, or the first few words of the article, the summary that appears below the title in the listing. Visitors seeking information, using the keywords that appear in your title and article, will be offered your article to click, and hence the importance of a compelling title.

Use your main keyword early (main is ‘article writing’, and other main keywords in the rest – in my title I have managed to include: article writing, how to promote your home business, home business, make money, article marketing, money from article marketing

You expand on the theme of the title in the introductory paragraph, including the main keyword within the first 100 characters, and then write the article itself. Use keywords sparingly (once each 300 words), and use vocabulary that explains and defines the main keyword. Use a sparse sprinkling of the other keywords used in the title.

Overuse of keywords will result in your article being dropped from the listings, because Google’s purpose is to provide Google customers with good solid content, and not keyword repetition. Keep Google happy and you will be rewarded.

Most reward is in the form of high search engine listings for your keyword and lots of visitors. However, this can easily be transferred into cash if you have a good monetizing system operating on your website. You might be using Google Adsense adverts, selling affiliate products or offering a service, but traffic is what brings sales and writing articles brings the traffic.

As to the mechanics of article writing – well, let’s just refer to that as a different topic, since it would take more than one simple article to teach you article marketing, and the effective use of articles to advertise your website or product. Articles can be use to promote your home business, and you can also make money from article marketing if you understand how to do so.

---

Peter Nisbet – For more complete information on article writing and how to make money from article marketing, visit Article Czar for a free writing course and other free gifts, and learn how to promote your home business in a very simply way.

© Copyright 2012 All rights reserved. Jayde Online, Inc.

Home Newsletter Archives SEO Forums Webmaster Tools Webmaster Resources Link to SPN Top SEO Tools Website Templates SPN Partners Contact Us Privacy Advertise

ExactSeek SiteProNews MetaWebSearch SPN Videos EzineHub ISEDN DropJack NewWebDirectory.com SEO-News SEO-News Forums Blog Search FreeWebSubmission SmartWebGadgets