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Learning Proper SEO Techniques Will Increase Your Traffic And Sales

By Adriana Noton in Featured

SEO (Search Engine Optimization) is one of those things that can make or break an online business. It is so important to find ways to get your message out and motivate others to visit your website to get more information. It is very unlikely you will ever have much success if you don’t learn how to effectively market your sites.

Internet Marketing involves learning about and keeping up with the best marketing techniques and practices. It is not unusual to find little changes that can increase your traffic and sales. Learning to test your sales materials, landing pages, and other factors will ensure you have constant results and you’ll build upon your success.

It is highly recommended you avoid any techniques or shortcuts you may come across often referred to as ‘Black Hat’. These tactics might provide some quick results, however, if you wish to have a long-lasting presence and reputation, it will be better to avoid the temptation to use them. Learn from those that have employed successful practices and principles, it will be worth it in the long run.

Not only will marketing methods change, so will the algorithms that search engines use. Their goal is simply to provide their users with the most relevant search results for any given term. Changes and updates they make may affect your rankings at times. However, if you are using sound and proven techniques, you should be able to recover quite quickly with some minor tweaks.

One practice that goes a long way in helping you get that valuable traffic, so you make more sales, is learning how to find potentially profitable keywords. The key is to find those words that a lot of people use, yet there are less websites in place that you will be competing against. Many different approaches to doing this are offered online.

Once you find those high-value keywords, you can use them in domain names, or just start posting on your site, using them in the most effective ways. You’ll also use them for link building. The idea is to use them as anchor text so you start getting links that point to your website, or the page where there is more information. You can also use them when commenting on blogs and forums related to those items you’re marketing.

To increase the value of the posts and articles you write, it is important to learn how to effectively use Latent Semantic Indexing (LSI). These are words that are directly related to your keywords and when included will add relevance to what you have written. You’ll also will want to learn the best ways to make the most of all the social media sites to increase your exposure and find those interested in your offers. You’ll also get more valuable backlinks that will increase the importance of your website. All of these are things you will want to do so that over time your website will show up higher in search results for the terms you want to rank for.

The biggest advantage is that these are SEO practices that will give you long-term results. How much success you attain with your marketing efforts will depend a lot on how effectively you learn to apply these principles. At the same time, if you try to cheat the system, you’re very likely to see a loss of visitors, sales, and perhaps see your site disappear from any search engine results.

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Consult the top search and social media marketing firm in Canada for more advice on Montreal SEO, as well as other web-based processes. Offering a wide array of search engine optimization London strategies, contact the experts today. http://www.searchenginepeople.com/

SEO Techniques to Promote Your Nonprofit

By Julie Ann Ross in Featured

SEO (Search Engine Optimization) is crucial for any nonprofit that wants to have an online presence. This is not just limited to for profit companies that are trying to market themselves. It means more than just building a website and assuming your organization will win search rankings. You need to practice SEO in order to place higher than other nonprofits with the same name or in the same arena.

Take a quick test: Google these three search terms: your organization’s name, your organization’s name and city, and your organization’s field and city. For example, “Tampa Humane Society,” “Humane Society, Tampa FL,” and “animal welfare Tampa FL.”

Where did your organization rank? If you do some proper SEO, your site should appear at the very top of the search rankings, or at least the top 5. If your SEO efforts are lacking, your site may not have even appeared on the first page. We have seen several nonprofits whose websites are outranked rather severely, even by newspapers that wrote a single article about the organization. Obviously this will not do for nonprofits that are trying to increase donations through their online efforts.

One SEO technique for nonprofits is to publish your newsletter on your website. The easiest (and best) way to do it is to publish each individual article as a blog post. This helps your SEO by giving additional content for the search engines to find. The more content you create, the better your search engine performance. You can still publish your newsletter, but recycle the content and use it in more than one location.

Another option is to publish the entire month’s newsletter on an a separate web page. This will keep each article on one page, which will make it easier for your web programmer, but will not give you as many SEO benefits as the blog option. Remember, good SEO is based on frequency and recency, meaning update a lot, update often. If you can republish your articles as blog posts, you will have better SEO results than if you publish a single page newsletter.

Another SEO technique is to purchase a domain name that includes your field and city. This is one of the best ways to improve SEO rankings. Get a unique, local domain name — “TampaAnimalWelfare” or “TampaFloridaAnimalWelfare” — and create a single page with basic information about your organization, with links back to your main website. Be sure to use keyword-rich content in order to win the searches for that particular term. By creating a microsite like this, you can have a powerful backlink to your main website, which improves its rankings.

If you have offices in more than one city, use this technique for each city, county, and state. Or if your field can be defined by many different terms — animal welfare, animal protection, animal care, animal shelter — then use each term with your city. The more pages you can do this with, the better your search engine placement. You can purchase inexpensive domain names from sites like GoDaddy.com, and they will often provide you with a single page for free.

A final SEO technique is to use videos as part of your marketing. Messages from the CEO, videos of special events, speeches, and fund raising events. Host your videos on YouTube, create your own YouTube channel, and embed the videos in blog posts or web pages. Not only are videos some popular content for search engines, but it is another way to get your audience and donors engaged with your organization, and to deepen the relationship.

