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Managing Your SEO – A SPN Exclusive Article

By Andy Wynn in Featured

So you’ve got your nice shiny new website. You’ve told all your friends and family to go and see it and to Like it on your Facebook page.

Now it’s been two weeks and the traffic has stopped. Only so many friends and family members!

So now what? You need to decide on the following points: Who is your website aimed at? How do you reach them? How much time and money are you prepared to put into it?

If you don’t know the answer to any of these questions, please stop what you’re doing. Sit down and spend a day answering them. If you don’t know who your market is then there is no point even starting your SEO.

Once you’ve decided who you want on your site you need to put your product in front of them and get them clicking.

The following is my recommendation for what to do to start the ball rolling:

1. Submit: The first thing I do is submit my site to all the search engines. Get yourself a Webmaster account with Google, Yahoo and Bing. Submit sitemaps to them all too. Do this early to get it started. It can take time to get listed in the engines so don’t wait until your site is completed.

2. Keywords: Deciding which keywords to use is the hard part. With so much competition on the web it’s hard to know which keywords will be the most successful. Try to think of how you would begin to search for your product. What would you enter in Google to find you?

3. Meta: Ensure your meta Title is relevant to your content and contains keywords. When people search this is the first bit Google will see so make it count!

4. H1: H1 tags are like the headline in a newspaper. They act as an anchor grabbing the bot and telling him “Oi, look at this!”. Including a keyword in your H1 will also help. NB. There are H2, H3 and H4 tags too so use them!

4. Content: Ensure your content is original, unique, relevant and contains keywords. Try to change the content of your homepage regularly. If you can’t think of new content each day or it really doesn’t apply to your site then you could include a news feed as this will change daily.

5. Socialise: Facebook, Twitter and the rest have all moved into the view of SEO. With so many users all over the world it’s a great way to get the exposure you need. Once again though, take time and put effort into creating your pages. A good Facebook page can send tonnes of traffic to you but a bad one will not only send none, it may even lose you some.

6. Persist: “If at first you don’t succeed…” SEO is not an overnight thing. You can’t submit to Google today and expect to see your site on top tomorrow. It takes time and effort to get top positions. SEO can take months or even longer. Don’t give up or be downhearted if you’re still not there after a few weeks.

After all is said and done the main thing to remember is your content. I recently posted on an SEO forum the following analogy: In real-estate they say “Location, location, location”. The equivalent in SEO is “Content, content, content”.

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Andy has been developing websites for 15 years. Optimisation has been a major part of this for a long time. Andy now works as a consultant advising on website design, development and SEO for companies across Europe.

The Power of Social Media

By Anthony Godley in Featured

What is social media, you ask? Think Facebook? Think YouTube or Twitter? Think fundamental shift in how businesses reach customers and how organizations connect with constituencies. Think outside your traditional marketing box. Web 2.0 is alive with conversations, and Internet marketing isn’t just about email blasts anymore. The social media train is leaving, and you don’t want to get left at the station.

Think you know what we’re talking about?

Social Media is a phrase being tossed around a lot these days, but it can sometimes be difficult to determine and identify how best to utilize and integrate The Power of Social Media into your personal or business strategy. However, make absolutely no mistake, Social Media, Social Networking and Social Interaction is the future of Business Marketing and should be exploited to its fullest potential.

Think about it… Facebook www.facebook.com currently has more than 700million users, a quite staggering statistic. Twitter www.twitter.com is closing in on 200million users.

IMAGINE THE POTENTIAL

Create a Social Brand and Corporate Account on Facebook, Twitter ALONE and deliver hourly, daily, weekly or monthly messages, information, content and news to tens of thousands or even millions of users all over the world in an instant. Never before has there been such a comprehensive tool in reaching out to the masses in a direct sell of your business, product or news.

Social Media has arrived and not only is it here to stay, it is the future of how WE communicate, how WE generate new interests and business opportunities and how WE market our brands to local, national and international communities.

