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Incorporate Four C’s to “PR” Your Facebook Page!

By John Casey in Featured

Command, Contest, Cause and Connect

“We’ve got to have a Facebook page!” That’s the exclamation of every small business. And, while many pages go live, they sit almost lifeless, as one of an infinite number of silent trees in a dense forest.

Many small business owners are increasingly recognizing that Facebook is fast becoming their number one public relations tool. But in order to sustain the life-blood for that page, they need to incorporate public relations tactics to generate traffic and build brand awareness. An easy and creative way to do this is to incorporate 4C’s to “PR” your Facebook page: command, contest, cause and connect.

Command

Creating command of an issue or topic is central to establishing a niche authority in your industry. Apple commands the portable music market. Google is the search authority. Nike is the running show king. They all sell other products or services, but have commanded a niche. Let’s say you’re a baker, with shelves full of cookies, cakes, pies, donuts, breads, etc. Pick one of your products. In this instance, let’s take the cake!

The Power of Social Media

By Anthony Godley in Featured

What is social media, you ask? Think Facebook? Think YouTube or Twitter? Think fundamental shift in how businesses reach customers and how organizations connect with constituencies. Think outside your traditional marketing box. Web 2.0 is alive with conversations, and Internet marketing isn’t just about email blasts anymore. The social media train is leaving, and you don’t want to get left at the station.

Think you know what we’re talking about?

Social Media is a phrase being tossed around a lot these days, but it can sometimes be difficult to determine and identify how best to utilize and integrate The Power of Social Media into your personal or business strategy. However, make absolutely no mistake, Social Media, Social Networking and Social Interaction is the future of Business Marketing and should be exploited to its fullest potential.

Think about it… Facebook www.facebook.com currently has more than 700million users, a quite staggering statistic. Twitter www.twitter.com is closing in on 200million users.

IMAGINE THE POTENTIAL

Create a Social Brand and Corporate Account on Facebook, Twitter ALONE and deliver hourly, daily, weekly or monthly messages, information, content and news to tens of thousands or even millions of users all over the world in an instant. Never before has there been such a comprehensive tool in reaching out to the masses in a direct sell of your business, product or news.

Social Media has arrived and not only is it here to stay, it is the future of how WE communicate, how WE generate new interests and business opportunities and how WE market our brands to local, national and international communities.

Social Media, SEO and Google.com

Google recently announced a change in its algorithm which allows for increased visibility and SERP (Search Engine Results Page) Ranking based on Web2.0 and Social Media interaction. Google’s increased emphasis on the importance of Social Media presence means it is more important than ever to really start using Social Media in your internet marketing strategy. Social Media should already be a part of most search engine optimization strategies and almost every marketing campaign, but now it is essential to have more than a passive interest. And not just for the potential backlinks, but for all the other reasons social networking is great for business – more personal interaction, the ability to listen to and better understand your customers, and of course exposure to your potential audience where they spend most of their time.

Google will now recognize chat, hype and activity of your BRAND name, PERSONAL name or KEY SEARCH TERM directly within the Social Media sites. Google will recognize this activity as positive and will encourage a vastly improved Google Page Ranking. It is just a matter of time before the other key search engines update their algorithms to perform similar functionality.

In summary it is more important than ever to include Social Media into your marketing strategy as SEO becomes more and more integral to company performance, revenue and recognition.

What are some of the KEY Social Media Websites?

The Power of Social Media can be strategically driven to a key business marketing tool with relatively little effort but because Social Media is such a broad term, it covers a large range of websites. The one common link between these websites is that you are able to interact with the website and interact with other visitors.

