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By Scott Harvey in Featured

It’s true that Pay-Per-Click Advertising (PPC) such as Google’s “Adwords™” and Microsoft’s “Bing™” can be a remarkably effective, low-cost advertising solution that can almost instantly bring a flood of eager buyers to your website, if done correctly. However, it’s also true that you can take a terrible beating in a very short time if you’re not careful and don’t know what you’re doing.

You see, Adwords™ and Bing™ (the dominant Pay-Per-Click platforms) are promoted as being easy to use. In a sense that’s true. You can sign up for an account and be walked through how to put up a PPC ad in a matter of a few minutes. But, I can’t tell you how many local business clients have come to me mentioning that they have spent thousands of dollars on PPC – and yet they received zero sales for their efforts. They report that money is leaving their pockets – and it’s not being replenished. They have almost given up on Pay-Per-Click Advertising.

Here Are 5 Things That Can Go Wrong When You Try to Manage Your Own Pay-Per-Click Advertising Efforts…

1. You target the wrong keywords. Some search terms can get a lot of clicks, but very few sales, because they’re too general, and there’s no buying intent. For example, you have a tire shop specializing in off-road tires, and you bid on “tires.” That term is searched on over 16,000,000 times a month, so even if your ad wasn’t very good, you could get a lot of clicks. But that searcher isn’t your prospect-he’s in the early stages of looking around, and it’s likely that all you’re going to do is pay for a very expensive click and not get a sale.

2. You under- estimate the amount of clicks you can get, and don’t set an appropriate limit on what you want to spend. Sure, you can set a daily budget for your campaign, but that’s for all the adgroups in the campaign.

You could spend your whole budget early in the day on one poorly- chosen search term, and have all your other ads not get shown at all. Or you could mistakenly set your budget at $3,000 (what you wanted to spend for the month) instead of $100, and come back a few days later to find that you spent thousands of dollars. Happens all the time-and the search engines aren’t user-friendly when that happens. They still want to get paid.

3. You have a local business, but you advertise in geographies that can’t possibly bring you any business. If you advertise your dry- cleaning business located in central Denver in Google’s Denver “metro” area, your ads will be shown throughout northern Colorado, including places 250 miles away. That will get you some completely worthless clicks.

4. You advertise, using broad match, without properly using negative keywords, and pay for a lot of useless clicks. For example, if you sell guns, and you don’t set “Top Gun” as a negative keyword, you’ll pay for a lot of clicks from people looking for information about the movie, not about guns.

5. You bid on a keyword, and write a good enough ad to get the click, but your landing page isn’t congruent with the ad or the keyword. For example, you’re a signage and graphics shop, and you bid on the keyword “trade show graphics”, but when people click your ad, you send them to your home page where there are pictures of lighted building signs and vehicle “wraps”.

Your visitor doesn’t see what he expected to see, so he hits the “back”
button, and he’s gone.

I could write about a hundred similar errors, and probably a lot more than that.

With So Many Things That Can Go Wrong, Should You Continue to Invest in Pay-Per-Click Advertising?

Pay-Per-Click is a fiendishly complex beast, capable of amazing and subtle refinements, and not at all easy to master. One of the most popular PPC manuals is over 300 pages, and that’s just the beginner’s guide. Not only that, PPC changes all the time, so it’s difficult, even for experts, to stay on top of it.

Now, I’m not saying you shouldn’t be doing PPC. You very likely should.

Done right, expert Pay-per-Click management can improve website results phenomenally. Traffic and sales increases of several hundred per cent are common-at minimal cost, leading to a very large return on investment.

You just shouldn’t do it by yourself, unless you’re willing to devote a LOT of time (and money) to learning it.

Because we’re experts in local search marketing and pay-per-click advertising, we’re able to help our clients avoid mistakes and get the kind of results they want, like:

* One very happy reverse mortgage specialist obtained exclusive, hot leads for less than half what he was paying to buy leads that weren’t nearly as fresh, and weren’t even exclusive.

* A physician, who was using pay-per-click advertising for years, increased his inquiries three- fold, at no increase in cost.

