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By Adriana Noton in Featured

SEO-TipsSEO (Search Engine Optimization) is one of those things that can make or break an online business. It is so important to find ways to get your message out and motivate others to visit your website to get more information. It is very unlikely you will ever have much success if you don’t learn how to effectively market your sites.

Internet Marketing involves learning about and keeping up with the best marketing techniques and practices. It is not unusual to find little changes that can increase your traffic and sales. Learning to test your sales materials, landing pages, and other factors will ensure you have constant results and you’ll build upon your success.

It is highly recommended you avoid any techniques or shortcuts you may come across often referred to as ‘Black Hat’. These tactics might provide some quick results, however, if you wish to have a long-lasting presence and reputation, it will be better to avoid the temptation to use them. Learn from those that have employed successful practices and principles, it will be worth it in the long run.

Not only will marketing methods change, so will the algorithms that search engines use. Their goal is simply to provide their users with the most relevant search results for any given term. Changes and updates they make may affect your rankings at times. However, if you are using sound and proven techniques, you should be able to recover quite quickly with some minor tweaks.

One practice that goes a long way in helping you get that valuable traffic, so you make more sales, is learning how to find potentially profitable keywords. The key is to find those words that a lot of people use, yet there are less websites in place that you will be competing against. Many different approaches to doing this are offered online.

Once you find those high-value keywords, you can use them in domain names, or just start posting on your site, using them in the most effective ways. You’ll also use them for link building. The idea is to use them as anchor text so you start getting links that point to your website, or the page where there is more information. You can also use them when commenting on blogs and forums related to those items you’re marketing.

To increase the value of the posts and articles you write, it is important to learn how to effectively use Latent Semantic Indexing (LSI). These are words that are directly related to your keywords and when included will add relevance to what you have written. You’ll also will want to learn the best ways to make the most of all the social media sites to increase your exposure and find those interested in your offers. You’ll also get more valuable backlinks that will increase the importance of your website. All of these are things you will want to do so that over time your website will show up higher in search results for the terms you want to rank for.

The biggest advantage is that these are SEO practices that will give you long-term results. How much success you attain with your marketing efforts will depend a lot on how effectively you learn to apply these principles. At the same time, if you try to cheat the system, you’re very likely to see a loss of visitors, sales, and perhaps see your site disappear from any search engine results.

Consult the top search and social media marketing firm in Canada for more advice on Montreal SEO, as well as other web-based processes. Offering a wide array of search engine optimization London strategies, contact the experts today. http://www.searchenginepeople.com/

By Chris Makell in Featured

bloggingIn July, I learned about blog “challenges” and was curious about them. From what I’d heard, website owners were having extraordinary success by participating in them. These results ranged from increased traffic, more subscribers to their lists, invitations to be guest bloggers on well-known sites, interviews for other business owners, etc. It sounded too good to be true…and like a lot of work! While I WAS blogging, I tried to be active about 2-3 times a week, not daily!

And so when a colleague of mine launched a blog challenge and invited me, I was skeptical that I could participate, though based on what I’d already heard about the benefits, I knew that I should. And I did.

The results were powerful! I’ve had a 72% increase in overall traffic to my website and a 70% increase in new visitors to the site. And this was in 31 days! But it was a bit daunting until I discovered a few “tricks” for making it easier on myself, so that I could stay excited about blogging daily.

If you’re ready to take on the challenge and increase traffic to your website, as well as explode your visibility to potential clients, then use these tips to help you leverage a blog to grow your business.

Tip #1 – Plan out some topics you’d like to talk about

Take 10 -15 minutes, sit down and just do a “brain dump” of all the things you could share with your readers. It could be lessons learned from your client interactions, questions you get from prospects and how you respond or how your clients get incredible results by taking the first step, etc.

Once you have the list, then take one, each day, to blog about. You’ll get the opportunity to teach more people and have them follow you to learn more. And where else will you find a platform to demonstrate how much you know and want to share with others – and they in turn will share what they like about it with others!

