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Beef Up Your Internet Marketing and Your Body At The Same Time!

By Miki DeHaven in Featured

In today’s health-conscious society, everyone has spent at least a couple minutes of their life thinking about (or purposely ignoring) their diet. Is this meal healthy? How many calories are in this? Does this bacon-wrapped butterball make my butt look fat? The theory and principles behind improving your health and getting better results can also be attributed to what you do or do not contribute to the health and welfare of your website’s SEO. Here are a few suggestions on how you can lose weight and improve your rankings at the same time.

1. Have A Measurable Goal

It may seem feasible to stare longingly at the slim thighs of fashion models and think that you can get there someday (if only you could keep your fingers out of that mayonnaise jar), but think about steps that are measurable and achievable. In that same vein, you may see a website that ranks amazingly well for single-word keywords, but if you don’t set yourself up for success with a committed strategy and follow through, you will spend months wondering why your efforts are not providing results. Those svelte upper-leg-areas don’t come easy, but by tracking your progress, you will see what is working, and why that mochachino addiction definitely isn’t.

2. Results Don’t Happen Overnight

Last night at dinner you gave up carbs entirely, but why isn’t that belly fat dissipating this morning when you went to button up your pants? That is because, like anything worth having, weight loss and kick-ass rankings do not happen right away. Best intentions aside, it takes hard work and patience to get where you want to be. Keep plugging away. Gradually you will see that all the tedious link building, onsite optimizations and Zumba at the YMCA are really paying off, both in results and attitude.

3. Find Credible Information

The skeletal lady behind the counter at the teashop may be an expert in all things “holistic” but she is probably not the best person to make judgment calls on healthy ways to lose weight. In that same fashion, you may not want to take the marketing advice of every Tom, Dick, and Harry that sends you emails about your meta descriptions. Popular SEO blogs tend to be a reflection of someone who knows what they are talking about, and has the support of other experts in the field. Check out multiple, highly regarded internet marketing blogs (ahem, like Web Talent Marketing, for example), and take the advice of industry leaders. If there is a consensus among the group, it usually becomes a best practice. Just like in weight loss, you’ll need to find a credible trainer who has the experience necessary to help you. It may seem like a great idea to use chili powder to cleanse your colon, but in the end it’s just a pain in the butt.

4. Commit To A Process

The guy that hosts the P90X+ videos is ripped, and when you use the program it probably garners amazing results. But is that a plan you can dedicate the time and up-chuck reflexes to on a daily and weekly basis? You may have 30 minutes a day P90X+ dreams, but your reality is probably closer to weekly Jazzercise on your VHS player. Whatever your process is, own it and commit to it. Don’t start and stop and then commiserate with your girlfriend’s low-fat yogurt about how its just not working for you and maybe you should just buy a pair of Spanx and forget about it. If you care enough about your website to complain, you should care enough to commit to a plan and follow through for the entire campaign. They say that weight loss is a lifestyle change so is effective online marketing. Commit, Commit, Commit!

5. Change It Up (When Needed)

Congratulations! You have found a plan that you aren’t mortified to tell people you use, and you have been consistently using it. You like your plan, but after a while you may not see the dramatic changes you have come to expect. Your website and your body may both be adjusting and adapting to the plan you gave yourself and a refresher course may be necessary to keep the spark and progress alive. Maybe you need to take a break from submitting to directories or guest blogging and spend some time creating assets or going after juicy links found in your competitor’s link profile. Is it time to take a look at your site and make a list of improvements to increase usability? Change up what you are doing to keep the motivation and success flowing. When you hit the plateau and the results drop off reinvent your process and keep up the momentum.

6. The More You Put Into It, The More You Get Out Of It

Your success is only as good as the effort that you put into it. If you are only barely making the minimum effort, you are going to get minimum, or perhaps no results. Swapping out meta tags and building a few low quality links are not going to get you where you need to be. This is the equivalent of only dieting on the weekends. If you are committed to a plan, make sure you are giving it your all to see the changes in your rankings (and muffin top) you would like.

