Article Categories

• Advertising
• Affiliate Marketing
• Article Marketing
• Blogs & Podcasts
• Branding
• Business
• Cloud Technology
• Ecommerce
• Email Marketing
• Facebook
• Google
• Keywords
• LinkedIn
• Linking Strategies
• List Building
• Local Search
• Marketing
• Miscellaneous
• Mobile Applications
• Page Rank
• Pay Per Click
• RSS
• Sales Copy
• SE Optimization
• SE Positioning
• SE Submission
• SE Tactics
• Search Engine Marketing (SEM)
• Security
• Social Media Marketing
• Social Networking
• SPAM
• SPN Featured Articles
• Technology
• Video Marketing
• Virtual Office/Telecommuting
• Web 2.0
• Web Design
• Web Development
• Webmasters
• Website Promotion
• Website Traffic
• WordPress
• Writing

SiteProNews Blogs

• Editor's Corner
• Darren Dunner
• Jerry Bader
• John Sylvester
• Kalena Jordan
• Mel Strocen
• Titus Hoskins

Google Adwords for Your Internet Based Business – The Upside and Downside

By Michelle Jayes in Featured

When people need information on any subject today, the first place they will look for it is on the internet. One of the best things to come out of the internet revolution is the search engine and the most popular search engine is Google.

Having the internet and Google has made for a quick and easy method of finding out whatever it is that you want to know. Not only does Google make it very easy to search for information but it also allows for fast growth of an internet based business for anyone who chooses to use Google Adwords as a means of advertising.

If you have never heard of Google Adwords this is a pay-per-click program that was started by Google ten years ago and it can be used to generate traffic to your website and increase the number of sales that you make. The way it works is that an internet business owner will pay Google for the amount of exposure Google gives them on the search engine.

There is an upside as well as a downside to using Google Adwords that you should be aware of before jumping in and using this type of advertising:

1. On the upside Google Adwords reaches an enormous audience. According to fairly recent research approximately 65% of all internet users will resort to Google when searching for information of any kind.

With this type of exposure one would automatically assume that by using Adwords advertising on Google your website would be displayed and bring interested buyers to your website, people who will purchase the products that you have on offer.

The advantage of this is that even if you are running your business on a limited budget you can still get your brand out there at least in the online world. By setting up your adverts and your landing pages correctly you are likely to not only recoup your advertising outlay but make a good profit as well.

One other good thing with using Adwords is that you only pay per click. In other words Google will only charge you when someone clicks on your link so no clicks no charge. Remember though that the position of an ad on the Google search page is dependant on the budget you specify and that is something else to think about. If you set the budget at 1 cent per day don’t expect your ad to be positioned in a prominent place as budgets can go as high as $100 per day and those people are going to get much better exposure.

With Google Adwords you have the flexibility to make alterations according to what you prefer – this is something that you cannot do with other forms of advertising and it only takes about 15 minutes to set up an ad on Google Adwords so it is no big deal to make frequent changes to it if you so desire. You also have the option of a multitude of languages and this allows you to cater for a niche audience.

Here is the downside!

One of the biggest downsides to using Google Adwords is that you will not be able to get any information on how well your competitors are doing. Google has a policy of not sharing this information and this can make it a bit difficult to strategize the best way to advertise effectively.

The other downside is that with Google Adwords you are very limited with the amount of copy space that you can use. You have only seventy characters with which to catch to prospective customers’ attention and this can be very difficult to achieve at times.

Even though there are these downsides when using Google Adwords it can still be a very profitable method of promoting your internet based business as it gives plenty of exposure especially with the internet being as overcrowded as it is today.

---

Michelle Jayes invites your to visit her legitimate income opportunities website www.online-income-business for money making ideas and ways to improve and build an internet based business

Your Internet Based Marketing Skills are Valuable to Offline Businesses

By Michelle Jayes in Featured

If you have an online based business and you are looking for ways to earn extra income, a good way to do this is by offering your internet marketing skills to offline businesses. In this article you will find 3 reasons why your services are so eagerly sought after by offline business owners.

