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SiteProNews Blogs

• Editor's Corner
• Darren Dunner
• Jerry Bader
• John Sylvester
• Kalena Jordan
• Mel Strocen
• Titus Hoskins

Getting Noticed on the Web

By Jerry Bader in Featured

Website Engagement Techniques: The Caricature Effect

Marketing is all about getting noticed, getting remembered, and motivating people to action. Whether it’s a website, display ad, or video, it must first grab people’s attention, it must stop the viewer from going onto the next website, turning the magazine page, or clicking the stop button. In order to accomplish that increasingly difficult task, you must understand the Caricature Effect.

The Caricature Effect

The Caricature Effect simply stated says that what we notice is variation from the norm. Caricature artists exaggerate reality because that is how we visually distinguish one person from another. Human beings are preprogrammed to look for patterns and variations in those patterns, it’s how we recognize who people are, and it is a basic survival mechanism that helps us recognize danger and distinguish friend from foe.

By distorting an individual’s prominent facial features the caricature artist mimics the human brain’s way of remembering who’s who. Our brains are not cameras that take pictures and file them away for future reference. Our memories are malleable, they change and alter over time and experience, and as a result the things we remember best are the things that stand out, things like Bob Hope’s ski-jump nose or Albert Einstein’s wild white hair. The reason caricatures are so effective is because they emphasize the distinguishing differences that we recognize and remember. So how do we use this fundamental, hard-wired human characteristic to further marketing agendas?

What Amazon Shows Us About Achieving Higher Conversion Rates

By Titus Hoskins in Featured

If you’re into affiliate marketing or earning revenue from your site, it’s not so much the amount of traffic you get, but how well that traffic converts into a sale. Needless to say, as a full-time affiliate marketer, I am always looking for ways to get higher conversions.

Which led me directly to Amazon!

I have been a long-term associate for Amazon, as well as other major affiliate networks like Commission Junction, LinkShare, Google, Clickbank… but over the years, none of these ever converted like Amazon.

My Amazon links and clicks often get 5% to 10% conversion rates which means if I send 100 customers to Amazon – 5 to 10 of them will buy something. Usually, these Amazon customers buy more than one product and this varies somewhat depending on the season.

However, if you’re into any kind of selling on the web, those conversion numbers are huge. Most affiliate programs and networks have much lower conversion rates – unless it is some hyped up product launch by a major online marketer.

What is Amazon doing right?

First, I know one of the major reasons for Amazon’s success is its superior REPUTATION for offering a fast, reliable service with reasonable prices. It has earned so much customer loyalty and respect that buyers don’t hesitate when purchasing something online through Amazon.

In other words, repeat customers could be the major reason why Amazon conversion rates are so high.

However, if you stop there, you may be losing valuable pointers as to how Amazon is getting those higher conversion rates. Examining just how Amazon has designed its pages and presented its products will give everyone a better idea of how online marketing is really done.

A company like Amazon has tested every design, layout and color scheme you can imagine. They have done all the testing and they know which presentations offer the greatest conversions.

Some common elements on every Amazon page:

- Plenty of images of the product you’re buying

- Full accurate description of the product

- Customer Reviews are prominently featured

- Related products showing what customers also bought

- Easy to use search boxes

- Related products or accessories

- Solid money back return policy

- Price slashed and discount price presented

Looking a little deeper, don’t know about you, but when I shop Amazon (because of all the points listed above) I get the feeling that I KNOW everything about the product I am buying. I have all the information I need to make my purchase without worrying about my choice.

This psychological key may play a big role in Amazon’s higher conversion rates. Peace of mind and satisfaction with your buying choice could be the real clincher or closer.

However, we must not ignore some other simpler design elements which could also deliver the higher rates. Did you know that tests have shown that the color “orange” on call-to-action buttons or links will offer the highest rates or get the most attention.

Just look at how Amazon uses the color “orange” on all its pages? Look how it has used “blue” fonts… simple stuff but an online page and text which is very easy to read will obviously convert better.

So too, is the overall “look and feel” of your website, you must keep everything consistent and even throughout your site because you don’t want to confuse or lose your visitors. Obviously, the longer they stay on your page, the better your chances of getting a sale.

