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SEO with WordPress Sites

By Robert Keating in Featured

Once you identify a keyword that you wish to rank in Google for you want to get your on-page S.E.O right.

S.E.O stands for Search Site Optimization and is the method a website undergoes to boost its odds of being found in Google for the relevant keywords.

Meta-tags are HTML ( site code ) classes that search websites use to identify which keywords an internet site is relevant for. There are three first tags you will need to get right ; ‘Title ‘, ‘Headings ‘ and ‘Description’.

Page Title

The page title must contain your keyword. It doesn’t have to only be the keyword but ideally your keyword should appear at the start of title and there shouldn’t be any more than 70 characters in your title. Hence for instance I may have titled the page something like ;

SEO – Using WordPress To Lift Your Site in Google

Or

SEO – Why You Want an SEO Company

Or

SEO – Local Economy SEO Services

What ever your keyword is use it in the page title.

Advanced WordPress Tip

Using a plugin like WordPress SEO by Yoast will permit you to make 2 different headings – one for Google and the search engines and one for human readers. This is one of the things I adore about WordPress – it is so flexible and is concentrated on S.E.O.

I have used that methodology on this post so that the title that you the reader sees is ;

How To Simply Optimize Your Site for Important Keywords with WordPress

But when Google comes along to take a look at this post it will see the title as ;

SEO Using WordPress To Lift Your Internet Site in Google

This lets me target my desired keyword, without putting in a page title that’s unimportant, or at the very least slightly strange, for the human reader.

Page Headings

There are numerous header tags on a webpage – H1, H2, H3, H4, etc – and Google uses these as a robust indicator of relevancy, so making sure your keyword is in these heading tags will help a lot .

The H1 tag is the most vital, H2 second most crucial and so on , so if you only have one heading on the page ensure it is a H1 tag.

So use your keywords in you headings and sub-headings on the page.

Outline

The outline tag informs the text that Google displays for your net page in its search results. Plenty of your competitors will get this wrong in a couple of other ways. A good description tag should hold the following ;

Keyword phrase fresh content An action call

Just as you place your phrase into the page title and the headings and sub-headings, you should place it your description too.

The outline should be hand written and be unique to the page – Google ranks pages not internetsites, so you have got to view your internet site not as a single entity but as a collection of unique and seperate pages based around a common theme.

If you have the same description for every page on your site then Google will downgrade your site. If you don’t write an an outline meta-tag at all then Google will just take the 1st 150 characters fom the page itself and this represents a lost opportunity for both S.E.O and getting your message out.

The description tag offers you the opportunity to steal traffic from websites that are actually places above you in the search engines. If you take the time and trouble to scribble a good unique outline which appeals to your target shopper and incorporates a ‘call to action ‘ then you can entice the searcher to click on your result rather than a competitor who has not troubled to write a unique and applicable description.

Meta-tags Summary

Place your keyword in all 3 meta-tags – page title, page headings and page descriptions.

SEO – Place Keyword in URL

Re importance this is great – Google gives big weight to URLs. That’s the reason why if you can get your primary keyword in your root domain you will get a giant ranking advantage.

If you don’t have it in the root domain you can still easily place it in the URL for the individual pages. Take a look at the URL for this post in your browser.

The keyword – SEO – is in the URL – with WordPress it is really easy to manipulate your URLs to make them shorter and more S.E.O friendly. SEO – Conclusion

This post has been about on-page S.E.O – getting your web pages right for the keywords you want to target. The primary things you need to fret about are ;

Page title Page headings Page outline Page URL Body copy

We haven’t mentioned body copy so I will briefly discuss it here ;

Word density ( the ratio as a % the keyword appears in the body of the article ) used to be a major element in ranking, but research suggests that it’s becoming less significant. Simply by writing naturally it is virtually certain that your keyword will occur numerous times in the text anyhow.

In my experience it is more vital to get the meta-tags right than to attempt to shoe-horn your keyword into your article at every opportunity.

Note this isn’t original stuff, but the majority of your competition, especially if you are a local business, will not be concentrating on, or perhaps be conscious of the importance of keywords in meta-tags.

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S.E.O company. If you can get your on-page S.E.O correct you will be on your way to ranking above your competition for your keywords – http://www.leadgeneratingwebsites.co.uk/wordpress-seo/essex-seo/ – and grabbing a nice piece of net traffic for your business.

