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By Titus Hoskins in Featured

linkbuildingFor any online webmaster or marketer, two things will consume most of your time: rankings and traffic. Usually, these two objectives will go hand-in-hand, the higher your rankings the more traffic you will receive. However, as you probably already know, getting higher rankings and traffic can be somewhat difficult.

One of the best ways to achieve both, is to build one-way links from existing authoritative sites on the web.

Now, let’s be honest, building quality one-way links will take some effort and time on your part. However, this can be done much quicker if you know exactly where to look for those authoritative sites or places which will let you create links back to your site.

Here are some good places or sources for Authoritative One-Way link building:

1. Press Releases

Press releases have become what article marketing was just a few years ago… excellent way to get quality one-way links back to your site. You can use both free and paid press releases to get your message out. Many marketers have had success with PRweb, but it can be somewhat costly but highly worth it. A well written press release will usually get picked up and displayed on numerous niche-related sites, boosting both your traffic and rankings.

2. Wikipedia Type Sites

Such places as Wikipedia and Google Knol are also excellent sources of quality one-way links. These can also give you those all important in-content links, as well as links in the resource section of the article. Everything will be theme focused, so your links will carry more PageRank juice in the eyes of Google.

3. Powerful .edu and .gov Link

Mainly because they are seen as non-commercial and coming from prestige sites or institutions, .edu and .gov links are some of the most effective and powerful one-way backlinks you can receive. Try to go out of your way to build these types of links for your site. For example, if you went to a college or university, try getting links from any Alumni pages. If your college has a newsletter section, try to get links there.

4. How To Sites

Yes, we know, Google with its Panda Update and countless follow-up changes to its algorithm, have hit these kinds of sites hard. But the quality ones are still great places to build one-way links. Often if you write a great how-to guide in your niche and place it on these sites, you will get an instant page one Google listing. For starters, try sites like eHow and Squidoo.

5. DoFollow Social Sites and Profiles

If you haven’t noticed, the web has gone social. Some of the best places for authoritative one-way links are in these social networking/bookmarking sites and profiles, especially if you build up your followers and subscribers. Facebook, Twitter, MySpace, Google+… will all give you opportunities to build your one-way links.

6. Memberships and Testimonials

You must always be pro-active when it comes to link building, so go out of your way to get links from any memberships you may belong to. Also, giving testimonials for your favorite site or product can be another excellent way to get authoritative links as these links are usually displayed on the main/index page of a site.

7. Embedded Videos/Slideshows/Software

Many webmasters have had great success by using embedded software, videos, awards, slideshows… to create one-way links back to their sites. For example, just look at how Slideshare.net builds its backlinks. You can try something similar or use that program to share your content and build your own links.

8. Site And Blog Commenting

While many sites are cracking down or making all their links NoFollow… commenting on blog and sites is still an effective way to get those backlinks. Many online marketers create Google Alerts for their targeted keywords and when any related links are indexed in Google, they get an email. They then thoroughly check out those links to see if it is worth their while to make a comment.

There you have it, some of the best places to help you build your all important authoritative one-way links. Many marketers simply take a few minutes of each day to build these types of links back to their sites. Over time these links will increase and you will receive more traffic and higher rankings as a direct result of these powerful one-way links.

The author is a full-time online marketer who has numerous websites. For the latest web marketing tools try:http://www.bizwaremagic.com If you liked the article above, why not try this Free 7 Day Marketing Course here: http://www.marketingtoolguide.com Titus Hoskins. This article may be freely distributed if this resource box stays attached.

By Toby Russell in Featured

linksIn this article I want to cover off back links, what they are, why you need them and how to get them. Now if your just starting out you’ll have heard of these but certainly I know for Sam & I when we first started out in internet marketing there’s so much info to take in, it blows your mind so I thought a brief explanation, beginners guide if you will might be handy, so here goes…

What are Links?

Broadly speaking Links are a ‘link’ between your site and another, so as an example you may find a site in the same niche as you links to you because you are not the same but complementary to one another – that’s the basics. You then get ‘one way links’ & ‘back links’- now stay with me on the detail here because One-Way links are also termed back links.

