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Google Instant Preview Changes How Search Results Are Viewed

By Peter Bowen in Featured

Google Instant Preview is a new feature following the September roll out of Google Instant which completes searches while they’re being typed into Google’s search field, with the goal of significantly reducing time spent searching.

But is the new feature really going to speed up the searcher’s experience, or is it yet another complicated layer on what was once a simple and easy-to-understand search interface? Google’s own research revealed that on average searchers using Google Instant Preview are 5% more likely to be satisfied with the search results they click after seeing a visual preview next to the organic listing.

Google Instant Preview essentially gives users the ability to see a website before they visit it. Google accomplishes this by taking a screenshot of every webpage in its index and giving users access to it via a magnifying glass icon that sits to the right of every search result.

When a user clicks on the magnifying glass icon, a screenshot of the webpage in question will appear to the right of the search result listing. It’s an at-a-glance view of the website page without actually having to visit the webpage.

One of the key elements to Instant Previews though is that Google sometimes highlights a section of the page where the page description occurs. This becomes a useful feature when you’re trying to find information on a specific person on a page that lists dozens or hundreds of people. Instead of having to scroll through the entire page to find the person, you can just look at the Instant Preview and see where they are on the page.

The 10 Most Moving Search Engines

By David Berkowitz in Featured

Over the weekend, under the gaze of a painting of the Dalai Lama at Tibetan Kitchen, I savored my dessert of bhaktsa marku while thinking of all the search engines that helped get me to that place. And by “that place” I don’t mean the Tibetan restaurant, but rather my new Manhattan neighborhood where my wife and I dined out for the first time as residents. Below are ten search engines that helped with the moving process.

1)  LinkedIn: This is the first search engine we used; it’s how my wife found our real estate broker. What’s funny is that my wife, a lawyer working for New York City Department of Health, thought to use LinkedIn when it hadn’t occurred to me.

2) StreetEasy: There are a lot of real estate sites out there, but for New York City, StreetEasy seemed to have the most comprehensive information about apartment listings presented in the most navigable format. The blog Curbed also came in handy when digging up dirt on buildings, especially a few new construction units we considered.

3) Google Maps: It’s even better now for New Yorkers with subway directions. Before it launched, I’d often turn to HopStop to figure out how to get to the various listings.

4) Delicious: What was the name of that moving company I used a couple years ago? Where did I buy boxes? I often think of Delicious as my second brain, the more organized one with fewer memory leaks. I posted some real estate-related sites in my public bookmarks, while I hid other links, such as for specific apartment listings.

5) Citimove: I’ve used this reverse auction site for several consecutive moves. You list what you have to move and get bids for your job, only disclosing your contact information when you’re ready. There are some checks for verified reviews to add to its trustworthiness.

6) Amazon: I’ve been doing a lot of product research for the move, from home office supplies to electronics upgrades. All searches included Amazon, as did a number of the purchases. Their reliability remains strong for delivering what they’re supposed to in a reasonable amount of time. They didn’t win all my business, though; I completed a couple of the larger transactions elsewhere.

7) CNET Reviews: Every time I searched for an electronics product, I wound up on CNET. It wasn’t always intentional; sometimes I’d use a search engine to find product reviews and CNET would rank prominently in the natural results. CNET helped me rethink which flat-screen TV to buy, and it recommended other products like speakers that I had no plans on buying.

Google Product Search: Google managed to be Amazon’s biggest competitor for my new-home shopping. The thousands of reviews of merchants added enough of a degree of trustworthiness so that it was more feasible to explore alternatives to the Amazon default. I also gravitated toward merchants that accepted Google Checkout, which I used more in the past two months than I ever have just so I didn’t have to register with a seller for a one-time small-ticket purchase.

9) Crate and Barrel: The on-site search engine here got enough use that it helped turn our apartment into a satellite showroom.