If you’re looking to achieve excellent results from Pay- Per- Click marketing, I urge you to consider investing in a PPC management expert who can handle all your PPC needs – because in the long run, it pays!

Local Search Marketing and Pay-Per-Click Management expert Scott Harvey works with business owners who want to improve their website marketing , get better search engine results and capture more clicks. Now, he is offering an 82-page, step-by-step guide to better website performance, covering PPC and many other proven website marketing strategies. Grab his FREE “Make the Phone Ring” eBook now at: http://www.honestwebsitemarketing.com

By Michelle Jayes in Featured

ppcUsing PPC marketing to advertise your legitimate online businesses is still one of the best methods to get regular buyers to your opportunities as the traffic is immediate.

The downside to Pay Per Click marketing though, is that if the campaign you are running is not effective, you can land up losing money and this will happen very quickly. If on the other hand your campaign proves successful and has high conversion rates, you can profit beyond your original expectations. If really does not matter if your PPC marketing budget is small or large.

These 3 tips will help you get more out of every cent you spend.

1. To begin with you must take a look at where you are purchasing your ads. If you have previously done some PPC advertising then you will have already researched the big name options like Google and Bing and perhaps even Facebook, but there are an even wider range of options out there is you are willing to search for them.

A lot of the bigger websites have their own pay per click programs and recently ESPN followed this trend. Apart from this there are also blog and website networks that run their own PPC programs. In many cases your adverts will be more conspicuous simply because your competitors are not likely to advertise on these websites, and another advantage is that the cost per click will be much lower.
By spending some time searching for the best places to advertise, not only will you need to spend less of your budget, but you will also have the opportunity to connect more efficiently with your prospective buyers.

2. If you find that you are not getting the kind of conversions you expected, you will know that your ads are not working; similar to running an ad on television when during the hours that your target market is sleeping.

Remember that different advertising networks will appeal to different types of people and because of this you may find that your ad works extremely well on one network while it may not work at all on another kind of network and this includes landing pages.

3. Tips number 3 involves stretching your Pay Per Click Marketing budget in order to take advantage of the different ways that you can lower your cost per click.

Remember if you choose to use Google to advertise your online income opportunities that they work on a score system for each campaign and the better your score, the less you will need to pay per click. What this ultimately means is that the more targeted your ads are the further your money will stretch.

Other networks may work a little differently and charge you according to the amount you spend. Ultimately it all comes down to what it is costing you per click and what you can do to keep your costs to a minimum, so that you can stretch your marketing budget further and earn more income in your legitimate online businesses.

For more help with your legitimate online businesses Michelle Jayes invites you to visit her online income opportunities website http://www.online-income-business.com and get some great internet marketing e-books for FREE at http://www.online-income-business.com/FreeEBooks.html

By Scott Buresh in Featured

SEOptimizationThere are generally two types of clients who seek out search engine marketing services – those who are new to the discipline and are researching various companies, and those who were unhappy with a previous SEO company and are now looking to engage with the right vendor. Whatever your background or familiarity with SEO, it’s important to understand that while most good firms do require a contract for services, the firms that have the most confidence in their own abilities will offer the chance to prove themselves to you by first providing a no-contract, introductory pay-per-click campaign.

Understandably, clients are sometimes wary of handing over the reins to their website – most often their most powerful marketing tool – to a random search engine marketing firm. In order to test an SEO company’s mettle, why not give them the chance to prove how effective they can be at managing and improving your PPC campaign instead? This way, you are engaging in a low-risk, high-yield endeavor that will truly serve as a litmus test for your working relationship. First, if you are already running your own pay-per-click campaign, give the SEO company control over all or even a small portion of your account to prove that they’re worthy of your business by not only maintaining the account, but measurably improving your results. If you don’t have a current PPC campaign, you can take the money that you’d spend on SEO and request that the search engine marketing firm build and run a pay-per-click campaign to serve as a proof of concept. While SEO and PPC are certainly different disciplines, they share a number of similarities including keyphrase selection, creation of targeted copy, tracking of metrics, and overall ROI. If the SEO company excels in generating results for your company’s PPC campaign, there is a likely correlation to the success that they will deliver a return on a longer-term SEO campaign.

