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Dreamweaver Users Still Need To Understand HTML

By admin in Featured

HyperText Markup Language (HTML) is a simple markup language used to create documents designed to be accessed across the World Wide Web using browser software such as Internet Explorer or Firefox. The version of HTML in current use is known as XHTML, a stricter, rationalized version of the original HTML specification. One key thing to note about HTML and XHTML pages is that they describe the content and structure of the page rather than the presentation of the elements on the page.

Although you do not need to write HTML code when using Dreamweaver-since the program generates the necessary code as you work visually, it is still necessary to be aware of the elements that make up your pages. This requirement will become apparent when you come to style and position your page content. At this point, you will need at the very least to know-or to know how to find out- the name of an element. (This is where the Tag Selector becomes so useful.)

The HTML HEAD element

A web page consists of two main areas: the head and the body. The body contains all of the elements which will be displayed in the browser window and the majority of which will be visible to the user. The head element, by contrast, contains information about the web page; meta information as it is sometimes called.

The HTML TITLE element

One of the most important elements which can be placed in the head is the title element which should provide a broad heading which reflects the content of the page. It is extremely important that each page should have a title and that the title be pertinent to the page that contains it. Dreamweaver automatically adds a title element to every new page containing the text “Untitled Document”.

The simplest method for modifying the default title in Dreamweaver is to enter a title in the Document Title box of the Document toolbar which is normally displayed at the top of the page.

What is the body element?

The visible elements of a web page are all placed inside the body element; the part that visitors to your site will see in their browser. Clicking on the body tag in the Tag Selector will therefore select everything on the page.

Learn Dreamweaver CS5 the easy way, check out Dreamweaver CS5 Mastering the Basics by Grant Gamble.

Television Advertising For Every Business?

By Jerry Bader in Featured

Google’s TV Ad deal with Dish Network may have opened the door to advertisers that may have thought television was beyond their budgets. Late night TV placement has generally been fairly reasonable for accessing local markets but now Google brings major hits like “Mad Men,” “Real Housewives,” and “Rubicon” into play. Read David Goetzi’s post in MediaDailyNews, ‘Google TV Ads Pay Off For Summer Hits’ at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132747&nid=117019.

Traditionally television advertisements are expensive to produce and even more expensive to run, but with new technologies and smaller boutique video firms, production costs have dropped substantially. It remains to be seen if Google’s auction system actually brings the cost down or if prices will quickly escalate beyond the reach of non-traditional TV advertisers.

To my mind television networks better get their acts together and get their heads out of the clouds if they want to stall the inevitable migration of audiences to YouTube video programming on large screen TVs attached to a Play Station-like device and Internet connection. So why aren’t more businesses having branded entertainment content programming created to promote their businesses? The TV Networks with their desire to save money with cheap Reality TV programming packed with product placement has opened the door to the acceptance of Web-based content. All business has to do is get over their old fashion ideas of what advertising is, and get into a more audience-friendly creative content mindset.

Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

How Does Your Website Make Me Feel?

By Philippa Gamse in Featured

When people think about the Internet, they think about technology. When people hear that I am a Website strategy expert, they see me as a “techy type”.

But for me, the most intriguing aspect of your online business isn’t about the technology. It’s about human connections, and how you can create these in a virtual environment.

It’s commonly understood that “people buy emotionally, not intellectually.” Even when people think they’re making a rational decision, powerful subconscious factors come into play. To sell effectively, we’re told to anticipate our customers’ needs, to demonstrate that we “feel their pain”, and to respond to clues in their body language and tone of voice.

How to Use Autoresponders to Build your Internet Business

By John Beaumont in Featured

What is an autoresponder? As the name suggests it is an automatic response email which is a very important internet tool.

You may have heard many people recommend them to you, but why use an autoresponder? To be honest the question really should be why? But rather how can you not use an autoresponder? In fact it is difficult to see in this day and age how you could build an active list without one.

Basically an autoresponder is a system for sending out emails on a regular pre-determined basis to people who have opted in to receiving your information. Sure you could type out an individual email every time someone contacted you but, hey, would you have the time or more importantly the inclination to do that?

By writing an email once you are able to send it automatically to numerous enquirers quickly and efficiently.

The disadvantage, of course, is that it is a general information email rather than a personal one. However in most cases this does not matter as most people require the same type of information initially.