Lastly, the next time you’re on the Amazon site, put away your wallet and look at Amazon from a marketing perspective. Closely examine the layout and design, notice all the features which attract your attention or make you want to buy the product featured.

Take notes if you have to, but let Amazon show you how to get those higher conversion rates and it will make all the difference in the world.

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Titus Hoskins is a full-time online marketer who has numerous websites. For the latest web marketing tools try: http://www.bizwaremagic.com If you liked the article above, why not try this Free 7 Day Marketing Course here: http://www.marketingtoolguide.com Titus Hoskins. This article may be freely distributed if this resource box stays attached.

Marketing By Method Versus Vision

By Jerry Bader in Featured

The companies that make a real impact in the marketplace are not the ones that produce what people think they want, but rather the ones that produce what people will want but don’t know it.

The ability to know what people will want before they know it exists is not a result of intensive market research, focus groups, or telemarketing surveys. Knowing what people want is based on understanding the human condition: the motivating factors that move people from disinterest to action. Steve Jobs was unrelenting in this philosophy and it resulted in changing the computer, music, movie, and telecommunication industries and more significantly how people live, work, communicate, relax, and in some ways, think.

‘Make A Dent In The Universe’ – Steve Jobs

This is not an approach taught in business schools or self-help marketing courses designed for business neophytes. An entire industry of self-help consultants has exploded on the Internet, all designed to produce mediocrity, all based on rational analysis of what was, rather than what will be. Not many will buy into this alternate approach but that is what makes those who do, so special.

Conventional Wisdom Breeds Mediocrity

Inventing the next big thing in and of itself is not good enough for you to make that dent in the universe. Those who ultimately profit from innovation are not necessarily those who invent it. History is littered with sad stories of entrepreneurs who lacked the ability to implement and communicate their vision to the masses. You have to know how to execute, communicate, convince, and brand your vision in the minds of your audience.

9 Strategies For Ranking Higher In Search Engines

By Phillip Longmire in Featured

When it comes to getting your website to rank higher in Google, there are some things you need to be mindful of. What I want to do is give you some tips that you can use to not only rank higher in with your site, but generate more income from the work you put into your website.

Write For People Not Machines: While content is key to any successful search engine optimization, it’s important to remember that ultimately you are writing for other people, not the machines. I am not sure this can be overstated or said to many times. You have to be creating High-quality, readable, and informative content. If you do then you get readers and clicks. If you don’t then you spend your wheels. If you are looking for a long term solution, just remember that Quality wins over quantity in the end. The other thing that this allows you to do is build an online business or following without relying on Google for all your traffic. Outside of blog posting and forum posting.

Build Relationships With People: Ask an educational website or a non-profit to link to your content. Search engines look favorably on sites that have been linked to by reputable sources. Provide high quality information that will entice reliable websites to want to feature your site. The keyword here is reliable and perhaps I add readable websites. I am not talking about spinning an article and submitting it to article directories. Create content that these organizations will find useful and worthy.

Add To It Everyday: Websites need to be regularly refreshed with new content and pages to help with search engine optimization. Keywords are great, yet they can only help your site to an extent. If you are writing about popular subjects, it is easy to get lost in the crowd. You do not want your website ranked low. Keep your recommendations fresh by linking to appropriate and influential high ranking websites on a regular basis. Just like you want great sites linking back to you, you want to be linking to great websites.

Know What The Joneses Are Doing: Don’t forget to investigate your competitors’ SEO campaigns. Seeing what techniques your competitors are using to get to the top of search engine results pages can help you rank your own website. Learn from their success, then adapt and expand on the SEO methods they are using and use them on your own website.

Learn A Little HTML: Do not forget that search engines are not people. Use HTML, which they can read, to give your site an advantage over the competitors. Including other forms of programming is useful and perhaps even necessary, but including HTML as a back-up will give the search engine the information in needs on your website.

Mix Up Your Tactics: When it comes to marketing, backlinking, advertising, or whatever methods you use, you need to always be mixing up your tactics. Not only in the advertising you do off your website, but the marketing you do on your website. What you want to see happening is that people stay on your site longer, and that they click on your links. Both of these are measurable. In the bounce rate alone you can tell if someone just comes and leaves.