Tip #2 – Sharing is caring…

I don’t mean to get mushy here, however, sharing other people’s knowledge with your readers demonstrates that you care enough to help them learn “beyond” you. It’s natural to want to know it all and share it all so that people come to you. But your value grows exponentially when you expand THEIR knowledge by sharing more from other sources. Then you’re viewed as the “go to” resource to help people learn more and grow more. In addition, when you share someone else’s content, they will likely return the gesture. Now more people get to know who you are and what you offer.
Very cool!

Tip #3 – You can accomplish more than you think…

I was a little concerned about the 31 days of blogging and immediately began thinking of what I could “re-purpose” vs. create from scratch. And even then, I was nervous about “repeating” myself. And it didn’t help that I had a birthday and some travel in the midst of the 31 days! But you know what? As we all do, I rose to the occasion. You become more creative and committed when you start to see that you ARE blogging for 10 days, 20 days, etc. — consistently! It’s quite the feeling to look back and see what you’ve accomplished…so much so, that you’re committed to “not going back”. Not blogging will begin to feel unusual for me now.

Of course you should link your blog to the social media sites you participate in, like Twitter, Facebook, LinkedIn, so that more people become aware of all the great information you have to share with them!

Good luck and happy blogging!

P.S. – Here is why blogging is so cool…I re-purposed part of my post for this article…cool huh?

Chris Makell, marketing mentor/coach, is particularly skilled at guiding her service professional clients to “Think Big…Play Bigger” and successfully create 6 & 7 figure businesses. Claim your free report “5 Critical Steps to Get High Paying Clients, Today” at radiancemarketing.com/specialreport/

By Tom Koh in Featured

webtrafficWebsite owners need to understand the statistics of the traffic flowing into their websites. The potential cannot be fully realized if this important ingredient is missing. Alexa stats may prove to be that tool to help in that process.

It is important for all website owners to understand how they can analyze Alexa stats to increase the amount of visitors that they see in a given period of time. Knowing what to read from these analytical statistics will help you to run a successful marketing blitz.

Demographics

Alexa is great at pulling demographics from various websites, helping users to better understand who their viewers are and who their viewers could be. Look at demographic analysis as doing a thorough survey on your target market – you are working to understand who you are targeting. The more that you understand about your target, the better that you can target them. Getting a grasp of your traffic demographics definitely helps you target the right segment of people to visit your website. This information is incredibly important in the world of advertising and marketing, crucial to the success of the biggest websites on the Internet.

Traffic Information

You need to know exactly how you are getting the traffic that you get on your website. You have to understand where the point of origin is to know what is going for your website and what is not. You want to know if individuals are simply typing in URLs, coming in off of search engine results, or are coming in off of backlinks on other websites. If you want to get website traffic you need to know where your strengths and weaknesses are, as far as traffic is concerned. You can work on pushing your strengths while honing in on and fixing your weaknesses.

Search Information

Have you ever wondered what your target market is searching for? Have you ever wondered what search results bring people directly to your website? Alexa stats will help you to boost website hits by looking at the actions of visitors and potential visitors. You will be able to make changes to your website that will directly target those individuals, helping you to see better results and higher numbers. You will get website traffic and you will see an increase I both view numbers and advertising revenue if you tailor your website to the information you find through Alexa.

Alexa stats are a strong and invaluable tool for any website. These analytical tools help you to completely understand the makeup of your website and the traffic that comes into your website. They will help to show you where you need to push your focus to, and what you need to do to increase website traffic. This information undoubtedly helps you to work the statistics to achieve the results you crave for.

Tom Koh has been swimming in the primordial Internet soup since the 1990′s. He has pioneered several highly successful Internet ventures. Tom now helps others succeed by sending website traffic to help SEO, Alexa ranking and sales via one of his services:
www.increase-website-traffic.org.

By Richard Legg in Featured

Is it really worth it to switch from standard text squeeze pages to video squeeze pages? With consumers being bombarded more and more frequently with hype and blaring advertisements, internet marketers are very interested in doing whatever they can to get their target markets’ attention. A video squeeze page is one tool that can help do this.

According to recent studies, professionally created product descriptions on video are much more effective in attracting and keeping visitors than the standard text page. A video grabs visitors’ attention right from the moment that he or she accesses the page, and even if he is not actively reading the text. In addition, it is easier to understand concepts when someone is explaining something in a video or demonstrating it in a video tutorial.

