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Relevance and Retrieval

By Jeffrey Smith in Featured

What can you do to defend yourself against shifts in search engine rankings algorithm? The answer, hedge your websites odds by optimizing multiple semantic clusters of keywords to eliminate dependency on a narrow range of phrases.

In the time it takes you to capture a phrase with 300,000 or more competing pages, you could have funneled traffic from dozens of keywords from the long-tail of search. Capture enough phrases like this, and you create a virtual cornucopia of content worthy of retrieval from search engines through developing domain authority.