I know some have a bounce rate below 20%, but if stay around the mid to high 30% range and, or lower, you will be doing well. What we are talking about is increasing your overall profit and success during the course of the year. Learn A Little On-Page SEO: To better optimize your site for search engines, you should place keywords in the title tag for every post. Most search engines place more importance on titles than other types of contents. This means that using effective keywords is your title is one of the best ways to draw in traffic from search engines.

Learn Proper Linking Techniques: When linking back to your homepage through other parts of your website, be sure that you are linking to the domain name and not /index.html or another iteration that has something appended to the end. Your homepage will be placed higher on search results pages if you help search engines recognize that the domain name is the anchor of your site, rather than confusing the search engines by having two (or more) separate homepages (such as /index.html).

Also Work The Free Stuff: This really does work. You need to have some free stuff to give away. What you will learn real quick is that after doing this for a while, you will have more than enough free stuff to give away. A great way to get free stuff is to join a membership site that gives it away. Some are OK, but there are some membership sites that really give away quality stuff.

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Phillip Longmire has been doing internet marketing full time since 2008. He his a speaker, writer, and business owner. He works with business owners teaching them how to get more traffic to their sites. All his articles, advice, and know how comes from the front lines.

6 Proven Strategies in Helping Introverts Easily and Effortlessly Market Themselves

By Donna Gunter in Featured

“I hate to market myself” is a very common complaint I hear from many of my clients. Some are introverts, who are naturally averse to self-promotion, while others just don’t realize that they also wear the hat of Marketing Director when they start their own business and unhappily discover that they are responsible for getting their own clients and customers. Trust me, it’s imperative that you get over this stigma (or move beyond it), for without marketing, nothing happens.

What are the best ways for introverts to promote themselves in a way that doesn’t feel overly promotional? Here are 6 proven strategies to help introverts easily and effortlessly market themselves:

1. Stepping into the Shoes of Your Ideal Client and Target Market

Do you understand what your target market needs and what their problems are? What about the biggest pain or complaint of your ideal client? Being able to accurately describe both your target market and your ideal client will help you greatly in understanding them. Take 30 minutes and jot down some notes about both and see if you can craft your target market profile and ideal client profile. Once you have created these, your copywriting for your web site, your ezine, and your emails becomes so much easier, because you can create each piece of your marketing content as though you’re sitting down and having a one-on-one conversation with a specific ideal client or member of your target market. What you have to say then feels authentic and not salesy at all.

2. Discover and Use Your “Profitable Essence”

I borrowed this term from visibility expert Nancy Marmolejo. By this I mean discovering what you’re brilliant at doing and getting recognition (and money) to do what you do best. Once you figure out what makes you unique, the notion of selling yourself dissipates, as you then find yourself effortlessly doing what comes naturally to you.

3. Share Your Knowledge

Introverts often value knowledge over people, and so what someone knows becomes more important than who someone knows. Because introverts enjoy research and amassing knowledge, it becomes very easy for introverts to share what they know. How can you do this online? Easy. By writing a new article every week that is published online. Or, by publishing a weekly email newsletter. Perhaps you
offer a value-packed giveaway from your web site that entices visitors to sign up on your list. Or, you offer much of what you know about a topic on your authority web site.

4. Teach What You Know

Introverts may not realize that the skills that they have are unique to themselves and aren’t a skillset that everyone possesses. Once realizing their uniqueness, many introverts like to teach others about what they know. This might mean delivering your signature speech at in-person association meetings, or perhaps holding a teleseminar or webinar and presenting your information online. Or, perhaps you seek
out opportunities to be interviewed where you set the tone of the interview by providing a list of questions to be asked.

5. Seek Out 1:1 Opportunities

Introverts function much better in small groups or 1:1 than they do in crowds. So, seek out opportunities to speak 1:1 with someone. Perhaps you answer questions on an online forum or ask others to submit questions to you. Or, you request prospects to set up 20-minute strategy sessions with you so that you can get a feel for what they might need and you can demonstrate to them what you can offer to
them.

6. Network Selectively

Yes, you can network as an introvert, but not all networking opportunities are created equal. The key here is finding groups in which you feel comfortable.