The video can go beyond its use in the actual video squeeze pages. You can make your offer on the squeeze page within the video, and then offer a second informational video as a bonus. Or, you can show the first part of an informative video and then invite your visitors to fill in their contact information to get the rest of the story. Obviously, this will only work if the content in your video is compelling and/or useful enough for the viewer to want to continue.

A video conveys way more than just simple text. It gives the viewers a 3-dimensional idea, rather than just written words, and this instills trust. This also starts establishing a relationship right away, not after the person has filled in his or her contact details.

You’ll see that some internet marketers actually use several videos on their pages. One may be an introduction to the person who is offering the product or service. The second may be the product or service itself. And then these may be followed by one or more video testimonials. The possibilities with videos are endless.

Except for the video, the squeeze page will have the same elements as a standard text squeeze page: a compelling heading, bullet points, testimonial, an offer that hopefully your visitors can’t refuse, and, of course, the opt-in form that visitors will enter their contact details into.

Keep in mind that professional video creation requires skill, time, and experience. But you can hire someone who has all of these qualities to do your video squeeze pages for you if you are willing and able to invest in this. You can also try the many squeeze page templates that also offer video versions. While these are a good way to start, many would recommend that it is well worth it to put in the time and effort in a customized squeeze page right from the start. It will get better results and save you from having to re-do everything if you are not achieving your goals with standard templates that many beginning marketers use.

Richard Legg – Get more marketing tips with the underground traffic blueprints site at http://UndergroundTrafficBlueprints.org

By Paul McCarthy in Featured

googleTime and time again I hear webmasters complaining about their sites getting slapped. In fact, if you take a look at Google’s official webmaster forum, you’ll be shocked at the number of new threads where business owners are pleading with the moderators for a reason why their site has dropped 10 pages down the rankings.

It’s soon brought to their attention that the moderators have no control over the listings and 9 times out of 10 there’s nothing they can do to resurrect their sites’ rankings other than playing the waiting game.

By Richard Legg in Featured

If you ask the question of how to get more website traffic, you’ll often get this response – ‘go viral’.

Sounds great, but do you know what the term actually involves? How does it work, and is it effective?

That’s three solid questions that need answering, so let’s get started…

A virus, in medical terms, is something that is able to self-replicate and duplicate it’s genetic code to grow and spread. Once it does this, it becomes incredibly difficult to stop. Hence the term in the marketing world ‘viral marketing’. Offline businesses have used the concepts behind viral marketing, even before the internet was around.

Here’s the basis of how it works … you give something of value to other people for free. Whatever it is you give away has links to your website, or needs people to use your product. Through the giveaway people enjoy the product and are encouraged to pass it on to more people that they may know.

The chain of people passing it on self perpetuates, all the time with your website being a core element of the giveaway. It means your marketing message or website can be seen by a number of people that you cannot predict, and cannot control.

An effective viral marketing campaign will bring a huge amount of visitors back to your product or website, which is virtually impossible to stop!

So this all sounds good, but can it really be effective?

The simple answer is that yes it can (and does) work, and work very well – for some companies, viral traffic is the main source of traffic to their business websites.

You may choose to give away a product, a report maybe on the subject matter of your market. You may choose to give away a service, maybe providing a neat twist to a software application. You may choose to use a video, and this can really be exciting.

On the biggest and most well known video sharing site, YouTube, they give you magical help to make your video go viral. Their videos are easily shared to other users either online or through email.

You could make a short video about your subject, or even screen shots, and once you’ve uploaded it to You Tube, people have the chance to make comments on it. If you can start an argument, you’ll have people falling over themselves to watch your video!

The video is free and easy to put on other websites, which all encourages people to share the videos in anyway that they can.

After watching the video, the user is also presented with a simple button that they can click to instantly share the video with as many of their friends as they want.

This is almost too good to be true, but it is all there, and crushingly simple, quick and free to do, it just takes some of your time. Let’s not make any false claims, the first few times you do it, you’ll make mistakes and take a bit longer to produce your video, but once you get the technique sorted, you can use video to go viral, and get a huge amount more website traffic.