7. Aggressive Tactics Can Be Hazardous

I don’t have to tell you that binging and purging is a dangerous habit to get into, so why would you do the same for your website? Don’t binge on easy SEO fixes like automated submissions or other gray (or lets face it, black) hat tactics just to get your rankings up quickly. The results may be quick, but you will just as quickly fall into disrepair when your website gets dinged by the search engines. Or, you know, the lining of your esophagus deteriorates into rice paper.

8. Ignore Tempting Quick Fixes

You may be in awe of the waist-to-rump ratio of the Kardashian sisters, but buying their diet pills will only result in a mild heart murmur and a deep hole in your bank account. You may feel energized for a short period of time, but after a little bit you will be back to normal and you may as well roll those twenty dollar bills into little balls and swallow them whole. The same theory applies to the sneaky tricks, excessive paid linking tactics and black hat schemes available online. You may see a push in the beginning, but in the end it is never worth the time or money.

9. Keep a Balance

Effective SEO takes a balance of both diet, in the form of tried-and-true Search Engine Optimization best practices, and exercise by way of ongoing link building. Doing just one or the other will only take you so far. An effective SEO campaign should look at all aspects of SEO including conversion, usability, analytics, keyword research, competitive analysis as well as onsite SEO techniques and link building tactics. Make sure to keep a healthy balance between them and not give anyone more importance than others, they all play a role in your website’s success.

10. Do What Works For You

What works for that skinny girl next door may not always work for you. Just because she lost 2 pounds in a day doing a pilates-ballet-shakeweight combo class at her boutique gym doesn’t mean you will see those same results. Check out all your options and don’t jump on one thing and beat it like a dead horse. Genetics versus Culture is equivalent to Business Model versus the Online Economy. You may be predisposed to wear Apple-Bottom Jeans, just like your business may be less predisposed to convert into online sales than ones in other verticals. Like exercise, SEO results may vary depending you industry and some are much more competitive than others and will take time. Let us not forget that SEO only brings in qualified consumers to your site, it doesn’t convert them. You’ll need to do competitive research before starting your campaign to make sure you are setup for success.

Like weight loss, the results and benefits of ongoing healthy online dieting and web marketing work are invaluable to your business. In the long run you will add years to your average business lifespan and general well-being. You will be happier as a marketer and more secure in yourself and the services you offer. The end result? You will then pay less to your overpriced therapist to listen to you complain about your stress level. So strap on those leg warmers, tell yourself you’re a maniac on the dance floor and practice your quickstep because you have some hard work to do, but it is totally worth it!

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Miki DeHaven is an SEM Specialist at the Internet Marketing Company Web Talent. Based in central Pennsylvania, Web Talent Marketing offers search engine-marketing services to clients nationwide. For more information visit http://www.webtalentmarketing.com/.

The Era of the Social Media Snob

By Joleen Halloran in Featured

What is this new type of snob?

What is a social media snob? Well I have a feeling you already know, but here is an example.

This is the person that has spent the last 3-7 years making “lots” of money using social media marketing or blogging and teaching others how to do it. And while they are selling you marketing products off their blogs or websites, they tell you that you must engage with your customers in order to make money. They instruct us to make money by doing what they did, which is to listen to your customers, know them, give them value, understand their needs, blah, blah, blah…..

Then what you see with this new type of snob is that once they have made the money, or sold the book, or gotten that high profile job with multi-mil corporation, they appear to be done with us (us – being the customers that got them there.)

This became prevalent to me during the roll out of Google+ with the numerous posts about the “Pluserati” and “Google Plus recommended users.” As I happily went about adding people that I thought would add value to my social networking experience, I noticed that I was only going to be allowed a status of social media groupie to these established snobs.

Since it is obvious then that we were not going to be social media buddies, then at the very least I would hope that by following you I would gain some value from your status updates, but this is not what is happening. Instead we get to see pictures of what they ate, their favorite art, who they are hanging out with (usually more social media snobs), their deep thoughts and musings, and gallingly, more pitches for their products. The best example of this so far is one that gushed on their profile about this new sharing experience on Google Plus and how excited they were to participate in this growing community. Know how many people this person is following? 3!

