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08 2008 Thursday
21

Promo Dashboard Review - List Building That Converts

By Titus Hoskins in Webmasters
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List building is one of the most important elements of online marketing. Often it will determine the success or failure of your site or online business. Now there’s a handy product from well-known Internet Marketer Marlon Sanders which will help you build your list: Promo Dashboard.

Since list building is one of my favorite subjects Marlon Sanders’ Promo Dashboard held special interest for me. I am always eager to learn new ways to improve my list building methods and techniques. This product does not disappoint.

Promo Dashboard is a very detailed “point & click” solution to all your list building tasks. Easy to use and simple to implement - Marlon has gone out of his way to make list building something even the most novice marketer or webmaster can accomplish. Unlike many list building products, courses, ebooks, etc., there is no fluff or filler, just straight practical steps that take you from A to Z.

Promo Dashboard in a nutshell is all about building your list and converting your subscribers into buyers. It takes you Step-by-Step thru everything you need to do to build your opt-in list or lists and to get those prospects to check-out or buy your product.

But this is not just about building your list; it is also about promoting your products and business. This is direct, no-nonsense marketing advice on how to find your targeted audience, how to get these interested customers onto your list and how to convert these people into buyers. You get an online interface or site where you click on the icons on the DashBoard to get all the information you need to accomplish each task.

Marlon gives you an “audio overview” of the six Major Steps you need to do:

  • targeting your market
  • creating your offer
  • building your squeeze page
  • setting up your autoresponder
  • promoting your offer
  • turbo charging with Web 2.0

All these major steps are further divided into 6 sub-topics or things you need to do to “turbo charge” your promotions.

If all this sounds complicated, it isn’t.

Marlon always does a great job of breaking all these marketing steps and processes down into easy tasks even the beginning marketer can accomplish without too much sweat.

This is the main reason I like Promo Dashboard - it takes a rather complicated marketing process such as list building and breaks it down into simple steps anyone can do. That is also why I like all of Marlon Sanders’ Dashboard products which include Marketing Dashboard, Info-product Dashboard and Design Dashboard.

These Dashboards are practical “Point & Click” guides that break down rather complex marketing processes into simple, easy tasks anyone can do regardless of your own marketing background or experience. Besides, these products come from one of the legends of Internet Marketing… Marlon Sanders is a solid marketer who produces solid products that work.

Having done extensive work on list building myself, (I offer an online course and list building is one of my targeted keywords in Google - just check it!) I thought I knew everything about list building. However, PromoDashboard opened my eyes to many areas where I can fine-tune and improve my methods. It also offers excellent resources which I never thought of using before now… this is worth the price alone for me.

If you want a product that will give you ways to increase and improve your list or prospect building abilities, I would strongly recommend you consider Promo Dashboard. It is a simple “point & click” solution to all your list building problems. Moreover, it is a simple way for anyone to promote their site, business or products. Promo Dashboard delivers the goods and then some.

Titus Hoskins - Get a Step-by-Step Guide that will show you How to Start, Build & Manage your OWN HUGE Opt-In List. Click Here: http://www.bizwaremagic.com/opt-in.htm Or try other online marketing strategy.

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2
07 2008 Monday
28

5 Squeeze Page Errors You Must Avoid!

By Richard Taylor in Marketing
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marketing.jpgThe design of your squeeze page is a really critical element of the list building process. The conversion rate of your squeeze page will have a huge effect on how rapidly your list grows.

So it’s really important to optimize your squeeze page in order to collect as many new opt-in subscribers as you can from your traffic.

Therefore you must make sure that you don’t make the following 5 common mistakes that a lot of other marketers do:

1. Only One Opt-In Box On The Page

A lot of marketers only include one opt-in box on their squeeze page. Use two! One under your headline and one at the end of your page. The second box gives your readers a second chance to subscribe! With only one box at the beginning you’ll lose a lot of potential subscribers! The more opportunities to subscribe you offer your visitor, the more chances you have of capturing their details!

2. External Links

Your squeeze page has one purpose, to capture your visitors details. Therefore don’t go including a bunch of links to other pages on your squeeze page, that just gives them the option to leave without subscribing. Minimise any links, to possibly just your home page link at the very bottom of the page.

3. No Fear Or Urgency In The Headline

Your headline needs to make your visitor feel compelled to join your list. Make them feel as though they simply can’t afford to leave your page without signing up for your offer.

Introduce urgency by limiting the offer in terms of subscribers or time available.

You can also introduce fear into your headline, for exampl, “Can You Afford Not To” or “Failing To Read This Could Lose You Millions”. Fear is an uncomfortable feeling for the human mind, including it in your headlines will compel your readers to opt-in to remove the fear.

