Article Categories

• Advertising
• Affiliate Marketing
• Article Marketing
• Blogs & Podcasts
• Branding
• Business
• Cloud Technology
• Ecommerce
• Email Marketing
• Facebook
• Google
• Keywords
• LinkedIn
• Linking Strategies
• List Building
• Local Search
• Marketing
• Miscellaneous
• Mobile Applications
• Page Rank
• Pay Per Click
• RSS
• Sales Copy
• SE Optimization
• SE Positioning
• SE Submission
• SE Tactics
• Search Engine Marketing (SEM)
• Security
• Social Media Marketing
• Social Networking
• SPAM
• SPN Featured Articles
• Technology
• Video Marketing
• Virtual Office/Telecommuting
• Web 2.0
• Web Design
• Web Development
• Webmasters
• Website Promotion
• Website Traffic
• WordPress
• Writing

SiteProNews Blogs

• Editor's Corner
• Darren Dunner
• Jerry Bader
• John Sylvester
• Kalena Jordan
• Mel Strocen
• Titus Hoskins

Why Use Social Media As Part Of Your Marketing Plan

By Cathy Quel in Featured

You most likely are making use of social media to keep in touch with your friends and family but did you know that you can use social media as part of your marketing plan? Do you know the benefits of using social media as part of your marketing plan?

As a small business owner, this type of marketing can certainly draw traffic to your site and then clients to your business. It is a great tool for building a targeted, responsive list. And yet, where do you start with social media and exactly how involved do you need to get?

If you want to grow your business and start increasing your client database, social media is your least expensive and fastest approach to take. Here are three quick ways to get you started in your social media marketing plan.

Utilize LinkedIn to Develop Your Client Base

- First, you should create a real interesting profile for your company and in the interests section, you will want to use your best keyword phrases.

- Make sure that should you have a blog and put the link to your blog in your profile. This is a good method for people to find out just who you are as well as what your company is all about.

- Put your client list into relevant groups and start communicating with them.

- Utilize LinkedIn as a way to recruit clients for your business and also to get your message out there.

Utilize Facebook to Promote Your Business

- Create groups in Facebook and interact with those groups regularly.

- If you are submitting content to article submission sites, some of these directories have areas where you can place your Facebook and Twitter facts. Then, every time you submit an article to the directory, the directory will instantly publish your post on your Facebook and Twitter accounts.

- If your group members and clients have Facebook pages, make comments on their pages. Assist and address their inquiries.

- Make “friends” with others in your niche topic area

Just keep in mind, when you are making use of social media sites for business, building a very good relationship with your friends is more crucial compared to the quantity of friends you have. As you increase your Facebook friends list and converse with your clients frequently, you will see internet traffic increase to your internet site.

Make use of Twitter to Increase Your Business Presence in Social Media

- Utilizing Twitter, you’ll want to generate lists which are specific to particular topics and you’ll need to join lists that have to do with your topic.

- A good suggestion for Twitter exposure is to give away a weekly report on your theme. Don’t forget to include a “Please Re-Tweet” or an RT so that people will spread your information throughout the web.

- Utilize the # hashtags and follow people where appropriate.

Some recommendations when starting to use your social media marketing plan:

1. Don’t invest a great deal of time on the social media sites. Only spend about 15 minutes or so on each site.

2. Your daily approach should be to make good and related comments on good and related posts. Remember to use images.

3. Grow relationships with your followers and gather your own friends with your opt-in pages.

4. Don’t neglect your picture, a professional picture, on your pages. Those who use social media sites want to see who they are corresponding with.

In summary, social media sites should be part of your business marketing plan. The thing to remember is to build strong relationships with people but not to invest lots of time doing it. Just begin small and let go from there.

