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Understanding the Many Facets of SEO Consulting

By Julie Ann Ross in Featured

SEO consulting has become an integral part of Internet marketing success in today’s saturated web world. As corporate America inevitably shifts to a focus on online information and transactions, the reputation of a company can be made or broken in a matter of mouse clicks. As a result, the importance of being “found” online and being found the right way cannot be overstated.

Many companies understand the need for optimization of their webpages, but know little about how to make it effectively happen. Half-hearted optimization attempts or those created by employees who are untrained in the area of SEO can easily sink a business rather than help it rise above.

A certified SEO consultant can help a business design a plan for their website and their company, helping them to rank on the first page of search engines such as Google, Bing and Yahoo, in addition to any number of smaller and more specifically-focused search engines. However, SEO consulting is not simply limited to being #1 on every page. There are multiple facets to any solid SEO campaign, and every business would do well to meet with an SEO consultant to discuss which parts of keyword and website optimization would be most beneficial to their unique goals. Perhaps the best way to understand the impact of SEO consulting is to briefly examine five of the ways in which a consultant can help grow a business by effectively managing a client’s online presence.

First, SEO consultants can take a look at a company’s local presence. How well is the business known in the neighborhood and the community? If the answer is not at all and its target market is its immediate surroundings, then it may be best to undergo a consultation for a local SEO campaign. Specialists can help to get the business listed in multiple local directories, as well as the larger national directories, to get the process of positive recognition started. The most loyal and dedicated customers can be some of the best supporters of a business, both by word-of-mouth and online.

However, local optimization is often not enough for many companies – merely an excellent first step on the long road to online success. SEO consultants can also examine a business’s national footprint, and determine how to most effectively increase their online profile. Using the latest Web 2.0 technology, a solid SEO consulting program can drive the right kind of traffic to a company’s website – the kind that is interested not simply in “window shopping”, but that has a strong chance of converting and re-visiting.

SEO consulting can also take the form of customized packages, such as a focus on individual product submission to search engines for companies that are heavily involved in E-commerce. For these companies, hiring a consultant to enter each of their products individually into engines such as Google can dramatically increase sales volume.

While SEO consultants typically focus on ways to drive traffic to a company’s webpage and to make sure that information about the company is easily available, there are situations in which reverse SEO consulting can be useful. In these instances, incorrect or damaging information about the company may have become public or highly ranked, and an SEO consultant can help to ensure that this misinformation is pushed to the far recesses of major search engines, and supplanted with updated and corrected data.

Search engine optimization and the submission of the relevant details to major search engines are practices that require planning and research. Finding the right SEO consultant to provide effective services at a reasonable price can vastly improve a company’s Internet presence.

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With 20 years in marketing, 10 in online marketing, Principals of Rostin Ventures are on the cutting edge. Combining Social Media Optimization with more traditional SEO and SEM methods, Rostin Ventures is a consulting firm specializing in enhancing clients’ online presence and managing their public relations online. SEO, SEM and ORM, Online Reputation Management, are combined in this successful formula. http://www.rostinventures.com

Social Media Optimization- A Priority For Your SEO Campaign

By Julie Ann Ross in Featured

Social media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines. If you are not leveraging these sites to increase your exposure and communicate with your niche consumer, your search engine positions are vulnerable to your competitors. In this article, we will describe the influence that SMO currently has on search engine marketing. We will also give you the rules of engagement for executing an effective social media optimization campaign. We’ll explain what SEO social media is, and the advantages of hiring an experienced SEO consultant to spearhead your social media optimization efforts.

The Influence Of Social Media Optimization On Search Marketing

Search marketing has always relied upon exposure in the search engines to drive targeted traffic. For years, gaining that exposure was based solely upon the development of your site and generating links pointing to your site. Both are still important today. However, social media optimization has shifted the landscape of search engine marketing.

Google once maintained several disparate search platforms for blogs, videos, news, and similar types of “social” content. Each functioned as a separate search engine with its own set of organic listings. A few years ago, Google blended the listings from each platform into a system called Universal Search. Yahoo and Bing have since incorporated similar systems. Universal Search is now used as the primary index. That means blogs, videos, and news have been incorporated into the natural listings, pushing many sites off the first page. This is one of the reasons social media optimization has become a critical piece of search.

Another factor that has influenced search marketing is the increased ranking authority given to Facebook, Myspace, Twitter, and similar sites. These too, have quickly gained control of a significant amount of search territory.

Social media optimization preserves your current natural listings while helping you to gain even more search exposure. By using blogs, videos, and social media sites such as Twitter and Facebook, you can capture a greater number of organic positions.

Your Social Media Optimization Campaign: Rules of Engagement

There are several rules of engagement for launching and executing a social media optimisation campaign. If you ignore them, your SMO efforts will be far less effective than otherwise.

First, you should do everything possible to encourage your audience to link to your site. Integrating a blog is valuable because your content can continually be updated, attracting loyal readers. Encourage readers to bookmark, tag and “Tweet” your blog posts by installing a button plug-in.

Second, link liberally as a resource for your visitors. Social media optimization is dependent on assisting others achieve what they’re trying to do. Once you engage your audience, help them find the resources they need by linking to them. Eventually, your site will become regarded as a resource hub, which will help you attract inbound links. That’s a vital component of SEO.

Third, you must be able to identify your market. Social media optimization relies upon the connections you establish with niche communities. You need to target them properly in order to generate content and engage them. This is true whether you’re engaging them through YouTube, Twitter, LinkedIn, or your blog.

Fourth, integrate tracking tools to monitor and measure the success of your social media optimization campaign. Track mentions of your site and company. Watch your site’s progress in the natural listings for your main keywords. Generate linking reports showing inbound links pointing to your domain and specific pages. Tracking your metrics is crucial in order to determine whether your SMO campaign is effective.

SEO Social Media Optimization Explained

Each of the elements of a social media optimization campaign that we have described thus far dovetail seamlessly with SEO. The ongoing content creation, tagging and bookmarking, attracting inbound links by being a resource for your audience – these are essential for pushing your website higher in the search engines’ listings. SEO social media optimization leverages a new set of tools to accomplish the same goal as SEO: more exposure for your site on Google, Yahoo, and Bing. The challenge is knowing how to use these tools effectively.

The days of launching a basic SEO campaign within a competitive space and watching your site rise in the search engines’ results are long gone. SEO has become far more complex than it was a few short years ago. This is why many companies have made the decision to hire an SEO consultant. Social media optimization has transformed SEO from a relatively straightforward strategy into a complicated science. Having an experienced hand at the wheel helps to navigate the uncertain terrain.

If you want to boost your exposure in the search engines’ listings, consider social media optimization a priority.

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With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Reagor Smith is on the cutting edge. Combining Social Media Optimization with more traditional SEO and SEM methods, RRS is a consulting firm specializing in enhancing clients’ online presence and managing their public relations online. SEO, SEM and ORM, Online Reputation Management, are combined in this successful formula. http://www.RostinReagorSmith.com

Creating Web Buzz With SEO

By Diana Roberts in Featured

We’ve all had the experience of looking for specific information on the Internet, typing what seems like a pretty clear phrase into the search bar, and getting a mix of useful and not-so-useful websites on the results page. Wading through irrelevant sites is annoying, especially when they seem so promising from the description. Generally, more useful sites are near the top of the list. So put the shoe on the other foot: do you want to be a source of irritation in your potential customer’s search efforts, or the knight in shining armor at the top of the page? What you need, my friend, is a strong SEO campaign.

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