Really? It appears that now that they have a captive audience to “share” their information, which diminishes in value by the post, they do not appear to be very interested in what I have to share. Yes, I realize that the new social royalty cannot pander to their entire kingdom, but including a few thousand of their “customers” to be able to do exactly what they preach would probably add a bit of credibility to their profession. These people are not celebrities who gained their money and fame in ticket sales and TV appearances. “Those” celebrities never promised us anything other than a good performance, so if we choose to follow them without their attention, that’s on us. But to have the very people that evangelized a social media society where you “connect” with your base for growth and money making snub us?

Now I’m not going to call any one specific person out on the carpet here, but let me give you a few examples of the imbalances of the social media pundits that have elevated themselves to snobbery. Remember, these are all people that have made their money off of the social media machine by either selling products directly off their blogs or by promoting the strategies on their websites. I will show you the following to follower ratio. These ratios are taken from both Google+ and Twitter. You tell me if you think any of these people are listening to their audience anymore.

Followers | Following

164027 137

53,550 3

52,208 74

53,614 94

19,459 20

I did find one good example of a recent social media mogul/author of 35,031/12,018. Now that is a decent ratio of followers to following. I will be paying attention to this social media expert more often. It is noteworthy to mention that not every successful social media expert falls into this new snob category. You get a sense from many of them that a sincere effort is made to share information that continues to grow the relationships with their connections. This is the person you may want to take note of and continue following as a trusted resource for future products and knowledge.

I do not begrudge anyone their rise to fame or wealth, in fact, I applaud them and I am happy for them. What irritates me with this specific group of people is the hypocrisy of their message. They have made their money from a platform of “social sharing” but they really only want to perform “social pushing.” To me, this mentality is nothing less than a high profile snake oil salesmanship and I caution the new social networking enthusiast – buyer beware.

What will you do?

Does this mean I won’t follow them anymore? I don’t know yet. I’m thinking about it. I know one thing for sure – their credibility has gone way down with me. I will think twice before buying any more of their products and I look forward to a new generation of social media celebs that get into this industry for more than an ego platform. I caution new social media enthusiasts to try it before you buy it. Research the products and services offered by the so called experts. Having a large amount of followers or writing a book does not equate to authority. It is the quality of your followers and their engagement with each other that is truly valuable in this industry. Do your social media experts engage with social media other than to “push” products? Do you get value from information shared? Do they appear to be connecting to their customer base?

As you go forward in your quest to social networking greatness, keep these thoughts in mind when you lean into others for learning and growing. You cannot truly be considered an “expert” in social media unless you practice it. Using social media as a platform to push products is certainly not against social media law or anything, but it is much less appealing than those that share their expertise based on real experiences. The social networking and internet explosion was bound to create this beast, but the wise social media novice will take their time to discern the gold from the gold plated. And, if you run across a true social media snob – just giggle, then push the “unfollow” button.

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Joleen Halloran is the owner of ZoomIT Marketing, a Social Media and Internet Marketing Coaching and Training company. Joleen has extensive business experience in project management, leadership, marketing, and specializes in motivational techniques and corporate culture. Visit ZoomIT at http://zoomitmarketing.com.

Joleen is an avid reader of books and other materials related to her profession, but also to her special passion, which is metaphysical and spirituality topics. Ms. Halloran has read over 100 books related to metaphysics, spirituality, Western and Eastern religion, and law of attraction. Joleen is currently working on her how book, Finding Home – Breaking Free from Limits, which she hopes to have finished later this summer. Joleen blogs about books at http://beyondbookreviews.com.

Why Are 95% Of Internet Marketers Unsuccessful?

By Graham Bray in Featured

It’s an unnerving fact, but of all potential internet marketing wannabees, only 5% go on to sell products and make a success of their ventures. There is a huge drop-out rate with the vast majority failing to make it even past the first hurdle.

Why do so many people give up before they’ve barely begun? These figures are in stark contrast to those published for more traditional business start-ups. According to statistics published by the Small Business Administration (SBA), seven out of ten new employer establishments survive at least two years and 51 percent survive at least five years. This is a far cry from the previous long-held belief that 50 percent of businesses fail in the first year and 95 percent fail within five years.