Social Media, SEO and Google.com

Google recently announced a change in its algorithm which allows for increased visibility and SERP (Search Engine Results Page) Ranking based on Web2.0 and Social Media interaction. Google’s increased emphasis on the importance of Social Media presence means it is more important than ever to really start using Social Media in your internet marketing strategy. Social Media should already be a part of most search engine optimization strategies and almost every marketing campaign, but now it is essential to have more than a passive interest. And not just for the potential backlinks, but for all the other reasons social networking is great for business – more personal interaction, the ability to listen to and better understand your customers, and of course exposure to your potential audience where they spend most of their time.

Google will now recognize chat, hype and activity of your BRAND name, PERSONAL name or KEY SEARCH TERM directly within the Social Media sites. Google will recognize this activity as positive and will encourage a vastly improved Google Page Ranking. It is just a matter of time before the other key search engines update their algorithms to perform similar functionality.

In summary it is more important than ever to include Social Media into your marketing strategy as SEO becomes more and more integral to company performance, revenue and recognition.

What are some of the KEY Social Media Websites?

The Power of Social Media can be strategically driven to a key business marketing tool with relatively little effort but because Social Media is such a broad term, it covers a large range of websites. The one common link between these websites is that you are able to interact with the website and interact with other visitors.

Here are some examples of important Social Media websites:

Social Networking:
1. Facebook www.facebook.com Approximately 700million users
2. Twitter www.twitter.com Approximately 200million users
3. Bebo www.bebo.com Approximately 120million users
4. MySpace www.myspace.com Approximately 100million users
5. Friendster www.friendster.com Approximately 90million users
6. Hi5 www.hi5.com Approximately 80million users
7. Xanga www.xanga.com Approximately 30million users
8. LiveJournal www.livejournal.com Approximately 12million users
9. StumbleUpon www.stumbleupon.com Approximately 11million users
10. Tumblr www.tumblr.com Approximately 10million users

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Anthony is the CEO of well respected Reputation Management and Public Relations Agency, KPRS Media. At KPRS Media we understand the importance of Social Media and Web2.0 but more importantly we have the experience to integrate highly visible and successful Social Media Networks into your business or personal marketing strategy. Contact us today for a chat on what we can do to help your business: info@kprsmedia.com

SEO – Search Engine Optimisation Is Not Rocket Science

By Rama Banerjee in Featured

SEO or search engine optimization is not rocket science, but for some companies this technology sounds too much complex process. Let me try to explain you what is the process of SEO:

On page SEO aspect:

1. The cross internal link building among the various pages (analyzing the keywords using tools)

2. The Meta keywords, meta description, Meta title placement in all pages and publish those pages.

3. Create Sitemap.xml and place in the site.

4. Name all the elements you are using in the site properly.

So those are the basic on-page aspects isn’t it simple?

Now the other aspect the off page search engine optimization activity if you are having a team for making sure the work:

1. Need to train the team, about your business, who will work in those as per your business vertical for off page activity.

2. Find all those 3rd party sites where we will place the site links and to make the site popular among those site which will increase the back link, this will be very big document of more than 2000 + sites where you will need to publish the areas for various activity.

3. After the creation of list the team needs to create the login details in those sites and need to fill proper information and need to prepare a base in those sites for future activity.

4. After those account creation the team will publish the content that content writer will produce as per the proper keyword placement and link placement and team will popular in those 3rd party sites.

5. After the submission the links or content the publication check list and status need to me maintain in the report.

6. This process of submission and this process of submission and the report management need to be done for next 4 – 5 months for those specific targeted keywords and more the pages will be published with proper keywords, the back-link will generate.

Hope you are able to understand the whole Search engine Optimization aspect. This is really not such complex process but yes extensive process of execution and manage the areas. So I should say, SEO is not rocket science but an exhaustive process to maintain. If you want to review your site for free, just check Request a Quote section of a professional service provider website.

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Rama Banerjee – Professional Writer, in Ours Group of Companies, invites you to Submit Unique Content to Free Article Submission site. We welcome you to be part of Ours Group of Software Company.

© Copyright – Rama Banerjee. All right reserved Worldwide

The Painful Truth About Getting Your Website To The Top Of The Search Engines

By Ivana Katz in Featured

“How do I get my website to come up on top of the search engines?” – That is one of the most frequently asked questions I get asked by clients.

The truth is, it’s not easy. With millions of websites on the internet right now and thousands being added each month, everyone is striving to do the same – to come up in the first spot (or on the first page).

