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Using RSS Feeds to Increase Website Traffic – Guaranteed Results!

By Louis Ng in Featured

RSS (real simple syndication) feeds provide online business owners, bloggers, and marketers the opportunity to connect with members of their target market in an ‘ongoing fashion’. While it is still essential for a website to feature valuable content which interests others to be successful, RSS has the ability for a site owner or blogger to send out notification of new content or promotions to interested subscribers. Thus, allowing them to stay in contact with previous visitors like never before.

Visitors who find a site or blog useful and entertaining could easily subscribe to the RSS feed and receive notification and have and easy access to any future site updates. This adds to an advantage of being able to keep in touch with past visitors, and in this way, would increase repeat business for a site. There are a couple other reasons why businesses are now embracing the use of RSS feeds:

1.Feeds increase your chances of others linking to your content, mentioning your site, and spreading your business around by word of mouth.

2. Having an RSS feed to your site aids in your ranking with search engines.

3. With RSS feeds, you could be able to get your content indexed with search engines much faster.

4. It is possible to attract traffic to your site which does not come from the search engines results pages, if you have RSS feeds installed on your site

5. Since your content is distributed to all subscribers, there are chances of your content catching on and “going viral” as it spreads from one person to another.

When you have RSS feeds operating with multiple sites, you could essentially get free marketing and traffic for your business! Some websites which operate RSS feed directories receive thousands upon thousands of visits every single day.So, you are listed with them, you get to benefit from this tremendous business exposure. The result is a constant flow of traffic which you do not have to pay for!

Most people do not realize how powerful RSS feeds can be, and are not using this tool to its greatest ability. They use it to some minor extent, but they do not understand or know how to get the back links that they should be receiving from the usage of RSS feeds. Most, as well, do not understand that RSS feeds can improve their page ranking. All in all, if you could grasp the concept and understand the application of RSS feeds, you could take a huge leap ahead of all your competition!

If you want to see substantial increases of traffic to your site and watch your business explode, you really can’t afford to pass up on RSS feeds.

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Louis Ng is a home-based Internet Business Specialist. If you are looking to start a successful online business and earn that extra income, you would want to start by downloading an exclusive free ebook created just for you. Please note that the free ebook is available for download for a time limited period only. So head down to >> www.homebizpassivewealth.com

6 RSS Steps to Syndicate Your Feed

By Debbie Everson in Featured

RSS or Really Simple Syndication is used to distribute news and content to websites and visitors. RSS Feeds are available in a light weight xml format and can be generated for a blog or a static website. RSS Feeds are chiefly used to syndicate content such as announcements, new articles, news updates, videos and job openings.

If you ever visit a popular blog, notice the variety of feed readers placed in strategic position to capture your attention. Their main aim is to encourage you to subscribe to the feed. When you click on the feed link, you are transported to a web page containing information to sign up for the feed.

Syndicate your website content to ensure that the latest information is always easily accessible to your visitors.

6 Simple Steps to Syndicate Your RSS Feed:

1. Apply Feed Reader Syndication. Some notable feed readers are Google Reader and MyYahoo!. All you have to do is, add a subscribe button on your blog and personalize it for the common types of readers available.

2. Include an Email Subscription Box. This is one of the quickest ways to get all the updates and latest information. Feedburner and Feedblitz provide email subscription capabilities and metrics. Visitors can simply enter their email address in the input box and subscribe to your blog’s RSS Feed. All the latest news and articles will be directed to the specified email.

3. Submit RSS Feed Directly To Major Search Engines. All the major search engines have made it really simple to submit your blog’s feed. All you need to do is log into Google, MyYahoo! and MyMsn and submit your blog feed to them. This is also one of the easiest ways to get your blog indexed by searchbots.

4. Ping Search Engines. There are a number of pinging services available online where you can enter your blog or feed URL and ping the search engines. A pinging service like Ping-O-Matic gets your blog indexed at multiple websites like Technorati, Feedster etc.

5. Use PHP Syndication. It is commonly known that searchbots cannot index JavaScript. So, if you want your feed links to get indexed, JavaScript Syndication is not a favorable option. Here, PHP syndicated code has the upper hand over JavaScript syndication. It provides backlinks and helps in indexing web pages.

6. Provide JavaScript Code for Syndication. JavaScript syndication is used to display a third party RSS feed on your website. There are a lot of JavaScript syndicators online, which provide code. Simply put the code in the sidebar of your website or blog and visitors can copy and paste it onto their website.

