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By John Beaumont in Featured

What is a resource box? Only the most important part of any article you may be writing! That is if you wish to make any money of course. If you are just happy to see your name in print then you can ignore this aspect.

Seriously though I’m sure that you are writing articles in the hope that you will get targeted traffic to your website in order to eventually sell some products.

So why is the resource box so important? Basically this is where you promote yourself, your product and your website/ blog . The aim of a good resource box is to do all three where possible.

It is better if you do not promote your site in the main body of the article. This is frowned upon as the purpose of an article is to provide good information NOT to try selling your product(s).

This is where the resource box comes in. However bear in mind that there are likely to be restrictions place upon the length of the box by the article directory you use. Normally we are talking from 3 to 6 lines to get your message across.

What are the important points to bear in mind when designing your resource box?

A Home Page Link You should always ensure that your resource box links to your Home Page. Why is this important? Because building backlinks is one of the main benefits of article marketing.

A backlink is basically where another site “links back” to your site thus driving traffic there as well as potentially establishing it as an area of authority on the particular subject.

So every time your article is published whether it is in a newsletter or another person’s site a backlink is established to YOUR site. This has the potential to build up traffic very quickly so IF you have an excellent site business should follow. Another important thing to remember is that backlinks will also raise your site higher in organic (free) search engine rankings.

Other Links I mentioned above about a home page link. Some article directories do not allow you to use links in your article but if they do then the number is severely limited. However most allow from one to three links in your resource box so make good use of all those that are available where you can.

Search Engine Optimisation Bit of a mouthful that!! Normally abbreviated to SEO. Remember that search engine spiders (see separate report) crawl the web to index information found on the pages of blogs or websites.

As the whole idea of your article writing is to generate traffic and make sales the links in your resource box and article (if allowed….see above) help do precisely that. The words that make up the link tell the search engine what the article is about and therefore help get the article indexed. So ensure that the words in the link are pertinent to your article!

I hope this little report helps you understand the basic requirements of Resource Boxes but if you would like more in depth details then I suggest you search the web although this should not be necessary for getting your website profitable

Go for it! John Beaumont. Internet Marketer

Get your FREE! “6 Pages To 6 Figures Special Report which reveals EXACTLY How to Build a long lasting and Passive $100,000/yr Online Business here!

By Kirsten Hendrich in Featured

As a freelance SEO consultant I always set my clients up with a Google Analytics account. This enables them to keep track of what progress is being made and adds transparency to the relationship. However, there are usually a fair amount of questions directed my way as how to understand the data, and what exactly they should be looking for or expecting to see. The main aim of using Google Analytics is to keep an eye on traffic. Not only does this mean seeing how many visitors your site is getting, but also seeing where they are coming from both in the geographical sense, and via other sites on the internet. This article goes through a few basic things can help someone who is unfamiliar to Google Analytics.

The Dashboard

This is the first page that you will see when you enter the report. It is there to give you an overview on what is going on, and typically includes; Visitor Numbers, Site Usage Data, Unique Visitor Numbers, Map Overlay and Page View details. Any of these modules can be removed and if you’d prefer to include something else in the dashboard e.g Keyword data then you can. To add another module to the dashboard, simply view the report in question and click ‘add to dashboard’.

Visitors Vs Unique

Visitors At the top of the dashboard you should see a large line graph spanning the page. This graph shows you the amount of visitors or ‘hits’ your website has received. The standard display shows data from the previous month, with points for each day. This can be programmed to display whatever time period you prefer. You can also view time periods from the past to help compare past traffic levels against the present figures. This data shows the total number of visits and will include yours. The number you should really focus on however, is the amount of unique visitors. To get a more accurate view, you can block certain IP addresses from the report.

Traffic Sources

For anyone involved in SEO this is the really interesting bit. It is crucial for any online marketing that you can keep an eye on where the traffic is coming from, and also see what keywords are sending traffic from the search engines. If you are fortunate to spot a dramatic spike in traffic numbers this report will identify where they have come from. With regards to keywords, you can go into quite a lot of detail and find out not only which phrases send you the most traffic, but which ones are actually converting into customers. This is vital if you are engaging in pay per click advertising when each click is costing you money.

