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Pay Per Play

By Anna Williams in Featured

There is a new form of Internet Advertising called Pay Per Play. What is Pay Per Play?When someone visits a website with Pay Per Play code embedded in it, a 5-second audio ad is played. When the ad is played you get a commission. It’s as simple as that.

You are probably familiar with “Pay Per Click,” or “PPC,” where a webmaster is paid every time a visitor clicks on an ad on his site. Pay Per Play is similar, but the webmaster is paid for the times an audio ad is played for the website visitor, regardless of whether the visitor clicks on an ad or not.