But the unique thing about one-way links is that they do not return a link to the website linking to them, in other words they are not reciprocal. One-way links convey a message to the search engines that the website is so interesting or useful that the other websites had to tell people about it. One way links are the preferred back link for any website owner, so hold onto the concept as we move on.

How Do You Get a One-Way Link?

One way links are achieved is when your website is deemed to have great information and unique content that other websites believe is worthy enough to be referenced by them and shared elsewhere – hope that’s clear and everyone understands it.

Bear in mind also a website will naturally link to another that has content that will consolidate its own site standing. Here are just a few ways you may be able to get or acquire a one-way link status. They are:

Top Tips for Obtaining Back Links

1. Submitting your site to the major online search engine directories such as Yahoo! and Dmoz.org. When you have your link in these websites, your site value will automatically increase.

2. Submit articles to articles directories. There are so many article directories you can submit your article to which will provide you with a back link to your website. Again, as I’ve commented before, if you are submitting manually, still stick to the key directories – that’s where the traffic and ultimately the links will come from.

You can be sure that if it contains quality content someone will click and link back to you. Also bear in mind that by submitting your articles many other website owners looking for quality content will have your article syndicated to them by the directories and in turn your resource box will contain your links back to your website. So, over time you could quite easily have a number of sites featuring your material all linking back to you. This is the power of article marketing.

3. Another way to get one-way links is to search for industry specific search directories and submit your websites to them. There are search directories that are tailored for specific industries e.g. Travel. Getting listed on these directories may be free or at a fee, so you’ll have to decide the worth if you need to pay for it.

4. Create e-books and short reports. When you create e-books and short reports, these can be given away free on the Internet through your website or other avenues. If the e-book has high quality information within it (e.g. Quick hints and tips), you can attract a lot of one-way links over time. You also have the opportunity of a really good report possibly going viral – being passed on to others, friends etc. To achieve that objective, you should include your website on the pages of the e-book or report and embed links within the text.

5. Use videos. Video is a great way to get one-way links to your site. A good video will move around very fast over the Internet. Many Website owners often take an already created video and embed it in their own site to add content and improve the overall design and look.

6. If you have a website that is good and you are confident that it will appeal to other website owners in a similar niche as yours, you can approach them and ask to have your link included on their site. However, the reason why this method should not always be relied on is that more times than not they will demand a reciprocal link. Now this can be ok but unfortunately human nature being what it is people don’t always keep their promises, so just a heads up there.

Top Tip – Also search engines, especially Google, frown on sites with too many reciprocal links. Therefore, although back links are good, if the basis of the link is always reciprocal, it might not achieve the desired result and can actually damage your rankings if you are not careful.

Hope this information helps to get you started with your own link building strategies. It’s important for your online success so don’t sweat it. Do a bit at a time and slowly but surely it will build.

Toby Russell offers tried and tested methods to help you succeed on line. Find out how to generate highly targeted traffic to your own Internet Marketing business with his popular 94 page Free Special Report, “The Secrets to Starting your Own Internet Business Today” available at =>http://www.startinternetmarketingonline.com

By Toby Russell in Featured

linkbuildingLink Building – Why Do I need It?

Hi there as we all know getting and sustaining a worthwhile amount of traffic in your internet marketing business is never easy and can certainly take up some considerable amount of your marketing time, certainly for Sam & I it’s a big chunk of our workload.

One way to improve search engine ranking is through link building. Link building is important and so should be done on a regular basis to facilitate your rise in the search engine page ranks. You can bring (or link to if you like) a reader directly to your website by using appropriate keywords in the anchor text of your article, just always make sure your keywords incorporate what you have already researched that readers in your niche are searching for.

Remember ‘Targeted Traffic’ is Vital

Some website owners have devised methods to get their own back linking from subsidiary websites created by them. They have built other websites and back linked them to the primary website which also has links to those websites.