In reality there are only 2 ways you can come up on top:

1. Set up a pay per click advertising campaign, such as Google Adwords
2. Optimise your website for keywords (also know as Search Engine Optimisation)

Keywords

Before you embark on either of these marketing methods, you need to understand about keywords.

Keywords or key phrases are the words that visitors type into a search engine to find a service or product. The best keywords are those that are commonly typed in by your potential customers, but which aren’t used much on your competitor’s websites. In other words, if you optimize your pages for keywords your potential customers use a lot, but your competitors haven’t thought of, you win. But here’s the catch…you’ll never get to know which are the best keywords for your website simply by guessing.

There are many tools you can use to find what keywords people are using, including Google’s Keyword Suggestion Tool.

If you are serious about finding the perfect keywords, I would recommend using a tool called Wordtracker – www.wordtracker.com. Through a series of simple steps, Wordtracker identifies the best keywords to use on each page of your website. Wordtracker’s suggestions are based on over 300 million keywords and phrases that people have used over the previous 90 days. (In other words, there is no “guessing” when you use Wordtracker. Everything is based on the keywords millions of people have actually typed into search engines.)

Best of all, their competitive analysis tool enables you to find those “best keywords” – the ones your potential customers use, but which your competitors don’t know about.

Once you have identified the best keywords, you can either run a pay per click marketing campaign or optimize your website for search engines.

Pay per click

Pay per click advertising is when an advertiser (you) pays for each qualified click that sends a search engine user to your web page. PPC requires you to bid on keywords or phrases that relate to your business. The best known pay per click services are Google AdWords and Overture. Generally you can bid from as little as a few cents per visitor. However, the more you bid the higher up in the search engine your advertisement will appear. Pay per click is a great way to deliver targeted and qualified visitors to your website at a very reasonable price.

It is a good idea to experiment with different PPC search engines to find the one that works best for you. In addition, you will need to spend time testing your keywords and ads.

Search Engine Optimization

Search engines prefer to list sites that contain good content. In order to rank high you need to create a website that has maximum content and which uses lots of relevant keywords to your service and products.

Once you decide on the keywords, use them in

• Your website’s domain name
• The title of your page – This is displayed in the top bar of your browser window
• The heading of your home page
• The first paragraph of your home page
• Meta tags – Keywords, page title, description
• Titles of your graphics
• Alternative (Alt) tags – These appear in place of images when the browser preferences are set for text only.

Whilst it is important to use keywords as much as possible, it is also important you use them only if they are relevant and do not sound awkward. If you spam your keywords you may be penalized or even banned by some search engines.

Another important thing to consider when trying to optimize your website for search engines is to have as many relevant links pointing back to your website from other complementary sites. This can be done through link exchanges or by writing articles/posts and submitting them to article directories or forums. Ensure you include your domain name at the end of each article/post.

If this all seems too overwhelming, you can employ the services of a Search engine optimization company, who will make your website’s content more search engine friendly.

Please remember, having your website listed at the top of the search engines is not the only way to promote your website. There are lots of other ways you can get visitors to your site for little or no money.

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Ivana Katz of Websites 4 Small Business makes it easy for you to get your business on the internet. If you’re looking for a professional and affordable website designer, visit www.web4business.com.au and download a free website plan.Source: http://www.submityourarticle.com

Important Search Engine Optimization Tips

By Ivana Katz in Featured

Search Engine Optimization remains a buzz word in the internet marketing world despite the increase in use of other internet marketing methods. Is your website effectively search engine optimized? How much website traffic do you get? Here are some pointers to help you increase your search engine traffic.

Search Engine Optimization Begins with Keywords

There are a number of aspects to search engine optimization but one of these that is important is keyword research and use. Before you even register your domain name you should have done some basic keyword research to determine what keywords you are going to use and then include these in your domain name, file names as well as throughout your content and in important places on each page.

Successful SEO Strategies – What Should You Be Tracking?

By Dave Talbot in Featured

This might seem like a bit of a strange question but what should you be tracking as the measure of success for your SEO campaign? The success of a well executed SEO campaign can and often should be down to much wider considerations than the performance of a single or small basket of initial keywords in the search engine rankings. Typically though this is what some business owners tend to focus on and by perceived market demand what some SEO companies will lead the business owner to measure as the success metric.

