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Learn SEO – Search Engine Optimization Tips To Drive Traffic

By Preston Mane in Featured

If you are a new to internet marketing, search engine optimization (SEO) is sometimes hard to understand in the beginning. SEO is the ability to make an article or a web page optimized for the search engines. Once the article or webpage has been SEO optimized the search systems such as Google, Yahoo and Bing now have the ability to rank and index the page or article appropriately.

Basic SEO Techniques Internet Marketing

The ability to create an article or webpage to automatically jump to number 1 seems impossible but if a page is optimized correctly it has the ability to get top ranking for low competitive keywords. To produce a basic search engine optimization page needs to have the following.

1. Keyword density between 2-5%

2. Meta keywords tags

3. Meta description tags

4. Keyword in the title

5. Use H1, H2 and H3 tags throughout the page

Using these five factors forms the basics of SEO and creates a page that is ready for the search systems like Google. Many individuals that start a blog or website do not use any SEO techniques or SEO tools to optimize each page. Studies have shown that those webmasters who took the time to use many of the optimization tips, have shown that by doing on page optimization their articles and pages receive more traffic and visitors than those webmasters who have not done any SEO at all.

Top SEO Techniques That Will Help Drive Traffic

Many of the search engine optimization techniques are used widely by many successful internet marketers. Many keep these SEO strategies to themselves and are not very forthcoming when it comes to explaining how to get traffic or to become number one in the search such as Google. The top 3 strategies of search engine optimization is as follows.

1. Build quality one way links

2. Use other traffic sources other than Google, Yahoo and Bing

3. Onpage SEO optimization

The strategies have been around for a longtime but many internet marketers take these strategies and do not fully understand what to do with them.

Search Engine Optimization Tools

There are many different tools on the market today that can be used for search engine optimization. There are those tools that will analyze your position on Google, Yahoo or Bing, analyze your article or page and give a link count.

There are other tools that will build links by distributing articles to article directories, post comments on blogs or post comments on forums and this is completed done by automated software with a push of a button.

Organic SEO Tips

Organic search engine optimization is the process of getting your article or website on page 1 in the free section of search engines. This is accomplished by doing the proper keyword research, building links, onpage SEO and driving traffic from other sources.

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I am an Internet Marketing Consulting who helps small to medium sized business market themselves online. My company is named On3 Consulting. Check out our website for more information on SEO in Vernon. You will also learn a thing or two about QR Codes Vernon. http://www.on3consultinggroup.com/

Organic SEO or PPC advertising?

By Andrew Plimmer in Featured

Sadly enough, there are still many online business entrepreneurs who take it for granted that they can still use the old marketing techniques in order to overtake their competitors. Little do they realize that those old basic techniques such as including a simple “click here” link, simply doesn’t cut it anymore. If for example you own an online business which is currently in dire need of some changes, then you may need to consider taking advantage of online marketing techniques which include the likes of search engine optimisation and pay-per-click advertising.

In fact, I wouldn’t be surprised if you’ve already heard about these techniques from some of the world’s best internet marketers, but the truth is, you might be reluctant to begin integrating them into your existing business. However, there’s nothing to be gained by simply keeping these strategies on hold, so here are a few tips on how to go about using search engine optimisation (SEO) and PPC advertising.

Search Engine Optimisation

Organic search engine optimisation is essentially an online marketing strategy which is dependent on having momentum and some long term commitment. By utilising SEO, you’ll be taking a step in the right direction in terms of accumulating information regarding link building campaigns, relationship building with other webmasters, and even some respectable and desirable publications. Of course, in order to be in full control, you need to set certain milestones so that you’ll be able to monitor your progress as you proceed.

For example, you need to ask yourself what it is exactly that you wish to accomplish. You also need to pay attention to your current image and to the level of optimisation regarding your website.

An experienced SEO specialist will be able to help you determine which the best keywords to use are, and of course they’ll be able to help you integrate those keywords into your meta tags so that you’re able to restructure your marketing strategies in order to overcome any negative fallout resulting from your previous attempts. Over and above SEO, you could of course also take advantage of other techniques, such as paid one way links and link exchanges for example, providing you do so with other reputable websites. But don’t forget – once you start organic SEO, you need to continue with it in order to maintain the momentum or else your diligently attained rankings will go down.