Another benefit to this trial relationship is that you can find out if you enjoy working with your search engine marketing firm. For whatever reason, sometimes business relationships just do not work out. Expectations, styles, and workflows differ, and these cultural and philosophical variations can render the relationship a poor fit. During your initial pay-per-click campaign, when your potential SEO company promises a deliverable, are they on time? Do they deliver results without asking for too much work on your end? Can and will this search engine marketing company accommodate your needs? And do they take the time to explain concepts that you don’t understand?

These same principles and considerations apply if you are looking for a search engine marketing firm to take control of your existing and ongoing campaign. A good SEO company with years of experience should be able to identify new search terms for cultivation, and improve the metrics of even your very well run in-house pay-per-click campaign. In addition to standard SEO knowledge, the firm should act in your best interest and should have access to a variety of cutting-edge tools to measure what works and what doesn’t for your campaign. Even if you allocate only a small portion of your budget to this trial-run, a good SEO firm should be able to deliver swift and impressive results.

Since the SEO company is supposed to be proving themselves to you during this time, a pay-per-click campaign with a new search engine marketing firm, especially serving as a proof of concept, should not have a contract term. This is meant to provide you with peace of mind and eliminate anxiety on your behalf for multiple reasons. For example, if you don’t think the company is a good fit and isn’t delivering results, you should be able to immediately leave without having any long-term damage done to your campaign. Even if the company is delivering improved results from the pay-per-click campaign, but you’ve experienced a negative or cantankerous relationship with the firm, you should be able to take your business elsewhere to another firm that will work with you to meet your goals, and match your business culture and communication style. Essentially, during a proof of concept period, you should have expended little capital, have experienced a symbiotic business relationship, and have developed a firm sense of trust with your future SEO company.

Another reason why a pay-per-click campaign is the ideal medium for acting as proof of concept is because unlike long-term search engine optimization, which can require weeks and months to deliver full results, you should see an almost instantaneous uptick in results from a PPC campaign with a skilled search engine marketing firm. Although SEO is almost always the better long-term investment for your money, a pay-per-click campaign as proof of concept should give you the confidence you’re looking for in your relationship with a SEO company. With PPC, you should see measurable results within 30-60 days. Not only should you see your cost-per-click go down and your conversion rates rise, but both of these variables should lead to an increase in revenue. And just think – if you spent this same 30-60 day period searching for a SEO company without engaging in a proof of concept pay-per-click campaign, this is a lost opportunity cost that could have brought you not only a financial return, but also the confidence to engage in a worry-free campaign with a reputable search engine marketing firm.

Every SEO company says that their reputation is solid and that they deliver results. But unless they’re willing to accommodate your needs and adjust their workflow to suit your business, they’re probably not the firm you’re looking for in the long run. So, whether your business is just exploring the world of search engine marketing firms, or if you are looking for a reputable vendor who can confidently stand behind their work, don’t be afraid to ask for no-contract pay-per-click campaign to see if they can really deliver.

Scott Buresh is the founder and CEO of Medium Blue, a search engine optimization company, which was awarded a prestigious American Marketing Association award in both 2008 and 2010. Buresh has been featured in respected publications such as Entrepreneur, Success, Direct Marketing News, Business to Business, Search Marketing Standard, Public Relations Tactics and the Atlanta Business Chronicle. His articles have appeared in numerous online publications, including ZDNet, WebProNews, MarketingProfs, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. He was also a contributor to How to Build Your Own Web Site with Little or No Money: The Complete Guide for Business and Personal Use (Brown, 2010), The Complete Guide to Google Advertising (Atlantic, 2008) and Building Your Business with Google for Dummies (Wiley, 2004). Medium Blue is an Atlanta search engine optimization company with local and international clients.

By Dele Ojewumi in Featured

googlelogoPay per click is no doubt a very effective Internet marketing technique, if properly deployed. It is particularly effective if the right Adwords keyword list is generated and utilized.

I have only indicated Google Adwords here but the same principle applies to other pay per click services such as Microsoft advertising and Yahoo search marketing.