So why the big difference? One of the key factors is the ease with which internet businesses can be started. What are your initial outgoings? – a simple website, a product, a domain name, a hosting company, an autoresponder? All of these can be collated for less than $500. If you’re not even willing to do this simple stage yourself, then there are many, many ‘gurus’ who will offer to set up sites on your behalf.

Compare this with a traditional business owner. They will have to find premises, source all of the stock, possibly find employees, arrange for accountants and lawyers to look after the financial and legal side of things… and the list goes on. I’ve just done some “back of an envelope” calculations for starting up a new traditional business, and the figures are a little eye-watering! One time start-up expenses would be in the region of $40,500, with monthly ongoing costs in the region of $12,000. Assuming that it may take 6 months to get established and consistently find customers, then the total start-up costs for the first six months amounts to $112,500!

Let’s just put the two figures side-by-side. $500 for an internet business start-up and $112,500 for a traditional business start-up. Guess who’s going to be more committed to their business!

The key word here is ‘investment’. The more you’re willing to invest in your business, the more willing you will be to stick with it and really give it your best shot. Who in their right mind would be willing to throw away $112,500? In contrast, giving up a $500 internet business is no great loss.

It frustrates me when I receive emails from wannabee internet marketers who quibble about paying $197 for a product that could really launch them into a profitable online business. Get real! – if you’re really committed to your internet dream then do your homework, shop around a bit and then make a commitment.

I speak here from experience. One of my passions is trading on the foreign exchange markets and stock exchanges. When I first started I looked for the cheapest system available, and ended up purchasing a number of these, all $50 or less. Without exception the systems were complete and utter rubbish!

After months of frustration it began to dawn on me (I’m a slow learner!) that if I continued to pay peanuts then I would continue to get monkeys. I therefore spent some time looking for the best system and eventually invested over $3000 in a suitable product. I can honestly say that I have not been disappointed – the level of support and training has been fantastic, and I have an effective system that will continue to generate an income for me.

Recently I made a similar decision with my internet marketing. For years I dabbled, and purchased many ‘products’ that were more or less scams. I then found a system being offered by some guys I know well and trust, invested a significant amount of money, and my marketing has gone from strength to strength.

It hasn’t been easy, but because of my investment I am willing to make the necessary commitment of time and effort.

So what about you? Are you still trying to get your business started ‘on the cheap’? Or are you willing to do your homework and make an investment in your future? Do you want to be one of the 5% who succeed, or are you going to continue failing and remain in the 95%? I think that the answer is obvious, but at the end of the day it’s got to be your decision. I wonder what you’ll decide to do?

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Graham Bray is an enthusiastic internet marketer, and for nearly five years he has been developing websites as part of his Multiple Income Pathways. To learn more about internet marketing and how you can download newsletters, training videos and a *free audio recording and transcript* visit his blog at http://www.easierinternetmarketing.com

Warning Signs of Bad SEO – Who Can You Trust?

By Nick Ker in Featured

Can SEO Companies and Consultants Be Trusted?

We get a lot of inquiries about search engine optimization services from people who have been “burned” by bad SEO and are understandably cautious about working with another search engine marketing company or SEO consultant. The level of mistrust should be increasing since the New York Times exposed link spamming by some very high profile online retailers, most likely through paid links. Paid links are when someone pays a website for a link to their own for the purpose of improving search engine rank, a practice which Google considers webspam and can get a website banned.

There are plenty of scammers in the online marketing business and just as many unqualified practitioners who do not realize that they are clueless.

A while back, I wrote an article about how to choose an SEO that covered some ways to avoid black hat and otherwise shady SEO companies and consultants. I left a lot of things out, so now seems like a good time to throw a few more out there.

How Social Media Can Help with Web Marketing

By Jerry Leviastan in Featured

Social media has turned into a phenomenon over the last decade with the introduction of MySpace, Facebook, Twitter and many other sites. It has been used by so many people that it’s one of the best methods to promote oneself and anything else when it comes to internet advertising.

In fact, another social media platform has just been introduced named LinkedIn, where you are able to create a business profile and interact with other people. It is the most effective way for advertising businesses online as you are able to link to other companies and it’s designed for you to promote yourself by the job that you do.