This is known as a link wheel. The link wheel can be as large as you can make it but do bear in mind its takes time and there needs to be synergy between the various sites – you want & need targeted traffic not as an example weight loss visitors coming to a gourmet recipe site brimming with lots of high calories recipes

It’s All a learning Curve – Don’t Sweat it

When I first started my Internet marketing business, I didn’t fully understand the concept of back linking. I knew about submitting articles to directories which I did but my primary objective was to get known in my niche and to get traffic back to my website. I then had a light bulb moment and realized that by submitting articles I was actually achieving both and improving my search ranking as well – its amazing how dumb you can be sometimes!!

Certainly made me feel a bit stupid but hey we learn by our mistakes don’t we.

The Old Favorite!

Apart from article marketing, there are other ways to get backlinks to your website. One of ways is forum posting. Forum posting helps you get backlinks because by commenting and offering helpful advice many of the visitors who read and devour those posts will over time come and visit your site because you have offered up some useful & worthwhile help with your responses to either them or others on the forum In other words you become a bit of a trusted source, you’ve helped others – get what I mean?

Get on The Forums In Your Niche Now

Forum commenting and posting takes time but is easy and you’ll soon discover that although you may consider yourself a bit of a newbie you’ll soon find there are others out there that are far newer to internet marketing than you.

For you to post on a forum, you would be required to register as a member – its easy There are two ways to benefit from forum posting. The first is using the signature file.

The signature file gives a place to put your link and always appear beneath each post you make. The second way is to put a link in the post itself Now a word of warning here many forums don’t allow that and will ban you – so the golden rule read the regulations for each site you sign up to and adhere to their rules.and stay within the regulations.

A key to successful back linking through forum posting is to contribute helpful information while making a post. That way you are not seen as an opportunist and you become a trusted helpful source.

Become A Regular Blog Commentator

Blog commenting is also a way to gain backlinks from other websites. When you post a comment on a blog that is related to your niche, you can get backlink from there. Comments on blogs are often moderated by the Webmaster, so your comment must be useful to the blog don’t for heavens sake just say “useful info – thanks” that’s just taking the micky, be creative.

Some webmasters contact website administrators directly, asking for a backlinks from them in exchange for a link from their own site. Although this method does work at times it is not always reliable because not every website administrator will maintain their site and therefore your back link

Beware & remember ‘Targeted’ Another way to gain back links is through link exchanges. Through link exchanges, you get your links in other people’s website while you do same for them by placing their links on your own website.

The disadvantage of this is that you may have a lot of links coming from unrelated websites which the search engines don’t really like – so I’d be careful with that.

You can also use Press Releases as a way of building back links. Press releases can offer up the same affect as article submissions when used properly but do bear in mind a press release needs to be timely and news worthy so. The major difference with articles is that press releases need to be in the form of news flashes. When submitted to PR directories, they return a back link to your website and this is even better if the press release is taken by other sites as again you’ll get a back link from them as well.

So there you have it some simple, no cost (apart from your time) methods to get you started on your link building strategies, just try them out and remember its not necessarily about volume its doing it consistently and regularly.

Toby Russell offers tried and tested methods to help you succeed on line. Find out how to generate highly targeted traffic to your own Internet Marketing business with his popular 94 page Free Special Report,”The Secrets to Starting your Own Internet Business Today” available at => http://www.startinternetmarketingonline.com

By Steve Shaw in Featured

linkbuildingIf you are totally confused as to what people are talking about when they talk about building links and doing article marketing, and if you are a fan of the movie “Cast Away” with Tom Hanks, then I’ve got a beginner-friendly article that just may drive things home with you.

As a new website owner you know that a brand new website is awfully lonely. Your website sits by itself on the world wide web like a gorgeous but deserted island sits in the middle of the huge ocean.

You’re sort of like Tom Hanks in the movie “Cast Away” when he was stranded on that deserted island.

When you first launch your website, likewise, no one knows that it’s there. You post information and you think you might as well be talking to yourself. You start to go stir crazy after a while because you want someone to interact with, kind of like Tom Hanks did in that movie.