Statistics prove that RSS Feeds are useful in pulling a large number of visitors to a blog. Today no blog is complete without an RSS Feed option. Even Twitter, the micro blogging site provides an option to subscribe to individual RSS Feeds.

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Debbie A. Everson is the CEO of SearchMar.com, experienced SEO Consultants and Search Engine Optimization Agency to over 2,000 small businesses. Read my SEO Blog at http://blog. searchmar. com for hints and tips. Follow me on Twitter @searchmar. Call 1.866.885.6263 to speak to one of our SEO Consultants. Visit http://www.searchmar.com

Pros and Cons of Using RSS Feeds

By Sharon Housley in Featured

If you are struggling with the decision of whether to implement RSS feeds or not, consider the following pros and cons for webmasters who use RSS feeds as part of their content and communication plan…

Benefits (Pros Of Using RSS)
The benefits for a webmaster who opts to implement RSS feeds on their website are numerous:

1. Saves Time

RSS feeds save time. RSS subscribers can quickly scan RSS feeds, without having to visit each and every website. Subscribers can then click on any items they are interested in, to get additional information.

2. Timely

RSS feeds are timely. RSS feeds will automatically update themselves any time new information is posted, so the information your subscribers receive via their RSS reader or news aggregator is timely.

3. Spam Free

RSS is free of spam. Subscribers don’t have to worry about wading through huge amounts of spam in an attempt to get to the information they are actually interested in.

4. Opt-In

The RSS subscriber chooses what they want to see, and what information they wish to receive. Knowing they have full control, and that they do not have to provide any personal information to subscribe, they will be more likely to opt-in.

5. Unsubscribing Is Easy

It is also easy to unsubscribe from an RSS feed. If they do not like information contained in an RSS feed, they can simply remove the RSS feed from their RSS reader or news aggregator in order to unsubscribe.

6. Alternate Communication Channel

RSS provides you with an alternate communication channel for your business. And the more channels you provide, the more opportunities you have to connect with your customers and potential customers.

7. Expands Audience Through Syndication

The very nature of RSS is that it is designed specifically for syndication (i.e. publication by others). And wide-spread syndication can expand a company’s reach and strengthen the company brand.

8. Can Increase Backlinks

When an RSS feed is syndicated, it can increase the number of links back to the original website. And additional incoming links will often help a website rank better in organic search rankings.

9. Increases Productivity

RSS increases productivity, allowing people to quickly scan new posts and headlines, and only clicking through and spending time on the items of interest.

10. Competitive

Whether you decide to implement RSS feeds or not, your competitors likely will. So one way to remain competitive is to implement RSS feeds and other web 2.0 technology, and not allow your competition to get ahead of you.

Negatives (Cons Against Using RSS)

1. Not Widely Adopted Yet

Outside of technical circles, RSS has not yet been widely adopted. While it is becoming more and more popular, it is still far from being a mainstream technology.

2. Content Can Easily Be Copied

Content contained in an RSS feed can easily be copied and replicated, regardless of whether you want it to be or not. Few aggregators respect the copyrights of content contained in an RSS feed.

3. Tracking Subscribers Is Difficult

It is very difficult to accurately track the number of subscribers who read an RSS feed or the items contained in an RSS feed. This is due in part to the fact that at its heart, RSS is all about achieving the widest syndication possible.

4. Source Origination Difficult

It is sometimes difficult to discern the origin of an RSS feed item. When an item is syndicated, the source is not always indicated. The metrics available are not always reflective of the traffic received.

Weigh the pros and cons of implementing an RSS feed as a communication channel, and determine whether the benefits outweigh the risks in your own situation.

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Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.

ABC’s of RSS

By Sharon Housley in Featured

Implementing RSS (Really Simple Syndication) can be aided by an understanding of the terms relating to RSS. Learn the ABCs of RSS….

A – AutoDiscovery

Auto Discovery is code that is inserted into the header of an HTML web page, which then indicates to readers that an RSS feed is available for the content.

B – Blogs

Blogs are web logs that are updated regularly, usually on a daily basis. Blogs generally contain information related to a specific topic. In some cases, blogs are used as daily diaries about people’s personal lives, political views, or even as social commentaries. The truth of the matter is that blogs can be shaped into whatever the author wants them to be. While initially thought of as diaries or online journals, blogs have evolved into the latest fresh web content.

C – Cache

Cache is a temporary storage area for frequently-accessed or recently-accessed data. Having certain data stored in a cache area speeds up the operation of the computer. Using a cache with RSS feeds will help minimize bandwidth and display an RSS feed’s content quicker.

