Many businesses have a strong focus on their advertising campaigns, integrating pay-per-click ads, targeted email marketing, social media, and traditional advertising to broadcast their products and services to potential customers. One critical area that many businesses fail in, though, is SEO. On-page SEO in particular tends to fall by the wayside or is tacked on [...]

Search engine optimization has come a long way over the past two decades. When I entered the field in the mid 90′s most SEO was just entering a few lines of Meta tags and making sure your keywords were prominent on the page without overdoing it. Of course, back then there were maybe 25,000 to [...]

Keyword research may be the single most important factor contributing to your online marketing and SEO success. The keywords you select will determine who can and can’t see your site for any given search. Incorporating the right keywords into your content helps increase your online brand presence, drives targeted traffic to your site, affects what [...]

PPC will be your greatest online marketing nemesis if you’re new to it and don’t prepare. It’s challenging to peruse spreadsheets of words, ads, and numbers and remember exactly what you’re looking at. Stop. Get an energy drink. Now take a step back – and think. Think about exactly what you’re looking at. Go row [...]

Not a week goes by where a reader or a client doesn’t ask me a question based on some bad SEO advice they heard or read somewhere. Most of the time they don’t know it’s bad advice. They assume that if they read it in a blog, went to a seminar, listened to a webinar [...]

Starting a new blog or website can be a bit of a trial, but it’s almost always more of a challenge to get people to come and visit it at first. Inevitably you end up having to go and read up on online marketing and that’s where the fun and games begin. If you’ve ever [...]

I came across a curious issue with Google analytics the other day. I had just posted a blog entitled “Online marketing explained with reference to cows” at www.siteprebuilder.com/content/online-marketing-explained-reference-cows. I could see that the post was generating a lot of traffic and wanted to know where it was coming from, so I went to Google.com and [...]

When approaching SEO, there is something of a cult following which has succumbed to worshipping keywords at the Search Engine (SE) altar. The problem is that these keywords which are hailed as the end-all be-all of SE ranking are not always the most important in terms of what drives traffic. There are many ways in [...]

The short answer is…YES. A keyword search tool is an essential element in the toolkit of every internet marketer and online business owner. The internet is such a vast place that it’s imperative that we ensure that our website will be found through the keywords that potential customers type into the most popular search engines. [...]

Hey Kalena, I’m trying to optimize a site for the first time. Its a fashion jewelry site. I have come up against a couple of stumbling blocks that I need a little clarification on. One is the target market – its a New Zealand website, but we want to target New Zealander’s, Australians and the [...]