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I know you’ve heard many times that to be successful at Internet Marketing you have to have a list. You can build your list in many ways but the quickest and most effective way is by writing articles.

Many ezine publishers and website owners are constantly looking for new and up to date information for their publications and web pages. Article writing is the perfect way to provide that information and build an opt-in list.

A lot of new and some experienced Internet Marketers get confused about the obvious use of the opt-in list. The main objective is not just to build a list of names and email addresses. Its purpose is to help you build your business by providing you with a valuable list of names and email addresses that are of good quality.

Millions of people search the internet daily for numerous reasons. The majority of them are usually looking for information on one or a variety of subjects that they just want to know more about.

Here are a few things that you should consider when writing articles to build your business:

1. Find out what type of information people are looking for and provide it for them. This can be done easily by asking the members who are currently on you list what they want.

If you don’t currently have a list you can always visit different forums to find out what people are asking for.

2. Keep in contact with the members on your opt-in list and get to know them. Obviously, if they are subscribing to your list, and staying around, they are interested in what you have to say and you have something in common.

You can ask them to recommend you to their friends, family or co-workers who have the same interests that you have and they can help you build your business.

3. Be careful not to frustrate the members on your list by constantly providing too much information by email too frequently. Though they may like to get email, try not to send too many emails too often.

You can provide the best quality information there is but if you over do it some of your members will opt-out and leave you because of information overload.

When you write articles and submit them to article directories in most cases it is free. It is one of the easiest ways to drive traffic to your website, get free advertising and build your opt-in list all at the same time.

Make your articles key-word rich about your website topic and strive to keep the word count between 400 and 600 words long.

There are times that they will be longer but make sure you check the article directories rules as different article directories have different rules about article length.

Always include a resource box at the bottom of your article with a little bit of information about yourself and include a link to your website.

You will soon build credibility and draw more targeted traffic to your website as your articles are read by others and they begin to click on the link to your website and opt-in to your list.

You will also start to get noticed by search engines and get established as other website owners begin to publish your articles in their ezines, to their list and on their websites.

So, to build your opt-in list quickly and drive traffic to your website, write good quality articles and submit them to the article directories often.

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Angela Meyers is a writer and internet marketer who writes and publishes eBooks and media material on various ways to make money online. Want to find out several different ways to make money online? visit: http://www.resellrightsandplrmadesimple.com

Tags: article writing, opt in lists, Writing

You’ve got your internet business and you have created an opt-in list. Now what?

Well, you have to encourage your list to buy from you. This is a lot harder than you may first imagine. There are series of books written on this subject and it really is an art. Many people have studied for years to perfect this, however I’m going to go through some very important rules to follow when you start selling to your list. Email is the preferred method to contact your list as its free and very effective.

Always remember the vast majority of people base their decision to buy on EMOTION. They then justify their purchase through LOGIC.

When selling to your list you must address both these factors in order to maximise the sales from your list. Over the last five years I have been involved in various internet businesses and I have found the following rules to be most effective.

Get your customers begging for more information:

You have to grab the attention of your list, you must create enough interest so that your list is begging for more information on your products.

Carry out some market research for yourself, register with various companies and see how they sell, see how they make their products “sizzle”, this is sometimes referred to as “selling the sizzle” and can be very effective.

There are many ways to present your products and many promotional styles and methods. You have to grab your customers attention and get them to visit your site for more information and therefore buy your product. Content and creativity are the keys here, you are trying to lock in your customer to your marketing and therefore your products.

1. Keep your message simple, light and creative. Your customer does not want a long winded email with loads of facts and figure about your products and their performance. Keep it light hearted, your objective is to get your customer to read the email. We all live in a serious world, add a bit of humour or fun and it can pay off.
2. Add photos and splash some colour into your emails. Send out newsletters previewing your products, make them interesting, light hearted and eye catching. Grab your customers interest.
3. You must have good content and articles about your products. This will build trust between you and your customers. If necessary get a professional copy writer to do this for you in a style that is informative and light hearted, not stuffy. Outline the benefits of your products to your customers - do not talk about features - only benefits. Try not to be too keen here, people don’t like products being forced upon them, hold back a little, this often works.
4. A picture is worth a thousand words. If you do have clear and concise pictures of your products then use them! This coupled with clear concise benefits can work wonders.

Grab Your Readers Attention With Your Subject:

This is sometimes overlooked by new internet business owners. They don’t realise that just sending an email is not enough. In this day and age there are literally thousands of companies who market their products through opt-in lists via email. You have to realise that you are just one of the many companies vying for your customers attention.

Therefore it is imperative that you actually get your customer to open your email. To some this may sound rather a basic point. But do you realise that on average every 100 emails sent to an opt-in list, the average number of emails that are actually read is approx 30-40.

THE major factor in your customer opening your email is the subject heading in your email - that is why it is so important to get this right.

1. Try and keep the subject short and concise, it should ideally provide a summary of the content of your email. You need to grab the attention of your customer so that they are intrigued to open your email and read further. Tickle your customers curiosity, use emotion and selling words. Remember you only have a few seconds to grab your customers attention before they skip or delete your email.
2. A popular method is to indicate that your email will give your customer some sort of training or tips on certain subjects. You can do this by using such phrases such as “Guide To …” or “How To …” or “Tips for …”. These are known to work well but your email content must reflect your subject heading.
3. Asking a question in the subject heading can also work well. Again you have to get emotional buy in, even from the subject heading. So questions like “Are you looking for financial freedom?” or “Have you had enough of working for someone?”. These types of subject heading get your customers thinking straight away and are known to work well. Again always ensure your email content gives an answer to the question stated in the subject of your email.
4. New product announcements. This is perfect when previewing new products you are about to launch or make available to your customers. Headings like “Announcing great new …” or “2 weeks before launch of …”. Again can be very effective given the product you are selling.
5. Issuing a command or directive. Statements such as “Act now …” or “Limited opportunity apply now …” or “Triple your income, find out how …”. Again you are emphasising the benefits of your products to your customers.

Things To Avoid When Emailing Your List:

Online and email marketing is very common and your customers will be bombarded with many internet companies vying for their money. It is important for you to avoid getting into problems with the law or your ISP or with spamming. However, if you have created your own opt-in list then you should be o.k. and not have to worry from these problems. However there are still some things to avoid.

Remember it can takes years to gain a good reputation and only a few minutes to destroy it.

1. Analyse your email broadcasts, take note of those that bounce, i.e. that are undeliverable. Also get some information on how many were opened. Erase all bounced email addresses. Some autoresponders such as Aweber do this for you. Manually check the email address for common mistakes, it may be that it is a simple spelling mistake which you can correct.
2. Always but always provide an unsubscribe option at the bottom of your emails. Aweber automatically does this as do most autoresponders. It may be that someone used another persons email address so you need to give them an easy option to stop receiving your emails.
3. Do not send shocking or disturbing pictures or video, absolutely no pornographic content should be sent. You cannot be certain of the age of the person who has opted in to your list, therefore always keep your content respectable and above board. Always stick to the content of your site or your products.

Follow the above golden rules and you should be successful at marketing your products to your list and getting a favourable response. Remember, cultivating the relationship between yourself and your customers is key in establishing trust and thereby getting your customers to purchase from you.

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Yunis Khan - I have been involved in Internet Businesses for the past 5 years and have gained some valuable experience, sometimes bitter, sometimes with fantastic results. I hope my experiences can help others become successful Internet Business owners. http://www.earnmoneydailyonline.com

Tags: email marketing, Marketing, opt in lists