Twitter can be useful in terms of advertising your business online to companies since you can provide little snippets of information about your business to anybody looking at your feed. It can also help update information about your business in case you have new merchandise. Many people now check online social media sites and twitter is one of the simplest for people who are not your ‘friends’ to check.

Facebook is a little diverse in terms of who can view you and your privacy. It is possible to maintain your personalized profile only accessible for your friends while making an organization profile to market yourself. It also indicates that you can have one profile to show off all your pictures while making use of your business page for a more professional look. If you have a photography business, it is possible to use this to show off all your photographs. It’s also possible to create a group to market your business to your friends and others interested. Once again, you are able to show examples of your work along with the company details to help people place orders.

MySpace is a great strategy to promote a music business; whether you are promoting yourself as a manager or artist. You are able to market yourself by means of becoming friends with individuals in the community. It’s a great method to let more than just your friends know about an upcoming gig or to show off a CD you are bringing out soon.

With social networks, it’s feasible to join with groups and communities. You can join in with others which are a similar organization to you, or something that compliments you. It is also possible to join having a group searching for a business like you in order that you are marketing towards the right people. Several communities now have competitions and awards, another way to promote yourself.

Keep in mind that credibility is important to any successful business and that may only grow if people can recommend you. The internet could be the perfect place for that and social networking helps to pass the word quicker.

Just think of the number of times you posted on your Facebook status about how wonderful your latest meal at a restaurant was or tweeted about your views of the latest museum you went to. Individuals may not think about them in the time, but when searching for things to do a month later, they do remember what you’ve mentioned.

Using social media as a method to do internet advertising is a growing phenomenon and is free and effective. It is possible to add your website address to all your profiles you may have, which can direct potential clients and clients towards your merchandise or solutions. You can also provide advice to individuals in groups and communities, which in turn will support your credibility and help you show off your talents and business.

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Jerry Leviastan is a guest writer for http://www.w3toledo.com/, a web design and Toledo SEM, company that recommends http://www.doityourselfstorage.net/.

SEO, Paid Search, and Scalability – The Myths and Realities – A SPN Exclusive Article

By Tom Wilson in Featured

I recently attended a SEM seminar where the speaker, a SEO consultant, tried to show how scalable SEO is. Then he compared it with paid search, which, he said, was not scalable. As a PPC consultant, I found this irritating. Not only was he wrong but he was also peddling the standard myths about the relative ROI’s of these two SEM strategies.

What Is Scalability?

In case you’re not sure, I’ll explain scalability. This means that over time the gap between sales and costs widens so that your business or products become more profitable.

In the context of SEM, scalability occurs in any one of three ways. When simultaneously your marketing costs fall and sales value rises. Or sales remain the same, but don’t cost you as much to acquire. Or marketing costs remain the same but sales value rises. Whichever way, you have scalable (rising) margins.

SEO and Scalability

The speaker promoting SEO scalability showed us a very convincing graph. His example was a company just starting out with search engine optimization and hiring an agency. He put the agency cost to the client at $1000 per month for 12 months. On his graph, this represented a straight line.

How To Get Started With Google AdWords

By Toby Russell in Featured

In this article I’ll cover the simple mechanics of Google AdWords so you can get up and running with an account in no time. I tell you its really simple and easy to do & is possibly one of the most important tools in you Internet marketing and information publishing arsenal.

Again casting my mind back to when I was pounding the streets as an ad sales rep for a local newspaper I can remember how those advertisers who were a bit savvy would look to book the primary positions – front and back page or early right hand page – that kind of thing. In fact there was one guy, had a sports shop – I’d go & see him once a year, he’d only book front or back page slots, called solus positions in those days because they were as you’ve guessed, on their own.

I often wondered why, he always paid a premium, never tried to get a discount and likewise would never take other positions even if they were ‘good discounted deals” – then I suddenly realized what he was after was ‘targeted’ traffic – he only wanted those people interested in his merchandise to respond, no time wasters and by standing out on the page he got terrific exposure and a steady stream of people who were looking for sports gear – clever, I tell you if he was still around now he’d have been one of the first online – clever guy.