Site Usage

This is the bit that confuses most people. Once you understand what’s being reported you will find this information extremely useful as it lays out a very detailed report on what people are looking at, and for how long. The three most important things you should be checking are; Bounce Rate, Average Page Views and Average Time On Site. If your site is doing well, you should expect to see a low bounce rate, a relatively high average page view and again a relatively high average time on site (over 2-3 mins is good!). For poor performing websites the bounce rate is often very high, i.e people are clicking on the website and ‘bouncing’ straight off.

Kirsten Hendrich – For some more free advice and information on SEO , follow the highlighted link.

By Graham Baylis in Featured

Today there are numerous ways to promote your products and services online and one of the most powerful is the email and the newsletter. However, it is very important that you have permission from the addressees or your mails will be treated as spam and will not be read, and will therefore be a waste of time. So, how what steps can you take to make the most of your emails and newsletters? Always make sure that you have a purpose in mind when writing your email or newsletter, as it is essential to know what you want to get out of the process? Do you wish to just give information, make more sales or is it just keep in touch with your customers? Whatever your reasons, ensure that you do not waste the opportunity and your time by following these simple tips.

The Emarketing List

Your first task is to obtain contact details. There are many ways of doing this, but a fairly easy way is to use a so called squeeze page asking for their information. You can sugar coat this by offering a free gift or a discount on their first order or something else. Tell them that you will be sending newsletters and always make it easy for them to unsubscribe this service if they so wish. Always make them feel that there is no obligation. Potential and existing customers are more likely to remain with you and buy from you.

Interesting and Factual

Always make information interesting but keep it factual. Do not ramble on and on about things not relevant to your business. Choose topics carefully and attract attention quickly, so do consider your target audience thoughtfully. Keep the reader hooked so that they will visit your website. Perhaps give a couple of useful tips or insights. Do not give the hard sell, people don’t like this and they won’t read your news so give them useful information about your products or services. Try to demonstrate how your products or services can enrich their lives. Depending on what you have to offer, tell your audience how your products or services work and how much you can do to help them. However, do make sure that you can follow up on any promises made as nothing is more disappointing or frustrating than being let down.

Cheaper to Keep an Existing Customer then Get a New One

Fact is, that it is easier to keep an existing customer than it is to acquire a new one, so look after your existing customers and keep them coming back for more. Using email to give special discounts to past customers can give your business a boost. If a customer purchases goods from a company and never hears from that company again, chances are the buyer will forget the name of the company. By keeping in regular contact with your customers means that they are more likely to consider you when looking for the products or services that you offer. This of course is good for business and if you give excellent service, customers are more likely to recommend you to their friends and families.

Choosing How Often to Send Newsletters and Emails

You can choose how often you send out newsletters but be aware of sending too many or too few, you need to get the timing just right. That way your customers will look forward to receiving their newsletters or emails. In the end, it is all about keeping your customers happy.

Graham Baylis – The use of newsletters and emails as a marketing tool is increasing all the time, but for those new to the medium, it can be difficult to know what to do and how to do it. Then of course you need access to the software applications that will actually send the messages out. For advice and help on both of these check out http://www.amdcommunications.co.uk.

By James Trent in Featured

Imagine that you purchased a new Apple IPod Nano and you are really excited about using the new advanced features provided with it. You open the user manual and try to understand the huge chunks of words describing the features. You try to match the pictures describing how to use it with the buttons on your Nano. Finally you’ll be able to learn the features, but long hours are wasted.

Now try this. Get on YouTube, enter the Nano’s Features in search and you will surely get a video providing you complete details of what you want. And yes, the video will be short and also, will give you a practical experience that the owners manual fails to give. What Apple gains from the video is huge viral marketing of its IPod as videos flood the social networking world and content networks like wildfire. Video Marketing- Gives you that Added Edge in Generating Traffic.

Better To See Than Read

Videos can emotionally trigger a person when a static text simply cannot do. There are millions of dead websites on the internet with lots of static text content stuffed in it. People are bored reading the elaborated long paragraphs used by marketers. They end up getting lost in the content. This dosn’t happen with video marketing. The theme gets marketed in such a way that it makes an impression on the mind of the viewer. The viewer talks about it, and that’s how traffic is attracted.

