Recently I read a LinkedIn article for small business owners that stated, “You should think of your profile as an online resume.” I could not disagree more. And, when you are done reading this article, let me know what you think! Now, while you think whether or not your LinkedIn profile should be regarded as [...]

Most business professionals are on LinkedIn at this point. LinkedIn tells us that: LinkedIn has over 70 million members in over 200 countries. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members. To me that states clearly [...]

A question I am frequently asked goes something like this, “With all the different social networking sites out there, how do I know which which is right for me, and how do I find the time to keep up with it?” Great question! One that I am sure we’ve all asked ourselves at some point [...]

LinkedIn is a professional, business networking tool that is too easily lumped into the social networking service. Even though many of the same modes of operation are employed, the focus is on professionals, professional dialog, professional opportunities, and companies. This list of LinkedIn best practices was compiled from my work with clients, colleagues and friends [...]

LinkedIn is an online social network of experienced professionals from around the world with over 37 million members in over 200 countries. Executives from all the Fortune 500 companies and well know experts, authors and leaders are all LinkedIn members, so the question is, are you? Do you remember the old saying “it’s not what [...]

Getting started on social media can often be deceptively simple – What’s the big deal? You sign up. – or intimidating – Why am I being asked for my date of birth? – or overwhelming – How do I find people to friend or follow? In actuality there are official and unofficial rules. It is [...]

It seems like there’s an over-abundance of social sites nowadays. For a newbie, it can be quite intimidating when first joining a network or two and building a community. A handful of questions may run through your head: Which networks to join? How to participate? What’s enough, or too much? How will it help my [...]

At a recent Social Media-themed breakfast event for New Hampshire’s Greater Manchester Chamber of Commerce, one speaker (Leslie Poston, co-author of Twitter for Dummies) told the assembled audience there were 537 different social networking sites online. 537! And that doesn’t even count all the networks on Ning and other services like it, which allow you [...]

Everyone – from politicians, businesses, musicians, celebrities and many other groups of people – uses social media such as Facebook, Twitter, LinkedIn or other social networking outlets to spread their message, build their businesses and connect with others. Do they know something we don’t? Networking, whether online or offline, is a great use of time [...]

There is no question that social network marketing is not only here to stay but more than likely a moving force in marketing in general. Sometimes getting started with something new can become a very daunting task so I thought it would be advantageous to write a brief article on making this event a bit [...]