Remember how that volley ball he found became his closest confidant? Let’s not let it get that far…

New website owners can learn a lot about building a successful website by the way Tom Hanks handled his isolation problem in the movie “Cast Away”.

You Can’t Survive Without Links

I supposed Tom could have lived on that island all by himself indefinitely, but the thought of it was torture to him. He said to himself: “I can’t live like this–I need to get in touch with civilization.”

In the same way, you say about your website, “I want people to find out about my website–I can’t just sit here twiddling my thumbs waiting for a random person to accidentally come by. I need to take action…”

Tom’s Raft Is Like Your Links

What did Tom do to solve his problem? He built a raft. His plan was to build a raft and then use the raft to put him in touch with civilization.

For Tom, his very survival was riding on the success of that raft. If the raft wouldn’t float or if it was not sturdy enough to withstand the waves of the sea, then he would either die out in the ocean or be permanently stranded on his little island.

The links that you build when you submit articles are like the raft that Tom built. How is that?

1 - The raft was a means of traveling from one point to another.

Similarly, a link is a means of traveling from one spot on the internet to another. If you click on any link, it will take you from the page that you are looking at to another location on the internet.

When you create links to your website, you are creating a means of transporting visitors to your website. Without this method of transport, your website will remain unknown and isolated.

2 - The raft positioned Tom so that he would be noticed by others.

Tom built his raft and set out on the high seas. For a long time there was no one in sight, but eventually his raft floated beside a huge cargo ship that noticed him and pulled him out of the water.

Likewise, the links that you build when you submit articles put your website in a position of being noticed by Google and the other search engines. Search engines evaluate your links to determine what your site is about, what words it should rank for, and where to place your site in their rankings.

Then, the search engines bring your website to the attention of people who are searching for the type of information that you have at your site.

Google is the huge cargo ship.

The cargo ship united Tom with his family and friends. Google unites your website with the people who you want to become your customers.

Getting Connected Takes Time…

Tom floated around on the raft for a long time before his raft was noticed by the cargo ship.

In the same way, you start building links by submitting articles, and even after you build links to your site, you will also “float around” waiting for Google to notice the links that you have created. It can take somewhere from three to six months for Google to calculate the new links that you build and adjust your website’s ranking.

During that time of waiting, like Tom, you just need to be patient.

I hope this unconventional link building illustration has been helpful to you in understanding what links are and why it’s important that you build them for your website.

Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot – and it’s all 100% free! Go to www.autoblogit.com for more information.

By Alex Johnson in Featured

linkbuildingEver since the dawn of Google there has been a single constant of SEO and that is that we must build links. Quite simply, when you put all the other minutiae aside, links are what make the difference between a #1 ranking and search engine obscurity.

Naturally, then, when Google first pioneered this thing that we call “Page Rank,” the world of SEO quickly adopted it as the litmus against which all potential link prospects should be measured…

Today

The thing is, Google has gotten a little more sophisticated these days. Links still matter, no doubt about it, but how much each link matters has become a complex thing indeed. So, the question arises then: Is page rank still the best thing to consider when doing your own link building? I say perhaps not.

The Dreaded Panda

If you know anything at all about SEO then I will assume you have heard of the recent “Panda Update.” In simple terms Google has declared a new effort in the war against spam.

Video: http://videos.sitepronews.com/video/4652/Google-FarmerPanda-Update-Whitelists

Content farms are the primary targets, and for this reason, many big sites with less than great content have been slapped back down the rankings. But the real casualties as far as I can see are not restricted just to these “farmers”…

For every content farm that’s been all but eradicated from the index, there are probably hundreds or even thousands of links which effectively don’t even count anymore.

That’s right, if you have been overdoing it on the article submissions etc… there’s a good chance that many of your links are almost worthless now. It’s the link builders equivalent of a stock market crash.