Basic Rules to Lure Traffic – All in One

  • Focus on the benefits of your service or product. Your business video length should be short ranging from 2 to 4 minutes. The theme and purpose of your website or business should be in propaganda in the video.
  • The website address should be displayed in an early part of the video. If the viewer wants to check your site out early, he can get the address and move on to your site.
  • Do not name the video randomly. Use the Google AdWords Keyword Tool to determine highly searched keywords relating to your service or product and use those words in your title. This will help your video appear in the search engine result pages for those specific keywords.
  • Make sure you provide quality information about your service or product. Tell your viewers something unique or important so they will want to visit your website to learn more. Avoid blasting on the scene and just blurting your website.
  • Upload your video in video sharing sites like YouTube, Metacafe and Dailymotion.
  • Upload the videos on your affiliate sites or make some squeeze pages and propagate them.

Exploiting the Social Networking Platforms

Traffic can be generated in a huge manner if you market your videos on social networking platforms. Get your company or business profiles on platforms like twitter, Facebook to which the whole world subscribes. Join forums and follow people and companies with your same interest field. Tweet your videos with fancy keywords related to your service or product. Write mini blogs related to your videos and provide your video link; messages spread virally on these social networking platforms.

Traffic is always crazy with videos. All you need to care about is how fascinating you can make them in terms of quality.

James is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. James and his team have assisted hundreds of people in generating profits in their very first year. For more information and to contact James, visit his website.http://thesevenfigurepro.com

By Hunter Waterhouse in Featured

As business owners and managers, we need to look at a variety of numbers to gain a better understanding of our businesses. In this article, we are going to consider two very important metrics in business marketing – Cost Of Customer Acquisition and Advertising ROI (Return On Investment).

One of the most important numbers we need to always be mindful of is the “Cost of a New Customer” or “Cost of Customer Acquisition”.

Understanding Customer Acquisition Costs

If you are unfamiliar with this concept, let me give you a quick tutorial on this advertising metric.

Suppose you run an advertisement in your local newspaper for your furniture store. Suppose for the sake of this example that you paid $1000 for your display ad in the newspaper.

Now, suppose your advertising brought 4 new customers into your store, who bought from you. Suppose also that the average spend for each customer was $1500.

With the example I am drawing, your $1000 display advertisement in the newspaper brought in 4 customers who spent a total of $6000 in your store.

I am going to keep this example simple, so that more people can keep up with the numbers.

On the basic premise of our example, you generated 4 customers after an outlay of $1000 in advertising. So your basic Cost Of Customer Acquisition was $250 per customer.

If your business received fewer customers, from your outlay of $1000 in advertising, then your Cost Of Customer Acquisition is more expensive.

But, if your business earned more customers who spent money, then your Cost Of Customer Acquisition would be much smaller.

In its simplest form, the Cost Of Customer Acquisition is the money spent to get the customer to your store divided by the number of new customers acquired. We will look at this in more detail, later in this article.

The Best Way To Measure Sales And Marketing Performance

Entrepreneur Magazine in a 1999 article reflected on the Cost Of Customer Acquisition in the dot com world. The article suggested, “the cost of new customer acquisition is one of the best ways to measure sales and marketing performance.”

In 1999, the Cost Of Customer Acquisition for the following companies were:

  • BarnesAndNoble.com – $42
  • Amazon.com – $27.60
  • Priceline – $32.30
  • Beyond.com – $29.30

On the surface, these numbers may seem small. But, Amazon’s Average Sale is in the $17-range! This makes the challenge that Amazon and other major retailers face fairly transparent. If these retailers could only count on one purchase from the newly acquired customer, then these businesses would be losing money by the truckload.

Fortunately, Amazon continues to perform well in Repeat Business from a single customer. The following calculations reflect additional numbers that we business people should also factor into our Cost Of Acquisition metrics.

The Real Value Of A Customer

Amazon’s first-sale may only be $17, but in 1999, Amazon’s Average Sales Per Customer was $116, up $10 from the previous year. Unfortunately, Amazon isn’t very forthcoming with these numbers, so after two hours research, I was unable to come up with more up-to-date numbers for you to consider.

