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Linking Practices – Part 3 of 3: Link Tricks

By Robert Cerff in Featured

Here in part three of “Linking Practices” we will cover how to maximise the benefits of those links we discussed previously (check out part 1: “Links Defined” and part 2: “Links Applied“).

This section could also be classified as: Tips, Hints and Cheats. While I recommend and try at all times to adhere to ethical and honest practices there are many webmasters out there that do not. While PageRank still remains a prize in eyes of many webmasters there will always be a handful that will do anything to try and game the system. These are some of the usual ways in which they do this:

Robots.txt

The robots file is a little plain text file that resides in the root directory of a website. The purpose of this file is to notify the search engine spider of which pages should be indexed and which should not. After all you wouldn’t want the backend to your website indexed in the search results. This file stands alone and you cannot know its contents by looking at a standard webpage on that site. I know many webmasters have now started using the robots.txt file to exclude their link pages from the search engine spiders. By doing this they are effectively preventing the search engine from seeing the link to your page. This in turn makes your link back to them seem like a valuable one way link.

Linking Practices – Part 2 of 3: Links Applied

By Robert Cerff in Featured

Here in part two of “Linking Practices” we will cover the application of those links we discussed previously (check out part 1: “Links Defined”).

As with all marketing practices the best place to start is always with a plan.  In this case we will need to establish what the purpose is of building these links.  With links being a major factor when ranking a website many webmasters use links to try and gain higher rankings in search engine results.  Sometimes links are valuable simply as they drive traffic to your website.  As we all know traffic is very blood that powers your online business.  Consider links the veins.

Reciprocal Links:
These links often offer very little aid when it comes to ranking highly in the search engines.  While these links usually reside on a page that is no more than a long list of URL’s occasionally these can be of great benefit.  A reciprocal link simply means a link exchanged.  Usually you can request the anchor text and description you wish the link to display as well as the URL this points to.  This makes sense as this is supposed to be a beneficial exchange for both parties.