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3 Ways to Proactively Monitor Your Online Reputation

By Karl Walinskas in Featured

There is not much in contemporary business that trades on more equity than your business reputation. Stock prices fluctuate because of it, and the media boiling point is reached at disconcerting speed for either good and bad praise or hostility about businesses globally. The first step to managing your online business reputation is to be able to monitor what is being said about you, by whom, and how often. If it’s all great, it’s all good friends. Business worldwide both large and small duel daily using the double-edged, sword of Internet power. You need to know about the poison comments too, and of course, if nothing is being said about your business online, well, that is a problem all in itself.

Good or Evil?

From a marketing viewpoint, we have the capacity to reach more people in remote corners of the world than ever before, leveraging the incredible reach of the Internet to connect with our blogs, videos, and shopping carts that have no geographical limitations. The other side of that coin is that we now inhabit a world where anonymous people can go for their 15 minutes of fame as ad hoc writers, video producers and critics, which can spell trouble for your company.

Google, Yahoo and other search engines give huge validity to sites like Wikipedia and RipOffReport.com in the spirit of full disclosure, especially on big business. Trouble is, fact checking ain’t what it used to be if indeed it happens at all. Loud online voices providing great buzz on your goods and services can provide a fantastic bump albeit unjustified by reality. Bully for you! The sting of acrimonious haters can cost you prospects, customers and dollars to an incredible extent also.

Storytelling For Business – Build Your Reputation and Help People Remember You

By Connie Ragen Green in Featured

Storytelling is an important part of relationship marketing. When you tell a story you engage the listener into what you are discussing. Much like a movie that they just cannot turn off your story has them hooked. I used to believe that my stories would not be of interest to anyone, and that they might even detract from my credibility as an online entrepreneur. It turns out that stories are something we can all relate to. Now people ask me to tell some of my stories again so they can learn from my experiences.

Write down some of the stories that are a part of your life experience. See how you can relate them to what you are doing in your business. You might be surprised how many lessons you can teach from the things you have been through in your own life. When we think of some of the greatest people in history, it is their stories that make us care about them. (i.e. when you think of George Washington…you think of the cherry tree) You can do the same thing to bring your online business to life.

Choose stories that make a point or that others can learn from. These can be funny things that you have gone through, or more serious experiences you have had. There are business blogs that have done this successfully, and we look forward to learning something we can put into use right away. Share an experience you had that shows people who you are and what is important to you. Relate this to your business and you may be surprised at the result.

Practice your storytelling on people you know well. Ask them which of your stories has the most impact, and which would be best not shared with the world. Have two versions of each story you tell; the long version that includes all of the details, and the shortened one that just covers a few interesting points. When you are interviewed you can always tell the shortened version of your story so that people will remember you. This is a great way to get your message out in a way that people will remember you and what you had to say. When your message is in the form of a story people are much more likely to remember it and put it into use in their life.

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Remember that the reason to start an Internet business is to give you the time and money to live the life you choose. Download a free teleseminar on building your online business by visiting OnlineWritingSuccess.com Getting Started Online to learn how to use storytelling, write articles, blog, become involved in social networking and learn the technology needed to build a profitable online business.

Improve Online Reputation Management with Proactive PR

By Julie Ann Ross in Featured

Practicing online reputation management is a must for any public relations professional who believes his or her company may face a corporate crisis in the future. As our news gathering and reporting moves online, online reputation management is becoming more important. Now, news stories and blogs are being indexed by search engines, and many times, if a company makes the news, that can sometimes be the first item found in the search engine rankings.

Proactive PR is important for online reputation management, because it means you are creating positive search engine results, which can keep negative search results from ever appearing. You can focus on positive content-generating activities, rather than putting out fires via reactive management.

Here are five ways to improve your online reputation management.

Start a blog. Fill it with as much positive information as you can find. News releases, product and service descriptions, customer questions, employee interviews, and anything else you can think of. The more content you can create, the better your online reputation management efforts will be, because you will have a central location you can direct people to.

Create a Twitter profile and a Facebook page. Fill your networks with customers, journalists, and anyone else who would have an interest in your company. Answer customer care questions, link to your blog posts, and be a valuable resource to anyone you interact with on these networks. An important part of your online reputation management will be to create positive relationships with people. This way, if something ever does go wrong, you’ll have a group of people who are willing to support you, or at least forgive you.

Use your own face and name on your company’s social media profiles. While this may not be possible for a large corporation, it’s crucial for a small business. An important part of your online reputation management will be to put a personal face on your corporate brand. People will be able to relate to your company more easily, which will make your online reputation management efforts much easier.

Join a niche social network for your industry. Start communicating with people on the network, especially answering questions and providing information. You can help your online reputation management by becoming a trusted resource among your industry peers and customers. Form relationships with people on the network, make referrals to people inside and outside the network, and work to become a regular, well-known presence in the group. If there is a crisis that hits the media, you may end up finding allies in your industry group who will speak favorably about you.

Good online reputation management includes effective search engine optimization. Do all of these other steps with an eye toward SEO. Your ultimate goal is to win all searches on the big three search engines; Google, Bing, and Yahoo; which will help keep negative entries off the front page. If you’re already sitting on top of the mountain, it will be harder to unseat you. But if you aren’t even on the front page when an incident blows up, you’ll have a hard time getting to the front page let alone the top of the results. And the longer you wait to begin, the harder it will be.

It’s important you begin your online reputation management efforts immediately. If you ever find yourself in a crisis, and the news results hit the search engines, it’s too late to start thinking about online reputation management. You’ll be playing catchup for days, weeks, and even months later, trying to overcome every news story, blog entry, and tweet that other people have been posting while you’re still setting up your first Twitter account.

The key to online reputation management is to do it before you ever need it, and to create a positive online brand. Follow these five steps and you’ll be ahead of the game.

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Rostin Ventures principals have extensive experience in restoring reputations online, using Reverse SEO among other tactics to provide positive Online Reputation Management Services (ORM Services). When an individual or company name is being searched in Google, Yahoo, Bing and an undesired page or website appears, they can push the negative page back in the search results where it will rarely, if ever be found. www.RostinVentures.com

How Is Your Reputation Holding Up In Google’s Search Results?

By Bill Platt in Featured

You know, if there are listings in Google’s search results that are hurting your business, you might think that there is nothing you can do about that. But let me assure you that given the will and the desire, there is plenty you can do about those search engine results that may be hurting your business.

So many people look at Search Engine Optimization (SEO) as a game of influencing the keywords that are important to their business, but they don’t realize that SEO can also be used to diminish the negatives in the search results.

Reputation Management for the 21st Century

By admin in Featured

Millions upon millions of people are surfing the web every day. They search for news and information about people, places and companies. At the same time, some of these people are publishing or posting reviews about services, products and people, and not all of the reviews are good. Did you know that just one bad post can greatly harm the reputation of a Company and cause a direct impact on the Company’s bottom line?

Here is the test. Google yourself. Google your Company. What does it say? If there are negative posts about you, your services or your Company, then it’s time to get with the program – The Online Reputation Management Program.

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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