10) MenuPages: The most important question a New Yorker faces when moving is figuring out where to eat (what’s the point of living here if you’re more than a few blocks from a good bagel, pizza, or sushi source?). Where I moved, an area affectionately dubbed Curry Hill for its abundance of Indian restaurants, is one of those neighborhoods that suffers from too many options rather than too few, so MenuPages helps narrow the field.

All of these engines competed with one other major source: word of mouth. It was word of mouth that led us to our real estate lawyer and mortgage broker. Word of mouth also won out for specialized purchases such as a folding bicycle. Search engines still won the day overall, though, beating out word-of-mouth recommendations for a real estate broker, moving company, and television.

But everything was interconnected. We found the real estate broker on LinkedIn who introduced us to the lawyer, and the lawyer referred us to the mortgage broker. None of it happened in a vacuum. Right, vacuum… one more thing I need to buy, which I’ll have to search for — unless you have any good recommendations.

David Berkowitz is director of emerging media and client strategy at 360i. You can reach him at dberkowitz@360i.com, and you can read his blog at MarketersStudio.com.

5 Surefire Ways To Generate Website Traffic

By Gary Packer in Featured

The whole purpose of building a website is to get it noticed on the World Wide Web. However, without targeted traffic, your website will wither away and die. Traffic is the lifeline of a successful website business. In this short article, I am going to give you just 5 of the many possible ways in which to generate targeted traffic.

Online Marketing to Prospects: 6 Secrets to Ensure Your Prospect Well Never Runs Dry

By Donna Gunter in Featured

Many service business owners, once they become busy working with current clients, no longer make the time to market their businesses. It’s only when business has dropped off (and the well is starting to run dry) that they frantically begin marketing their businesses again, anxious to fill in the gaps. When they speak to prospective clients, the prospects can hear the desperation in their voice and are thus unlikely to hire them. Frustrated by rejection, the business owner is off again, desperately seeking more clients. Does this describe your marketing pattern? If so, you’re not alone.

More than 50% of service business owners experience this feast or famine scenario. What if you could create an environment so that the well never ran dry and would permit you to continuously market and promote your business? There is another way to keep yourself supplied with an eagerly waiting list of prospects with whom you can work when you have the time and space in your business. Often referred to as “drip marketing,” this strategy is defined by a deliberate, planned and sequenced system of deploying marketing messages over a period of time. In many cases, drip marketing is conducted through direct mail, but the Internet entrepreneur can create her own drip marketing campaign as well.

Here are 6 secrets you can use to create your online drip marketing campaign and keep prospects in your pipeline:

1. Client attraction device. The best way to get prospects into your marketing funnel is to give away something that would compel them to part with their name and email address and join your list. Often called an “ethical bribe”, your client attraction device must answer a pressing problem experienced by your target market. You can format this information into an ebook, special report, ecourse, audio recording, video, or some combination of all of these.
2. Newsletter: Whether you choose to publish a hard copy newsletter that’s directly mailed to your prospects or an email newsletter that is emailed on a regular schedule to your list, your newsletter is the best “stay in touch” device that you have. Regular publication of an email newsletter (weekly is most effective) will enable your prospects to get to know, like and trust you and have you be top of mind when they are ready to solve the pressing problems that fall within your line of expertise.
3. Blog. Business blogging has become more popular than ever. Blogs use RSS feed technology to immediate get new posts and updates out to your blog subscribers through a feed reader, Unlike ezines or traditional websites, search engines index blog posts almost immediately, which help you generate traffic to your website. You need to post 2-3 times per week to keep your readers interested and coming back.
4. Article marketing. One of the best ways to generate traffic to your site or to your blog is to regular write and publish high quality articles that demonstrate your expertise. In addition to placing these articles on your website and blog, you’ll want to get them distributed throughout the Internet on high traffic article directories. Ezine publishers, reporters, print media editors, and bloggers all frequent article directories in search of quality content to present to their readers.
5. Social networking. If you don’t yet have accounts on the two most popular social networking platforms, Facebook and Twitter, today is the day to hop on board. Business owners are getting prospects on their lists and making sales every day to people they met exclusively through social networking. Best of all, these strategies are free of charge!
6. Public speaking/teleclasses. What better way to wow prospects than for them to hear you speak at an organizational meeting or on a teleclass? Speaking locally to groups comprised of your target market or holding teleclasses are very effective ways to build your list and increase the number of prospective clients. Design a signature speech or teleseminar that demonstrates your knowledge and expertise without giving away the store (focus on the what and the why but not the how) that compels your listeners to visit your website or request your client attraction device and get on your list.