The point of mentioning this is that it is important for business owners and managers to recognize that the Value Of A Customer is not how much sales revenue is derived from the initial purchase, but more importantly, from the Lifetime Value Of A Customer.

If we looked at Amazon’s Cost Of Customer Acquisition only in terms of that first sale, then they will be losing money hand-over-fist. With a Cost Of Acquisition of $27.60 and the first sale of $17, Amazon could not stay in business long if they were continuously producing numbers at that level. However, once you factor in the Lifetime Value Of A Customer, then Amazon is spending $27.60 to acquire a customer that is worth $116 in sales for them. Therefore, by measuring the Lifetime Value of a Customer, Amazon is spending only 24% of their revenue in order to acquire one customer.

Few businesses invest 24% of their revenue in advertising, but Amazon hopes that the Lifetime Value of a Customer will eventually exceed the $116 value, known to have existed in FY2000.

As the Lifetime Value of a Customer increases, the overall Cost of Customer Acquisition will fall, as an overall percentage value of Cost Of Acquisition divided by the Lifetime Value of the customer.

The Compounding Lifetime Value Of A Customer

If you have a hair-cutting salon and your advertising budget for one month is $1000, and you get 30 new customers through the door, who will spend an average of $20 for a hair cut, then your basic Cost of Customer Acquisition is roughly $33.34 to gain $20 in new sales.

But if only half of your 30 new customers become regular clients, then you can anticipate 15 of those customers coming to your hair salon at least once a month for the remainder of the year. Therefore, the first 15 customers will be worth $20 each, and the next 15 customers will be worth $240 each over the course of one year ($20 x 12 months). All told, your first 15 customers will put $300 in your cash register, and the next 15 customers will put another $3600 in your cash register.

Thus, in the hair salon example, your $1000 in advertising could generate new customers that will generate $3900 in new sales. Once you start to consider the Lifetime Value of a Customer, within the Cost of Customer Acquisition, then you will realize that the Cost of Customer Acquisition – although it might be higher than the initial sale – holds out the possibility and promise reducing itself as the Lifetime Value of a Customer increases over time.

As the end of the year winds down, you will be able to see that a $1000 expenditure was turned into $3900 in new revenue. In essence, for every dollar you spent on advertising that month, your return value was $3.90 over the course of one year.

In the second year, if only half of the original 15 regular customers or roughly 8 people stay with you for the full course of the second year, then the $1920 in revenue (8 people X $20 each X 12 months) you can expect from those customers could almost be considered free money. Of course, you will still have service fulfillment costs, but that second year will give you nearly $2000 in revenue that you will not have to chase.

Even if half of the customers drop off during the following calendar years, then a 50% customer attrition rate will allow you to have customers that could stay with you up to five years. Calculated against a 50% decrease in customers over each calendar year, your $1000 investment in advertising may translate into $7500 in revenues over five years ($3900 + $1920 + $960 + $480 + $240 = $7500), from the initial investment of $1000 in advertising.

The interesting thing about this scenario is that it is based on an advertising budget of $1000 ONE TIME. But, most businesses will continue the advertising process every month in every year. Therefore, the above example could compound month-after-month. Every month should bring the same or similar results to your business for the month and year.

Advertising Is A Process, Not An Event

Many small business owners have a dire misunderstanding of the nature of advertising and the value to be received from the advertising.

When business owners or managers fail to track and measure the new business generated from the advertising, then the business owners and managers will fail to see that advertising is an expense that can return huge dividends to the business.

When businesses fail to track and measure advertising successes, people tend to only see the money leaving the business without every seeing the reward coming back into the business. As a result, many business managers will employ advertising for a short time, then cancel the advertising, under the false belief that the advertising was not returning value to the business.

When businesses fail to understand the Lifetime Value Of A Customer, it is hard to appreciate any advertising method that fails to pay for itself in its first cycle. If Amazon was to only look at the initial sale generated by a new customer, they would quickly cancel all of their advertising efforts. Fortunately for Amazon, its management understands that the initial $17 sale is not the measure to use to determine the value of Amazon’s advertising efforts. Amazon’s management understands that the true Cost of Customer Acquisition should not be measured by the initial sale, but by the Lifetime Value of a Customer. In doing so, Amazon has ensured that it will continue to be one of the largest and most successful retail outlets on the planet.

