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Reverse Marketing: Understanding The Concept

By Duncan Wierman in Featured

For those in business selling your product or service is vitally important in terms of earning money. However, with the current economic downturn and customers being more conservative about where they spend their hard earned cash, the old ways of marketing simply are not affective anymore. Reverse marketing is a new technique that when used properly can build your client base simply and easily. However, in order to use reverse marketing effectively you have to have a clear understanding of the concepts behind it. This article is designed to help you understand reverse marketing and how it works.

The Old Way of Advertising

The old way of advertising was based on companies actively trying to convince people that they needed their product. To do this companies would use what is known as the hard sale method which simply means they would go out of their way to tell people that their product or service would in some way improve or enrich their lives. Many times in order to sell their product the hidden message in these advertisements were that somehow the consumer was less attractive, less successful, or they were getting less enjoyment out of life than they should be and the only way they could reach their full potential was to purchase a certain product or service.

Companies did not worry that this technique was turning many consumers off since their was plenty of marketing dollars going around and they new that they would convince at least a small group of consumers to try their product by these hard sale tactics. However, when more became scarcer and consumers started shopping more carefully these companies found the hard sales tactics simply no longer worked.

How Reverse Marketing Works

Reverse marketing works by not using hard sale tactics. In some cases reverse marketing means no salesmanship at all. Instead, reverse marketing allows consumers needing your product to come to you by showing them that you are concerned about what they need and that you are savvy enough to help them meet their needs.

Instead of advertising your business and trying to convince people that your product or service is better than the competitors you offer them helpful information in solving their problem or need. This way you are giving the consume practical advice they are looking for at no price. Then at the end of your advice you include a little information about yourself including your website. Since you have talked about their specific issue and using an answer to their query, the consumer does not feel as though you are trying to sell them anything. Those that decide your product or service is for them will then click on your link to see what you have to offer and since you were the one that offered them helpful advise they will be more tempted to buy from you.

Reverse marketing works simply because you are helping the consumer achieve a goal they themselves have without trying to force them to buy anything. The consumer comes to you, not you to them.

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Former Software CEO turned Internet Marketer. Duncan Wierman shows you how to use creative marketing methods to create a full time income online. Duncan is the original creator of the software that finds any business LEADS and converts them to income. Get a trial copy at: http://www.OnlineLeadFinder.com

Source: http://www.submityourarticle.com

Permalink: http://www.submityourarticle.com/a.php?a=94049

Reverse Marketing: How to Use Unbiased Reviews to Sell Your Product or Services

By Duncan Wierman in Featured

Reverse marketing has become the newest trend in marketing for people wanting to sell their goods and services to consumers. How well this marketing concept works depends entirely on what methods you use and how skillful you are at using the various reverse marketing tools available. One of the most overlooked tools in reverse marketing is the Unbiased review. When used correctly this tool can bring many clients to you who are interested in what you have to sell.

How the Unbiased Review Works

For example, say you sell digital cameras. What you will want to do is select three or four digital cameras in a price range including some you sell and some you do not carry. Do your research on each camera and then write an unbiased review of each product. Make sure to list the advantages and disadvantages of each camera including the brands you handle. Do not try and give your product a more biased view as the consumer will quickly catch on.

In your review you might even want to include references to other consumer’s reviews and what the customers had to say about each of these products. You can also include professional reviews from sites that test products.

Make the review as helpful as possible and give specific information that people looking to buy a digital camera will need to make an informed decision. Then at the end of your review tell a little about yourself and mention briefly your business and that you sell digital cameras including some and the main thing here is mention some of the cameras reviewed. By reviewing cameras your store does no carry as part of the review your review will be appealing to the consumer as they will feel you are really trying to provide helpful tips rather than sell them your product line. By writing an unbiased review this feeling will increase and the consumer will be impressed with your candor and your helpfulness. Those who feel that one of the cameras you sell is the right choice will come to you for their purchase simply because they will view you as knowledgeable, helpful, and honest.

Won’t readers of these reviews choose products other than mine?

Of course there is a chance that some consumers will find one of the products that you don’t carry more appealing but, this will happen less often than you might think since they will feel that they have a connection with you through the review and your candor has built up trust in their minds.

How to use the unbiased review if you can’t write one

Many companies don’t use the unbiased review simply because they don’t know how to write a product review. This should not stop you from using this reverse marketing tool. There are websites around that will write the review for you at more than reasonable costs and when you consider that using this tool could result in hundreds of dollars worth of sales.

The unbiased review is simply one of the many tools that you should have in your reverse marketing arsenal to help your business to grow in this depressed economy.

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Duncan Wierman is an Ex Software company CEO turned Real Estate Investor and Marketer. Discover how to use creative online marketing methods to generate more business. Duncan is also offering readers a complimentary copy of his lead generation software at http://www.onlineleadfinder.com

How To Create A Profitable Network Marketing Blog

By Jaz Lai in Featured

Blog traffic is one of the most profitable ways to bring in network marketing leads. Here is a step by step guide on how you or anyone can setup a new blog within minutes.The Free Blog Model:

The best blog platform that you can use for the free blog model is using Blogger.com. This model is most suitable for people who are building a home business on a tight budget but is still able to get good blog traffic.