1. With the internet being used as it frequently is today by everyone who is searching for anything at all, people will look up businesses in their local areas online before resorting to the Yellow Pages.

It is so easy today for people to source products locally on a search engine by simply typing in the keyword phrases they are targeting to search engines such as Google. Any offline business that has no website or internet presence will lose out to a substantial amount of business.

For this reason offline businesses are finding it more difficult to market themselves. A lot of the old advertising and promotional methods are not as effective as they used to be.

For any online internet marketer who wants to make money and has the skills to optimize websites for the search engines this is a perfect opportunity.

2. Most business owners who run offline businesses are busy and not very knowledgeable when it comes to marketing their businesses online. All you need to do is look at some of their websites to see how poorly and unattractively they are laid out. Very often they don’t even have proper Meta tags.

By cleaning up and improving the appearance of their websites and optimizing the pages correctly, which makes the site more appealing and easier to navigate for prospective customers.

This will not improve the navigation on the website for their visitors but will also make that visit more pleasurable, which will increase their chances of making more sales.

This is a win-win situation not only for the offline business owner and his prospective customer, but also for you.

3. Because many offline businesses are not capturing the contact details prospective customers who visit their websites, they are losing out on traffic on a daily basis.

by simply adding an opt-in form to their websites where people can give their contact details the business owner will build a list of customers to whom he can continue to sell his products now and in the future. As an internet based marketer this alone could become a full time income for you, just to add capture pages to websites for those offline businesses that do not have one on their websites and you could even improve on this by writing a series of follow up emails for them.

The opportunity to create a great income online is not limited to the internet alone. It can benefit offline business owners as well as they can increase their business presence on the internet with your help. What a wonderful situation for you and them where both parties can only do better.

---

If you enjoyed this article by Michelle Jayes then visit her website www.online-income-business.com for more great ideas and business opportunities and sign up for her free newsletter

Use These 3 Tips so that Your Online Income Affiliate Business can Survive

By admin in Featured

As an affiliate marketer who would like to not only survive but also generate a large income you will need to utilize these 3 tips given here and be prepared to work hard as there is not magical formula to success.

As an affiliate marketer using these 3 tips will help your chances of success with your online marketing business. Using these 3 tips will help your online business survive the competition that is found in an online based business environment.

1. Give your readers free reports.
Either place these reports where they can be easily seen near the top of your website or alternatively give them as an incentive to visitors who are will to give you their name and email address.

Use a unique squeeze page, in other words one that is different from what everyone else is using, to offer your reports in exchange for their email address and make sure that you have an opt in box on that squeeze page that goes to your auto-responder account.

It is a known fact that the majority of people will not purchase anything the first time they see it. Normally it will take a minimum of seven views for them to make the purchase. Keep in mind that usually people are more willing to spend money with a person that they believe is trustworthy and has taken the time to build a relationship with them, they need to know that they are not just dealing with some faceless website but a real person who is willing to help them.

If the only connection is the product on your website, not only will you not build a list, but chances are that even if someone is interested in the product you are selling they will move on and in the end buy it from someone else.

2. Promote each product on a separate web page.

If you use this method of marketing your products you will be keeping the reader focused on one thing at a time and they will become less distracted than if there were too many things on the one page.

Help the reader to make a decision on each product by having a review for each one on your website. This not only gives it a more personal touch but also helps to encourage a sale. If you are able to get some testimonials from any of your previous customers who have already tried the product then this is something that you can use to your advantage.

Just be sure that those customers are happy to allow you to use their name and if possible their photo.

3. Aim to generate a lot of targeted traffic to your website.

There is absolutely no point in getting people to visit your site who have no interest whatsoever in the products that you are promoting. Write articles and submit them to ezines and article directories and focus on the niche that you are promoting your products to. There is no point in spending your time promoting your affiliate internet business where no one is interested in what you are selling, but writing articles and publishing them in article directories is a great way to become known and brand yourself and your business and the best thing is that this type of advertising will not cost you any money.

