Search Engine Optimization remains a buzz word in the internet marketing world despite the increase in use of other internet marketing methods. Is your website effectively search engine optimized? How much website traffic do you get? Here are some pointers to help you increase your search engine traffic. Search Engine Optimization Begins with Keywords There [...]

If you’re like many Google advertisers, you’ll be very frustrated by your AdWords Quality Score. You’ll be regularly hammering your fist against the table with anger because your score is stuck at 1 or 2 and no matter what you try, you just can’t seem to get it to rise. But what is AdWords Quality [...]

As webmasters, we are all chasing customers. We are looking for human visitors to come to our websites and to buy what we are selling. To serve our needs for targeted traffic — potential customers — the search companies have begun to offer us a share of their significant traffic through many paid advertising methods. [...]

A company called X+1 released a study last week   that highlighted the pain felt by many buying keywords from Google and the other engines. Satisfaction with the performance of their companies’ SEM campaigns was egregiously poor: on a scale of 1 to 7, only 12% of respondents gave SEM a top-ranked 7, with 57% ranking [...]

Advertisers want to reach people and social networks want to make money from their audience, so all the two parties need is a fair way to exchange. But, creating a marketplace between advertisers and social networks based on selling “clicks” is sure to leave both sides very unhappy. The social networks will be unhappy because [...]

In the paid search world, one of the most overlooked elements of campaign success is geo-targeting. For national advertisers, PPC geo-targeting is an absolute must; however, few are utilizing this tool to its full potential. Unlike traditional media (such as TV or print) or display advertising online, paid search gives you (the advertiser) plenty of [...]

There are two paths that you can take when it comes to managing your pay-per-click advertising campaign online. You can learn it yourself and make Google’s stock rise higher while you figure out the learning curve, then spend a lot of time keeping it running smoothly. Or, you can hire a professional pay-per-click firm to [...]

Do you think anybody is going to argue about the fact that Traffic (people coming to your web page) is the most important component of direct selling via the Internet? When I first started in this business of Internet Marketing, I didn’t think of traffic. It was like when I came into this business I [...]

With the economic downturn as of late, businesses are forced to be more careful with their marketing budget. The dichotomy however, is that small businesses need SEO more than any other type of marketing platform to keep afloat, reach a more targeted type of consumer and achieve a healthy ROI on dwindling margins due to [...]

A very simple answer would be: Depends on the end results you expect from your online marketing strategy. Let’s get down a bit more into the details to understand this dilemma. Just like planting seeds Organic SEO as an internet marketing strategy requires patience, but the rewards when reaped are plentiful. Although organic optimization is [...]