Reader Rescue: Is it possible to SEO a WordPress site?

By Kalena Jordan in Featured

Hi Kalena

I had a big discussion last night with my husband and my son-in-law who has done some work on my husband’s web site.

Jason (my son-in-law) has used WordPress for the site. There are currently about 79 pages on the site. In our conversation I was pretty adamant that I wanted to be able to SEO all the pages. I don’t want to rely on WordPress and it’s blog meta tags to get ranked.

Shouldn’t we be better served by a web building program than a blog program like WordPress? I understand that WordPress has an all singing all dancing SEO plug in but is that really the best option?

I know that you use WordPress for your blog. And it seems the right thing to do. But do you also use it for your main site? Any advice you may give me would be most appreciated.

Thanks so much.

Vicki
———————————————————–
Hi Vicki

Actually, sites built with WordPress are perfect for SEO purposes. We are actually thinking of switching our Search Engine College site over to WordPress because of the SEO benefits including deep indexing, cross linking, tagging, filenaming and various SEO plugins that pretty much make other CMS packages obsolete.

You and your son in law should have no trouble optimizing your husband’s WordPress site and hopefully achieving some good ranks and traffic as a result. There are a number of fantastic SEO plugins for WordPress and people are raving about how SEO friendly the WordPress Thesis theme is so you might want to check it out.

You might also want to my review my favorite WordPress plugins. Add to that list the SEO Smart Links plugin and you should be set.

cheers
Kalena

Got a Reader Rescue question of your own? Send it to kjordan [ at ] sitepronews [ dot ] com and you might see it featured here.

7 SEO Tips for your WordPress Blog

By Suzanne Morrison in Featured

Do you have a WordPress blog? If so, one of the best ways to increase the traffic to your blog is by applying search engine optimization (SEO) techniques. In this article we will go over 7 simple things that you can to do increase your traffic from the search engines.

1. Make sure that your permalinks are set up optimally for SEO – whenever you publish a blog post it will have a permanent URL known as a “permalink”. By default the WordPress permalink setting is not optimal but you can easily edit this by clicking on the Settings->Permalinks menu in the WordPress dashboard and then use a custom setting http://yourdomainname.com/category/postname. This will mean that your blog post category and title will appear in the URL rather than a number.
2. Install the All in One SEO Pack (or a another similar plugin) – the All in One SEO Pack plugin allows you to add a custom title, meta description and keyword tags for your home page and blog posts.
3. Optimize each blog post for a low competition long tail keyword phrase – before you make a blog post take some time to do a little keyword research. Visit the Google Adwords Keyword tool and use this to find a long tail keyword phrase that has a low amount of competition. Ideally this phrase will have just a few hundred monthly searches rather than a few thousand monthly searches. Use a different keyword phrase for every blog post that you make and put the keyword phrase in the blog post title and 2-3 times throughout the post.
4. Use Social Bookmarking services to bookmark each blog post – whenever you post to your blog use a social bookmarking service e.g. Digg or StumbleUpon. There are also services such as OnlyWire and SocialMarker that will let you submit your site to multiple bookmarking services at the same time. Social bookmarking can get you additional traffic to your blog and give you a backlink to your blog post.
5. Optimize the home page of your blog – it is normal for the home page of your blog to get more traffic then any of the other pages. You can increase the number of visitors even more by optimizing your home page. Choose one or two keyword phrases for the home page of your website using the free Google Adwords Keyword tool. If possible try to choose prases that are not too competitive, but still have a good few thousand monthly searches. Ensure that you include these keyword phrases are mentioned in the TITLE tag, meta description and throughout the permanent content of your blog home page.
6. Install the Google XML Sitemaps plugin – this won’t increase your search engine rank, but having a sitemap will help to ensure that the search engines index all the posts and pages of your blog. You can use the Google XML Sitemaps plugin to create a sitemap for your blog.
7. Build links to your blog – building links back to your website is the surest way to improve your ranking in the search engines. If you ignore this it will be very difficult to get a good level of visitors from the search engines. You can build links using article marketing, directory submission, forum posting, commenting on other blogs, press releases, link exchange and social bookmarking.

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You can find more tips for getting a Higher Search Engine Rank read Suzanne’ Morrison’s free step by step SEO for Blogs series.

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