Keyword Matching Options

There are basically four keyword matching options under which keywords or keyword phrases are classified.

These basically are:

Broad Match
Phrase Match
Exact Match
Negative Match

Since these four keyword matching options determine which searches can trigger your ads to appear, they help you predetermine or control which search users see your ads. By applying the appropriate matching options to your keywords, you can also best meet your return on investment (ROI) goals.

I will use “green tea” as an example keyword in this post to illustrate the use of the various match options.

Broad Match

This is the default option. It allows your ad to show on similar phrases and relevant variations. Under this classification, the keywords are normally shown without any punctuation i.e. green tea. With this option, you’ll enjoy more ad impressions, clicks, and conversions but may end up with a lower return on investment (ROI).

If your ad group contained the keyword/keyword phrase ‘green tea’, your ad would be triggered to appear when a user’s search term contained either or both words (‘green’ and ‘tea’) in any order, and possibly along with other terms. Your ads could also show for singular/plural forms, synonyms, and other relevant variations of the keyword ‘green tea’.

Your ads may, for example, show on searches for:

green
tea
buy green tea
decaffeinated green tea
oolong tea
black tea
rooibus tea
free green tea

It can be seen that the targeting is wide and may be off mark and not meet the user’s and indeed the advertiser’s intention.

To mitigate the unnecessary advertising costs that may ordinarily accrue when this match option is adopted, you can use it in conjunction with ‘negative match’ which is explained below.

You have to be careful when setting up your pay per click campaigns because many newbie Internet marketers out of ignorance, start out accumulating a huge pay per click bill by just inserting their keywords without any punctuation which is the default and represents “broad match” even though their intention is for more narrow searches.

Phrase Match

Using this match type, your ad will show for searches that match the exact phrase. In other words, your ad would be eligible to appear when a user searches on the phrase you have specified, with the words in that order. It can also appear for searches that contain other terms as long as it includes the exact phrase you’ve specified. It is more targeted than broad match, but less targeted than exact match.

Under this classification, the keywords are normally shown in quotes i.e. “green tea”. With this option, you’ll generally enjoy more ad impressions, clicks, and conversions than under the “Exact Match” option but generally less than under the “Broad Match” option. You may end up with a lower return on investment (ROI) than under the “Exact Match” option but generally with a higher ROI than using the “Broad Match” option.

Your ads may show on searches for :

decaffeinated green tea
buy green tea
green tea no calories
where to buy green tea
green tea to lose weight

but will not show for searches for :

green decaffeinated tea
tea with green color
decaffeinated tea
oolong tea
rooibus tea

Exact Match

This match type triggers your ad to show for searches that match the exact phrase exclusively.

Under this classification, the keywords are normally shown in brackets i.e. [green tea]. With this option, you’ll generally enjoy less ad impressions, clicks, and conversions than using both the ‘Broad Match’ and ‘Phrase Match’ types but may end up with a higher return on investment (ROI) than for both ‘Broad Match’ and ‘Phrase Match’ types. If you have carefully constituted a comprehensive keyword list, the traffic you are likely to receive may be more targeted to your product or service.

Your ads will be triggered for the search term :

green tea

But not for keywords such as :

decaffeinated green tea
rooibus green tea
oolong tea
buy green tea

Negative Match

This is usually used in conjunction with ‘Broad Match’ keywords. It is used to specify keywords you do not want the customers search query to be triggered for when they search for your ad. This is usually specified with a negative sign before the keyword you do not want your ad to be triggered for.

For example, if your keyword list contains the following :

green tea
-rooibos
-oolong
-caffeinated
-free

Then your ad can be triggered for

green tea
buy green tea
tea
decaffeinated green tea

but will not be triggered for

oolong tea
rooibus tea
caffeinated green tea
free green tea

In conclusion, irrespective of the matching option you use, it’s important to only use keywords that accurately describe your product or service.

Dele Ojewumi is an Internet Marketer, Chartered Accountant and Economist. He is the webmaster of http://www.homebiz-supermarket.com. Visit his blog http://www.homebiz-supermarket.com/profitable-business-ideas/ where you can get profitable business ideas to help you generate multiple streams of internet income.