You should of course word the email to sound as friendly and personal as possible. Your potential customer will hopefully contact you if they have further questions and you can then send them the requested answer via a personal email, phone or whatever.

So what should you put in your autoresponder email? Obviously pertinent information regarding the offer you are making and why they should buy from YOU but more importantly a “call to action”. You are building a business after all and you need to build up trust and a good relationship but you also need your potential customer to take ACTION.

Always remember that people buy from others whom they trust. Other things to put in your emails should be:

• A thank you for requesting information
• A brief explanation about using the internet for sales
• How you can help them
• How to contact you
• Testimonials Etc.

The art is to spread out your information over several emails stressing different advantages in each one.

So how many emails should you send? It is a rough “rule of thumb” that, in general, people do not buy until approached around seven times. There is of course no limit to the number of emails you can send assuming that your reader does not request to be removed from your mailing list. This is an important point. If they do request removal then ensure that you carry this out immediately. There is automatic software available to take care of this situation.

The frequency of your autoresponder campaign is another important consideration. Personally I do not like receiving emails too often. To me this is counterproductive in as much as you can “over egg the custard” and put people off. However I know that other internet marketers disagree with me on this point and some even inundate their potential clients. So the choice is yours. Why not experiment with different timing of submissions?

My recommendation would be to send your emails at 2/3 day intervals initially. Long term you could also send reminders after 3/6 months and maybe again after a year. Often people’s circumstances change and whilst your offer may not be appreciated initially after a while it may become more of interest to them especially if their financial situation changes.

Bear in mind also that if you have several products you can automatically make different offers through your autoresponders. If they are not interested in product A then you can offer product B in the same niche. This might be just what they are looking for. Also you can use a few of the autoresponder emails to give free pertinent information to your contacts thus building up trust. Not every email needs to be promoting your offer(s) of course.

So where do you get your vital autoresponder? There are a number of companies offering their services on the internet so the choice is yours.

I like more Internet Marketers have found my preferred autoresponder through a matter of trial and error. The Most important thing is to find the autoresponder that works for you. So do a search and with due diligence, you’ll soon find yours.

To YOUR success

John Beaumont Internet Marketer

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Get your FREE! “6 Pages To 6 Figures Special Report which Reveals EXACTLY How to Build a long lasting and Passive $100,000/yr Online Business here

What is a Resource Box? How is it Used in Article Writing?

By John Beaumont in Featured

What is a resource box? Only the most important part of any article you may be writing! That is if you wish to make any money of course. If you are just happy to see your name in print then you can ignore this aspect.

Seriously though I’m sure that you are writing articles in the hope that you will get targeted traffic to your website in order to eventually sell some products.

So why is the resource box so important? Basically this is where you promote yourself, your product and your website/ blog . The aim of a good resource box is to do all three where possible.

It is better if you do not promote your site in the main body of the article. This is frowned upon as the purpose of an article is to provide good information NOT to try selling your product(s).

This is where the resource box comes in. However bear in mind that there are likely to be restrictions place upon the length of the box by the article directory you use. Normally we are talking from 3 to 6 lines to get your message across.

What are the important points to bear in mind when designing your resource box?

A Home Page Link You should always ensure that your resource box links to your Home Page. Why is this important? Because building backlinks is one of the main benefits of article marketing.

A backlink is basically where another site “links back” to your site thus driving traffic there as well as potentially establishing it as an area of authority on the particular subject.

So every time your article is published whether it is in a newsletter or another person’s site a backlink is established to YOUR site. This has the potential to build up traffic very quickly so IF you have an excellent site business should follow. Another important thing to remember is that backlinks will also raise your site higher in organic (free) search engine rankings.

Other Links I mentioned above about a home page link. Some article directories do not allow you to use links in your article but if they do then the number is severely limited. However most allow from one to three links in your resource box so make good use of all those that are available where you can.

Search Engine Optimisation Bit of a mouthful that!! Normally abbreviated to SEO. Remember that search engine spiders (see separate report) crawl the web to index information found on the pages of blogs or websites.

As the whole idea of your article writing is to generate traffic and make sales the links in your resource box and article (if allowed….see above) help do precisely that. The words that make up the link tell the search engine what the article is about and therefore help get the article indexed. So ensure that the words in the link are pertinent to your article!

