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By Donna Gunter in Featured

businessMany online solo service professionals wonder how they will ever become known in their industry, given the easy access to the abundance of information found online. Almost everyone claims to be an expert, so it stands to reason that some percentage of that group are charlatans. How do you create trust and authenticity with your target market and be seen as a real, true expert rather than as a sham?

One of the easiest and quickest ways to do this is by interviewing experts in your industry. People pay big bucks to listen to or meet people like Mark Victor Hansen, Richard Branson, and Bill Gates. While these people may be considered celebrities in their fields, there are celebrity-caliber experts in every industry that members of that industry would be eager to hear speak and would gladly pay for that privilege.

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