---

Would you like to learn more about using Social Media to increase your business? If that is the case, download my free Social Marketing Guide here: http://workonlinesuccess.com/Free-Reports/Socialmarketing.html Visit my website at http://workonlinesuccess.com

Marketing: 10-Step Success Blueprint For Newbies

By David Jackson in Featured

I’m a giver by nature. It’s hardwired into my DNA. I much prefer giving rather than receiving. As such, I truly enjoy helping people. Over the years, I’ve dispensed thousands of marketing tips through the many syndicated articles I’ve written, on my blog, through my marketing consulting service, and on a variety of Internet Marketing/Small Business Forums.

Yet, despite the quality marketing information myself and other marketing experts have dispensed over the Internet, I continue to see newbies making the same mistakes year after year after year. So, I decided to create a 10-Step Success Blueprint For Newbies.

1. Don’t Rush the Process

You’re excited about starting your new business, as well you should be. I understand that. But what’s the hurry? Does it really matter whether you start your business now, or a few months from now when you’ll be much more prepared? It’s sort of like studying before you take an important test. Being prepared will reduce your chance of failure and increase your chances for success… as well as reduce the number of mistakes you’ll make.

How To Establish An Advertising Marketing Plan

By Anthony Harris in Featured

Many business owners are searching the internet to find information that deals with an advertising marketing plan. In reality, advertising and marketing are two different animals, although closely related. Marketing refers to the whole product service mix which includes those famous four “P”s: Price, Place, Product and Promotion. Advertising is just a part of the mix and of course, it fits within the Promotion aspect of marketing. Within the marketing scheme, you need to establish a price-point for your product or service.

You also need to set up a channel through which you will offer your product/service (this is the Place part of the mix). The product or service itself is a vital part of the mix. . .and then we get to Promotion which includes advertising. In today’s internet economy, you can actually do certain forms of advertising which are free. Some of these advertising options include online classified advertising like CraigsList or US FreeAds. Perhaps one of the most effective free “soft advertising” methods makes use of the many social media sites that are now available. The key word in this type of promotion is “social.” In order to be effective, you need to stick to the social etiquette that is required. No spamming or hypey activity is allowed.

Coming up with a solid advertising marketing plan will most likely take some trial and error. But there are some tips that can help you get going. The most important is to understand who you are advertising to–in other words, know your target market. And know it very well. A thorough understanding of this will make your plan much more successful. Getting it wrong will set you up for failure. This will require quite a bit of research which cannot be skimped on.

Next, set your goals. Identify what you want to get in return for your advertising (recognition, sales, brand identity, etc) and set specific short -, mid- and long-term objectives.

Then you will want to do some brainstorming to come up with the actual advertisements. Create a rough draft. This is just the start. It will most likely be revised over and over again as you figure out what is doing well and what isn’t. Which brings us to tracking, testing and tweaking.

You need to have tangible results with every ad that you place. This is harder to do with magazine, television, newspaper or radio advertising. But online advertising very much lends to tracking. Analyze your results and make necessary changes. Sometimes just one word can make all the difference in advertisement conversions.

Research advertising agencies to find who you will work with best. If possible, go for those who are specifically expert in advertising your business niche. Using the correct advertising marketing plan is a process. Taking action and getting help from professionals can help you get started.

---

Anthony Harris is an expert online marketer, trainer, and teacher. Head here to www.maverickmoneyclub.com to discover how to get up to 19 checks per month, earn upwards of $519.17 per day, make more than a full time income in your online home business in 60 days or less.

You Are NOT George Clooney – So Get Your Social Networking Act In Gear!

By Adam Urbanski in Featured

When George Clooney was recently asked about his take on Facebook at the Toronto Film Festival, his response was short: “I’d rather have a prostate exam than a Facebook page.”

Now, that’s probably understandable when movie studios (his potential clients) have his number on a speed dial, and pesky paparazzi (freebie seekers and unqualified prospects) chase after his every move.

But unless you already have more prospects and high quality clients than you and your business can handle, your approach to Social Networking should be drastically different.

Frankly, a little over a year ago I considered online networking a total waste of time. Fortunately, I was able to recognize how wrong I was. And I wasn’t the only one that had a change of hearts on this.

