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Linkbaiting – What, Why and How

By Anna Eliot in Featured

Webmasters are always in the lookout for newer link building opportunities. And thus when Social Bookmarking came into existence, they wasted no time to understand and utilize its possibilities for search engine optimization and marketing.

They even started creating different groups to bookmark different pages on give and take basis. Things were getting worst and service providers like Digg became serious about this sort of unethical manipulation. But as usual, webmasters are always looking out for some other manipulation method.

Among all these techniques, linkbaiting became the most popular choice to get a great number of incoming links very fast (may be within an hour of publishing the content).

Here we would like to define the term ‘linkbait’. To put it simply, a linkbait is a piece of content (content may include text, image, video, tool or anything) that people would love to visit again or store for repetitive use in future or may love to share with his or her friends. The focus of a linkbait is to create a talkable product so that people would love to link to it or bookmark it for future reference. More reference to this piece may bring you more number of links.