Anyway here’s how to get started with Adwords, and remember the word – “TARGETED” here we go …….

How It Works

The way it works is that Google places your ads strategically on sites that are related to your product or you can choose to appear on the search results pages. In other words, sites where your potential customers will be and search results for what your customers are searching for answers to and information about.

Google AdWords is a very popular system bearing in mind Google’s premier position in the search engine hierarchy. When someone is looking for information online, they naturally go to Google. It makes sense that if you want to advertise to the largest number of people, you should use the world’s most popular website.

How Much It Costs

The price you pay for your ads depends on your choice of keywords and how competitive they are – it naturally follows the more popular & competitive the price of the keyword will therefore be determined by that competition; in other words, if lots of other people are using it, it’s going to be more expensive. Effective Keyword Research is Vital So again your keyword research is absolutely key, you need to drill down to closely associated (to your main keyword/niche) keywords that are less competitive and therefore more affordable. When you decide on relevant keywords that you want to target, you simply bid on them and Google gives you a price. Sounds tricky but its really not, its very simple I know for Sam & I we thought blimey we’ll never understand all that but believe me the tutorials are great and its simple.

How To Get Set Up On Google AdWords

The system is very easy to use. It has a clear and friendly interface. It takes about 5 minutes to create an account. Once you’ve set up an account, write an ad using your selected keywords. Enter your bid and set the maximum you’ll willing to pay for it. You can also decide whether the ad will be used only on Google’s search results page, or whether you’d like it to appear on other sites that use the Google AdWords system. These are sites that allow Google to place ads on them. Google places ads according to keywords used so that only relevant ads appear on sites.

You can also choose how you want the ads positioned on the site. You can pay more to have them placed higher, since people are more likely to see high posted high on a webpage. Once all of this is done, you wait for Google to approve your ads.

Here’s the Really Cool Bit – Controlling Your Cost

Here’s the best thing you set a daily budget that you are prepared to spend – word of advice here initially set it low – test it, get comfortable, see what the results are like, try a couple of ad variations – this way you don’t loose your shirt by spending too much – this is the real beauty of Google Adwords – its targeted traffic within a budget. You can instantly pause or stop your Google AdWords campaign by simply clicking on a button in the account.

If the whole process confuses you, there is no need to worry. On Google’s AdWords site area there are a number of easy to understand tutorials, that walk you through the process and give you some tips on how to get the most out of your advertising campaign.

Pay per click advertising with Google AdWords is probably the Internet’s easiest and most effective form of advertising. In fact, it’s probably the easiest and most targeted system of advertising online or off. Not only does it get you great results, it’s also extremely flexible and easy to use. So there you have it, it’s an absolute must to have in your marketing arsenal, so go there today and get your account set up.

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Toby Russell, Internet Marketer, Publisher & Property Investor offers tried and tested methods to help you succeed on line. Want to know more about Google Adwords & Other Online Advertising Methods? Get his popular Free Special Report -Chapter 12 tells you how to use PPC advertising, available at => http://www.startinternetmarketingonline.com

How Mobile Marketing Can Be Beneficial To Your Business

By Joe Maldonado in Featured

If you can manage to get into mobile marketing it can be highly beneficial for your business. This is because the number of people that are using mobile devices and mobile web applications is rapidly growing. Adding this type of marketing to your other efforts is a sound business decision that you should strongly consider making.

It is vital and necessary for any business to stay current with how customers go about finding their products and services, and you must take note of any current trends.

Today, the most popular trend is the use of SMART phones. Everywhere you go these days, anytime you turn your head, you are going to see people with cell phones in their hands. However, you must be aware of the fact that these phones are no longer being used just for calling and text messaging. As a matter of fact, cell phones are now being used for marketing on a regular basis.

People used to use desktop computers and laptops to find virtually anything online. These days, things have changed. Now people are using their SMART phones more often than anything else for search purposes as well as communication. The main reason why mobile marketing is so successful is to the sheer volume of times in which people access their phones every day. This is actually a huge market, since there are nearly 4 billion mobile users worldwide, with 27% of them being SMRT phone users.