Richard Legg – Discover more info on how you can make money online with the my traffic business bonus site here: http://www.mytrafficbusinessbonus.org

By Mike Tekula in Featured

seo“We need more traffic.” For most websites this is a truism. We all want more traffic. We all would benefit from it. This is the reason that strategies such as SEO are so popular – they aim to build strong streams of relevant traffic to your website. All well and good – this is a bit of a no-brainer.

But this is where many webmasters leave it. They understand that only a percentage of their traffic will convert so they set out to find ways to get more traffic. The thinking is, “if you’re converting a 2% slice of the traffic pie, build a bigger pie.”

The question that is considered far less often: “can we convert more of the traffic we’re already getting?”

By Oliver Feakins in Featured

It surprises me how many companies underestimate the marketing value of their website. In many cases, design and content development are left to the IT department with little to no input from the marketing channels other than logo and color scheme. The websites are put up too fast, without enough consideration of fundamental elements such as traffic sources, conversation to sales and design. A website represents the company behind it and the effectiveness of a website signals the quality one would receive from that company. It is important that business owners answer the following five questions before tackling a new website.

1. What is the website’s purpose or mission?

Sounds simple right? Defining your site’s purpose is the single most important step you should take prior to new website construction. For most, the purpose will be as simple as “produce quality leads for our sales teams” or “sell our products online”. Once the mission of your site is defined, incorporate that goal in every aspect of designing and developing your site. Ask yourself, “how does this feature help the website visitor complete the site’s mission?” It’s important not to lose focus and get caught up in ‘bling’ at the cost of realizing your mission.

2. What am I going to need in order to get this website launched?

  • Time

It’s important to have reasonable expectations of time lines. Most business owners budget enough time for the website to be presented in “rough draft” but forget that testing is an important part of the process. This can take much longer than anticipated. While your development team will provide their best estimation of the time it will take, as a rule of thumb, add 50% to the completion time a developer tells you to allow for anything unforeseen.

  • Cost

Cost is an important factor in the web developing process. Budget a little extra money over the agreed amount to allow for small enhancements to the project that were not originally specified. Unexpected enhancements costs are a really good reason to have a very detailed project description before you begin. It’s not uncommon for technology based projects to come in slightly over budget and by having extra money at your disposal, you’ll be able to keep the project moving forward.

  • Resources

Have all your resources, such as having an assistant to help with planning or a graphic designer to help incorporate your company’s brand into the site, on board prior to starting. You may also need to bring in outside help, like programmers, internet marketing companies, social media marketing agencies and copy writers. Budget these resources into the total cost of your project and include them in the initial planning since having a seasoned professional working with you from the start will pay huge dividends upon completion.

3. How will I bring qualified visitors to my site?

Surprisingly, most small businesses have a website just to have a website with no strategy or plan on how they are going to bring qualified visitors to the site. It’s like having a billboard in the middle of the Sahara Desert – pretty but not bringing in customers. If you cannot hire an internet marketing company, you should tap into the many online resources geared towards small business internet marketing. At a minimum, you should invest into a properly managed Pay Per Click (PPC) Marketing Campaign. Unlike Search Engine Optimization (SEO), the effects of PPC are immediate and can be controlled. I would also recommend working with a SEO professional to lay down the groundwork that will rank you high on the search engines.

Remember offline marketing as well. Your website should be part of your brand – put it everywhere! It should be on all letterhead, business cards, company vehicles, print and TV advertisements. Holding a contest that directs people to your websites is a popular and effective way to acquire a large number of back links to your site, which helps with search engine rankings.

4. How will I track my website’s ROI or gauge effectiveness?

Once your site is up and running, you’ll need to know if your marketing efforts (both “on-site” and “off-site”) are working. Remember your site’s purpose or mission? That now becomes what is known as a “conversion”. A conversion is the action taken by a website visitor that fulfills the site’s purpose. In most cases, this is either entering a sales lead into your site or buying an item. Other conversions could be downloading an “e-book” or signing up for a newsletter. Whatever the conversion is, everything done both on and off the site must be to lead people towards that completing a conversion.