Pay-Per-Click Advertising

PPC advertising places much emphasis on keyword usage and the placement of adverts which are relevant to a specific website. In fact, it’s often said that this form of advertising has revolutionised the world of online advertising, in that it can provide small businesses with the same amount of leverage as what the big businesses have. Providing it’s done correctly, PPC advertising can certainly help you stand out from the crowd. If you’re currently considering a PPC campaign then you should also pay attention to the following three questions:

1. What do I have to offer?
2. Why will customers want to click on my advert?
3. How can I hook them with just ten words?

At this point, the most important thing for you to do is to integrate an ideal title and ten words which tell potential customers what your business is all about. The most difficult aspect of PPC advertising is that you will be in close proximity to your competitors, both in search engine results and in sponsored positions. Remember, if someone types in a search relevant to the type of website you own, your advert will appear at the top of the page or on the right hand side, and it’s vital that your advertisement must be powerful enough in order to trigger an immediate response.

Essentially, in order to get the best results you should ideally consider using SEO and PPC advertising simultaneously, rather than just opting for one of them.

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Andrew Plimmer is CEO of Suncoast Internet, SEO Sunshine Coast, web design and web development specialists. For more information on Internet Marketing go to => http://www.suncoastinternet.com.au/

On Page SEO at The Roots of Relevance

By Jeffrey Smith in Featured

On page SEO essentially represents the root of relevance when it comes to search engine optimization and is where the staging grounds of shingle analysis and contextual relevance are optimized. After the on page SEO is done, then after getting crawled and indexed you can get the feedback and popularity mechanism of off page links and off page synergy working on your behalf. When links and content collide in a coherent fashion, rankings are produced…and that is the basis of organic SEO.

The formula of page strength + links / time = landing page authority

In other words, there are essentially three ways to acquire or create a competitive search engine position (1) through sculpting and honing the on page metrics (2) through off page link density and IP diversity or (3) the combination of both. The sum of any of these two metrics is web page or website authority. As a result this effect is like a self sustaining dynamo. Eventually a page becomes buoyant and achieves enough relevance and velocity to breach the barrier to entry and fling past complacent websites.

SEO is all about understanding the correlation of specific ranking factors and then applying a system to identify and remove inconsistencies (such as off topic internal links, insufficient internal link flow or lack of sufficient deep links from other sites to produce a ranking).

Although an experienced SEO practitioner can isolate the ranking equation intuitively or know with a great amount of confidence what is required to topple a competitive keyword (like a doctor prescribing a remedy). Until you develop that degree of precision, you can always use a combination of SEO tools to perform a competitive analysis and reverse engineer or surpass a competitor’s position.

They say everything leaves a trail and if you know where to look, you can decipher a great deal from the path that others leave behind. Having said that, you will need to know which metrics to focus on by studying (a) your own websites SEO ceiling and (b) using content to reach a high enough term frequency within your content to elect a champion page and rise above competitors.

Metrics to observe are:

The amount of content required to resonate with the keywords (theme density) and how concentrated are the top 3 websites that occupy the top ranking search results for that keyword. The necessity to increase (1) content and (2) the crawl rate to expedite indexing / changes is paramount. In addition, you need to factor the time required to build a sufficient amount of trust to acquire a targeted ranking which may take 3-9 months for a competitive keyword.

Finding the tipping point for any keyword in contrast to competitors is the first quantifiable benchmark. Aside from that it is merely a matter of (a) getting a higher quality of links (and letting them age) in tandem with (b) creating a page or series of pages strong enough to offset the contenders algorithmically for the targeted search result.

The first benchmark is to get in the top 100 search engine results. Depending on your website, this can take anywhere from one week or several months depending on the amount of competing pages and the authority of the websites occupying those positions. The next benchmark is to get into the top 30 results. From there, it is time to revisit your on page SEO to determine if the fact that you are stuck on the outskirts of the top 20 and top 10 results is because of on page or off page variables.

The top 15 results and higher are all about finesse. By using the some of the tools elaborated in the next post “is your on page SEO strong enough” we will provide tactics and techniques that you can use to conduct a thorough on page and off page analysis.

Competitive keywords represent a quest to achieve, but the stronger the foundation of relevance is integrated into the On page SEO, the less off page popularity your website requires from other sites.

This means that, essentially, after a certain point, your website can perpetuate its own authority and stem across multiple topics (much like Wikipedia) to devour market share, short-tail and long tail keywords alike. Short tail and long tail keywords implies desirable 2-3 keyword phrases and more broad or nebulous key phrases with 4 or more words, as a side effect of website authority.

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Jeffrey Smith is an active internet marketing optimization strategist, consultant and the founder of Seo Design Solutions Seo Company http://www.seodesignsolutions.com. He has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and fresh marketing strategies to individuals involved in online business.