When business managers fail to understand the Lifetime Value of a Customer, it is hard for them to appreciate and understand the compounding nature of the revenue stream for a business. It is hard for them to understand that money invested into advertising today, can deliver huge rewards over the next several years.

A Wake Up Call For Small Business Owners

According to Scott Shane, author of “Illusions of Entrepreneurship: The Costly Myths that Entrepreneurs, Investors, and Policy Makers Live By“, only 29-in-100 businesses will remain in business after ten years. That means that a full 71% of businesses started in any calendar year will be out of business in only ten years.

It is sad to say, but the reason most businesses fail is that business owners and managers fail to understand the nature of advertising, the importance of tracking and measuring advertising results, the Lifetime Value of a Customer, and the compounding nature of the revenue stream.

I don’t want to see your business on the trash heap of yesteryear. So, it is my hope that you will take this article as a wake-up call, as to the importance of advertising and its potential to lift your business into profits.

Hunter Waterhouse has been helping business owners advertise their businesses online for nearly a decade. He is ready, willing, and able to put his experience to work for Main Street Businesses that seek to generate walk-in traffic to their stores, from the online exposure of their business. To learn more about how Hunter can help advertise your local business, visit: http://onlinemarketinglocal.com/

By admin in Featured

There are millions-if not billions-of articles on the internet. No matter the topic, people have already written about it online. So it can be difficult to get new articles to the top of the search engines. But, it can definitely be done.

It isn’t enough to select a topic people about which people will want to read. Let’s say that you went over to Google’s AdWords (or another website that determines which keywords are the most popular search terms at the moment) and then decided to write about one of the latest trends. While this does improve your chances of ranking higher on the search engines (and it is, in fact, a worthwhile step to take), it alone will not guarantee success. Instead, you will need to make your article stand out somehow.

Tips on Writing Your Article

Writing about the current buzzwords and trends-also known as viral marketing-is a great start. But you can definitely take other steps to make sure that your article rises to the top of the search engines. These are some ideas that you might try:

  • Choose your keywords wisely. Let’s say that you did research and found that a certain brand of candy bar was a big trend that a lot of people were talking about because of a contest that was going on. Keywords for your article could very well be ‘candy bar’ and ‘contest.’ The brand name could also be a keyword. Don’t, however, choose something extraneous, such as ‘chocolate’ or ‘nougat.’ For this type of article or articles, you won’t need to describe the candy bar.
  • Select keyword placement wisely. You should include your keywords in the headline of your article. You should also make certain to include them in the body of your article several times, toward the beginning and the end.
  • Keep keyword density in mind. Keyword density is the number of times your keyword appears relative to the number of words in total. Your density should be no more than 5% to 7%. Any more than that, and most search engines may regard your article to be spam.
  • Include links to high-ranking websites (or other articles on your own website). Links will help you to achieve high search engine rankings, especially if they are links to popular websites.
  • Remember: Content is King. If the quality of your article isn’t good, no one will read it-and, therefore, no one will click on any of the links. Make your article interesting and readable.

What to do After the Article is Written

Once you have finished the article, there are still a few ideas you can try that can help to get your article to the top of the search engines:

  • Submit your articles to the several article directories.
  • Submit your article to ezine editors that accept articles on your topic.
  • Look for blogs related to your topic, and ask if they accept outside articles for submission.
  • Post a link to the article on Twitter and Facebook.
  • Submit the article to social bookmarking websites, such as StumbleUpon and Digg.
James Trent is a mentor and business coach that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. James and his team have assisted hundreds of people in generating huge profits in their very first year. For more information and to contact James, visit his website.http://thesevenfigurepro.com

Source: http://www.submityourarticle.com

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By Judy Murdoch in Featured

businessOne piece of advice I’m hearing again and again is the importance of taking good care of your “core customers.” The customers who have been working with you for years, who send you referrals, and who return again and again to buy from you.

Loyal customers are vitally important during difficult economic times like we’re currently experiencing because they’re less expensive to sell to: you don’t have to spend weeks sometimes months building credibility because they’re already sold.

