As the population with internet access explodes, and more and more people are using search engines to find what they need, the usage of local search also continues to rise. For any sites servicing a local or specific geographic audience, submission to local search based engines is becoming more and more important. What is it? [...]

According to a new Juniper Research report, 1.3 billion mobile users are expected to use local mobile search services by 2013. While the trends bode well for for the mobile search industry (agencies and marketers alike) the report goes on to caution that these numbers are based on good a user experience. Mobile devices however [...]

Roughly a year ago, local search engine optimization was all the rage – the new frontier in search engine marketing.  For a while, it seemed that everyone was interested in the local search angle – even multi-national companies.  However, for many companies selling products or services to the entire United States, or even globally, it [...]

Recently I was reading an article about the trouble in Zimbabwe and how it affected South Africa. I was surprised to find that many people didn’t realize that South Africa was a country in its own right, but most thought that Zimbabwe was a country in South Africa. While I find this amusing (as both [...]

Gone are the days of running an ad in the yellow pages or local newspaper and crossing your fingers that the right eyes would pass over it. Your customers look to the instant gratification of online search, sometimes even through their mobile phones, when they’re ready to make a purchase. Implementing local search best practices [...]