I hope this little report helps you understand the basic requirements of Resource Boxes but if you would like more in depth details then I suggest you search the web although this should not be necessary for getting your website profitable

Go for it! John Beaumont. Internet Marketer

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Get your FREE! “6 Pages To 6 Figures Special Report which reveals EXACTLY How to Build a long lasting and Passive $100,000/yr Online Business here!

Google Analytics: Advice

By Kirsten Hendrich in Featured

As a freelance SEO consultant I always set my clients up with a Google Analytics account. This enables them to keep track of what progress is being made and adds transparency to the relationship. However, there are usually a fair amount of questions directed my way as how to understand the data, and what exactly they should be looking for or expecting to see. The main aim of using Google Analytics is to keep an eye on traffic. Not only does this mean seeing how many visitors your site is getting, but also seeing where they are coming from both in the geographical sense, and via other sites on the internet. This article goes through a few basic things can help someone who is unfamiliar to Google Analytics.

The Dashboard

This is the first page that you will see when you enter the report. It is there to give you an overview on what is going on, and typically includes; Visitor Numbers, Site Usage Data, Unique Visitor Numbers, Map Overlay and Page View details. Any of these modules can be removed and if you’d prefer to include something else in the dashboard e.g Keyword data then you can. To add another module to the dashboard, simply view the report in question and click ‘add to dashboard’.

Visitors Vs Unique

Visitors At the top of the dashboard you should see a large line graph spanning the page. This graph shows you the amount of visitors or ‘hits’ your website has received. The standard display shows data from the previous month, with points for each day. This can be programmed to display whatever time period you prefer. You can also view time periods from the past to help compare past traffic levels against the present figures. This data shows the total number of visits and will include yours. The number you should really focus on however, is the amount of unique visitors. To get a more accurate view, you can block certain IP addresses from the report.

Traffic Sources

For anyone involved in SEO this is the really interesting bit. It is crucial for any online marketing that you can keep an eye on where the traffic is coming from, and also see what keywords are sending traffic from the search engines. If you are fortunate to spot a dramatic spike in traffic numbers this report will identify where they have come from. With regards to keywords, you can go into quite a lot of detail and find out not only which phrases send you the most traffic, but which ones are actually converting into customers. This is vital if you are engaging in pay per click advertising when each click is costing you money.

Site Usage

This is the bit that confuses most people. Once you understand what’s being reported you will find this information extremely useful as it lays out a very detailed report on what people are looking at, and for how long. The three most important things you should be checking are; Bounce Rate, Average Page Views and Average Time On Site. If your site is doing well, you should expect to see a low bounce rate, a relatively high average page view and again a relatively high average time on site (over 2-3 mins is good!). For poor performing websites the bounce rate is often very high, i.e people are clicking on the website and ‘bouncing’ straight off.

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Kirsten Hendrich – For some more free advice and information on SEO , follow the highlighted link.

How Can I Get Repeat Web Traffic?

By John Beaumont in Featured

If you have received some visitors to your website how do you get them to return?

So you have received some visitors to your brand new website but how do you get them to return?

Firstly you should always offer additional value. What do I mean by additional value? One example would be to place links to affiliate and partner sites and request that they do the same for you. If their products are related to your particular industry but not in direct competition with yours then why not advertise their books/videos? With most you should be able to earn some commission and also get repeat traffic.

Allow customers to “opt in” for special discounts/offers. Perhaps offer a regular newsletter?

Besides adding a link to your primary page asking your visitor to “book mark” or “add to favorites” also add a link asking them to recommend to a friend. It would also be advisable to include a pre-written title such as “I’m sure that this will interest you” just by clicking on it.

An “Our Policy” page clearly defining your business ethics and principles must be included. This will include a privacy policy so that clients feel secure when visiting your site.

Ensure that you site is branded using consistent logos, colors etc so that visitors always know they are on your site. However this doesn’t mean that you neglect to update the pages of your website on a frequent basis as you don’t want to create a stale image but rather an interesting exciting up to the minute site. This will help you get the repeat traffic.

A FAQ page should be created which addresses most of the doubts that you feel your potential client might have and this can be used to also clarify your product/company further.

It is also important that the potential customer can find their way back to your site in the event that they lose the book mark by ensuring that each page has appropriate keywords and titles.