While many nonprofits do not like to think of themselves as a business, they need to remember that they are competing for discretionary dollars, not only with other nonprofits, but with restaurants, movie theaters, bookstores, and TV. The sooner nonprofits start approaching their fund raising and development as a real sales and marketing effort, they will begin to see dividends from their SEO efforts.

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With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Ventures has refined the SEM SEO Expert Formula. Rostin Ventures offers local online marketing and SEO services that are affordable and easy to access and are combined to build the formula that drives search engine ranking through Social Media Optimization, Online Reputation Management, Social Marketing and web 2.0 communities and resources.

How Improved Search Engine Rank can give you Higher Website Traffic

By Peter Nisbet in Featured

Improved search engine rankings can give you higher website traffic if the improvement enables your web page to progress beyond a critical point.

That critical point is reaching Page #2 on Google: particularly Google because that is the widest used search engine, and Page #2 because very few go beyond that page in their search, end even then only if they can’t find what they want on Page #1. So Page #1 is best, but that goes without saying.

The question is, how can you achieve that? There are ways, and most use most of them. Without focusing too much on inbound links, though these are very important, there are things you can do on-site to improve your listing position. The listing of each of your pages is a function of many different aspects of your website, some page specific, some relating to your website as a whole and others to links from other websites.

Six Simple SEO Techniques to Improve your Search Engine Ranking

By Peter Nisbet in Featured

There are some very simple SEO techniques available for you to improve your search engine ranking. In the course of my normal analysis of competitors’ websites, I find an amazing number that does not employ all of these techniques, yet every one can help you get closer to that coveted #1 position.

Using these will not in itself allow you reach the top position for your keyword, but they definitely help, and there is no single factor that will enable you to hit the top. A #1 position on Google is attained by a combination of many factors, such as internal and external linking strategies, relevance of your content to the keyword and the overall look and feel of your site. Plus those detailed below.

So let’s get started on these: these are the nuts and bolts of SEO, and if they are not right then you are starting off on the back foot. These are the essential SEO techniques that you must have as a minimum if you want to improve your search engine ranking, and although intended mainly for beginners, many established web pages do not contain every one of these.

I write ‘pages’ deliberately, because Google and the other main search engines list web pages, and not entire domains. That means that every single page in your website should be optimized in the same way: each should contain every single one of the SEO techniques listed below.

TITLE TAG

The title tag is contained within the ‘HEAD’ tags of your HTML, before the ‘BODY’ tags. This states the title of the page, and must contain the major keywords of the page. The contents of your title tag do not appear in the text of the page: its purpose is to inform the search engine spiders what the topic of your page is, and what words are important (i.e. your main page keyword). For example, the TITLE tag of a page based on this article would be “SEO Techniques – Improve your Search Engine Ranking”.

DESCRIPTION TAG

The description Meta tag is used by Google, and other search engines, in the search engine listings. I have tested this with them all and Google uses it as is, while Yahoo uses part of it. You should provide a description of what the web page is about, and a simple check of the descriptions in other sites using your keyword on Google will show you how many words you can use to have the whole description included. About 20 words are fine.

KEYWORD TAG

Search engines rarely use the keyword Meta tag: Google ignores it completely. However, it doesn’t hurt, and can help in a small way. Include your brand name and your own name. That way some engines might show your pages if somebody is looking for your name. The other Meta tags have no SEO value, and do not help to improve your search engine ranking whatsoever.

HEADING H TAGS

Heading tags (H1, H2, . . .) are used by Google to determine the importance of the text contained in your headings. Use H1 tags for the main title of your page (you also use it in the TITLE tag, but that isn’t seen by readers, only by the spiders). Put subtitles in H2 tags. You can change the font size of the text within these tags.

TEXT FORMATTING

Text in bold, italics and underscored are seen by the search engines as having greater weight, and so will be used in determining the relevance of your site. Always bolden your titles, and it also helps to underline it if it doesn’t make it look out of place.

WRITING STYLE and CONTENT

Do not write for algorithms (spiders): write for your readers. Always write for humans and you won’t go wrong. If your page content reads well, and has good vocabulary relating to the topic, then it will have a better chance of a higher listing than if you stuffed it full of keywords. I rarely use more than 1.5% – the keyword densities of the terms ‘SEO’, SEO techniques’ and ‘search engine ranking’ (the main keywords) of this article are 1.5, 0.87 and 0.87 respectively. Too many keywords is bad SEO, and could result in a poor listing for your page – if it is listed at all.

So there you are: six simple SEO techniques to improve your search engine ranking. It is surprising how many experienced webmasters fail to apply all of these: there is no excuse, and they are failing to get the nuts and bolts properly fitted and tightened on their web pages.

Apply these to every page and not only will you improve your SEO, but also your chances of a good search engine ranking. It is amazing how many web pages lack these basic SEO techniques.

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Peter Nisbet – If you would like more advanced SEO techniques to help improve your search engine ranking considerably, check out SEOcious where Pete show you screenshots of how got two of his sites listed at #1 in the main search engines against strong competition.

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