After Dell revealed they generated a cool million dollars in extra sales in 2008, (ahm, make it a cool $3 million by June’09!), many other companies large and small started paying attention to this social networking “fad”!

Internet Marketing: The #1 Marketing Mistake Made By 75% of Online Business Owners

By Donna Gunter in Featured

Every day, my inbox is filled with emails promoting yet another new marketing strategy or promising results that will cure all of my marketing ills. Most of the strategies are flash-in-the-pan — here today and gone tomorrow because the next new strategy has been discovered. A few newer strategies have proven to have staying power over time, like social networking, which took a long time to grow on me. I’ve learned the hard way not to be an early adopter of new marketing strategies — I tend to sit back and watch the fallout to see if something is worth my time and energy.

As I reflect back on my early years in business, I often felt like a dog chasing my tail. I used to run and run quickly in one direction chasing one marketing idea, and then reverse course, chasing my tail in another direction when hearing about the next “greatest thing.” What resulted from my helter-skelter marketing? Not much. I was going in too many directions at once and trying to keep too many balls in the air to create a truly successful marketing plan that really helped promote my business.

Here’s the marketing secret I wished I’d learned early on: Adopt the marketing strategy that best fits with your gifts, talents, and interests, or in other words: Do what you’re good at. Yep, it’s that simple. I knew that this was good advice for pursuing a career or starting a business, but I never realized how well it applied to marketing my company.

Roughly 4 years into my business it suddenly dawned on me that I had always been a good writer. Supervisors, teachers, friends, and colleagues had often complimented me on my writing, but I dismissed the praise because I found writing to be a taxing chore that gave me a massive headache. It wasn’t until I learned how to write for myself in my own voice, rather than structuring my writing to meet the criteria of others, that I truly began to enjoy putting pen to paper (or, words on a screen, if you will).

This love for writing made me a natural for my now-favorite marketing strategy, article marketing. Why do I love it? Because it’s easy for me — sometimes scarily easy. However, I discovered that having a skill for a strategy isn’t enough to be successful. Even at this point my marketing continued to be hit-or-miss. There was still something missing from the mix.

After hearing a great talk by a coaching colleague about how he structured his time, I finally realized what was the key compoent missing from my marketing strategy — and the missing component was the same for the bulk of the other entrepreneurs sitting in the room with me. The #1 marketing mistake made by the majority of online business owners is: Lack of consistency. Once you determine where your talent lies and how you can integrate that into a workable marketing plan, then you need to commit to implementing that plan consistently over time.

Could it possibly be that simple? In a nutshell, yes. I committed to publishing my ezine every Thursday morning. I committed to writing one new article each week for the ezine. I committed to syndicating one new article each week through my article submission service. I committed to repurposing my ezine content to my blog. I committed to making 1-2 new posts on my blog each week. This is only the tip of the iceburg describing what I do for marketing, but consistency was the catalyst that propelled me to a successful online marketing strategy that I’ve been implementing now for 5 years.

My results? I no longer chase after clients — they find me online. 100% of my business comes from my web site, internet marketing, or word-of-mouth referrals — I do no in-person networking at all any longer. My web site screens out those clients who aren’t a good fit and invites those who are. I enjoy running a thriving business from my home office with only a 5-second commute. I create a work schedule that works best for me and my husband, which gives me the flexibility to leave my office early if I want and catch a matinee with him without having to submit a vacation request form to my supervisor. I am happy and healthy and no longer have recurring bouts of colitis and depression from working in a miserable situation. I make more money now than I ever made by working for someone else.

Take inventory of your skills and abilities, and see how you can easily integrate those into a marketing strategy that will be easy for you to implement. Once you decide on your strategy, commit to implementing it consistently over time, and enjoy your results!

---

Online Business Coach and Internet Marketing Strategist Donna Gunter helps baby boomers create profitable online businesses that they love. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> TurbochargeYourOnlineMarketing.com

Source: http://www.submityourarticle.com

Permalink: http://www.submityourarticle.com/a.php?a=62299

Creating High-Leverage Marketing Assets

By Adam Urbanski in Featured

The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it. As an entrepreneur or a service professional, what you do with your time acutely impacts how much money you can make.