One of my favorite networking groups held monthly meetings where there was a guest speaker on a relevant topic. Part of the meeting entailed being seated with 7 other women where each of us got to deliver a 60-second elevator speech to the others seated at the table. If we wanted to know more, we passed our business cards with a note on the back to a particular speaker to follow up after the meeting
or at a later time. Each meeting typically involved 2-3 rounds like this, so at the end of a meeting, each of us had a list of people who were eager and willing to hear from us. I loved this group because it structured my networking for me and I didn’t have to make idle chit-chat
with people I didn’t know.

Another option is to participate in an online social network, like Facebook or Twitter, which gives you the ideal opportunity to connect with like-minded people 1:1 virtually.

Marketing isn’t an evil part of business for the introvert. Think of marketing as an extension of sharing yourself and your expertise with others who desperately need what you have to offer. These 6 strategies will help you successfully market yourself without sacrificing your
natural introverted tendencies.

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Discover other unique ways to stop the client chase and create an online service business drives traffic to your web site with free instant access to this ebook, Turbocharge Your Online Marketing Toolkit, at ==>http://www.TurbochargeYourOnlineMarketing.com

You’ll get 7 proven internet marketing strategies that separate the top 1% of online businesses from the rest.

From Donna Gunter, the Internet Marketing Coach for Introverts.

How to Webcast Videos on the Internet

By Shawn Lam in Featured

Webcasting, also known as live video streaming, is one of the fastest growing video production services. Companies are increasingly using webcasting as a means of communicating that is more engaging than a conference call. The reason that webcasting is so much more effective as a communication tool, as compared to a phone call, is that part of all messages is delivered in non-verbal communication that isn’t transmitted using audio alone.

Webcasting also has the benefit of connecting groups that aren’t in the same physical location at the same time to the same presenter and is often used at conferences, both for incoming and outgoing video communications. Live video streaming saves both the time and expense of flying a speaker to several locations and is an effective way for companies to lower their carbon footprint.

Single camera webcasts can be very simple to produce but multi-camera webcasts require professional equipment and a technical director to perform the live switching. For the most basic webcast, a single camera transmits both the audio and video feeds to a computer that is connected to the Internet and the video is uploaded to a streaming server. The video is then embedded on a webpage for viewers to watch.

Adding additional camera angles requires much more planning, communication, and equipment. Each camera operator requires directions and the technical director communicates with them using intercommunication headsets. Tally lights are also helpful for the camera operators to know which camera is live but the technical director can also communicate this verbally.

The technical director operates a video switcher, which allows her to view each of the video inputs, and switch the output video back and forth between the different input signals. The video switcher is then connected to a specialized computer that encodes the video (and audio that is generally mastered on a sound board, independent of the video) and streams it to a streaming server. A streaming server is a server that is fast enough to deliver live video feeds – a standard server that is used for website hosting is not fast enough.

Many video production companies use streaming service providers instead of running their own servers. There are even some companies like Ustream and Livestream that offer free video streaming, but they interrupt the video stream with commercials so paid services are a better fit in the corporate market.

Top 5 tips for Producing Webcast Videos on the Internet

1) Don’t forget about the audio: Proper microphone placement is important and on-camera microphones are only useful for webcam-style presentations.

2) Avoid free streaming services: They interrupt the video stream regularly with commercials so your viewers will miss portions of your webcast.

3) Multiple camera angles are more engaging for your audience: Shot variety is one of the keys to retaining viewers and having multiple cameras means you can anticipate the next shot and not subject your viewer to pans back and forth searching for the next speaker.

4) Webcasting requires fast upload speed: Internet service providers brag about their download speed but don’t often advertise the upload speed, which is often a fraction of the download speed, but a fast upload speed is what is required to stream the video to the streaming server.

5) Plan your pre-roll: You should start your webcast well before the scheduled start time and provide a holding slide with audio so the viewer knows they are getting both an audio and video signal in advance of the start time.

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Shawn Lam is an award winning and professionally accredited Vancouver video producer, educator, and product reviewer who specializes in corporate video production, live video switching, and webcasting. He is a contributing editor for EventDV Magazine and served five terms as President of the BC Professional Videographers Association. You can contact his Vancouver Video Production company at
http://www.shawnlam.ca/

19 Effective Offline Advertising Methods for Your Website

By David Jackson in Featured

With the advent of the Internet and the worldwide dominance and prominence of Google, Facebook and Twitter, one could reasonably assume the whole world revolves around the Internet. It doesn’t. There’s a great big offline universe out there with nearly 6 billion people in it that was here long before the Internet. And if you don’t have an offline marketing strategy to reach those billions of people, and complement your online marketing strategy, you’re missing out on a significant amount of traffic and income.