The reality though is the success criteria will vary depending on each individual business and the aim of the site but without an initial consult with the site owner or business marketing manager this important metric is often overlooked.

For example an informational or charitable site may only want an increase in exposure, the same could apply to a promotional site also. But an e-commerce site may need to see both tangible and non tangible results.

A tangible result in most cases could be a seen or measured return on investment from the SEO campaign by the generation of increased sales activity of either the target product and/or associated products, and non tangible success factors could be an increased public awareness of the business or brand awareness, and additionally lead generation from client capture that could lead to future sales and/or customer referrals.

In reality whilst the success of a campaign can come down to the increased ranking of a particular single target keyword or phrase resulting in increased visitor numbers or increased sales additionally, a successful campaign will also increase the site authority in the search engines as well.

Site authority can be gained from a short term campaign but in reality is often the result of a longer sustained and well planned campaign that not only targets a small keyword basket but also a diverse one.

Typically reporting only measures targeted keyword/phrase results but often a sites biggest boost in performance comes when it starts to develop authority.

So how do you know when your site is getting authority?

Simple, not only will your site rank for primary keywords but you will also start to rank for a whole bunch of keywords and keyword combinations especially if you have good on page optimisation or have had optimised copy written for you.

In addition to this you will also notice when checking your stats that search engines will send you traffic for phrases you have not even promoted and ultimately for phrases that may not even be on the page.

What happens here is the search engines surmise from your link popularity and on page factors that your site will most probably the site (or one of the sites ) most likely to provide the searcher with the answer they are looking for.

Some typical factors that help site authority are the quality, diversity and spread of the links to your site (not only the front page), new discovered link activity, new relevant pages on your site, on page optimisation and internal linking as well as a few other factors.

So in summary not only track your initial targeted keywords carefully to ensure the results are consistent with your success criteria, but also pay close attention to other keyword traffic that the search engines send you. If the search terms are profitable then develop additional optimised content and pages to grow your site organically and further develop your sites authority.

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Author: Dave Talbot: Correct search engine optimisation and search engine marketing are vital ingredients for any websites success in todays online world. Without them most websites will simply not be found and as a result will never be successful visit =>> SEO Southampton for information on effective website marketing strategies

The Ebb and Flow of The Search Engines And How This Affects Ranking

By Dave Talbot in Featured

A lot of businesses employing an SEO consultant or link building company will often spend countless hours checking their Google ranking to make sure they are seeing progress but is this really necessary and are they focussing on the right aspects of the marketing campaign.

Equally they may insist or the consultant may offer monthly report to show that rankings have moved up (and sometimes down) but feedback shows that many business owners do not really understand the report they are getting, as they are expecting a definitive (the search engines are anything but) report, so when they check their rankings they are different but they don’t understand why.

This can lead to a level of distrust on occasion between parties but in reality it is merely a misunderstanding of the natural ebb and flow of the web from the business owners perspective, or perhaps a failure by the SEO consultant or link building company to fully explain the natural state of things to their client before the start of the campaign.

The purpose of this article is to provide business owners with a generic non technical third party perspective on the natural noise of the net,as well as highlighting a number of questions that they should be asking themselves before placing too much emphasis on a simple snapshot of time as the measure of success of the SEO campaign.

Variations in Google (and other search engines) happen on a constant basis which all affect ranking to one degree or another, for example these variations could include: which data center is serving your results (Google relies on a number of different data centres not just one), or what is today’s or even this hours Google algorithm variation that is being used to shuffle and sift the billions of pages in the index to give you your results.

Equally the discovery of a new page on a site or even a link pointing to a site can make a difference as can variations in your page content, and (simplistically) based on this Google does its shuffle and produces the search results that you see.

Are the results the same hour by hour or minute by minute? Well the answer is a definite no and due to these factors two people conducting the exactly the same search could see a different result at exactly the same time, a situation that is further clouded as more localised results are presented in the search engines. Additionally even if you were to conduct exactly the same search an hour (and sometimes minutes later) the search result can vary.

So does this make a ranking report a wasted piece of paper? This will depend on your perspective and understanding of what you are getting so the answer is yes and no.

