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3 Ways to Get Readers More Engaged in Your SEO Content – A SPN Exclusive Article

By Nicole Beckett in Featured

It’s something that you hear all the time – all of the SEO content in the world doesn’t do you any good, unless your readers are really engaged in it. After all, people don’t buy products, sign up for email lists, or share links if they think that something is “just OK”. If you’re not publishing SEO content that really gets readers involved, you’re missing out on countless link opportunities, traffic, and sales.

So, how exactly do you create SEO content that’s going to engage readers?

1. Don’t Overlook the Importance of “You”

Your SEO articles, blog posts, and optimized sales pages are not formal research papers. The best way to get results out of them is to make each reader feel like you’re speaking directly to them. Luckily, you can do that by focusing on one little word – “you”. Writing in the third person (using “he”, “she”, or “they”) is impersonal; writing in the second person (using “you”) brings your SEO content to a personal level.

Take a look at this sentence:

“People have a hard time driving traffic to their websites because they haven’t defined a target audience.”

It’s not a bad sentence. It contains an important fact that is easy to understand, and it’s certainly better than some of the gibberish you see floating around out there. Your readers will look at this sentence and probably agree with it. Unfortunately, though, there’s no personal investment on their behalf. Instead, they’ll probably think, “Sure, ‘people’ probably do have that problem. So, what does that have to do with me?”

Tips From a Pro SEO Content Writer

By Tom McSherry in Featured

I’ve written a lot of SEO content, both for my own websites and those of my clients. I’m a professional. This article will explain some of the key elements and subtleties that set apart SEO content that’s “just okay” from the really good stuff – the stuff that generates sales and new clients.

About Keywords

If you’re just getting started with online business you may be under the false impression that SEO writing is all about keywords. Keywords are a necessary part of SEO content writing, but they aren’t the whole thing.

You need to optimize your keywords to get the best results at the search engines, but keyword optimization alone can’t ensure your site will get traffic or make sales.

You should aim to focus each page on one specific keyword. A few secondary keywords are fine, but each page should focus on one
keyword phrase.

That phrase should appear in all the essential elements of the page: Title tag, Description tag, Keyword tag, body copy, and the anchor text of at least one link out from the page (to another page on your site). Keyword density is not as huge a deal as you probably think, but try to stay within the 2-3% range to be safe.

Relationship Building

Now that we’ve touched on some of the absolute basics, let’s get into what really makes good web copy. You can pay $1 per page to an article writer with broken English who understands keyword placement and think you’ve made a great investment, but you won’t end up making a dime. Why?

Because that writing is for search engines, not humans. When was the last time you heard of a Net entrepreneur who got rich selling stuff to a search engine algorithm?

Your copy must strike a chord with human readers if you want to make money – end of story. In order to do that, your website writing must build a relationship with readers. This is done through several principles and techniques.

For instance, your website should establish your credibility as an expert. The tone of the writing should imply that you know what you’re talking about – you’re up to date on all the latest info. What’s more, it should present that information in the right way. It should be friendly and easy to read.

It should be simple, in the sense that it shouldn’t be any more complex than it needs to be to get a point across, but you should never insult your audience’s intelligence. Know your audience and your market, and write in a way that suits.

Write Like You Talk

This is one of the major tips that’ll make your writing smoother and more natural. Many of us learn our formal writing skills from high school or college.

Unfortunately, in terms of writing for the Net, everything you learned about writing in school is pretty much wrong. School tends to teach you to write in a way that makes you sound like you’re “trying too hard to sound smart” by using stilted sentence structures and big words.

Get rid of that stuff. Write your web copy the way you’d talk to a friend. Imagine yourself explaining the information on your site to a curious acquaintance, then write that down. This hits all the right notes: you’ll sound authoritative and trustworthy, you’ll be polite and friendly, and you won’t be putting on airs by using unnatural language.

This is all based on a very simple sales principle: People prefer to buy from someone they like. Make sure you’re likeable, via your website.

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Tom McSherry is a freelance copywriter and founder of Premium Online Writing. Tom was tired of seeing the Internet swamped with low-quality, disposable content created by low-budget freelance writers, so he created a service which aims to provide a one-stop-shop for business owners for all their online writing needs. This includes online sales copywriting and a comprehensive, high quality SEO content writer service.

The Three SEO Factors That Really Matter

By Mike Tekula in Featured

Search for a list of SEO factors and you’ll find that most feature at least 50.

That’s 50+ elements of your website that influence your ability to rank in search engines. Sounds complicated, doesn’t it?

Some SEO Consultants will tell you that ranking in search engines is about applying a precise formula to these 50+ elements – about using “special proprietary techniques” fine-tuned to search algorithms to boost your website above the competition.

Not exactly.

There are actually more like 200+ signals that search engines use when ranking websites.

Imagine trying to reverse-engineer something like that? Sounds impossible, right?

10 Essential Onsite SEO Tips for your Website

By Kevin Gallagher in Featured

It is well documented that building links is a very effective way for your website to gain increased exposure in the search engines. However many people overlook the importance of the many onsite factors that should be implemented into your website to gain strength in the search engines. Below I have detailed the top ten that you should implement.

Evolving Algorithms

By SEO Sapien in Featured

Once upon a time, search engines may have used keywords and a few basic bits of code in order to calculate their rankings. This evolved to include other key elements, such as the number of links other people made to your page, and then evolved still further to blacklist certain links in order to avoid specious link farms or exchanges.

Now, search engine algorithms are beginning to take both user behavior and dynamic aspects of the site into account. This was largely predicted by the SEO community as a natural progression of the discipline, and its day seems to have arrived.

First and foremost, bounce rate should be kept under fifty percent. If a user returns directly from your site main page to the search results, chances are they are not finding what they are looking for. This degrades the search engine’s performance for its users, so it will respond by reducing your site’s rankings for those search keys. Degrading to a 70 percent or 80 percent bounce back rate will likely decrease your rankings, whereas getting up to a 20 or 30 percent bounce rate can help ensure that you consistently make top rankings.

Site performance is another key element in the new paradigm of search engine algorithms. High performance rates, very low down time, speedy searches, working links, and anything else you can do to improve site speed and reliability will prove that your site can handle the traffic the search engine drives to you.

Linking is an old standard way to increase rankings, but diversity and quality are becoming increasingly critical. It is far better to have a handful of high quality links from respected sources than to have mountains of suspicious or useless links. Making an effort to promote your site only with well-respected sites and web masters, and avoiding link exchanges like the plague, should give results that are well worth the effort.

An excellent way to promote good quality linking and interactivity with the rest of the web is to utilize the most popular social networking and bookmaking sites. Twitter, and especially its blog-broadcasting counterpart Loud Twitter, can be a great way to get exponential linking. Social linking and news sites such as Digg and Stumble Upon can also help you capitalize on Web 2.0 viral growth rates. Sites like Facebook, Myspace, Livejournal, and other massive blog and social networking sites are becoming crawlable; you want to already have a significant foothold in those arenas when other web masters are scrambling to catch up with the newest search algorithm tweaks. And do not overlook the power of RSS. The number of subscribers to your RSS feed is already becoming a key measure of your site relevance and thus your site ranking.

Search engines exist not to count links, but to give users what they want, and content is still what users are looking for. You do still need to do the “real work” of web sites: getting respected authorities to review your products, providing excellent multimedia offerings, and writing articles and posts.

About the Author: SEO Sapien is a SEO Company. We offer affordable and guaranteed search engine optimization services. You can visit our site at http://www.seosapien.com for more information and SEO Prices.

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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