D – Display

RSS Many webmasters post the content of an RSS feed on their website. They use either PHP, ASP, or javascript for such purposes. If done properly, the feed’s content will dynamically update as the content of the feed changes.

E – Elements

Within an RSS feed, there are various feed elements. The elements of an RSS feed are defined by tags.

F – Filter

Many RSS feeds contain duplicate or similar content. Publishers can filter RSS feeds so that they only see content that they wish to see, by filtering out duplicate postings.

G – GUID

GUID stands for Globally Unique IDentifier. The RSS specification strongly suggests that each RSS feed item have a unique GUID. If you are creating feeds, a GUID is important because GUIDs are often used by feed readers and aggregators to determine if a feed item is new or simply an existing item that has been updated. Each item in the RSS feed should have a unique GUID.

H – HTML

HTML, which is the acronym for HyperText Markup Language, is frequently used to design websites.

I – iTunes Namespace

The iTunes Namespace allows the user to add the information necessary to have a podcast listed on the Apple iTunes Music Store (ITMS). J – JavaScript Javascript can be used to display the content of an RSS feed.

K – Keywords

Keywords should be integrated into the RSS feed to help search engines determine what the RSS feed is about.

L – Links

Links are used to direct RSS readers to the original webpage containing information that directly relates to the feed.

M – Mashup

A mashup is a combination of multiple RSS feeds that have been merged together to create a new, single feed.

N – Namespace Extensions

The RSS specification allows you to create and use your own custom elements (tags) in any RSS feed by declaring your own namespace. Doing this is 100% in line with the RSS specification and the feed will validate. However, you should have a specific and well-planned reason to do so. No RSS readers, or other RSS processing applications, will be able to use your custom info for any purpose. Adding elements (tags) would typically be used only in an in-house situation where both the writing application and the reading application have prior knowledge of the new tags.

O – OPML

OPML, or Outline Processor Markup Language, is a file format standard that can be used to exchange subscription lists between programs. OPML is used as a standard to import or export groups of RSS feed subscriptions. OPML was initially designed by Radio UserLand as a file format for outlines. The purpose of this format is to provide a way to exchange information between outliners and Internet services. OPML has since been adopted for other uses, the most common being to exchange lists of RSS feeds between RSS aggregators. OPML is an open format, allowing other services to extend the format. While OPML was not initially designed as a vehicle to share RSS feeds, it has become the de facto standard. OPML, like RSS, is based on RSS, and because of the similarities, those familiar with RSS have embraced OPML as a way to share RSS feed collections

P – Podcasting

Podcasting is online audio content that is delivered via an RSS feed. Many people equate podcasting to “radio on demand”. However, in reality, podcasting gives the listener far more options than radio does, in terms of content and programming. In addition, podcast listeners can determine their own time and the place for listening, meaning they decide what programming they want to receive, and when they want to listen to it. Listeners can retain audio archives to listen to later, at their leisure. While blogs have turned many bloggers into journalists, podcasting has the potential to turn podcasters into radio personalities.

Q – Query

Webmasters can create RSS feeds based on search queries for their websites.

R – RSS

RSS is a standard format for syndicating content on the Internet. The content can be anything! Information contained in an RSS feed is often syndicated on other sites, which expands its reach. Website visitors love RSS because they choose which feeds they wish to subscribe to. If at any point they are unhappy with the content contained in the RSS feed, they simply unsubscribe and no longer receive notification of feed updates. RSS is really a win-win for both subscribers and publishers. In order to get a better understanding of how RSS works, download an RSS reader or use a web aggregator and subscribe to an RSS feed (they are usually indicated by a small orange icon).

S – Syndication

Syndication is the supply of material for reuse and integration with other material.

T – Template

Many webmasters use templates to layout the contents of their RSS feed and make it match there website.

U – URL

URLs can be embedded into the description of the RSS feed items, so that when the feed is syndicated, the content originator gains backlinks.

V- Validate

Feed validation is important. If a feed is not properly formed, it will not always be valid for reading.

W – Website

Updates RSS feeds can be set up to notify visitors when a website changes.

X – XML

RSS is a subset of XML, or eXtensible Markup Language.

Y – Yahoo Answers

Yahoo’s interactive system of questions and answers can be tracked using RSS feeds. You can create keyword or category feeds for anything in Yahoo Answers.

Z – Zero Feeds

Not having RSS feeds for your website puts you at a competitive disadvantage. RSS feeds bring traffic and help the stickiness of your website.