Don’t become overwhelmed and try all of these strategies at once. Pick one that you find appealing and work at it for 3 months. If you discover that you don’t enjoy it or that it’s not working for you, try another one. Continue to slowly add more drip marketing strategies until the process is firmly ingrained in your day-to-day business practices. Ultimately, you’ll create a list of prospects who are ready, waiting, and eager to hire you.

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Online Business Manager and Online Business Coach Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at OnlineBizU.com . Ask Donna an Internet Marketing question at AskDonnaGunter.com

7 Advanced SEO Tactics

By SEO Expert in Featured

If you’re like most online webmasters, then you have probably read one article after the other about search engine optimization. Most of them rehash the same old information and you end up wading through tons of fluff.  However, this isn’t one of those articles. Listed below are 7 advanced SEO tips that you won’t find on every digital corner.

1. Syndicating Articles that Link to Your Sitemap

How to Optimize Your Site for Search Engine Traffic

By Mike Row in Featured

Yes, that’s right – not every approach to search engine optimization will work as well as others. There are things that work; and other things that don’t work. In order to be a successful optimizer, you have to learn what works and then actually do it – again and again.

As most search engine optimization experts will tell you, there’s basically one important rule of thumb when it comes to optimization. Other than that rule of thumb, everything else boils down to technical details that are subject to change over time.

So what’s that rule of thumb? Basically, try to create a site that is visitor-friendly – i.e. one that provides useful content for people interested in your particular niche. In general, search engines try to create algorithms that find and reward sites that are visitor-friendly and relevant. If yours fits these criteria, you’re probably on the right track.

How can you do this? One basic approach is to try not to over-think things. Instead, focus on creating content that will be useful to your visitors; and try to tightly-focus your site around some particular niche, so that you appeal to a certain crowd.

Another approach – which is the polar opposite – involves starting with the niche-finding process. Rather than starting with a site idea or a product, start by performing keyword research to see what products and services people want to buy (i.e. niches for which there are a lot of searches, but few sites available).

Once you’ve performed this keyword research and have selected a niche, you can then go to work creating sites that will perform well. From here, you will have to start paying attention to some technical details.

The first thing you will want to target is your site template. You should try to use your target keywords in your title tags, header tags, and meta tags. Try not to over-use keywords, as that can get you penalized, but if you can use the right keywords reasonably often, then you’ll notice an improvement in your site’s ranking positions over time.

The next thing you will want to do is target your site content. Without rich, relevant site content, you cannot expect to rank highly in search engines. For this reason, you will want to consider purchasing a batch of high-quality, keyword-optimized articles (350 to 500 words in length). This will buoy your rankings over time, as search engines spider these articles and update their rankings.

The last thing you will want to do is start looking for linking partners. Try to find people who have relevant, but non-competing sites; and ask them if they are interested in exchanging links. By exchanging links, you can both increase the perceived values of your sites (in the eyes of Google, Yahoo, etc.)

And there you have it: a step-by-step template for search engine optimization. All you have to do is optimize tags, optimize content, pursue a solid linking strategy; and, above all else, try to make your site visitor-friendly. If you follow these steps, you’ll find that you’ll not only rank well now, but you’ll continue to rank well after algorithm changes.

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Mike Row – If you also aren’t interested in learning how to earn money online then don’t click on the secret link below where you’ll have access to an absolutley free guide that hundreds of others have gladly paid $19.95 for at the home page of my website. Again if you’re not interested then don’t go to http://www.make100perday.com/secret-page.html

Offpage Search Engine Optimization

By Mark Tyner in Featured

On page optimization is important with keywords, landing page, headers and alt tags all working in sync. There are a few tricks here and there to inch out the competition, however, if you want to dominate the search engines and your competition, offpage optimization is your golden ticket to internet supremacy! Offpage optimizing can be incredibly powerful if you keep the following in mind and in practice.