When you look at it this way, it is easy to see how profitable this method of marketing can be. Especially when you take into account how many more people are beginning to use mobile internet, and half of them use their SMART phones to do local searches. So in essence, you can equate mobile searches with local searches. When you think of it in these terms it becomes easy to see that through marketing this way you would be able to get these mobile users to find your business when they are seeking you out.

On the other hand, a great way to get your message across to your customers very quickly is through text messaging. When you compare this type of marketing with email marketing, there is no contest. Text messages have a much higher open rate than emails do. Open rate means the amount of time that it takes for your message to reach the targeted client.

There is only a 20% open rate with email marketing. This is in comparison to an astounding 90% open rate when you advertise through a mobile device. Basically, from the time your message is sent, it will be read within 4 minutes. This is much better than the average of several hours if you choose to send your message as an email.

The reason for this difference in open rates is because most people tend to have their mobile phones with them at all times throughout the day. This allows you to get your advertising message across to people in a matter of minutes. With all of this taken into account, it is easy to see why any business will benefit greatly from mobile marketing.

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Mulkern Internet is an internet search engine marketing company, based in Houston, Texas. Mulkern Internet specializes in small business internet marketing with the goal of being on the first page of Google and the other top search engines for that small business. Visit here http://mulkerninternet.com/mobile-marketing/

How To Use Google Adwords To Get Laser Targeted Traffic

By Toby Russell in Featured

We all know that Traffic is what it’s all about if you want to make money on line. Naturally every site is trying to get as much traffic as possible, but its not just size but also the quality and targeted nature of traffic that’s also vitally important. This is where the ability to ‘market’ your site through the medium of the ‘internet’ comes in, hence the term Internet marketing. Websites must be seen and read, that’s a given. You can spend tons of money and all of your time making the most beautiful, useful and informative site on the web, and without traffic it will get you nowhere.

Each person that visits your site is a potential customer for the products or services that you’re offering, but for many of we internet marketers the primary function is to entice visitors to join our ‘list’ this offers the ability to market to them many times into the future. Some sites fail because they don’t get traffic or don’t get the right kind of traffic; but many sites have risen to the top by focusing on the specific needs of their niches or sub-niches.

The point is not just to get random traffic, but also to get the people who will actually buy from you. Sites work hard to target certain groups for this reason. It’s important to do precision marketing through keyword research to get the right kind of traffic to your site.

It Takes Money To Make Money?

To a degree this is true but as with all things it’s a case of size and in many instances initially spending a little but in a very focused and targeted manner can produce very worthwhile results

One of the greatest areas you can invest in is advertising. The right kind of advertising can get you a massive flow of traffic that you can use. Even if you only get a small percentage of sales from your traffic, more traffic will mean more cash, but also create increased awareness to your site. Bear in mind statistics show most visitors do not buy on first visit; indications are it takes at least 3 or 4 visits to establish the confidence to buy.

For on line advertising you need to be trying Google Adwords. It’s simple, straightforward and undoubtedly works as you can target specific keywords that you believe people within your niche are searching for.

The way it works is that you pay Google according to how many clicks (hence its called pay per click or PPC advertising) you ad receives. So in simple terms, a visitor to Google types in ‘how to stop smoking?’ if they then see your ad for ‘stop smoking course’ and click on it Google charge you for that click Your ads could be right there on the first page, it just depends how competitive your niche and the keywords you have chosen

Pay Per Click Better Known as PPC Advertising

This is a great method for getting your message in front of the right people. It also makes sure that you’re have a good opportunity of getting on the first page of their search. It takes a little money, but it ensures that your potential customers will see you. You target them, and they head to your site to see what you have to offer. Bear in mind by setting a daily budget, once you have received clicks to the value of that budget Google don’t run your ads anymore that day – the advantage is you can’t go over your budget – you know what your costs are and the following day Google reinstate your ads and so it goes on.

You can also cancel or pause a campaign at any time – you’re always in control.

Other search engines have their own similar systems. Sites like Ask Jeeves, AOL Search, Yahoo and Bing also have their own ad systems. They have ads that respond to searches in just the same way.

There are also other sites that will display Google Adwords for you. This all depends on which niche you’ve chosen. The ads will only appear on relevant sites. The amount you pay also determines how often your ad will appear.