A ranking report in whatever form you receive it (generally the more you pay the more elaborate it is) is merely a snapshot of time which is subject to a huge amount of variation. In my opinion it should be used merely as a yard stick of performance over time and at best should be used to monitor the trend of the SEO campaign (which could last from a few months to over a year depending on the competitiveness of the clients market) not be seen as a definitive performance metric.

The other interesting fact is that many ranking reports are produced using software that actually violates Google’s terms and conditions by automatically querying the search engines, so to get round this often the report is produced by querying the search engines anonymously from behind something known as a proxy server.

This fact alone can equally skew the reports findings depending on the proxy servers worldwide location.

Instead of watching for potential website ranking changes try to spend the time adding or organising more pages or relevant content to your site, as this will be much more beneficial both in the short and long term.

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Author: Dave Talbot: Correct search engine optimisation and link building services are vital ingredients for any websites success in todays online world. Without them most websites will simply not be found and as a result will never be successful visit =>> SEO Southampton for information on effective website marketing strategies

What Comes First – The Web Design Or The SEO?

By Dave Talbot in Featured

This really is the chicken and egg question of the internet age but depending on who you ask will determine the actual answer you receive.

A graphic designer based website development company will argue in a majority of cases that the design comes first of course. And let’s face it without that aesthetically pleasing to the eye design a visitor will bounce off your site within a matter of seconds or so they would have you believe. But then that raises the big question of how did they get there in the first place?

The most common web development curve goes along the lines of website gets designed ..looks great let’s go for it. Needs some content ok, copy and paste something out of our corporate /company leaflet…..time passes and no traffic!

And then more time until eventually perhaps 6-12 months later the situation is either so dire or the company are spending a fortune on Adwords that finally the SEO expert gets called in (or somebody gets intrigued by one of those SEO e-mails that seem to hound webmasters these days), and before you know it you are on a 6 month search engine marketing campaign to try and rescue some website rankings.

Is this really the best way to go? The thousands of business owners that have been through this exact cycle will certainly argue that it most definitely is not, as this hope and pray web development criteria delays any websites success by months and sometimes years, and even more frighteningly results in thousands in lost profit, turnover and ongoing prospect capture.

What is really laughable though is that if you actually read the sales pitch on any one of the myriad of web design companies own websites many of them blatantly claim to be SEO experts as if it is a badge of honour or perhaps a must have tick in the box but a quick check of their portfolio soon reveals that if they are the search engine marketing experts, then it is clearly evident that their clients are definitely not on the receiving end of this claimed expertise.

So what is the real answer, can you really optimise a website before you launch it? Absolutely, web design and SEO should go hand in hand and the thought process of optimising a website and SEO friendly website design should form the foundations of the web development brief right from the outset, as it is the site structure, and ultimately the content that will capture free organic web traffic and also mark the website as a potential authority site or an also ran.

The search engines don’t care about what the site looks like but so often this initial chance to make the best impact when the site first gets indexed is wasted, if all the search engines find is a poorly optimised site with scant regard paid to any SEO requirements or keyword capture.

Extra time and money spent on pre development SEO (which should at the very least include keyword research and SEO copywriting) gives an outstanding return on investment as invariably when the site goes live and gets indexed it will achieve a far better website ranking from day one and even in some cases a page one result straight away.

If a web designer is not promoting web design SEO as part of your initial client brief then they are selling not only themselves short but also the client, if they don’t have the expertise themselves then best practice would be to team up with a non competing SEO professional to give the client the best possible start and return on investment on their new website.

And to any business owners who are commissioning a new website, if your developer does not offer this service then find one who does as a little extra investment will see your website many months ahead of where it would otherwise be.

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Author: Dave Talbot: Correct search engine optimisation is a vital ingredient for any websites success, and for new web development projects this is just as important as it is imperative to give the search engines the right initial impression of your website when it is first indexed. To find out more about the essential SEO services you should employ to give your website the kickstart it requires visit =>> http://www.advancedwebmarketing.co.uk

Beware: SEO scammers ahead!

By Andrew Plimmer in Featured

All too many website owners, unaware of the many wolves in sheep’s clothing lurking out there, have fallen victim to scams run by alleged SEO (search engine optimisation) businesses which offer unbelievable claims as to the levels of traffic and page rankings their services could provide them.