Linking your way up the Google ranks

SEO, Online Marketing, Recession and ROI (Return On Investment)

By Jeffrey Smith in Featured

With recession and (ROI) return on investment staring each other face to face, being brutally honest about the profit and return on your search engine optimization or online marketing campaign has never been so important.

For those who may not have noticed, various industries typically replete with activity in the market-place are coming to a screeching halt as result of inflation and the value of the dollar plummeting on a global scale. The trend for consumers to spend less on impulse items, auxiliary products or services and more on bare essentials continues to escalate as a result of a weakened economic state.Online sales are just one region taking the hit as the sales cycle and the consumers within this cycle are looking for greater value at the fair price. Needless to say, due diligence has taken on an entirely new definition as the business with the best offer, sale or SEO promotion gain the favor of the masses. To appease such value-conscious times, refining your content to represent the most compelling and tactful value proposition is necessary to supplement slouching sales and traffic (less money equates to less spending).

Despite this economic recession, observing the latest trends in competitive verticals while forecasting demand to convert new prospects into customers has become as much of an art as a science.

Incentives and promotions for cross-market exposure are just one example of businesses with larger budgets attempting to infuse and find the ideal hybrid shopper and capitalize on the vulnerability of other markets. Sign up for Product A (from one market) and receive a free 30 day trial period, or get 15% off your favorite movie, etc. from Industry B. In summary, the emotional triggers that incline consumers to purchase are evolving as well as those who are crafting the offer.

This is because tactics that may have worked 6 months or a year ago online or promotional methods based on years of success and stability from traditional offline channels no longer hold their sway over the masses as value is subjugated to the rules of survival of the fittest.

Is it the fact that A) the market is evolving, B) that money is tighter, C) the fact that online consumers are savvier than ever or D) a combination of all of the above? Typically, those with larger budgets (like publicly traded companies) wield the spoils of a collective advertising and marketing campaign piggybacking promotions on industries with less favorable returns (much like trickle-down economics).

This is not to suggest that smaller more nimble companies do not stand a chance, it is merely that the scalability of an advertising campaign designed to optimize 1000 keywords for example vs. a smaller company who may only have the budget to target 10 leaves a margin of opportunity and exposure that unfortunately provides advantages that the smaller firm may not be able to grasp due to budgetary constraints.

Now is the time to take advantage of narrow-casting instead of generalized broadcasting your message to reach the audience with the most likelihood for conversion.

Business is business and opportunity and expression determine the course of action for websites that need to produce a profit to survive. While being a highly trafficked site may be great for the ego, having a highly trafficked site that sells thousands of products, generates dozens of sales leads a day or has viral appeal to social networks is even more better.

In summary, make sure you identify your audience, growth is nice but stability amidst crisis is even better. Looking for greener grass instead of tending the yard you have can leave your marketing plan depleted and out of focus. It’s better to have 10% of something than 90% of nothing, so make sure before you extend your scope of the market to reach new prospects, you reap the equity of the authority and presence you have developed in your primary niche.

Healthy margins are the bottom line, so if you have them, then this message is not nearly as crucial as it is to those who are feeling the impact of a languishing economic crisis in their industry. SEO is a valid solution, but also being aware of the trends and circumstances that impact everyone in an economy can shed some light on why some periods are more fruitful than others. The key is not to get flustered and diversify your tactics to spread the risk and reward for your online campaign.

Jeffrey Smith is an active internet marketing optimization strategist, consultant and the founder of Seo Design Solutions Seo Company http://www.seodesignsolutions.com. He has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and fresh marketing strategies to individuals involved in online business.

How to Pick an SEO Firm

By Jennifer Horowitz in Featured

SEO is the foundation of your marketing campaign – at least it should be. Aside from any other marketing that you participate in, you should also make sure your site is ranked in the top of the engines so you can tap into the millions (actually over 400 million) searches performed daily.