Following are 19 affordable and effective offline advertising methods that generate traffic to your website:

1. Bookmarks

Everyone has books in their home – some more than others. But I think that you’ll agree, just about everyone owns books. And what better way to get your marketing message in front of readers, than with a bookmark with your company name and website address printed on it? And distribution couldn’t be more easy! Simply get a bunch of bookmarks printed up and hand them out to everyone you meet. You can purchase bookmarks imprinted with your company name from Branders.com.

2. College Newspapers

Why market to college students? Because the college market consists of about 15 million people who spend over 120 billion annually. In addition, more than 79% of college students go online at least once a day and over 95% of college students have access to the Internet. (Source: NationwideAdvertising.com)

Social Media as a Negotiating Tool

By Mark Hunter in Featured

Social media has blown onto the scene the last couple of years with the popular websites of Facebook, Linkedin, Twitter and many others. Nobody can tell for sure what social media will look like five years from now, but what everyone can agree upon is that the concept of using the internet to socially communicate is not going away.

For salespeople, an important question is, “Can social media help in negotiating?”

My answer is, “Yes, it can.” I’m not saying you should directly negotiate with another person by way of a social media (although I suppose there might be exceptions where this is possible). What I am saying is that social media is a perfect tool that someone can use to help frame a situation or build their on-line reputation before the negotiations even begin.

Negotiations are won or lost in two critical areas. The first is the period of time leading up to the start of the negotiations, when both parties are preparing to negotiate. The second is at the end, when the two parties are working out the details of the negotiation.

With regard to social media, I am not an advocate of conducting business negotiations in public. The reason I feel this way is because it is important throughout the negotiation process to maintain respect and integrity for everyone involved. This can be very hard to ensure if stuff is being thrown around for others to read and see. This is the reason I say the best use of social media in negotiations is before the negotiations even begin.

Using social media before negotiations begin allows you to establish the context of who you are and what your expected outcome might be. Best example of this is Donald Trump. He uses social media tools and the media in general to let everyone know who and what he is.

Trump’s goal is to make his brand known, and his brand really is himself. He wants his brand to appear favorable. He does this by coming across as a shrewd businessperson, and he uses social media to further this persona. On the one hand, this gives him an upper hand in any negotiations. On the other hand it also alerts everyone who might be planning to do business with him that he most likely is going to be very tough.

Conversely, a person who has used social media to cast a tough but fair image is billionaire investor Warren Buffett. The image he has crafted in social media and the media in general is one of a very smart long-term investor known for making quick deals based on how he sees a situation. The result of this image is many people might be far more willing to enter into negotiations with Warren Buffett under the belief they would be treated more fairly than if they were negotiating with Donald Trump.

The examples I use are extremes, but you see the picture. This is why I am a very strong believer that anyone who is planning to do any amount of negotiating with others needs to make sure their internet image is the one they want.

Use social media sites to position you and your company in the manner you want to be seen by others. Be active in how you do this. If you’re not active yourself, other people may craft an image of you that is not accurate.

If you are about to enter into negotiations with another party over a business contract or anything else for that matter, the other party likely will “Google” your name or company to see what they can learn about you. (This is a very common practice).

The other party is going to read all they can about you, and what they read, may impact how they choose to negotiate with you.

Some people may like to believe that social media does not have a place in the professional business world. Sorry, but that is old-school thinking (or maybe I should say, “That is so 2009 thinking!”) Today, search engines capture everything, and people expect to find out everything. When someone can’t find something on the web, they become that much more suspicious.

Finally, don’t think for a moment the web is going to become any less powerful in the years to come. Just the opposite is true. It’s going to become more powerful. The sooner you accept the reality that you need a solid social media strategy, the better. The strategy of what you post, how you position yourself and so forth is up to you. Choose wisely and be consistent.

Always remember that the respect you show to others and the integrity you live by are priceless. If you build your social media strategy around respect and integrity, you’ll be well on your way to positioning yourself properly for today and tomorrow.