You know what they say about things which sound too good to be true, of course. Suncoast Internet had a little talk with one of these (again, alleged) SEO companies this week after finding that the company had been pursuing one of their clients.

An anatomy of a SEO scam:

The SEO company contacted Suncoast Internet’s client, telling them that they could get the client’s company listed at the top of search engine results for a primary keyword phrase (a search term that someone might enter into a search engine) that their potential customers were likely to use when searching for their business – for $1,000. As it happens, the client reported this offer to Suncoast Internet as the website designers; otherwise, you probably wouldn’t be reading this right now. Suncoast looked into the details of the keyword the company was offering to help them promote and found that this keyword wasn’t being used by the client’s potential customers; or anyone else, as it happens.

If the client hadn’t had a healthy level of skepticism, they easily could have been duped out of $1,000 for a completely worthless promotional campaign.

If you were to search on Google, you’ll see that there have been a lot of other companies and individuals who weren’t quite so cautious and have fallen for these SEO scams.

How can you tell if an offer like this is coming from a SEO scam artist?

1. Do your due diligence. Have a look at the page rank for the website of supposed SEO experts who’ve contacted you. If their site isn’t highly ranked, then run in the opposite direction. After all, what kind of results can you expect from a SEO company which can’t secure a high page rank for its own site?
2. They guarantee that your site will show up in the first page of results or even as the number one result! Time for a reality check: the algorithms that the search engines use are closely guarded trade secrets meaning that no one outside of a few people at the search engine companies know exactly how it all works. Guaranteeing a certain page ranking is a sign of inexperience at best – and much more likely, indicates a scam.
3. They phone you from what is obviously a very busy call centre. If their sales department is a room crowded with telemarketers trolling for business around the clock, you can hardly expect much personal attention being paid to your site.
4. They promise to secure your site top rankings for long tail keywords which strike you as unlikely to be used by anyone. For starters, they’re trying to sell you a guaranteed page ranking (but we know better, don’t we?). If the keyword they’re offering you a top ranking for sounds a little fishy to you, look up its popularity with the (free) tool Google AdWords.
5. Their services are offered at unrealistically low prices. There are some SEO scammers who lure victims by offering to optimize your site and run promotional campaigns for prices that sound entirely too good to be true. An effective SEO campaign takes a significant amount of time and effort for keyword research, reworking page content, building high quality back links and designing and implementing traffic driving strategies. It’s not something that can be done on the cheap, at least not well.
6. They promise results in 48 hours (or less). If this could be done it would save everyone a lot of money and time. The results of optimizing a site aren’t visible at all for at least a few weeks – and for the results to really begin trending in the right direction, you often need to wait a few months.

Now, if you’re looking for a legitimate SEO firm:

Again, do your due diligence. Look at their credentials, find out who’s used their services in the past and what they have to say about the company. You should expect regular reports on how your keywords are performing and you should be able to easily get in touch by phone and speak to one of the SEO consultants to get their advice and input as needed.

The best SEO companies have years of expertise in the field and know the most effective SEO methodologies inside and out – and how to use them to get results for their clients. They won’t make you the outlandish promises that the SEO scammers will and they may not offer bargain basement pricing, but keep in mind that this is one service where you do get what you pay for.

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Andrew Plimmer is CEO of Suncoast Internet, Sunshine Coast SEO company and web design and development specialists. For a free SEO analysis of your website go to => http://www.suncoastinternet.com.au/

SEO professionals trying to Catch Swine Flu!

By Andrew Plimmer in Featured

Well okay not literally, but search engine optimization and the swine flu have definitely come together to bring a strange eye-opener for SEO watchers.

There is no mistaking the panic and fear the swine flu pandemic alerts have causes around the globe. Reporters, newspapers and television programmes of all kinds have been scrambling to update the world on the casualties, while a quiet group of people sat uncomfortably in front of their computers in their office chairs.

These groups of people have as their job the task of search engine optimization. It is in their daily grind to monitor the SEO and use them without delay in their routine and practices. So why are they sitting quietly scratching their heads? Ladies and gentlemen, it’s all down to swine flu.

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