By Richard Legg in Featured

googlelogoOne of the best Google Adwords tips I can give you is to not consider this a do it yourself type of traffic tool. Adwords has many elements to it and if you want to make more money than you spend you will need to find someone, or some course, to teach you how to get the most out of it.

Pay Per click (PPC) can work exceptionally well at getting hordes of very targeted traffic to your website virtually instantly. Of course, you may be asking, if it’s so good, why doesn’t everyone use it?

That is the crux of the matter. PPC is not an easy thing to learn how to do. It will take time and you need to be willing to invest not only the time but the money too. You will need to carefully test and track various elements of each ad that you place. In the start you will spend way more money than you will earn.

Another challenge is that Google isn’t really worried to much about you or your advertising budget, they are more concerned that their searchers get what they are looking for. The searchers on any of the search engines are the real customers and if they don’t find what they want they’ll go elsewhere. That is why Google wants to make sure to keep them happy by providing them with just what they’re looking for.

To do this, Google will periodically change the way they do things. They will rewrite an algorithm or make other changes and if you’re not right on top of those changes you can find that the ad that once made you a lot of money is now costing you a lot of money.

Here are a few tips that you can use to optimize your PPC campaigns:

1. Find a course or a mentor who can teach you the ins and outs of PPC advertising. If you try to just jump in and figure it all out on your own you had better make sure you have a lot of time and very deep pockets.

2. Carefully choose the keywords you use. Don’t even try to compete for the one or two word keywords since they will almost always have so much competition you’ll be spending way too much per click. Instead focus on the keyword phrases that have 3, 4, or 5 words in them. These ‘long tailed keywords’ can fly under the radar yet still get you some decent click through rates (CTR’s).

3. Always test your ads. You can do this by having several versions of each ad running at the same time. Find out which headlines get the most clicks. Which body text gets the most clicks, etc. Keep testing until you’ve got a winning ad. When testing make sure you only change one element at a time otherwise you won’t know which change really made the difference.

Out of all the Google Adwords tips I can give you the one I think is the most important is to find someone to show you the ropes. PPC is effective if you know how to do it right, but if not it can very quickly become a money pit.

Get more traffic tips at TrafficAttractionFormula.org

By admin in Featured

advertisingBasically there are search engines which offer a marketing option called “pay-per-click” to advertisers.

Most of the major search engines offer this type of service.

The advertiser places a small advertisement on the search results page based on a specific keyword or phrase. Although you don’t pay to place the advertisement, as such the search engine company makes their money by charging you for every time someone clicks on your advertisement. Hence the name “pay-per-click.” Note that this is different from organic (free) search engine optimization obtained through other methods of advertising. How pay-per-click operates is that when a person asks a question of the search engine e.g. “How does such and such work” or “how can I do…” then if the words used tally with your keyword/phrase then your advertisement appears. Should your advertisement appeal to the enquirer and they click onto it then you are charged by the search engine company. If your advertisement doesn’t ring any bells and is not clicked on then you will not have to pay any money. Bear in mind though that if your advert is clicked on and it is not of interest to the reader you will still be charged. So it is very important to ensure that your keywords are very specific to your targeted audience. Whilst this method of advertising seems fairly simple it is in fact one of the most feared by newbies and with good reason. If you don’t know what you are doing then you can very quickly lose all of your advertising budget.

On the other hand done correctly the rewards can be HUGE. It is very important that you have your website set up properly after due diligence before even considering pay-per-click. My advice would be that you shouldn’t use company replicated sites (unless brand new!) because everyone else is! You need to have set up your own branding pages, submitted articles etc first. Make sure that your foundations are secure before entering this field! Assuming you are now in a position to go ahead with pay-per-click then how do you pay?

You bid! Oh no I have to get in an auction? Basically yep!

In essence the greater the bid the higher your advertisement is placed on the search engine.

That is a rather simplified explanation so please study further so that you fully understand how to construct a suitable campaign.

Normally the bid price is in cents rather than dollars but can still work out very expensive unless you have suitable controls in place.

As with most things you have to educate yourself first.