But what if your business is relatively new and you just don’t have many customers who are coming back yet? Or what if you just lost several of your business customers and you need to cultivate new relationships?

Can you do something to accelerate the process of turning casual customers into raving fans who sing your praises?

By Bill Platt in Featured

seo“Creating Resistance in Your Copy” is an idea that is alien to most online marketers. After all, online marketers want to believe that everyone should buy their products and services, because the more people buying what is being sold, the more money the marketer will inevitably earn.

Alien Marketing Concept

This concept is so alien that most Internet marketers who see this article will react as if they are “deer in the headlights”. If you are looking at this article with a blank stare – completely bewildered about my suggestion – then you are likely one of many, who are reacting the same way.

By Enzo F. Cesario in Featured

To make your business grow in the right way, many things have to be taken into consideration. Marketing and advertising your products and services are the most important. Without developing and implementing intelligent brand marketing and promotional strategies, it will be impossible to see an increase in you customer base.

Marketing is how you let people know about your products and services. Obviously, the quality of your products and services makes people come back over and over again. However, you need to do something to get new customers and that is where using different marketing strategies lends a helping hand.

Reputation marketing is one technique that can create an impact. According to this marketing strategy, you get more customers when others know about your reputation. This is another way of saying that reputation drives word-of-mouth marketing.

A good reputation is the single most valuable asset your company can have. Knowledge and experience are high on the list, but both of those qualities can be bought – you can always hire smart and experienced people to help you. A good reputation can take a long time to earn but can be lost in a moment.

As you gain a body of satisfied customers, your reputation will grow naturally. Internet reputation management will help you protect your good name online.

For the online portion of your business, you’ll have to market your products in a slightly different way than for a brick and mortar business. It is important for all business enterprises with an online presence to pay attention to search engine optimization. If you can’t do it yourself, you may want to hire qualified SEO service professionals to make specific changes to your website so it will be easier to access the site to purchase products or services. These optimizers are the people who can help you with Internet marketing and reputation marketing. Using a qualified, professional SEO service to establish a strong online presence is always beneficial to a website.

Article marketing is another way of promoting your website and products. This can build your reputation as well. If you write articles with quality information that people are searching for and submit them to directories, you will become a known expert. This will give you and your business the credibility to compete in your business arena. It will also let you gain trust with potential customers. If they read your articles and like them, they will be less hesitant in buying products or services from you.

Here are some tips to get more out of article marketing.

Content

Content is all-important. People go to the Internet for information; they don’t want to read a sales pitch. If your articles have valuable information, people will trust and value your opinions and maybe head to your website when they want to buy. Keep to the point in your articles – brevity is best. Consider all the ways you can approach your topics for a good variety of articles. Organize your content with bullets, numbers or headings to help get your point across and make your articles more readable. And, last but not least, make sure you have a strong title that will grab readers’ attention.

Keywords and Resource Box

Before setting pen to paper or fingers to keyboard, do a little research on using keywords and phrases. See what words you would type into a search engine to find information that your target audience would want. You can use these words in your article, but don’t go overboard or your article will sound artificial.

The resource box at the end of your article is the place where you can put a link back to your website. This is where you can make your sales pitch, describe your website and link back to it.

Proofread and Publish

Proofread everything. If the content you send out to represent yourself is sloppy, with spelling and grammatical errors, it will reflect badly on you, tarnish your reputation and by association, your products or services. If you aren’t a good proofreader, find some friends and listen to their comments.

Publishing your article on your website will strengthen the content of your site and will build your credibility. You can also send out your articles to online article directories. You can even cross-link by placing links in your articles to other articles that you’ve written.

Yet another way to promote your website and gain a good reputation is by using Social Media Marketing. Visit forums and discussion boards and actively participate in the discussions. You want to try to keep up with your participation; showing up and then vanishing can hurt your reputation. Make sure you include a link to your website or email in your postings. And always observe proper etiquette.

The bottom line is that your reputation is the biggest asset you have. If you do not have good reputation, it is impossible to get any success in business. People don’t like losing their money, and that is the reason they research before choosing any particular company.

