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How to Use Strong Keywords

By Bradley Hess in Featured

Of all the important parts of creating excellent content, using strong, keyword-rich content is among the most important. Keywords, links and site visits help searchers find your content and website. Without strong keywords your potential visitors won’t find you. If you are not using the same keywords in your content and meta tags that searchers use when they begin their search in Google, Bing, or other search engines, your site will not show up in the search results.

1. Keyword Research—Do some research to find out which keywords will best fit your content. First you need to realize that not all, if any, of your customers are familiar with industry jargon so create a broader list of keywords that your customers might be searching with. After you have created this list, run those keywords through a keyword research tool, such as Google Suggest to find out how many users are searching with those words, how many of those searched convert to sales, etc.

How to Use Strong Keywords

By Brad Hess in Featured

Of all the important parts of creating excellent content, using strong, keyword-rich content is among the most important. Keywords, links and site visits help searchers find your content and website. Without strong keywords your potential visitors won’t find you. If you are not using the same keywords in your content and meta tags that searchers use when they begin their search in Google, Bing, or other search engines, your site will not show up in the search results.

1. Keyword Research
Do some research to find out which keywords will best fit your content. First you need to realize that not all, if any, of your customers are familiar with industry jargon so create a broader list of keywords that your customers might be searching with. After you have created this list, run those keywords through a keyword research tool, such as Google Suggest to find out how many users are searching with those words, how many of those searched convert to sales, etc.

To get some good keyword suggestions, visit https://adwords.google.com and click on their link to get keyword ideas. From this page you can enter an industry phrase or your company website to get some good suggestions for keywords to use. The results also list the statistics of how many times each keyword is searched for every month, and other local statistics to help you determine which keywords will theoretically be the best to use as your tags.

2. Create Content Based on Keywords
After you have discovered the strongest keywords, create content about those keywords. You want to make sure that this is quality content but keep the topic centered around the specific keywords that you have chosen. You don’t have to use all of your keywords in one blog or article but try to use as many related keywords as possible.

3. Edit Content for Over-Use of Keywords
No one will read your content if it doesn’t make sense. Be sure to review your content to ensure its overall quality. Over-using keywords will make your content hard to understand. Above all, ensure quality for your readers and create something that they would like to read rather than something that only fits your purposes. In addition, if you over-use keywords in your document, the search engines will flag your content as potential abuse and not give you a high rating in search results.

4. Meta-Tags
Using Meta tags in your blogs, articles and press releases is basic and still important. This will help search engines find your relevant topics more quickly. Many blogs allow you to sort each blog into a general category of other similar blogs but using meta-tags is where you will really score points with search engines. Include all appropriate keywords in the Meta tags to ensure search engines will find your content and provide your content in the search engine results.

5. Good Titles
How well does your title relate to your content? Make sure that your title is directly related to your content. Use relevant keywords in your title as well. Search engines give more weight to titles than other content in your article. The title is also the first thing your potential visitors and readers will see in the search engine results so make sure it is enticing and relevant to their search.

Excellent Keywords are essential to future link-building and generating traffic to your website to increase your search engine rankings. Be very selective and use the most appropriate keywords for your content. Be sure to research relevant keywords and follow all of the steps to appropriately use strong keywords. Just because you create content doesn’t mean that people will come read it. Make it enticing and relevant to your reader.

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For this and other articles by Brad Hess, please go to http://www.mymark.com/articles . MyMark, LLC is a media rich professional social networking website that gives you the tools to use social media optimization to enhance your search engine optimization and generate revenue. Visit http://www.mymark.com/ today to set up your free account!

How to Use Strong Keywords

By Brad Hess in Featured

Of all the important parts of creating excellent content, using strong, keyword-rich content is among the most important. Keywords, links and site visits help searchers find your content and website. Without strong keywords your potential visitors won’t find you. If you are not using the same keywords in your content and meta tags that searchers use when they begin their search in Google, Bing, or other search engines, your site will not show up in the search results.

1. Keyword Research—Do some research to find out which keywords will best fit your content. First you need to realize that not all, if any, of your customers are familiar with industry jargon so create a broader list of keywords that your customers might be searching with. After you have created this list, run those keywords through a keyword research tool, such as Google Suggest to find out how many users are searching with those words, how many of those searched convert to sales, etc.

To get some good keyword suggestions, visit https://adwords.google.com and click on their link to get keyword ideas. From this page you can enter an industry phrase or your company website to get some good suggestions for keywords to use. The results also list the statistics of how many times each keyword is searched for every month, and other local statistics to help you determine which keywords will theoretically be the best to use as your tags.

2. Create Content Based on Keywords—After you have discovered the strongest keywords, create content about those keywords. You want to make sure that this is quality content but keep the topic centered around the specific keywords that you have chosen. You don’t have to use all of your keywords in one blog or article but try to use as many related keywords as possible.