How To Laser Target Your Traffic

To make sure that your traffic is laser targeted, you’ll need to monitor your stats. Google Adwords will also do this, giving you feedback on how your strategy is working. By laser targeting, you’ll see the ratio of visitors to buying customers increase dramatically.

The key to laser targeting traffic is to choose the right keywords. You need keywords and keyword phrases that are relevant to your site and that also draw a good number of visitors. You can find free tools that will help you choose keywords. They’ll show you how many searches a certain keyword is getting per month, and this will help you decide.

Google Adwords laser targets your traffic so that it stands to reason more of your visitors are likely to become customers over time. It will make sure that the people who are looking for your specific product or service will find it. The key to getting it all started is to make sure that your Google Adwords use the right keywords that will pull them in. Test, test and test again on small daily budgets.

Although it costs some up front investment, Google Adwords is a great way to profit on line.

A Word of Caution here ………. The long-term profits will pay off in the end, but do tread carefully initially, make sure you set your daily budget pretty low to begin with, test it out, check your stats, do not increase the daily budget until you feel totally comfortable that you understand the way it works – there’s been many before you who have lost a fortune on adwords – so beware and cautious to start.

My top tip – dip your toe in the water with Google Adwords first, then when you’re comfortable with the system, getting the desired results consider spreading your net a bit wider with some of the other search engines.

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Toby Russell, Internet Marketer, Publisher & Property Investor offers tried and tested methods to help you succeed on line. Find out how to drive huge amounts of targeted traffic to your own website using Google AdWords with my popular Free step-by-step Special Report.
Available at => http://www.startinternetmarketingonline.com

5 Advertising Tips For Easy Online Sales

By Patric Chan in Featured

Advertising on the internet is a very effective way to sell your products or services. It is also a way to attract the attention of your targeted customers. You can be considered an expert in your niche market because your name or brand is frequently shown in front of your prospects’ eyes.

When drawing up your advertising tactics, consider these tips to make customers find you products hard to resist.

Tip 1 – Support

You can provide support to customers in the instances that they have questions that need to be answered before they purchase your product. This is a selling point as you want to show that you care about your customers and want them to have a good experience with your product or company.

Keep in mind that customers will buy any of your products if your advertisement ensures them that you can provide the best approach for what they are looking for. If you also provide added support, they are assured that they can reach someone should they face some challenges while consuming your product. It is crucial for you to do this because it is part of your success in online marketing.

Tip 2 – Create hype

One of the most efficient techniques to advertise your products is to host competitions that offers a few free eBooks, software or even a product that you have created as a reward.

People will certainly seize this opportunity especially if the rewards you offer are relevant to what they are looking for. This can gain you the trust of your customers because they believe that you are generous. Well, you should also make sure that you have a product to sell which is superior to what you have offered for free.

It is easier to do this when you do niche marketing because your prospects are people who are enthusiastic about your topic.

Tip 3 – Provide guarantees

Let customers know that they have nothing to lose when they invest with you. Take out all the risk factors for them. It is common for marketers to offer 100% money back guarantees that last up to 90 days. A longer guarantee period shows how sure you are that your product will work as promised.

Tip 4 – Brand your site

Think of a domain name that is memorable. This is because there is an incredible number of sites on the Internet. It is prudent to choose a domain name that is not difficult to remember so that customers can locate you effortlessly.

You can also market your website with pay per click advertising. Potential customers can see your advertisements on top of the search engine results page.

You need to pay for these services. Just ensure that the returns are worth the amount invested.

Tip 5 – Team up with other Internet marketers

Start building a team of affiliates or joint venture partners. This will make your marketing strategies more effective because affiliates are able to drive traffic to your website and even market your products on their own website.

The thing you have to bear in mind here is that your affiliates or joint venture partners should preferably be reputable on the Internet and their business should also be the closely related to yours.

These advertising tips could help you “big time” to add more sales and profit in your bank account.

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Internet marketing secrets revealed! How to create your own info-product in less than 3 days to make money online and discover how to get Joint Venture partners at http://www.youchandoit.com

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