Other great words to include in your headlines are “Discover”, “Revealed”, “Uncovered” and “Secrets”. All four words induce curiosity in the mind, and the curiosity can only be cured by subscribing!

4. No Privacy Policy or Contact Details

This is an important point not to get wrong. Your conversion rates will be influenced big time by not having a privacy statement and your contact details displayed on your squeeze page. Always include a privacy statement to reassure your visitor that you won’t share their details or spam them, and let them see that you are willing to share your contact details to give them confidence and trust.

5. No Graphic With The Opt-In Box

Don’t include an opt-in box without a graphic above it. The graphic will draw the eyes of the visitor to the opt-in box. It also allows them to visualize what you are offering in return for subscription. Images are more powerful than words. Always use professional looking graphics to impress. If you can, get hold of a graphical opt-in box, you can buy packs of squeeze page templates for less than $10!

And finally, just one more important tip … Test, Test , and Test again! I really suggest that you split test continually, each time changing just one element of the squeeze page and then measure its conversion rate against the unaltered version. Once one of the pages shows a significant improvement, adopt it as the standard and split test it against another variant.

Continually split testing different elements of your squeeze page can lead to significant improvements in your conversion rates.


Richard Taylor - To learn a whole lot more about squeeze page design and building huge lists, you can grab a Free copy of my 50+ page ” List Building Riches ” report at http://www.essentialseotools.com

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0
03 2008 Thursday
27

List Building - The Two Key Elements You Must Have

By Titus Hoskins in Marketing
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Affiliate MarketingOne of the most important factors to online success is list building. No matter what goals you’re pursuing with your online activities, building a good healthy contact list is vital for a successful outcome.

List building plays a major role in developing good relationships with your site’s customers, clients and visitors. It can be used to get more traffic, leads and sales for your site or business.

For these reasons contact building should be high on your list of priorities when you’re marketing or promoting on the web. Fortunately, list building is an easy process that any site or webmaster can quickly set-up as long as you understand two simple, yet well-proven principles of list building.

To be really successful, your list building must incorporate these two key elements. Without these two main ingredients you will probably find building your contact list difficult and slow going. So it is worth your while to fully understand and utilize these two factors in your list building.

Any list should have these two key elements:

1. Value

Your list should have value. It should offer something valuable to the one subscribing. It should offer important information, quality content, special deals/discounts, and more importantly, it should offer a valuable relationship or connection to an expert in the subject area of the list.

Subscribers join a list for the benefits it will bring them, whether it be valuable content, special deals or a connection to an expert in their area of interest; your list must have value for the subscribers. They must benefit from joining your list.

If you’re building a list, just write down all the benefits someone would receive from joining your site or list.

- receive important information - get special valuable content - receive special deals/discounts - get training videos/workshops - get timely announcements or news

Make these benefits your main selling points when you’re building your list. Don’t forget there may also be a psychological reason for joining your list - many people like being part of a group or membership site. It’s human nature, we all want to be emotionally involved with certain topics or causes, so don’t ignore this aspect when building your list. Everybody likes to feel included - lists can fulfill this emotional need.

Simply give your subscribers something of value and you will build your list quickly and easily.

2. Free

Whatever you offer - make sure it is Free. The quickest way to build any list is to give away free valuable content, information, videos, reports, ebooks, discounts, prizes… everybody loves a free gift. Just make them an offer they can’t refuse.

Some marketers argue that giving away free items will attract the “wrong kind” of customer or subscriber - people that will never buy anything because they will expect it to be free. But this has more to do with the nature of your gift and the kind of contacts you’re building - giving away free buying guides on how to purchase real estate, fast cars, LCD TVs, laptops… will definitely attract the right “buying customer”. If you’re into selling, you just have to adjust your marketing to incorporate the free element correctly.

Besides, giving away something free is the first step in starting an ongoing relationship with your subscribers. It gets the ball rolling. It is one of the most effective ways to build your list quickly and easily. Just make sure you’re giving away something of value to the person receiving it and they will turn to you, time and time again, to find what they’re looking for on the web.

So the next time you’re building a contact list make these two key elements the center of your activities. Just remember “give them value and make it free” and you should have no problems with list building.

EXPLODE YOUR SALES by building your OWN OPT-IN LIST! Get a Step-by-Step Guide that will show you How to Start, Build and Manage your OWN HUGE Opt-In List! Click Here: List Building eCourse Or Our List Building Toolkit: List Building The author is a full-time online marketer and has used list building to produce a very comfortable online income.

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