If you want to benefit from marketing your online business by using article marketing you will need to write a minimum of 2 articles every week. If you continue to do this consistently you will see that over time your traffic will increase and it will be people who are interested in your products and what you have to say.

None of these tips are really difficult to follow and take action on it just needs some time and thought from you. Try using these tips for a few of your affiliate internet based business programs and see how they will help your opportunity to survive as an online affiliate marketer. Another great thing about this is the increase in the pay checks you will be receiving.

---

Michelle Jayes invites your to visit her legitimate income opportunities website www.online-income-business for money making ideas and ways to improve and build an internet based business

Learn How the Twitter Social Networking Site can Benefit You

By Michelle Jayes in Featured

I read recently that Twitter now has 10 million people using it worldwide. It is one of the fastest growing social networks today and is starting to have an enormous impact on how internet marketers are networking and doing business online. There are many celebrities also using Twitter and they have a huge following amongst their fans.

So what exactly is Twitter?

Twitter is a social media service that describes itself as “a way for people to connect through a quick exchange of ideas”. The messages are referred to as tweets and they cannot be longer than 140 characters maximum and you can basically discuss anything that enters your mind. All the conversations start with the phrase “what are you doing”? But your messages don’t need to be only about what you are doing.

These messages can be viewed by anybody on Twitter who visits your page. Messages can be seen also on the pages of anyone who has elected to follow you. When they log into their own page, anything that you might have to say will show up there as a tweet.

You can also send private messages to people on Twitter who have chosen to follow you, and this is quite a useful tool for anyone involved in an internet based business.

The big advantage with a social network service like Twitter is that you can very quickly build up a network of contacts, and you can keep them up to date on all your business activities. You can post information that can be helpful to others and keep people entertained with any insights or tips you may have. Another advantage is that you can post links to your latest articles and is a great way to help build you email marketing list. In fact whenever you update your blog you can automatically send a message to your Twitter followers that there is a new blog post for them to read.

An important point to remember though is that Twitter is actually a social media site, so don’t go overboard with self promotion. Just keep in mind that people apart from promoting their internet businesses are there to make friends and chat to others within the Twitter community.

If you spend too much time on self promotion you will very quickly lose whatever following you have built up.

It is very quick and easy to sign up for a Twitter account, all you need to do is log in to twitter.com, click on the Get Started – Join button and fill in the online form. Then just click on create my account and you are ready to begin tweeting.

Initially I would suggest that you begin building your network by finding Twitter users that you can follow. There is a “find people” button, click on that and you will be able to run a search for anyone that you know or may want to follow.

When you find someone you would like to follow, simply click on their name or avatar and click the “follow” button that will appear on the next page.

Many of the people who you choose to follow, will return the compliment and follow you back and before you know it you will have built up a list of followers. So the more people you follow the bigger and faster your network will grow. One point to remember is that you cannot add more than 200 new followers to your network in a day. If you want to have more than 2000 people following you, you will need to follow at least 2000 as well.

As long as you stick to the rules above, you will be able to build a huge network of followers. But break the rules and you will be banned by Twitter. Twitter is a social networking site, but it is a great way to build your business as well.

---

Michelle Jayes writes articles aimed at helping people to build a successful online income business. Click here to follow her on Twitter or visit her website www.online-income-business.com

© Copyright 2012 All rights reserved. Jayde Online, Inc.

Home Newsletter Archives SEO Forums Webmaster Tools Webmaster Resources Link to SPN Top SEO Tools Website Templates SPN Partners Contact Us Privacy Advertise

ExactSeek SiteProNews MetaWebSearch SPN Videos EzineHub ISEDN DropJack NewWebDirectory.com SEO-News SEO-News Forums Blog Search FreeWebSubmission SmartWebGadgets