3. Edit Content for Over-Use of Keywords. No one will read your content if it doesn’t make sense. Be sure to review your content to ensure its overall quality. Over-using keywords will make your content hard to understand. Above all, ensure quality for your readers and create something that they would like to read rather than something that only fits your purposes. In addition, if you over-use keywords in your document, the search engines will flag your content as potential abuse and not give you a high rating in search results.

4. Meta-Tags—Using Meta tags in your blogs, articles and press releases is basic and still important. This will help search engines find your relevant topics more quickly. Many blogs allow you to sort each blog into a general category of other similar blogs but using meta-tags is where you will really score points with search engines. Include all appropriate keywords in the Meta tags to ensure search engines will find your content and provide your content in the search engine results.

5. Good Titles—How well does your title relate to your content? Make sure that your title is directly related to your content. Use relevant keywords in your title as well. Search engines give more weight to titles than other content in your article. The title is also the first thing your potential visitors and readers will see in the search engine results so make sure it is enticing and relevant to their search.

Excellent Keywords are essential to future link-building and generating traffic to your website to increase your search engine rankings. Be very selective and use the most appropriate keywords for your content. Be sure to research relevant keywords and follow all of the steps to appropriately use strong keywords. Just because you create content doesn’t mean that people will come read it. Make it enticing and relevant to your reader.

---

For this and other articles by Brad Hess, please go to http://www.mymark.com/articles . MyMark, LLC is a media rich professional social networking website that gives you the tools to use social media optimization to enhance your search engine optimization and generate revenue. Visit http://www.mymark.com/ today to set up your free account!

SEO professionals trying to Catch Swine Flu!

By Andrew Plimmer in Featured

Well okay not literally, but search engine optimization and the swine flu have definitely come together to bring a strange eye-opener for SEO watchers.

There is no mistaking the panic and fear the swine flu pandemic alerts have causes around the globe. Reporters, newspapers and television programmes of all kinds have been scrambling to update the world on the casualties, while a quiet group of people sat uncomfortably in front of their computers in their office chairs.

These groups of people have as their job the task of search engine optimization. It is in their daily grind to monitor the SEO and use them without delay in their routine and practices. So why are they sitting quietly scratching their heads? Ladies and gentlemen, it’s all down to swine flu.

The Third Missing Element In Online Marketing

By Michel Fortin in Featured

In practically every major marketing teaching, course, or seminar I’ve come across, I have found that almost all successful marketing on the Internet really boils down to two essential factors: traffic and conversion.

Visitors and sales.

In fact, I’ve been to two-day Internet marketing seminars and workshops, where the first day focused on generating traffic and the second on building sales.

That’s all well and good. However, I believe there’s one more key component. It’s one that’s growing not only in popularity, but also in need and importance. It’s the one factor on which the other two hinge. And it’s one that seems to be the least talked about.

Incorporate this third element in your business model and chances are significant you’re going to see substantial, continuous growth in your business - and with a lot less effort than you’ve originally thought possible.

What is it? What is this third, missing element?

First, let’s talk about traffic for a moment.

One of the most common sources of traffic is, without question, the search engines. It’s the largest source of traffic online for almost every website.

But when I hear marketers talk about search engine strategies, optimization techniques, submission software, etc, it befuddles me to see there are still some marketers out there who rely heavily and strictly on them.

Don’t get me wrong. Search engines are important and they are an essential part of a marketer’s strategy. Learning and applying SEO are undoubtedly crucial and necessary.

But search engines (or any other traffic-generation strategy) are not, and should never be, your sole source of traffic.

While marketers must never discount the search engines, a savvy marketer’s portfolio must go beyond them.

Since marketing requires an investment of time, money, and energy, and like all other investments, you should look at managing your marketing just as you would manage your investments in the financial arena.

A well-balanced marketing portfolio consists of a combination of diversified strategies that are executed synchronously, diligently, and intelligently.

Look at it this way: many reputable entrepreneurs state that the surest way to achieve wealth is through multiple streams of income. Online, the surest way to achieve success is through multiple streams of both visitors and sales.

Your traffic must originate from different sources. The adage “don’t put all your eggs in one basket” applies just as much with your traffic as it does with your income.

Whether you write articles, buy classified ads, advertise with banners, bid on keywords, publish fresh content, interact in social media, or submit to the search engines, your marketing efforts must never rely on a single source.

An individual traffic source may generate just a small stream of visitors. But when you invest in multiple traffic sources and add them together, the total equals a high and consistent stream of visitors.

Of course, a single source may be more rewarding and effective than others. But like prudent financial investing, the key is to diversify by investing your marketing efforts into multiple sources in order to reduce your risks.

Sales are no different. If your business consists of only one website, or if it sells only one product, diversify your sales and develop additional streams of income.

In addition to looking at multiple ways to increase individual streams of income (e.g., through split-testing, list-building, adding upsells, etc), you should also look at building various streams of income, too.