You have probably gathered by now that pay-per-click requires a serious learning curve and plenty of patience if you wish to be successful advertising in this medium.

As with all things testing is paramount.

So, yes, pay-per-click is a mayor way of selling your product/service on the internet and should be included in your advertising campaigns.

Just be sure you know what you are doing before dipping your toe in the water as you are playing with the big boys here.

To YOUR success

John Beaumont Internet Marketer

Want to know who to drive Highly interested Prospects to your website using the power of Ezine Marketing? Found out how here. Would you like a FREE! “6 Pages To 6 Figures Special Report Reveals EXACTLY How to Build a long lasting and Passive $100,000/yr Online Business. Get it here.

By Ivana Katz in Featured

“How do I get my website to come up on top of the search engines?” – That is one of the most frequently asked questions I get asked by clients.

The truth is, it’s not easy. With millions of websites on the internet right now and thousands being added each month, everyone is striving to do the same – to come up in the first spot (or on the first page).

In reality there are only 2 ways you can come up on top:

  1. Set up a pay per click advertising campaign, such as Google Adwords
  2. Optimise your website for keywords (also know as Search Engine Optimisation)

Keywords

Before you embark on either of these marketing methods, you need to understand about keywords.

Keywords or key phrases are the words that visitors type into a search engine to find a service or product. The best keywords are those that are commonly typed in by your potential customers, but which aren’t used much on your competitor’s websites. In other words, if you optimize your pages for keywords your potential customers use a lot, but your competitors haven’t thought of, you win. But here’s the catch…you’ll never get to know which are the best keywords for your website simply by guessing.

There are many tools you can use to find what keywords people are using, including Google’s Keyword Suggestion Tool.

If you are serious about finding the perfect keywords, I would recommend using a tool called Wordtracker – www.wordtracker.com. Through a series of simple steps, Wordtracker identifies the best keywords to use on each page of your website. Wordtracker’s suggestions are based on over 300 million keywords and phrases that people have used over the previous 90 days. (In other words, there is no “guessing” when you use Wordtracker. Everything is based on the keywords millions of people have actually typed into search engines.)

Best of all, their competitive analysis tool enables you to find those “best keywords” – the ones your potential customers use, but which your competitors don’t know about.

Once you have identified the best keywords, you can either run a pay per click marketing campaign or optimize your website for search engines.

Pay per click

Pay per click advertising is when an advertiser (you) pays for each qualified click that sends a search engine user to your web page. PPC requires you to bid on keywords or phrases that relate to your business. The best known pay per click services are Google AdWords and Overture. Generally you can bid from as little as a few cents per visitor. However, the more you bid the higher up in the search engine your advertisement will appear. Pay per click is a great way to deliver targeted and qualified visitors to your website at a very reasonable price.

It is a good idea to experiment with different PPC search engines to find the one that works best for you. In addition, you will need to spend time testing your keywords and ads.

Search Engine Optimization

Search engines prefer to list sites that contain good content. In order to rank high you need to create a website that has maximum content and which uses lots of relevant keywords to your service and products.

Once you decide on the keywords, use them in

  • Your website’s domain name
  • The title of your page – This is displayed in the top bar of your browser window
  • The heading of your home page
  • The first paragraph of your home page
  • Meta tags – Keywords, page title, description
  • Titles of your graphics
  • Alternative (Alt) tags – These appear in place of images when the browser preferences are set for text only.

Whilst it is important to use keywords as much as possible, it is also important you use them only if they are relevant and do not sound awkward. If you spam your keywords you may be penalized or even banned by some search engines.

Another important thing to consider when trying to optimize your website for search engines is to have as many relevant links pointing back to your website from other complementary sites. This can be done through link exchanges or by writing articles/posts and submitting them to article directories or forums. Ensure you include your domain name at the end of each article/post.

If this all seems too overwhelming, you can employ the services of a Search engine optimization company, who will make your website’s content more search engine friendly.

Please remember, having your website listed at the top of the search engines is not the only way to promote your website. There are lots of other ways you can get visitors to your site for little or no money.