So, how do you pick an SEO Firm? It is a very important decision.

I was talking to a man recently who told me the problem was he didn’t even know what questions to ask, let alone how to evaluate the answers.

Here is some guidance on what to ask and what to expect in response.

Do you have any initial or set up fees? How much and what are they for? Are there ongoing fees and how much are they?

They should be able to outline all fees and tell you exactly what is included. Different firms price things differently. If they require full payment up front, that may concern me. Most firms will require some payment up front, and that is to be expected. You need to look at what they are proposing, make sure it is clear to you and make sure you are OK with it.

Is monthly maintenance necessary?

Any SEO Firm that knows what they are talking about should tell you that maintenance and monitoring of rankings is required to ensure you don’t start losing rankings. If they tell you that you will lose rankings as soon as you leave them, they are lying—or more accurately they are just guessing. They don’t really know for sure. However experience shows us that rankings do tend to maintain until the next major algorithm shift and then if no one is maintaining them for you, they may begin to drop. SEO is not the kind of thing you do once and then you are done. To maintain and hopefully even increase your rankings, you need to have someone continually working on your behalf. Alternatively, you could learn to handle some of the maintenance items yourself. But the key is to realize that someone needs to monitor your rankings and work on your in order to hold on to your top rankings and grow them. Don’t forget the engines themselves reported that approximately 25% of searches each month are never before seen phrases. So, at the very least you’ll want to monitor what new phrases are popping up and make sure you are getting exposure for them.

How long is my term of service?

Typically you should hear anywhere from 3—12 months. Anything less than 3 months isn’t long enough to see any matured results. Six months seems to be the industry standard middle ground. With six months you aren’t locked in too long, but it does allow time for the campaign to mature.

Do you offer a Guarantee?

Contrary to popular belief, guarantees aren’t all bad. You just have to make sure you aren’t being promised something that no one can actually deliver.

- Top rankings in less than 30 days? Not likely.

- Guaranteed amount of site visitors or conversions? With regular SEO and no other services no SEO Firm can guarantee the precise number of visitors or the conversion rates.

- If you are told you will get rankings on a precise keyword within a precise amount of time, that just isn’t possible unless they are doing PPC or have magic fairy dust.

The kind of guarantee that is safe is the kind where the company states they don’t control the engines and can’t predict exact timeframes but they will not stop working until they have delivered what they promised (ex: 20 rankings within the top 20 for 6 months—so they may have to work 8 or 9 months of real time to deliver the full 6 months of “guaranteed” time.) This offers you protection but it also honest and lets you know that the Firm does not control the engines.

Do I own the work you do for me? Where does it reside?

The answers should be: yes you own the work (once it is paid for in full) and it resides on your server. If they are hosting content on another server or another domain, you want to think twice before getting involved.

Do you provide regular reports and how often are they provided?

You should be provided reports once a month to show the results and your site’s rankings.

When will I start seeing results?

That is a question that varies from site to site. Your site’s history and competitiveness of the industry are big factors and the SEO firm should try to answer honestly considering what they know about your site. Any blanket statement is just a guess. They could also tell you their average time for other clients and that is a good indicator of what you could expect.

What engines do you submit to?

This could change as things in the industry change. Basically you’ll want to look at the list of engines they give you and make sure you have heard of them all. Most Firms focus on the Big 3 (Google, Yahoo! and MSN) and then about 6 or so other engines.

What about past results?

Do you provide references and testimonials? The answer should be YES! They should be happy to show off past results.

What techniques do you use to optimize my site?

An ethical SEO Firm will focus on content and on-page optimization as the foundation. They should also look at whether you are in need of links and may include linking as part of their strategy. More people tend to get links on their own, but they don’t focus on the on-page portion, so maybe all you need is the on-page work. The SEO Firm should evaluate that and let you know what your specific needs are.

They shouldn’t hide any text or code on your site, and they should be willing to explain every step of their process and not want to hide any information from you.