What Google Wants

The simplest way to figure out what Google really looks for in a link is to think about what Google wants to achieve. After all, as Matt Cutts put it in one of his videos on webmaster help:

“Webmasters should be chasing after what the user wants (rather than just chasing the algorithm).”

Video: http://www.youtube.com/watch?v=IdmzKzuXurY

The Ideal Scenario

What Google really dreams of (I wonder if it has started to dream
yet…?) is that we, as web masters, simply focus on building better sites and focusing our marketing efforts on our users and not on what the algorithm wants.

Logically then, Google is going to try to single out the pages which are popular with the humans who are viewing them. As a corollary to this, wouldn’t it make sense that Google would also care more about links which are more important to the user too?

So if not page rank…

How can you tell then which links you should and shouldn’t bother with? If you can’t chase after that old idol of page rank, then what should you look for in a link?

The answer is simple: Imagine for a minute that Google didn’t exist (scary thought right?), and for that matter search engines in general were unheard of… How are you going to get free traffic to your website now?

That’s right, logically, shouldn’t the most important links be the ones which you would build even if you didn’t care about SEO? i.e. the ones which will bring you the most traffic?

Summary

Link building has been heading this way for a while, and OK we’re not quite there yet, but logically; if a link gets you oodles of relevant traffic, that has to be considered a good link right?

Let’s stop chasing this silly algorithm and adding more and more useless content and poor quality links to the internet. Let’s start focusing on getting more traffic and happier users – Google is bound to catch up with us before too long!

This guest post was written by Alex from WhoIsHostingThis.com. Alex is an SEO fanatic, a coder and all round tech geek. Come visit our site for hosting reviews and other webmaster tips and tools.

By Maria Nemenman in Featured

linkbuildingA good website builder knows that solid links mean solid rankings, but it’s an ever changing challenge to get them. Learn how to avoid a loss of link juice now.

Links are incredibly important in getting relevant traffic and good position in search results, but links are like any other relationship… they can go sour. Here’s a list of ten reasons why otherwise knowledgeable link builders blow their efforts. Pay attention and don’t fall into any of these traps. As a website builder you have got to get this part right or you are heading for disaster.

1. One Hit Wonder

The worse thing that can happen to websites that stumble onto a source of links or who only rely on one method of building links is for that accident or that plan to actually work. That sounds counter intuitive, but if you convince yourself that only one method is needed, you’re heading for a fall. You need to diversify your efforts and not have all your eggs in one basket.

2. Quantity Not Quality

The link builder who writes an article, spins it and then uses article submission software can easily develop 1,000 links to a web page in no time at all. The only problem is those links will be worth next to nothing. Building links is not just a numbers game. Links gain their value from the value of their source. A single link from a PR 4 is worth 1,000 links from PR 0 websites.

By Peter Nisbet in Featured

linkbuildingWebsite promotion is essential if your site is to be successful, and directory links can be used to improve your search engine listing. Link directories such as a website directory or article directory offer you two advantages in this respect, namely:

a) If you have just launched your site, it will receive immediate visits from search engine spiders along with the indexing and listing that results from these visits. You can wait an awful long time for a search engine listing unless you use some way of providing a short-cut for search engines such as Google to discover your site. However, because an article or link directory is visited frequently by search engines, directory links will lead them straight to your web pages.

b) Unless the link directory or article directory uses the ‘nofollow’ attribute you will get a share of the Google PageRank of the web page on which your website or article is published. Some directories use the ‘nofollow’ attribute that prevents you getting that PR share, so avoid these if you can, although many offer the straight link for a fee. The benefits of the link are usually worth the money.

Another reason for website promotion using directory links from a website or an article directory is that visitors to such directories will click on your link. With link directories, the link is the URL anchor link in the listing itself, while in article marketing, the link to your site comes from a URL you place within a section known as the author’s resource box that usually appears after the main text of the article.

By Kalena Jordan in Featured

link building strategies

This is a summary of the presentation given by Ian McAnerin, CEO of McAnerin International Inc. at SMX Melbourne earlier this month about how to design a bullet proof link building campaign.