Ivana Katz of Websites 4 Small Business makes it easy for you to get your business on the internet. If you’re looking for a professional and affordable website designer, visit www.web4business.com.au and download a free website plan.Source: http://www.submityourarticle.com

By Koz Khosravani in Featured

advertisingWhat do an empty shopping mall and your brand new website have in common? If you guessed “zero traffic” then you are correct! Your website may have the most stunning design in the world, you may have the hottest product or service on the market, but without traffic you’re going to make just as much as that empty mall: NOTHING.  In order to jump start your marketing efforts without waiting for Google and the other search engines to rank your website, you need a secret weapon: pay per click marketing.  Pay per click marketing allows you to test your product, service or market conditions in real time.  This will save you from spending countless hours of work on campaigns that were never going to be profitable, quickly find ones that will be, and start profiting literally hours after launch.

By Kalena Jordan in Featured

QuestionHi Kalena

My husband runs his own business. He is an electrician working in the Eastern Suburbs of Sydney, Australia, doing mostly domestic electrical work.

We employ a pay per click agency as well as a web page optimiser until such time as I am confident to do it my self. We monitor each very carefully to try and find out what works for us.

I am running key word research and incorporating suitable keywords into my husband’s site. And now that I am actually going through the motions of putting this into practice, I am having trouble justifying these words, as I know his clients don’t use these words to find our service.

Both the optimiser and the PPC agency have come up with the same keywords I have, and when I typed these words into Google to see whom or what popped up, the results were mostly irrelevant to our products. Although I could see these words used in our sub pages e.g. “Install ceiling fan”, “down lights”, “switch board upgrade” etc, I don’t feel these keyword phrases are strong enough for our home page. We are not competing for these keywords, we are competing for the local area and the electrician service within our local area.

Our business is usually found by people typing in the word “electrician”, then the suburb or CBD, inner city etc. These are the words I would like to target. So my question is, how do you target specific suburbs in your city?

Thanks
Kim

————————————–

Hi Kim

Regarding the search terms such as “install ceiling fan”, “down lights”, “switch board upgrade”, these are excellent choices to target with SEO because they are likely to be less competitive and provided you optimize your pages carefully enough, you should be able to rank well for them, provided they are relevant to the service your husband offers. If they aren’t, there’s no point targeting them.

Regarding targeting terms such as “electrician [suburb]“ – it’s going to be difficult to rank highly for such generic terms using SEO alone, so you might need PPC to win that war. Thankfully, Google AdWords enables you to set up location based advertising.

You can choose a particular geographic area, a range of suburbs, a particular city etc. You can even have your ads shown only to persons located in a specific number of city blocks – via customized (latitude and longitude) targeting! You can specify this when you create a new AdWords account. With location-based targeting, the suburb name appears below your ad to make it more relevant.

Another great way to target a specific market is to use dynamic keyword insertion, where a particular keyword is inserted into your ads automatically based on a search query or searcher location.

So you could have your AdGroup target individual suburbs such as “electrician North Sydney”, or the city as a whole such as “electrician Sydney” etc. Your ad could say something like:

Electrician {Keyword: Suburb}
Emergency electrician available
24 hours / 7 days a week.

Then if a searcher enters “electrician North Ryde” or “electrician Strathfield”, your ad will come up and show the relevant suburb in the headline. Powerful stuff!

I recommend you read up on dynamic keyword insertion and give it a whirl in your AdWords account.

Kalena

————————————–

Got a Reader Rescue question of your own? Send it to kjordan [ at ] sitepronews [ dot ] com and you might see it featured here.

By Ivana Katz in Featured

Cutting Rank: Improper Domain Name Redirects

Search Engine Optimization remains a buzz word in the internet marketing world despite the increase in use of other internet marketing methods. Is your website effectively search engine optimized? How much website traffic do you get? Here are some pointers to help you increase your search engine traffic.

Search Engine Optimization Begins with Keywords

There are a number of aspects to search engine optimization but one of these that is important is keyword research and use. Before you even register your domain name you should have done some basic keyword research to determine what keywords you are going to use and then include these in your domain name, file names as well as throughout your content and in important places on each page.

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