Here are some examples of important Social Media websites:

Social Networking:
1. Facebook www.facebook.com Approximately 700million users
2. Twitter www.twitter.com Approximately 200million users
3. Bebo www.bebo.com Approximately 120million users
4. MySpace www.myspace.com Approximately 100million users
5. Friendster www.friendster.com Approximately 90million users
6. Hi5 www.hi5.com Approximately 80million users
7. Xanga www.xanga.com Approximately 30million users
8. LiveJournal www.livejournal.com Approximately 12million users
9. StumbleUpon www.stumbleupon.com Approximately 11million users
10. Tumblr www.tumblr.com Approximately 10million users

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Anthony is the CEO of well respected Reputation Management and Public Relations Agency, KPRS Media. At KPRS Media we understand the importance of Social Media and Web2.0 but more importantly we have the experience to integrate highly visible and successful Social Media Networks into your business or personal marketing strategy. Contact us today for a chat on what we can do to help your business: info@kprsmedia.com

Improve Online Reputation Management with Proactive PR

By Julie Ann Ross in Featured

Practicing online reputation management is a must for any public relations professional who believes his or her company may face a corporate crisis in the future. As our news gathering and reporting moves online, online reputation management is becoming more important. Now, news stories and blogs are being indexed by search engines, and many times, if a company makes the news, that can sometimes be the first item found in the search engine rankings.

Proactive PR is important for online reputation management, because it means you are creating positive search engine results, which can keep negative search results from ever appearing. You can focus on positive content-generating activities, rather than putting out fires via reactive management.

Here are five ways to improve your online reputation management.

Start a blog. Fill it with as much positive information as you can find. News releases, product and service descriptions, customer questions, employee interviews, and anything else you can think of. The more content you can create, the better your online reputation management efforts will be, because you will have a central location you can direct people to.

Create a Twitter profile and a Facebook page. Fill your networks with customers, journalists, and anyone else who would have an interest in your company. Answer customer care questions, link to your blog posts, and be a valuable resource to anyone you interact with on these networks. An important part of your online reputation management will be to create positive relationships with people. This way, if something ever does go wrong, you’ll have a group of people who are willing to support you, or at least forgive you.

Use your own face and name on your company’s social media profiles. While this may not be possible for a large corporation, it’s crucial for a small business. An important part of your online reputation management will be to put a personal face on your corporate brand. People will be able to relate to your company more easily, which will make your online reputation management efforts much easier.

Join a niche social network for your industry. Start communicating with people on the network, especially answering questions and providing information. You can help your online reputation management by becoming a trusted resource among your industry peers and customers. Form relationships with people on the network, make referrals to people inside and outside the network, and work to become a regular, well-known presence in the group. If there is a crisis that hits the media, you may end up finding allies in your industry group who will speak favorably about you.

Good online reputation management includes effective search engine optimization. Do all of these other steps with an eye toward SEO. Your ultimate goal is to win all searches on the big three search engines; Google, Bing, and Yahoo; which will help keep negative entries off the front page. If you’re already sitting on top of the mountain, it will be harder to unseat you. But if you aren’t even on the front page when an incident blows up, you’ll have a hard time getting to the front page let alone the top of the results. And the longer you wait to begin, the harder it will be.

It’s important you begin your online reputation management efforts immediately. If you ever find yourself in a crisis, and the news results hit the search engines, it’s too late to start thinking about online reputation management. You’ll be playing catchup for days, weeks, and even months later, trying to overcome every news story, blog entry, and tweet that other people have been posting while you’re still setting up your first Twitter account.

The key to online reputation management is to do it before you ever need it, and to create a positive online brand. Follow these five steps and you’ll be ahead of the game.

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Rostin Ventures principals have extensive experience in restoring reputations online, using Reverse SEO among other tactics to provide positive Online Reputation Management Services (ORM Services). When an individual or company name is being searched in Google, Yahoo, Bing and an undesired page or website appears, they can push the negative page back in the search results where it will rarely, if ever be found. www.RostinVentures.com

Fan Communities, Online Content and the Definition of Plagiarism

By KatFrench in Featured

I may or may not have mentioned this here previously, but I am a ridiculously crazy fan of ABC’s Lost.  Last week, there was a bit of a blowup among the online fan community.  I’m mentioning it here because it highlights some important issues that bloggers and other new media producers need to consider.

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