Finally but perhaps most important of all never, never spam any client who has opted in for newsletters with unsolicited emails. Always allow them the option to “opt out” of the mailings and ensure that you honor this request. If they like your products they may come back but they are very unlikely to do so if their email box is flooded with information they no longer wish to receive. Don’t forget you are after repeat traffic

So take care when setting up your website and when done properly you should gain a regular enthusiastic client base who will continue to return to your site on a regular basis. Brilliant! You now have repeat traffic.

To your success!

John Beaumont Internet Marketer

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Do you want to know the truth behind the hype? Then sign up to receive your free report about the truth of My Internet Business here

Submitting Websites to Search Engines

By John Beaumont in Featured

While there are many ways to get your website noticed arguably submitting your website to a search engine is the best. What is the best way to get your website to the attention of the Search Engines? The first thing to beware of are companies that promise automatic submission to hundreds of search engines. For the most part these promises are false. Maybe there are companies that can achieve this but to be honest I have yet to find one. Frankly the best way is to submit your website to search engines is to do it yourself or alternatively hire an expert to manually contact search engine companies and/or directories on your behalf. Whatever you do you should refrain from submitting an incomplete website. However, before you start this process you must ensure that your website is finished to a professional standard.

The right keywords, good graphics and certainly relevant content are all important. Take time to get it right and ensure that all the pertinent information is included especially your name and contact information!

However submitting your website to a search engine company will not guarantee that it will be listed immediately or that the ranking (position on site) will be high. There are thousands of new websites completed every day so it could take time for your site to be reviewed.

Please remember to include a site map of your website. This will make crawling by the web robots easier. In fact some search engine companies like Google may not even consider submissions without sitemaps.

So what is a sitemap?

A sitemap is normally one page (although sometimes a group of pages) which lists all or at least most of the pages on your website. Basically you can think of a sitemap as being similar to the index showing the chapters of a book. The reason it is important is that the crawlers can search out the website easier using the site map (index) i.e. they look at the titles of each “chapter” of your site to get the general “feel”. This enables them to categorise your site correctly. Please see the separate report on this subject.

I mentioned above that it is not advisable to use companies that promote automatic submission of your website to search engines. However that doesn’t mean that you should ignore the many online companies that do provide search engine submission services. There are software packages available that enable you to do your own submissions or if you want professional help then this is available on line too. Just avoid the” automatic” promotions.

There are thousands of search engine and directory companies to which you can submit your website including some of the best known like Google and Yahoo. Just do a search on the web.

So my advice is to make sure that your website is submitted to as many search engines as possible. Bear in mind though that a poor website can do damage to your image/brand so ensure that you do due diligence before submitting. Take your time, learn as much as you can first then send your professional site for all to see and begin your journey to success.

You CAN do it To YOUR Success

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John Beaumont ( Internet Marketer) – Sign up to get your 6 Pages To 6 Figures Special Report that Reveals EXACTLY How to Build a long lasting and Passive $100,000/yr Online Business here

Learn How to Effectively Use Email Marketing

By Anton Pearce in Featured

When you are launching an email marketing campaign, your goal is to become a familiar piece of your subscriber’s world. As you become familiar, your readership will begin to feel like they know you, and in time, they will come to trust you as well.

If you want readers to welcome your emails, build them so that your distribution list will be happy to receive your emails, and they may even come to look forward to your emails. Pay close attention to your content, and then pay close attention to the look and feel of your email.

7 Tips for Email Marketing

Remember that your email reflects on your company, so develop your brand, and be consistent with how it looks and what it says. If you do not want tot be perceived as a spammer, then do not act like one. Here are some helpful tips that will show you how to develop trust through your emails by paying attention to how they look and how they make you look.

1. Use a consistent sender name

When a recipient gets your email, they should be able to immediately recognize who you are. So make sure that your sender information is filled in correctly. Choose a name and stick to it. It can be your company name, your product name, or your online name, but for your readers to know you it must consistently be the same name.

2. Create eye catching preview pane

Most people are inundated with email, so make sure that when they receive your email they see something that will spark their curiosity in the preview pane. Give them just enough information to let them know that want to read more. By not properly formatting your email to make full use of the preview pane, you run the risk of having your email deleted even before it has been read.

3. Ask for feedback

Never send out an email that cannot receive a reply. If you have a prospect that wants to contact you the last thing that you want to do is make it hard. So, when you are creating your email find ways to engage your prospects with questions or a forum for a comment. Ask for suggestions, and encourage questions. Even if you get negative feedback, your prospect has done you the favor of offering you a way to improve your email marketing campaign. One of the easiest ways to find out what people are thinking is simply to ask.

