Have you ever thought about what sort of super power you might like to have? Flying, Invisibility, X-Ray Vision, Night Vision, Mind-Reading, Super Speed, Time Travel… You can see, I read way too many comic books growing up. But… there is ONE super power that you have as a business owner. It’s kind of like [...]

Advertising a small business online is the Wild, Wild West. Too many choices, not enough time, and it all sounds like it will work, right? Here’s a way to wade through the nonsense and preserve your peace of mind while finding payoffs in internet advertising strategy. Survey Results Approximately a month back I posted this [...]

Just like there are reckless and foolhardy methods you can use that will absolutely assure marketing failure, conversely, there are sound, proven, time-tested techniques that will greatly enhance your chance for marketing success. Following are The 10 Commandments For Online Marketing Success… 1. Thou Shall Have a Clear Vision and Goal There’s an age old [...]

In the online world, extreme traffic spikes and unfriendly server neighbors can crash your website as quick as a flash mob can turn a little dinner party into the rave of the year. If you are not ready for the traffic increase or are unaware of your IP neighbors, you are essentially putting your site [...]

What is a landing page… this is a page on your website, focused on important information about your company, your products or services, informational and educational content related to your business, sometimes offering free materials to the visitor, such as e-books, etc. What are landing page goals? * Obtain a registration typically generating a contact [...]

If you attempted to take a test without studying, you’d fail! Every single day on the Internet, thousands of newbies are performing the equivalent of the aforementioned test analogy, by putting up a website without having the slightest idea about how to promote it. And guess what happens? They fail, most do. Most of these [...]

Experts squawk about Twitter, Facebook, Foursquare, YouTube, designing websites, and a whole litany of online and social media possibilities, but not all of them make sense for every single business. When it comes to local advertising, small business owners must seriously consider how to concentrate their efforts. While we all must utilize the internet and [...]

The three major components of inbound marketing are social media marketing, content marketing and SEO. Each of those campaigns requires hours of planning and implementation, constant monitoring and consistent progress. It’s very easy to get overwhelmed by the amount of work that goes into a strong inbound marketing campaign, but that doesn’t mean you have [...]

When the Internet was conceived, it was developed as an ‘information highway.’ It has evolved into an e-commerce solution that is a mandatory component for every business. However, the Rules of E-commerce have changed. In this article we introduce the new rules and how they impact shopping cart developers. • In Part 1, we discussed [...]

The Federal Trade Commission (FTC) is proposing amendments to the Mail Order Rule that would result in its regulation of all sales made over the Internet regardless of how a buyer might initiate the purchase. If you’re an online merchant, the ramifications are significant. The Mail Order Rule The Mail Order Rule (Rule), actually The [...]