Link History

Twelve years ago, pre-Gooogle, search engines just analyzed content in order to rank sites, says Ian. Linking wasn’t part of the ranking algorithm. Google put paid to that by making links part of the equation. Suddenly, SEO became a lot more difficult.

Ian explained Term Vector Analysis (TVA)  and Citation Analysis and how they influenced the concept of links. TVA is how keywords appear on a page (relevance). Citation Analysis is the influence of keywords on a page (authority). Google was built by students who were using citation analysis on a daily basis.  Keyword density isn’t used by search engines. However, it is kinda similar to term vector analysis, which IS used by search engines.

Every web page stored in Google has a term profile containing number of times a keyword is used, density, proximity, position etc. Google then looks for clusters of terms that appear in proximity to the search phrase and finds the Representative Average to display in the SERPs. The process of TVA is excellent at figuring out informational pages such as Wikipedia pages.

The problem is that TVA can’t give search engines the entire picture – it’s difficult for them to tell the difference between spam and awesomeness.  This is how search engines worked up until Google. Then Google came along and threw links into the equation. The more links you had to the page, the higher rank you would have in the SERPs.

Typically, the better writing, the worse the SEO, because good writers use flowery, descriptive language.

Types of Links

Now, to rank, you need three kinds of links:

1) Authority (aged)

2) Relevance (current)

3) Buzz (social)

So you need a combination of old and new links. Therefore you need to be constantly building links!

Stinking Linking – reference to articles by Mike Grehan about the prob with aged domains and links.

Link Quality

Link page quality is measured by:

  • PageRank of the page
  • cached
  • nofollow
  • number of other links on page
  • topic

Remember that it’s the PR of the PAGE that’s important, not the PR of the domain or main site. So if someone is offering you a link and bragging about having a PR4 on their home page, but your link is going to go on a inner page that has PR0, there’s no value there.

Page sculpting is not as influential now. No point no-following all your links on a page as they all leak PR anyway.

Sources of Links:

  • Seeds – Yahoo, DMOZ
  • Directories and connections
  • competitors (meet then beat)
  • articles and blog posts
  • widgets
  • reviews
  • case studies
  • contests and publicity
  • profiles
  • social media
  • internal linking campaign
  • link reclamation
  • pick up the phone!

Ian suggests starting any link campaign with your own site. Make sure you are cross linking internal pages. Then go and do link reclamation – check your 404s in Webmaster Tools to see if anyone is linking in to pages that no longer exist and ask them to update.

As an idea to attract links, Ian suggests holding a contest e.g. school laptop giveaway – put the rules of the contest on your web site and then the school / parents etc link to your web page for the rules.

Anchor text is virtual content. Rule of thumb is, if you wouldn’t spam your web site with the same keyword phrase, don’t do the same with your link building. Mix and match the anchor text linking to your pages and ask people linking to you to do the same.

Deep links are the best links. Don’t ask everyone to link to your home page! You’ll get better crawls and better rankings and your audience gets a higher quality experience if you inner pages are well-linked. Plus the crawler starts at inner pages that it might have missed before.

Tools for Link Building:

Link Don’ts:

  • Use Free For All (FFA) links
  • Off topic links
  • Non-editorial
  • Obviously purchased links

By Kalena Jordan in Featured

QuestionDear Kalena

You’ve mentioned on your blog about the importance of using resources to locate regional search engines for link building purposes. Could you explain a little further how one would use a regional search engine, and could you give a concrete example of finding one?

Thanks a lot.

Terry

————————————–

Hello Terry

The reasons you might want to locate regional search engines include:

1) Your / your client’s web site contains information limited to a particular region / country.
2) Your / your client’s business owns multiple web sites with different TLD e.g. widgets.com, widgets.com.au, widgets.co.nz.
3) Your / your client has multiple country target markets they wish to reach via search engines.

The situations above mean that you need to have the web sites listed in the relevant regional search engines so they can be found by the specific target markets. This is all part of the vital link building process – having your site listed in as many relevant locations on the web as possible. This is especially important now with Google placing more emphasis on local search.