4. Include contact information

Make sure that your email includes you company’s complete contact information so that your readers see you as a tangible company. Give your company a physical place, so that people can picture where you are. They will feel more comfortable about you if you have a real presence rather then just floating around in cyberspace. Always publish your contact information in the same place. So if you have a logo for a header and it includes your contact information, always send your emails with your logo header. By seeing your information over and over, prospects will begin to consider you someone that they know and feel comfortable with. So always print your contact information in the same location in your email.

5. Always include complete contact information in the footer

By always including your company’s contact information in the footer of the email, if your prospect becomes frustrated looking for an address or phone number, they will know that they can always find it in the footer of your email. When someone is trying to get in touch with you, it should be effortless for them to locate your contact information.

6. Always keep the same look and feel

People are comfortable with familiar things, and they do business with comfortable companies. By being aware of your brand and always having the same look and feel to you emails, you will become familiar to your prospects. Use your logo, colors and tagline to burn your identity into your prospect’s mind, and they will soon come to view you as an old friend.

7. Use a reliable design

Do not waste a lot of time designing your email. You need them to look professional and have good content, but they do not need a lot of bells and whistles. Keep your format simple, and keep your content rich, and in time you will garner the respect and trust of your readers.

For any marketing campaign to be successful, your prospects have to trust you. You have to make sure that your message works for the demographic that you are trying to reach. Keep your formats simple, so that your emails will look professional for all of your recipients. Pay attention to your format to make sure that you message appears correctly for your subscribers.

While content is important in email marketing, appearance is equally important. Remember these suggestions as you create your email marketing campaign, and it should be very successful for you.

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For a free, no-obligation consultation, contact Anton Pearce via www.antonpearce.com. Set aside just 30 minutes and discover how you can use online marketing to get all the clients you need to fill your practice. Anton is an online marketing consultant who specializes in helping health and wellness professionals to market their services online.

Will My Traffic Business Increase Through Viral Marketing?

By Richard Legg in Featured

If you ask the question of how to get more website traffic, you’ll often get this response – ‘go viral’.

Sounds great, but do you know what the term actually involves? How does it work, and is it effective?

That’s three solid questions that need answering, so let’s get started…

A virus, in medical terms, is something that is able to self-replicate and duplicate it’s genetic code to grow and spread. Once it does this, it becomes incredibly difficult to stop. Hence the term in the marketing world ‘viral marketing’. Offline businesses have used the concepts behind viral marketing, even before the internet was around.

Here’s the basis of how it works … you give something of value to other people for free. Whatever it is you give away has links to your website, or needs people to use your product. Through the giveaway people enjoy the product and are encouraged to pass it on to more people that they may know.

The chain of people passing it on self perpetuates, all the time with your website being a core element of the giveaway. It means your marketing message or website can be seen by a number of people that you cannot predict, and cannot control.

An effective viral marketing campaign will bring a huge amount of visitors back to your product or website, which is virtually impossible to stop!

So this all sounds good, but can it really be effective?

The simple answer is that yes it can (and does) work, and work very well – for some companies, viral traffic is the main source of traffic to their business websites.

You may choose to give away a product, a report maybe on the subject matter of your market. You may choose to give away a service, maybe providing a neat twist to a software application. You may choose to use a video, and this can really be exciting.

On the biggest and most well known video sharing site, YouTube, they give you magical help to make your video go viral. Their videos are easily shared to other users either online or through email.

You could make a short video about your subject, or even screen shots, and once you’ve uploaded it to You Tube, people have the chance to make comments on it. If you can start an argument, you’ll have people falling over themselves to watch your video!

The video is free and easy to put on other websites, which all encourages people to share the videos in anyway that they can.

After watching the video, the user is also presented with a simple button that they can click to instantly share the video with as many of their friends as they want.

This is almost too good to be true, but it is all there, and crushingly simple, quick and free to do, it just takes some of your time. Let’s not make any false claims, the first few times you do it, you’ll make mistakes and take a bit longer to produce your video, but once you get the technique sorted, you can use video to go viral, and get a huge amount more website traffic.

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Richard Legg – Discover more info on how you can make money online with the my traffic business bonus site here: http://www.mytrafficbusinessbonus.org

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