If you have enough content conveying valuable information to potential buyers, you will always be able to see an improvement in your business. So, always consider the option of reputation marketing. You can either handle the marketing on your own or you can go with a professional company for assistance. It doesn’t matter what you choose as long as you stay aware of your online reputation and use it to your advantage.

Enzo F. Cesario is a Copywriter and co-founder of Brandsplat, the only online marketing and advertising company employing Brandcasting, the most effective way to brand your company on the web. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. The approach is simple, highly effective and affordable. Learn more at: http://www.Brandsplat.com/

By Enzo F. Cesario in Featured

Promotion is an important part of any business; you need to let potential customers know about you and your product. Article marketing is a strategy that will increase your exposure to the people who will want to buy your product or service. Articles written about your industry will help to establish you, the author, as an expert in your field, and can be published in print media and online.

Customers have a preference for doing business with someone they are familiar with, and article marketing is an ideal way of getting your name out there. The content of your articles needs to be useful and relevant to your target market. Articles that are informative, interesting and provide solutions to your readers are tremendously helpful.

If writing is your thing, then do your own articles. If not, there are several sites online where you can connect with writers, eager for work. Choose someone who uses good grammar and spelling skills, and who can write in an informal and conversational style that is easy to read. Your name will appear as the author on these outsourced articles, promoting you as the expert.

These articles are meant to inform and add value to you and your product; they are not blatant sales letters. Online publishing sites wouldn’t publish sales letters anyway, and print media would avoid them as well. To establish your credibility, you need to give something to your readers, not blast them with sales talk. Don’t ever forget, the reason they are reading your articles is for the information.

Web and ezine writing is very different than writing for other off-line publications. Brief is better. Be concise and write in short paragraphs. Your main purpose is to capture their attention and to get them to visit your website. If your article is long with every piece of information, they won’t see the value in clicking the link to your site.

You should always check for spelling and grammatical errors before submitting your articles to directories. These kinds of errors will reflect badly on your reputation and credibility as a quality information provider. Try to avoid technical language, but provide an explanation of terms if they need to be included.

Put the major benefit to the reader in your title. The title will determine whether or not the reader will click to read the article and possibly click to visit your site. If they aren’t compelled to read the article, they will never get to see your link, or see your website.

Article directories are the sites where you submit articles for online publication. They check your articles to make sure they comply with their guidelines before they publish them. And though we won’t go into it here, print media, like newspapers and magazines, are also always looking for fresh copy, so you can also submit your interesting articles to them for publication.

Make good use of the resource box under the article; this is where you can promote your product and supply contact information. What you include here should encourage readers to click to your website. The best resource box describes your website or yourself in a short sentence and includes at least one link that points back to your website or blog. When the reader clicks on the link to your site, your website visibility will increase.

Remember, a brilliant article with a bad resource box is a waste of time and money. Carefully review the rules for resource box information for each directory you submit to and try to get in as much information about yourself as you can.

If you can, place links to other articles you’ve written in a new article you’re writing. Sometimes, if the advice is helpful, the ezines will let you do this. This cross-referencing will get you more bang for your buck. Before publishing them elsewhere, you should always add your articles to your website or your newsletter. This helps to identify you as the source of the information and is another good way to get your name out there to build relationships with potential customers.

Articles for online publication need to be written with search engines in mind. You need to use the most popular keywords that online users type into their search engine when looking for information about your topic. Use the keywords in your article, but do not saturate it with them. This ruins the readability of the article and will not add to your credibility at all.

Set up a blog to keep in contact with customers and interested contacts. You can upload your articles to your blog to give your readers a continual supply of interesting, informative articles about your area of expertise. Add new content frequently to keep the search engines interested in your articles. Use your blog as another means of promoting your product and yourself as trustworthy and interested in your customers.

Article marketing is probably one of the easiest and most effective ways of driving targeted traffic to your website and boosting your exposure on the Internet. These guidelines will help you get started in article marketing. Use them to promote your product or service and to establish yourself as an expert in your field, then watch your sales increase.

Enzo F. Cesario is a Copywriter and co-founder of Brandsplat, the only online marketing and advertising company employing Brandcasting, the most effective way to brand your company on the web. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. The approach is simple, highly effective and affordable. Learn more at: http://www.Brandsplat.com

Read more articles written by: Enzo F. Cesario

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