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Sharon Housley manages marketing for FeedForAll http://www.feedfora ll.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.

Tips On Generating Traffic With Squidoo

By admin in Featured

A good way to market any business is though a Squidoo lens. This site is a social networking site like many others around but this one for me is unique in a way.

You can advertise on this site without the worry of getting penalized for it. Most social networking sites won’t let you advertise your products that is a big NO with other social websites.

The Lens

A lens is basically a portal to advertise on it is a unique template that allows you to put pictures on there video’s and products. You can make as many lenses as you want out of as many categories as you like.

Use the lenses to drive traffic to your main business site and create more and more sales for yourself.

How To Use Squidoo

Keywords are most important when using a lens. Lenses are WebPages and therefore get ranked in the search engines, just like your internet business gets ranked.

When you choose a url for your lens make sure that you include your primary keyword in this url, this url is going to be used to link you to other pages.

Long tail keywords are being used like crazy these days because they are so popular, use the Squidoo wizard to setup your lens.

One of the things I really like about the lens pages when your filling out the wizard is it gives you the opportunity to put your RSS Feed into the lens page, and search engines loves fresh daily content.

Update your lens three times a week at least modify it in some way but the RSS Feeds will help you do this as well.

Keep adding new content to your lens. Squidoo recommends that you make many lenses, but what there actually saying is use your long tail keywords for your lenses that you make based on your particular niche.

Start domination your niche by making yours unique, lets say your niche is about affiliate marketing, and you wrote about affiliate marketing handbooks, this would make your niche stand out from the rest because your writing about not just affiliate marketing but affiliate marketing handbooks which would be different from your competitors.

When you make your lenses and you have few up your sleeve link them together this is very powerful when it comes to search engine optimizing having all your pages linked together will bring more visitors to your business site.

The way you have to look at your lens is just pretend its your blog and link to your legitimate home business sites with it.

If you get high ranking lenses on Squidoo then you will receive all that traffic to your main business site. This technique is so powerful yet so easy to accomplish.

You have to remember that Squidoo is a social network site for adults so get involved with other peoples lenses and comment on what you see, ,make your comment truthful and to the point, this will give you more one way links to your website.

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Charles Goldie 2009 Charlie is currently living in Vallejo, CA, and he is attending college studying for his associates degree. In his spare time he writes artilces. Charlis also maintains a blog on a regular basis. To See More Articles From Charles Click Here

How to Supercharge Your Selling Online

By admin in Featured

The Internet has changed the way we do business, and the way we do marketing. Ten years ago, it was enough to have a print ad in the Yellow Pages and a quick radio spot to spread the word about your business. Now there are new ways to market your business on the Web, and they\’re wonderfully cost-efficient.

The internet is such a huge market place. People from all points of the globe are going online on a daily basis looking for products to buy. This huge demand has prompted a lot of marketers to take their business on the World Wide Web. Are you one of them?

Whether you are selling your own products or promoting affiliate products, it is very important that you know the elements and the tools that you need to use in order to secure great sales potential in the online arena.

Here\’s how you can sell more over the internet:

1. The first thing that you need to do is to create your own website

No matter how good you are and no matter how great your products are, people will not possibly take you seriously if you don\’t have your own place over the internet. Hire a professional web designer to create an ecommerce website for you where you can showcase your products and services. Ensure that your website is easy to navigate, secure, and loaded with valuable information that are closely related to your offerings and to your chosen niche.

2. Drive traffic to your website

Think of your website as a shopping mall. You will need to attract people to give it a visit before you can actually make a sale. Use different traffic-generating tools that can help you drive interested people to your website. You can promote your website on relevant forums, blogs, discussion boards, and social networking sites (Facebook, MySpace, etc.). You can also use article marketing and various link building campaigns that can make your website highly valuable to the eyes of various search engines.

3. Promote your products

Promote product awareness by properly advertising your offerings online. For this, you can use PPC advertising, search engine marketing, paid links, banner ads, ezine publishing, email marketing, etc. Since promoting your products using all available tools can be exhausting and time-consuming, you may opt to hire professional internet marketers to help you out. You will need to share a certain percentage of your earnings with these people in exchange of their services.

4. Take good care of your customers

As they say, the most effective advertising strategy is word-of-mouth advertising. Ensure that you keep all your customers happy and satisfied through your products and through your customer service. By doing so, these people will surely recommend you to their friends and family members who might need your offerings.