For example, join third-party affiliate programs to sell related, non-competing products. Sell back-end products to your current clients. Monetize your opt-in subscriber list with special offers. Sell ad space on your blogs. Develop joint-venture alliances to bundle products or traffic sources together. Create continuity programs and membership sites.

The list goes on.

In short, develop additional streams of income and traffic, as well as different streams of traffic for each stream of income, too. Just be careful not to overextend your core funnel, dilute your brand, or lose sight of your target niche.

In other words, don’t be a jack of all trades and a master of none.

Diversify, but stay focused.

Nevertheless, if you only have one stream of income and it slows down to a crawl, for whatever reason (e.g., the economy, the industry, the competition, etc), you’re dead. Similarly, if one source of traffic slows down, dries up, or depletes entirely, the loss is minimal when compared to the whole picture.

However, earlier I said there’s a third element that has become an essential process to building a successful online business. Why? Because visitors and sales are not enough.

While everyone on the Internet extols the virtues of driving traffic and increasing conversions, this one element seems to have slipped off of many people’s radars. It’s the one element that probably deserves more attention than the other two.

And that’s credibility.

With its vastness and lack of one-on-one, face-to-face interaction, the Internet adds this third dimension to the mix that’s often not as apparent. It’s the need to develop credibility, as well as to look at multiple ways to communicate it and boost it.

Don’t just be credible. Look for ways to increase credibility and maintain it, too. There are a great variety of ways for doing this, from adding seals of approval to your website and adding elements of proof to your sales copy, to interacting in social media.

However, one of the easiest ways to improve your credibility…

… Is to develop and nurture relationships.

You may have some traffic and it might bring in some sales. But if you don’t have credibility, you have nothing. Nothing will grow your traffic and your sales, let alone your business, more than the relationships you create and keep.

And relationships are built on trust.

So to that end, look at every relationship that’s tied to your business as a partnership - whether it’s with your subscribers, your referrals, your affiliates, your joint-venture partners, your suppliers, your service providers, and of course, your clients.

Every person connected with your business, regardless of how they are connected to it, is, and should be considered as, a partner in your business. And every relationship deserves the attention, care, and concern that a partnership typically requires.

When compared to traditional offline businesses, online people are more important than ever before. Why? Because the Internet is cold and impersonal, and takes away the human element from the sales process. So people are easier to forget online.

Too many marketers nowadays look at their clients not as partners or even as people, but as hits, clickthroughs, and conversion rates - or, as my wife Sylvie Fortin would say, as “nameless, faceless wallets.”

Therefore, it goes to reason that we can use the Internet to supplant what is often easier to do offline, such as meeting people and interacting with them.

It’s one of if not the key reason behind the rise of social media.

(It’s also the reason why I spend some time on social networks, such as Facebook, Twitter, or any other social website. I don’t use social media marketing as a way to drum up traffic or sales, but to create trust and build relationships.)

Trust is also the area on which the other two highly depend. Why? Because it is never enough to simply attract visitors. And it is never enough to simply sell visitors, either - as strange as that may seem. If you don’t believe me, ask the following:

Are your visitors highly qualified or simply curious? Are they impulsive and trusting, or leery and skeptical? Are they only buying once, or buying again and again? Are they silent, or telling the world about you, good or bad?

All three (i.e., visitors, relationships, and sales) are essential in the development of a successful online business.

So regardless of the marketing tactic, a successful marketing portfolio consists of numerous strategies focused on three core elements, and on developing them equally:

1. Building Traffic
2. Building Trust
3. Building Sales

Solid, long-term, sustainable-growth businesses rely on those three key factors. It is no longer enough to simply build traffic and converting that traffic. Today, it is just as important to build and maintain credibility.

Therefore, keep in mind that every single marketing activity you perform, from search engines to social media, must revert to, result in, or improve upon all those three.

Look at the successful marketers out there. Many will tell you their success is not based on a single source but on many. They are focused on all of the above three areas in some way, shape, or form. You should do the same.

Unfortunately, the web is also replete with marketers who rely on one area alone, or on a mere handful of tactics that amount to meager results. If they do produce results of any significance, they’re short-lived at best.

In other words, if you work with only one traffic-building source, one income-building source, and one credibility-building source, your business will do poorly - or it will be built on a shaky foundation that could crumble at any time.

So, think like a savvy investor.

Expand, balance, and diversify your online marketing portfolio. Focus on multiple ways to build traffic, trust, and sales. If you do, you will multiply your chances of online success.

Michel Fortin is a direct response copywriter, author, speaker, and consultant. Visit his blog and signup free to get tested conversion strategies and response-boosting tips by email, along with blog updates, news, and more! Go now to http://www.michelfortin.com. While you’re at it, follow him on Twitter.

7 Deadly Search Engine Sins

By Suzanne Morrison in Featured

Are you fed up waiting for your website to reach the top of Google? Or are you getting far less visitors than you would like from Google? If this sounds like you, read on and find out whether you are committing any of these search engine sins!

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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