Some regional search engines may find your site automatically using their crawler (e.g. Google.com.au, etc.) but others, such as niche search engines and hand-edited directories, may require you to submit the site/s manually. This is why you need to have a list of regional sites handy so you can check them all for the existence of your site/s and submit them if needed.

A couple of sources you can use to find regional search engines worldwide include:

These sites list different sub categories of search engines for various countries and regions. So, for example, if you were looking for a list of search engines and directories specific to Australia, you would click on the relevant country category and be taken to the Australian list. You could also simply type a search into Google for *list of Australian search engines* and find other lists.

You should do this for every country market that your / your client web site targets.

Kalena

————————————–

Got a Reader Rescue question of your own? Post it in the comments and you might see it featured here on the blog.

By Kalena Jordan in Featured

promote jsI was alerted to the Promote JS! site today by a programmer pondering the benefits and tweeting to ask about the SEO logic behind the idea.

Basically, Promote JS! is a cause born out of the JSConf held in April this year. The idea is for JavaScript programmers to spread the word about Mozilla’s JavaScript Developer Center via the use of links to try and improve Mozilla’s Google ranking for searches relating to JavaScript documentation.

A noble cause right? Maybe. However the implementation is inherently flawed in several ways:

1) First of all, the site provides a banner for web site owners and bloggers to place on their sites. The banner uses a script which creates a link to a different page of the Developer Center at every refresh so you can choose the destination link of your choice. This method is just plain silly, in my opinion. They’ve taken a noble idea and tried to implement it using link farm tactics. A series of identical banners with nearly identical link code smells very much like an affiliate program to Googlebot. Their code has basically created an affiliate link farm which is likely to be filtered out by Google’s ranking algorithm, potentially doing more harm than good to the Developer Center’s link popularity.

2) The alt tag for the banner is stuffed with multiple JavaScript related keywords. Keyword stuffed tags of any kind can easily be detected and ignored by Google’s ranking filter. There’s just no need to shove multiple keyword repetitions in there.

3) Developer Andrew Hedges had written a blog post about Promote JS! questioning the value of linking to multiple sub pages of the JavaScript Developer Center and suggesting perhaps everyone should link to their home page instead. He cc’d me on his tweet asking for SEO advice and inviting comments on his post. My response is that people should link to ANY page in the Developer Center that they want to promote! If their blog post talks about APIs, they should link to the API documentation. If they were impressed by a particular javascript tutorial, they should link directly to that tutorial.

The whole point of the PageRank algorithm is to attribute relevancy weight based on inbound links to specific pages. It’s not about the top level domain. If everyone points to the home page, the inner pages – those containing the most valuable, useful content – won’t rank as well. For a web site to rank well for a wide number of keywords, you need to spread the link juice, not channel it to a single page. You have to trust Google’s own system of rewarding good content – they have a zillion brains working on this full time.

4) Andrew had also tweaked the Promote JS! code somewhat to create a banner that generated a random link at every refresh. In my opinion, this method is also flawed. Link popularity is based around the acquisition of trusted, related, inbound links to a page. If links appear and disappear to a page, that’s hardly trustworthy, right? Google won’t be counting your links as trusted. They are looking for solid, stable links from directly related topic pages.

This is another reason why it makes sense to link to specific inner pages at the JavaScript Developer Center, based on your specific blog post topic/s. If your blog post talks about JavaScript drop down menus and it points to the documentation specifically about those, the TrustRank of that page goes up, as does the eventual ranking potential for related search queries.

Promote JS! shouldn’t be creating link farms to promote the value of the JavaScript Developer Center. They should simply be encouraging developers to use logical linking strategies as recommended by Google to promote great content. Either that or convince Mozilla to make their JavaScript documentation more search engine friendly!

I’m sure there’ll be developers out there who disagree with me and that’s fine. I don’t know how long the Promote JS! site has been live, but it doesn’t have a Google PR, so it’s either too young or hasn’t built up any TrustRank. Make of that what you will.

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