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Mark Hunter, “The Sales Hunter,” is a sales expert who speaks to thousands each year on how to increase their sales profitability. For more information, to receive a free weekly email sales tip, or to read his Sales Motivation Blog, visit www.TheSalesHunter.com. You can also follow him on www.Facebook.com/TheSalesHunter, www.Twitter.com/TheSalesHunter and www.LinkedIn.com/in/MarkHunter.

Mark Hunter, “The Sales Hunter,” www.TheSalesHunter.com, © 2011

“U” Turn Your Business Social Media Efforts

By John Casey in Featured

Let Uniqueness, Users and Usefulness PR Your Online Campaigns

“Let’s hire an intern or recent college grad to do our social media!”

For small and medium sized businesses this seems like a smart and cost-effective idea, mainly because many believe that social media is a necessary evil that the younger crowd “gets.” But, this plan goes in the wrong direction since social media is rapidly becoming the number one PR tool for businesses, and as such, requires a smart and effective PR strategy that focuses on the uniqueness, users and usefulness of the company.

The Case of “Love Simple”

Let’s take a look at the story of a small film whose own use of the three “U’s” translates successfully to a small/mid-sized business. “Love Simple,” a small, low budget film appeared at several festivals, received a nice review in the industry trade Variety, and then after rejections by film distributors to pick-up the film, it was about to run out of gas, until a social media campaign stepped in!

Unique

How You Can Make A List Using Facebook

By Cathy Quel in Featured

Nearly every one of you have heard the saying, “the money is in the list”. That is very true today and will be for the foreseeable future. Having a great subscriber list is a fantastic way to let people know as soon as you have updated your website or your blog and as you you have new products or services which they may very well be interested in. Maybe you have a new product and need to get the word out fast. Facebook is a good means to do that. If using Facebook is a great method of getting your message out and building your subscriber list is the ideal way to make money, how can you combine the two? How can you use Facebook to create a great subscriber list?

The conventional way that a business person gets people to subscribe is by placing a sign up form on their website. This usually is a fantastic way to get subscribers, but there’s a different way that’s even better. This is a strategy for anyone who wish to use Facebook in conjunction with building your list.

First, Create your Facebook Page

Of course, this is the first thing that you need to do. If you do not have a Facebook page yet, you should head over to Facebook pages to start creating your page. In case you are unsure what you want your page to look like, browse different business Facebook pages to generate some ideas.

This way you will see precisely how the page is structured as well as what you would like to include on it. Don’t forget to include links to your website from this page.

When people visit your Facebook page, you would like to have them sign up to be a subscriber. It’s alright to request that they ‘like’ your page, however it is much more effective to have them sign up. Having them sign up gives you their email address. So, how should you get people to register when they are on your Facebook page?

Create a Facebook Subscriber List

It is possible to build a subscriber list that is only associated with your Facebook page. This way, when you send something out to your subscriber list, you are also able to put the notification on your Facebook page. Then, those people who have ‘liked’ your page will receive the notice in their feeds. If they happen to be interested by your articles, that will bring them back to your Facebook page.

You can also send visitors to your website from your Facebook page by giving a free report or free ebook. It is possible to put the notification on your page and then direct people to your website to subscribe on your subscriber form to then get your free report.

This method is absolutely better than just having people ‘like’ your page because they’re registering on your subscriber form so you then have their email address.

However, sometimes it is a bit more difficult to get others to leave your Facebook page and then actually sign up for your free report on your website. The easiest way could be for you to combine the two approaches. Use your traffic campaigns to get people to your Facebook page and after that occasionally put an invitation on your page to tell people about your freebie if they head over to your website and register. Again, you need to test to see what will give you the results you want as well as what will work for your business.

So, how will you use Facebook to build your list? Offer your visitors both opportunities. Offer your visitors who like to hear what is happening with your business the opportunity to ‘like’ your page and after that use their feeds for updates and also offer your visitors the opportunity to go to your website to sign up as a subscriber and receive a free ebook or report. Just test what is best for your target market.

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If you want to learn more about using Facebook for your business, download my free Social Media Guide here: http://workonlinesuccess.com/Free-Reports/Socialmarketing.html

Get more information on my website http://workonlinesuccess.com

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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