What’s a job at the top of your field worth to you? To unemployed advertising executive Alec Brownstein, it was worth around USD 6. That’s what Alec paid Google AdWords to get the attention of New York’s top advertising agencies and score himself two job offers. Alec decided he wanted a job at one of [...]

What do an empty shopping mall and your brand new website have in common? If you guessed “zero traffic” then you are correct! Your website may have the most stunning design in the world, you may have the hottest product or service on the market, but without traffic you’re going to make just as much [...]

Hi Kalena My husband runs his own business. He is an electrician working in the Eastern Suburbs of Sydney, Australia, doing mostly domestic electrical work. We employ a pay per click agency as well as a web page optimiser until such time as I am confident to do it my self. We monitor each very [...]

As a search engine marketing company, we are often asked by clients and prospects if there’s a basic philosophy when it comes to organic search engine optimization and paid search advertising. “Is one tactic more favorable than another? How do I know which channel to pursue?  Should I do both?” Without a hard look at [...]

Chances are you’re paying too much for your Google AdWords pay per click advertising but you can start right now on the path to better response rates for less money. I’m Ian Howie and I’m going to give you some great ideas from my new book Wordtracker Masterclass: Google AdWords PPC Advertising in which I [...]

If you’re using Pay-Per-Click advertising to promote your plastic surgery marketing practice online or if you’re even thinking about using PPC then you need to read this article right away. Why? Because you can’t just buy the first spot anymore! There’s something called a quality score that Google uses.  And if Google doesn’t like your [...]

Google has introduced a new feature in AdWords this week: Ad Sitelinks. Sitelinks have long been available in Google’s search results pages and now they have been extended to AdWords text ads for selected advertisers whose ads meet a certain high quality threshold (whatever that means). Ad Sitelinks extend the interactivity of existing AdWords ads [...]

As webmasters, we are all chasing customers. We are looking for human visitors to come to our websites and to buy what we are selling. To serve our needs for targeted traffic — potential customers — the search companies have begun to offer us a share of their significant traffic through many paid advertising methods. [...]

In the paid search world, one of the most overlooked elements of campaign success is geo-targeting. For national advertisers, PPC geo-targeting is an absolute must; however, few are utilizing this tool to its full potential. Unlike traditional media (such as TV or print) or display advertising online, paid search gives you (the advertiser) plenty of [...]

Let’s face it, anyone can build a website, there are countless companies out there offering a vast array of web building solutions, some good, some great, and some quite frankly are a complete waste of time! But throwing together a website is really only part of the story, only part of the process. There are [...]