If they tell you they have a special relationship with Google, or proprietary techniques that should be a warning sign to you.

Do I have access to anyone on your staff, so I receive personalized service and can ask questions at anytime?

The answer should be yes. SEO can be confusing and you need a Firm that will work FOR you and WITH you.

Any SEO Firm that is worth working with should be happy to spend time going over each of these questions with you. Selecting an SEO Firm can feel intimidating but if you use these questions as a guide and follow your instincts, you should be fine.

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Jennifer Horowitz is the Director of Marketing for EcomBuffet.com. Over the past 10 years Jennifer’s expertise in marketing and Search Engine Optimization (SEO) has helped clients increase revenue. Jennifer has written a downloadable book on SEO and has been published in many SEO and marketing publications. Jennifer is the editor of the popular Spotlight on Success: SEO and Marketing newsletter. Follow Jennifer and stay current on SEO, marketing, social media and more. http://twitter.com/EcomBuffet

How To Make Online Forums Work For You

By Jessica Swanson in Featured

There are literally thousands of internet forums. They are a wonderful place to advertise your business. Best of all, online forums bring free advertising to your business; what is better than free advertising?

Online forums are simply a way to exchange ideas and offer information to others.

There are two main reasons to participate in forums:

1) To answer other people’s questions/comments

2) To post your own original questions/comments.

One of your goals is to promote your expertise in your particular industry. Remember, people are attracted to leaders and if you come to the forums with a leadership mentality ‘ people will begin to seek out your advice and counsel.

How to Participate in a Forum

Simply click on a link at the bottom of this page to log into an online forum.

- Create your free account (including username and password; keep the same username, password and signature for all the forums that you belong to)

- Create your signature file (an ad placed at the end of each of your forum posts). This signature file is of the upmost importance! It advertises your business to everyone that is in these forums. The more posts that you make on online forums, the more people will potentially be exposed to your website (through your signature file).

Here are 10 sample signature files that you can use for your home-based business:

Finally….an Honest AND Lucrative Home-Based Business Are You Ready to Make $5,000 a Week?

Dreams CAN Come True! Take Part in a 7-Trillion Dollar Industry! Don’t Let Another Day Pass You By… You Deserve Prosperity! It’s Time to Change Your Life! EVERYONE Loves to Travel. Tired of Living Paycheck to Paycheck? It’s Time to Plug Into Success!

You then “hide” your URL inside of the signature file. This can be done by clicking on the button that says “link” and then typing your URL inside of this pop-up box.

Remember, some people will help you out a great deal; others will be negative and difficult. Don’t let the negative people depress you. Keep your focus always positive! Don’t get into fights or “yell” at people online. You want your posts to always remain positive and helpful, no matter what!

RULES FOR FORUM POSTING:

- You can post in any forum that is interesting to you. Although the “Main Discussion” areas will have the most activity, experiment and get to know the people in the different online communities. You will find that they offer an enormous amount of support and free tips. They will, in essence, become your friends as you travel through your online adventures!

- Make sure that when you respond to posts you never blatantly advertise your business. BLATANT ADVERTISING IS HEAVILY FROWNED UPON! Instead, offer comments, suggestions, and questions. Remember, your advertising is in your sig file.

- In addition, your posts should always add fresh insight to the discussion. – If you decide to begin a new post, take the time to look back over the previous original posts to make sure that no one has posted on that topic before. If there is a similar post, join that discussion instead.

HOW TO POST YOUR REPLY:

- Click on the Title of the discussion that you would like to contribute to

- Click on “Reply to Topic”

- Type you reply in the new page

- Click “Preview” to look-over your post

- Click “New Reply”

Your job in forums is to establish new relationships with people. Once people begin to see you as a leader and an expert, they will be much more open to hearing about your business!

Jessica Swanson is an extremely successful entrepreneur, marketer and life coach who has achieved a high six-figure income. She has mentored hundreds of others to achieve the same results. You can visit her at http://www.unlimitedprosperityteam.com

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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