Diego Norte – Writer and Owner of http://www.DiegoNorte.com

A Gentle Warning To All Webmasters About RSS

By SEO Expert in Featured

RSS is fast becoming an obsession for me. I didn’t plan for it to be that way. It just happened. I have been interested in RSS for a couple of years now but it was only around this time last year that I started taking a serious look at this little syndication standard that’s changing how we communicate on the web. Really Simple Syndication. Simple phrase but it changes everything…

I figured what better way to get to know a subject than to write about it. Going through the vast resources of the Internet, blogs, forums, ebooks to collect what information I needed for my ebook and articles. The Internet is one huge storehouse of knowledge that more than supplied me with enough material to write a hundred articles.

Increase Website Visibility Using RSS

By Rob Emmerson in Featured

Using RSS helps to streamline the communication between publishers and their readers. RSS has had a surge in popularity, so webmasters have started to experiment using RSS to deliver their content in new and creative ways.

RSS feeds usually contain a headline and a summary of the content. The summary of the content contains enough information get the attention and interest of the reader without overwhelming them. If the reader wants more information, they can simply click a link in the feed and access the website that has all the details.

RSS readers combine the information from multiple feeds. This makes it easy and convenient for individuals to quickly browse the information from many sources. Feeds are generally themed, which allows readers to subscribe to feeds that interest them.

One of the biggest benefits of RSS, is the ability of individuals to opt-in only to feeds of interest. This gives total control of what information is received to the user. If the quality of a feed goes down, or they simply are no longer interested, a user could just remove the feed from the RSS reader. There is no subscribing or un-subscribing to deal with, when the feed is removed no further information is received from that feed. An RSS reader also compiles all the information from multiple sources to one area. this allows the user to quickly view many content streams without having to go to multiple locations or emails.

RSS is a great tool for publishers as well. It frees the publisher from maintaining lists, worrying about privacy rules, spam or age guidelines. At the same time it provides the publisher a vehicle for communication to a highly targeted audience.

Publishers can use RSS to deliver keyword rich, themed content. This will help establish trust and build the publishers reputation with new and established customers.

Here is a sample of what can be delivered with RSS:

Blogs, many blogs utilize a RSS feed. Each blog post is summarized and broadcast as a feed item. This makes it easier for interested readers to scan blog posts for specific items of interest.

Articles, many articles are placed into RSS feeds and sent to readers informing them of new content. Generally, the feed consists of the article title and a brief summary or introduction of the article. RSS users can then decide to follow the link to the complete article.

Forum Feed, some forums are now allowing users to get new posts through RSS feed. The feed will usually show the latest topic of discussion. If users are interested in posting replies, or reading more, they can simply click to go directly to the forum discussion. As the forum discussion continues the RSS feed is updated and readers see the latest updates on the topic.

Organizations Schedules, many clubs, schools and groups use RSS to communicate everything from meetings to events that are coming up. The feed used to publicize these events also notify the community.

Retail Sale or Special Feed. Both online and traditional stores have started using RSS feeds to deliver news of special offers and sales to customers. Some online marketers have stepped this up by allowing users to customize a feed with keywords or phrases that they choose.

RSS feeds have been adapted to many industries and the usefulness of RSS is growing every day. RSS is now being used to market, promote and communicate to a variety of audiences. The ease of use and user friendly make up of RSS has helped many organizations to expand their reach to new audiences and customers. RSS is fast becoming the communication vehicle for many businesses and with the increase of popularity will come ever more creative uses for this communication vehicle.

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Rob Emmerson is a leading expert in SEO and has written extensivly on the subject in articles and eBooks. He offers a free SEO Course for individuals interested in improving their websites. in addition he writes a daily Blog on SEO where he shares tips and tricks.

Tagging = Social Bookmarking Success

By admin in Featured

Tagging used to refer just to the tags that you placed in your web site’s HTML to indicate certain types of formatting or commands. Tagging today often refers to something entirely different. When you hear the terms “tagged” or “tagging” in conversation today, it could very well refer to a phenomenon called social bookmarking.

Social bookmarking is a way for Internet users to store, share, classify, and search Internet bookmarks. There is some debate over how important social bookmarking is in SEO, but the consensus seems to be leaning toward the idea that social bookmarking, along with many other social media optimization (SMO) strategies, is quickly becoming a serious consideration for SEO. So let’s look at social bookmarking.

Social bookmarking is provided by services such as de.icio.us, Digg, Technorati, StumbleUpon, and Furl.net, which are taking the Internet by storm. They’re often referred to as Web 2.0 services, because they involve a high level of social interaction, which is the fastest growing element of the Internet today.

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