Did you know, if you don’t use WordPress, your competition may have a tremendous advantage over you to attract your ideal customers and clients to them? I know, right! The good news is that if you use WordPress, the tables could be turned in your favor and their clients could be finding you. You’re probably [...]

You may know the basic information needed to search engine optimize your website, but it’s easy to get sidetracked by the latest SEO trend and a short while later begin to feel overwhelmed by information overload. What I want to do for you right now is simplify SEO and put you back onto the path [...]

Head of Google’s Web Spam Team, Matt Cutts, has set SEO tongues wagging this month with comments he made at a SXSW Conference session. In the panel session called Dear Google & Bing, Help Me Rank Better!, Matt inferred that Google is working on a new algorithm filter that penalizes sites that appear to be [...]

Ahhh… Remember the days when you could just subscribe to a paid link network of your choice for as little as $49 and watch those rankings head upward every week. No need to get involved in the messy muddiness of “white hat” SEO, no need to build relationships with webmasters and spend days upon days [...]

It’s important that webmasters and business owners realize that SEO is only part of their strategy for dealing with the bigger marketing picture. No-one would deny the importance of SEO in today’s online marketing world. What we should all bear in mind, however, is that SEO is only a stepping stone in the ultimate quest [...]

After assistant professor Michael Luca demonstrated in his Harvard Business School Working Paper the effect Yelp reviews have on restaurant goers, many small business owners nationwide are now trying to employ their own ‘Yelp Strategies.’ Although Luca states the success a restaurant can have with good reviews, other small businesses do not have the same [...]

Are you using the right keywords to optimize your website? In many cases websites are optimized for the wrong SEO keywords. You need to do the research to find out what SEO keyword phrases people actually use to search for businesses in your particular field. In many cases you will discover that SEO keyword phrases [...]

Do you want to be on Page One of Google? Of course you do. Who wouldn’t! All you have to do is believe everything you’re told by the so-called SEO experts. ‘Page One’ is Nirvana, Utopia, and the Holy Grail all rolled into one Google Street Map location where the little yellow man hovers triumphantly [...]

Enterprise SEO is a tricky thing. When a site has thousands upon thousands of pages and miles of red tape to work through, getting the ball rolling on an SEO campaign can take a lot of effort. Making any actual headway with the campaign can take even more time. Here are four of the biggest [...]

This week, Lisa Barone asked her Twitter followers if they had any defining moments in their career. She received a ton of responses, many having to do with how people first got into the field. I was pleasantly surprised to see that one person’s defining moment was when she received a free pass to the [...]