But why blogger and not the free WordPress blog? Because the administrators at WordPress are not happy with people making money with their free sub-domains so the best recommendation is to avoid using the free WordPress model (if you really want to make the best of WordPress, read the paid blog section below and see why).

Just follow the instructions on Blogger and follow their 3 easy steps – Create a Blogger account, name your blog (in other words your blog URL which will be yourblog.blogspot.com) and choose one of their generic templates for your blog.

The Paid Blog Model:

The paid blog model offers several advantages over Blogger counterparts. Namely:

(1)   You have complete control over your content (and hence, your blog traffic)

(2)   Your content is not owned by a third party (you have the danger of having your blogs deleted by the administrators or even a spam filer!)

(3)   You have more customization power over your theme, plugins and widgets.

This step by step guide will teach you how to drive traffic to your WordPress Blogs:

(1)   Make sure you look for one way links early – go and look for other MLM bloggers using Google and Technorati and offer to either promote their products on your blog or request a Blogroll exchange – remember, people tend to reciprocate once they know you have something useful that you can offer.

(2)   Make sure you get some of your blog posts and rewrite them into an article format – this will not only get you traffic and rankings from article directories and Google, but you can also save time on writing an article from scratch.

(3)   Submit your blog to some blog directories. Some blog directories require that you have a few blog posts up before they can approve your site – so make sure you have at least 6 posts posted.

(4)   Make sure you TAG your posts with relevant keywords. These tags are picked up by the search engines and you can easily be found when people are searching for that particular keyword.

(5)   Make sure you write (or outsource) good quality blog posts. You can get a lot of natural traffic through viral marketing when people start talking about your blog posts or if they give you some link love.

(6)   Use link baiting strategies to promote your blog. Encourage others to link to you on your blog posts – but make sure you give them an incentive to do so.

(7)   Write short press releases and submit those to prominent press release sites. Some press release sites get approved very quickly and you might even see links pointing to your sites appearing on Google News.

(8)   Tap into Web 2.0 sites like creating Squidoo Lenses or Hub pages.

Once you’re done, you will be ready to monetize blog traffic and this will work even long after you stop writing content.

Now that your blog is up and running, we will discuss about the best ways to structure your content and how to make money from it.

Firstly, you must drive traffic to your blog. But what are the best ways to drive quick traffic to your blog? Your answer lies in SEO or Search Engine Optimization. (PPC or pay per click is good as well, but you must have a way to track your costs).

Blogs and SEO are inseparable. It is well known that normal websites might take awhile to rank but it is more long term to rank. On the other hand, blog traffic is very easy to rank, but quick to drop. Since we need to make money fast, it is always better to get traffic fast and show some results.

Go to http://www.freekeywords.wordtracker.com/ or https://adwords.google.com/select/KeywordToolExternal

Type in a keyword of your choice – it could be any keyword from network marketing lead generation, Xango, Amway, Zrii, Herbalife or even network marketing tips. Look for keywords with a high search count and blog about it!

Make sure you include the keywords in your blog post title and 2-3 in the body text and it will start picking up search engine traffic. Be sure to target long tail keywords as well (long tail keyword examples: driving traffic for network marketing, network marketing for moms… remember that lots of long tail keywords will get you more traffic combined compared to the main page of a blog).

Next, you need to select a blog theme that is quite suitable for your network marketing company. The best way to go about it is to choose a theme color that matches your network marketing company’s main website as much as possible to give it a matching feel that is like your company (gives the readers the feel that it is like an authority site).

You can also get traffic from Google AdWords. Although it is costly, you can get a rough idea how the traffic responds to your offers if you have a landing page or a lead capture page setup on your blog. As long as you get about 200 clicks, you will gauge how the conversion or opt-in rate for your blog is like and you can tweak from there.

Lastly, you need to find a few ways for monetization.

Here are the 3 best ways to monetize:

(1)   Sell your own information product at the front end. You can write a ten page report (or outsource it at http://www.elance.com) that shares information on your network marketing company’s product. Use it as a tool to build relationships or sell it inexpensively ($7 or $10) for cash flow. It also brands you as an authority.

(2)   Promote network marketing affiliate programs such as http://www.HowNetworkMarketingWorks.com or http://www.MagneticSponsoring.com

These programs have really good conversions (in other words, a very high chance to close sales for you) and these programs allow you to strengthen your rapport with your prospects.

(3)   Promote your network marketing opportunity or product on the front end as well. With good information sites, you will have targeted visitors. Make sure your company has an affiliate link or page that will allow your customers to easily access the purchase screen.

Blogging is the 21^st century way to build your network marketing business. In an age where virtually everyone you meet is a distributor of a network marketing company, you have to learn to differentiate yourself using a personalized medium.

Bio:
Jaz Lai is a network marketing blog expert. Download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access: http://www.HowToNetworkMarketing.com

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