The Cycles of Organic Search Engine Positioning

By Jeffrey Smith in Featured

Just like a plant, organic search engine positioning is based on cycles. While getting there may be half the battle, understanding the growth, gestation and the budding cycles of SEO as well as understanding temporal relapses in positioning (while data centers unify results a.k.a. the Google dance) for ranking stability is all part of organic search engine optimization.
Just like starting with a field full of potential, you have to plant the seeds to harvest the rewards. That reward is 100% all-natural organic search engine positioning, which is well worth the wait.It is a know fact that 8 out of 10 people (look left) on the screen when skimming search results and focus solely on organic / natural search results while the other 2 out of 10 people (look to the right) and scan or click sponsored pay per click results.

If you are relying on PPC as a marketing medium and spending more than $5K per month, then you may wish to consider implementing a cost-effective, long-term organic organic SEO management campaign. This can reduce your dependency on PPC and offset the rising costs of bidding on keywords based on search volume / supply and demand. Organic traffic is natural and is accomplished through building quality content to funnel relevant traffic to your site.

Without observation (market analysis), opportunities for optimal positioning could pass you by, without participation, the competition takes the lead. If you want increases in user engagement, increased traffic, higher page rank, a higher percentage of sales conversion, then first you’ll need more content to increase the probability that someone, somewhere will be drawn to it and find your pages useful.

But before you look beyond the horizon and obsess about results, having a clear understanding to guide your actions is needed. With a blueprint, you can scale results systematically or determine where you are in each stage of the process.

Observing time cycles for content, the rate in which it gains or loses positioning in the SERPs (search engine result pages) is important. Looking at this from the standpoint of (a) where you are and (b) where you want to be, it is all about developing continuity and developing the trust and exposure required to get there.

Organic Search Trajectory Cycles – determining how new keywords fit into the existing theme model of your existing content (just wanting to rank for keywords is not enough, you have to build the content).

Example, if you have a site about frogs and you wanted to rank for insects, you would have to create a logical bridge between the two categories to expand the focus of your site, without diluting or losing relevance for the terms you have developed already.

If done tactfully, and gradually over time while reinforcing certain aspects of your internal linking as well as adding links with authority form the new topic (from related sites), you can enter a market with enough momentum to out rank your competition in a fraction of the time.

The Cycles of Velocity – The idea behind velocity in content development and building links, content and topical relevance simultaneously is the key to stable rankings.

In the beginning it is harder to make the initial impression as you are dealing with the defensive factor of the other more established pages and their SEO efforts, so you have to really push the envelope to make an impression.

After mid phase (5 articles or blog posts tactfully integrated with enough related material to be considered a valid / relevant result by search engines) it’s still a struggle, but at least you can start seeing the fruits of your labor and hit the top 50 organic results in search engines.

Then, in the end-phase of the gestation process, closing in on your demographic and appearing for a number of related phrases as well as making a debut in the high vertical marketing channels (the top 20-30 results) a new tactic is required to polish the relevance score for your pages which can stem into multiple high ranking phrases.

Creating islands of content is one method that is effective for this strategy; this method relies on making each related segment just as strong as the one above it. So, instead of having flat architecture and having your root folder strong, all of your sub folders and other categories each have the capacity to rank well and elevate the entire site as a result. This requires internal and external links, diversity, topical modifiers and a tactful direction of how those links distribute their weight.

Holistic Nurturing through Consistency – Ensuring you make your rounds to schedule routine internal link audits or check to see how each segment of your site is evolving. The key here is to go back and track your progress as you break into the upper echelon of an industry.

SEO is a process of tilling the soil (keyword research), planting the seeds (content and links) and being patient enough to see the results rise through the surface and achieve relevance from consumers invoking the pages from the index with related search queries.

Search engine optimization, organic search in particular is all about managing multiple miniature campaigns holistically as part and parcel of a larger marketing strategy. It truly boils down to positioning and relevance.

If your positioning is strong in search engines, then you have the potential to be discovered on accident (much like an impulse purchase). You never know exactly which key phrase combinations a search engine query might latch onto, which is why it is important to write quality topical information.

So, appearing in the same genre of results at the right time, for someone seeking a related query is ideal. Through tactfully promoting your content purposely through organic SEO in this fashion, not only does your traffic, branding and exposure reach new heights, but you truly start to appreciate and understand the infrastructure of what drives an industry (through tracking and analytics) and how to hone your pitch to reach each audience with a unique message.

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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