To track your website and marketing effectiveness you need a reliable analytics program installed on your site. I am a big fan of Google Analytics because it’s very user friendly, easy to setup and free! By defining the desired conversion in your analytics program (PPC accounts as well) you will see which marketing efforts produce the highest number of conversions. Keep in mind that you may have a scenario where you get reduced site traffic but more conversions – but this is a good thing! You should review your analytics each month to track if your marketing campaigns are increasing or decreasing your conversions. Internet marketing company can do this for you and suggest ways to increase your conversions

5. How will I use design and technology to enhance my website?

  • Design

Websites should be clean, clear and clutter free. Ensure your designers are familiar with your brand and how your company is graphically represented by giving the web designer a copy of your logo and any promotional material. The site must be developed around your existing brand not the brand designed to fit the website. If you are a new company, take the time to develop a rich corporate identity before having your website designed and developed.

  • Technology

I’ve found that a web developer’s choice of code is similar to a person’s choice of automobile – personal and really not making any difference in function. There are some cases when you will need something robust like a pickup truck or SUV but in most cases using a common form of programming like PHP HTML or ASP will still get you from A to B. As well, using a common programming language will ensure that you’ll be able to find programming help faster and less expensive than if you went with a lesser known language. Finally, try to keep away from Flash and JavaScript as they can hamper the crawling of search engines on your site.

As you can see, a clear and thought out action plan will greatly increase the effectiveness of your site. Don’t underestimate the power of a well designed, conversion optimized website since this can mean many dollars added to your bottom line. Good Luck!

About The Author:

Oliver Feakins is the President of the Internet Marketing and Social Media Company WebTalent SEO. Visit http://www.webtalentseo.com for more information or call 877-496-3327.

By Jennifer Horowitz in Featured

There is no escaping the reality of the economy. These are not good times for most people. Many individuals and businesses are suffering.

However, in spite of that, many online businesses are still doing well. Online shopping was up over shopping in traditional retail stores (Cyber Monday was up 15% over the previous year).

People don’t stop searching the web just because times are bad, and the number of searches per person are on the rise, so there is still plenty of traffic to be had. Then it becomes the job of your website to convert that traffic.

By Peter D in Featured

The reason so many people fail online so quickly is because they don’t get traffic, at least not enough of it.

The problem is, people end up spending money on advertising without making much (if any) profit back, or they simply spend too much time trying to get free traffic and burn themselves out.

Of course, once you’re successful you can pay someone to get you the traffic, but how do we get out of the never ending cycle of trying to get traffic without wasting time and money?

Well, I am going to start with the fundamental tasks that you should focus on first, then we’ll take it from there…

1. Directory submissions.

This can be achieved using automated submission software or can be done by hand. It’s a little dull but will result in lots of back links to your website for better visibility in the search engines. This is pay off as you add more content and back links to your site.

2. Social bookmarking.

This is about submitting links to the major Web 2.0 social bookmarking sites such as Digg, Propeller and Reddit (to name just a few). The great thing is you can use software such as socialmarker.com to make the process far easier. You can also buy inexpensive software to automate the whole process.

The benefit of social bookmarking your content is so that you gain back links from these authority sites (which is essential for being found in the search engines) but also, if you content is worthwhile and interesting, you increase the chances of your submission being passed around other readers really quickly, which can of course result in a lot of traffic to your website.

3. Back links.

Back links are the backbone of getting your pages listed high in the search engines. The more people link to your site naturally (i.e. without being paid or listing your site in some sort of link farm where the site linking to you is junk), then the better your rankings will be in the search engines. Not to mention the direct traffic that will come from the actual links from other sites too.

4. Collaboration.

Most people want to be the “one person wonder” or the sole entrepreneur in their business, which is fine. However, don’t underestimate the sheer power of teaming up with other well established websites directly and offering your content, help or other services in exchange for some exposure to your own website.

The classic “I’ll scratch your back if you scratch mine” effect comes into play here and trust me, it works like a charm providing you genuinely approach people to help them first.

There are of course, many other ways to start getting traffic to your site such as writing articles like this one, or getting involved with many of the Web 2.0 properties out there online today. The more social you become with your website at other people’s parties, the more people will come to your party when you come to tell them about it…just like real life isn’t it?

Peter D – I’ve only scratched the surface of getting heavy volumes of traffic to your website. If you’d like to know more about using the new wave of traffic inducing methods to really get your business off the ground, then check this out: Secret Affiliate Code 2 Review

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