If this year you want to make clients come to you, earn a six-figure or beyond income, become the expert in your chosen field, positively impact lives of many people, gain fame and earn respect of your peers — you have to invest your time into creating marketing assets!

Just like the wealthy invest in assets that continuously appreciate and generate more money — like real estate, the savvy entrepreneurs invest in creating marketing assets that grow your business with no additional expense. What are those assets? Here is just a short list:

• Content
• Info products
• Referral partners
• Ezine subscribers list
• Customers list
• Incoming links to your website
• Testimonials
• Education

So if you want to become the ‘top dog’ in your industry, you’ve got to start doing what the ‘big dogs’ do.

To begin investing your time into creating high leverage marketing assets, use this short checklist:

DON’T design expensive logos. While establishing your uniqueness is important, people will not do business with you because you spent money on a cute graphic!

DO survey your ideal clients. Learning and understanding their needs allow you to offer them solutions they want — and that makes you incredibly attractive to them.

DON’T place ads that feature little more but your logo, phone number and address. Stop kidding yourself thinking you are the next IBM or Coca-Cola and that merely mentioning your name will get people pounding on your door!

DO create content that addresses the most pressing needs your prospects and clients are desperately trying to solve! Write articles, create special reports, publish an e-zine or e-book (or regular book), and record audio/video products. If you advertise — advertise those products not your services.

DO take time to learn and leverage free publicity. Research media contacts, take time to understand what type of information appeals to them, and become good at presenting your information in the format they like best.

DON’T attend every networking meeting you can find. Your time is much too valuable to try to attract business in one-on-one fashion. Contrary to the popular belief — networking isn’t cheap!

If you sum up the cost of your time, the price you pay to eat all that rubber chicken, and the energy to follow-up with people who will likely never do business with you — it’s a very expensive (and ineffective) way to find only a handful of qualified prospects!

DO develop informative presentations. Find large gatherings of your ideal prospects and become good at getting yourself invited as a speaker.

DON’T fiddle around adjusting the shades of colors on your website!

DO look for online communities that already attract your ideal clients and find a way to make them link to you. Ask them to post your articles. Make your site content rich so they will want to list it as a resource. Or sell an info product and invite them to become an affiliate.

DON’T beg for referrals!

DO create ways your current clients can easily ‘give you away’ (like an article or an audio CD)

DO build relationships with referral partners. Create ways in which they can introduce you to hundreds or even thousands of prospects at once!

DON’T try to figure everything out on your own — that’s a very expensive way to learn marketing and build your business.

DO invest in knowledge products and access to experts. An hour or two with a knowledgeable advisor can save you thousands of dollars in time and money wasted on wrong strategies and improperly implemented tactics.

Providing people with easily accessible information about solutions will position you as a valuable resource and an expert. These tools will not only attract all the new business you want, but they will allow you to charge the money you deserve and create the lifestyle you desire.

So stop wasting time eating all that rubber chicken and chasing people who will likely never do business with you nor refer a single client. Instead, start creating high-leverage marketing tools that over time will generate an avalanche of new business!

---

2009 Marketing Mentors. All Rights Reserved. The author, Adam Urbanski, teaches service professionals and business owners how to develop better marketing strategies to increase sales and profits. His website offers more how-to articles and free tips to create a winning marketing action plan at http://www.themarketingmentors.com

© Copyright 2012 All rights reserved. Jayde Online, Inc.

Home Newsletter Archives SEO Forums Webmaster Tools Webmaster Resources Link to SPN Top SEO Tools Website Templates SPN Partners Contact Us Privacy Advertise

ExactSeek SiteProNews MetaWebSearch SPN Videos EzineHub ISEDN DropJack NewWebDirectory.com SEO-News SEO-News Forums Blog Search FreeWebSubmission SmartWebGadgets