By now, everyone has heard about the massive success associated with Instagram’s Android release. Not only did the photo app’s installation base grow by tens of millions of users, Facebook purchased Instagram for $1 billion. Even if mobile developers don’t end up getting that much money for their efforts, a fraction of that payday is [...]

The difference between a useful marketing device and a gimmick is that gimmicks just grab people’s attention. Good marketing tools, on the other hand, bring in the business and keep it coming in. The QR code is a tool which seems to have appeared quite recently and is everywhere at once. You see them on [...]

The explosion in recent years in online video has given rise to a new way of marketing business. It is no longer the case that you have to promote the dry static text sales page. Video has the potential to make your message come alive and there are numerous video marketing tools to help you [...]

In this age of Facebook and Twitter, many people sometimes forget your most important marketing tool is still list building. Actually, in these days of instant messages, viral videos, fan pages and Twitter tweets; the importance of building a list has increased, rather than decreased. Having a list of contacts which you can communicate with [...]

Social media marketing is a relatively new marketing concept that involves increased social interaction on websites and has gained enormous popularity over the last year or two. There are a number of different types of social media sites but all of these have in common that their users can participate on the website by sharing [...]

Being a full-time SEM (Search Engine Marketer) I have been conditioned like Pavlov’s dog (not a pretty picture) to jump every time Google twitches. Lately Google has been doing a lot of twitching. Specifically, the rather startling news from Google Webmaster Trends Analyst Susan Moskwa that Google has ditched PageRank from Webmaster Tools. “We’ve been [...]

Most of the world’s best are listed in the Guinness Book of World Records. The best motorcycle stunt ever performed, the best circus trick that will make your eye drop, and other best performances executed by extra-ordinary individuals. But there is another “world’s best” that is not listed on Guinness Book of World Records. And [...]

Google is celebrating its 10th anniversary this year. Happy Birthday Google! One way Google is celebrating this event is thru funding 10 million dollars for the idea that can help the most people. An idea that could have the most impact on our world. It’s an ingenious way to celebrate Google and what it stands [...]