I love to write once and repurpose the articles I write into as many marketing opportunities as a I can that will reach the greatest number of people. While podcasting has always intrigued me, I never wanted to take the time to create additional content for an audience who prefers to listen to their information rather than read it. Then it occurred to me that I could create podcasts from my articles by simply reading them (with some feeling and inflection) and integrate that into my weekly article marketing plan.
Podcasting is the process of creating audio files (most commonly in MP3 format) available online so that users can automatically download the files to listen whenever they want. Many will listen to the file via their computer, but since the file is portable, the listener can also download the file to the mp3 player, much in the same way they would download and listen to music.
Here’s my 7 step process to creating podcasts from my articles:
1. Write article. Yes, you have to begin here, as without content, you have no podcast.
2. Create introduction. There are actually 3 parts to your introduction. In the first part, give your podcast a name and create an introduction to who you are and what you do. Here’s an example:
“Hi and welcome to the (your name here) podcast. I’m (your name and title and description). What I do at (my company name) is….(your 10 second audio commercial).”
In the second part of the introduction, I create a short sponsor message. Instead of finding paying sponsors, which is a very viable option, I create sponsors by buying domain names for affiliate products that I routinely recommend and then use that domain name and description of my product as my sponsor. In this way I leverage the information I already have at hand (recommendations of trusted products and services for which I’m an affiliate) without the hassle of seeking out paying sponsorships.
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