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Top 10 SEO Tips for a Better Google Ranking

By K Damian Qualter in Featured

Even though there are numerous search engines available on the internet we all know that Google is the one that counts when it comes to rankings. This means that if you want your website to be successful you need to aim your SEO campaign at Google, but how exactly can you do this if you struggle to understand the complexities of the subject?

1. Create Content That Isn’t Time Sensitive

Putting good quality content on your website that won’t go out-of-date in a few weeks or months is an easy way to boost search engine optimization. By making the content you use useful now and in the future you won’t need to remove it and replace it over and over again – you can simply add to it on a regular basis.

A website with very poor content or very little content is an SEO no-no if you want good search engine rankings so get your typing head on and create some content that people will be glad to read now and in 10 years’ time.

2. Think About Your Customer’s Needs

Put yourself in your customer’s shoes and think about the actual words they may type into the search box in order to find your website. Then check how popular these words are with an SEO keyword tool, such as the free one supplied by Google. One of the quickest and easiest ways to achieve good SEO is with good keyword selection. Then all you need to do is include your SEO keywords in your website content.

10 Things to Look for in SEO – A SPN Exclusive Article

By Joseph Baker in Featured

Everyone, from a corner coffee shop to an enterprise cloud provider, benefits from good SEO. But how do you get “good” SEO? Few people even understand the concept of search engine optimization, let alone what makes “good” SEO. You can attempt to go at it alone, but it will ultimately cost you more money in man-hours than it would have cost you to outsource.

Although many business owners consider themselves Internet savvy, the learning curve for optimizing a business for search engines and social media is always expanding. The better choice is to hire an outside firm to handle SEO, but how do you know if you are getting reliable service? To make it simple, we’ve broken down the top 10 things to look for before hiring an SEO company.

1. Transparency – A good SEO professional or firm will have no problem explaining to you exactly how his or her services work. You should know exactly how much time will be spent working on your SEO needs. The person you hire, should also reveal to you the techniques used to boost your website or business’s exposure online, rather than hide it from you. The goal is to help you become more informed so you can perform basic maintenance SEO without the help of a professional. They should fulfill all of the recommendations made by Google for companies looking for SEO.

2. Strategy – The company should have a strong grasp of overall SEO strategies and how to adapt them to your business and your needs. Don’t hire a company that is stuck on a single marketing strategy. Performing on-page optimization is a necessary part of SEO, but that’s only part of the entire process. Find a company that can provide you with a complete range of SEO services.

3. Reporting – Your chosen SEO professional should report back to you on a regular basis concerning the tactics being used to market your business. If there is something you don’t understand, you should be able to ask questions without being told to let the professionals handle it.

4. Experience – Experience is a key factor in determining which SEO company to hire. The Internet is constantly changing, so the longer someone has been providing SEO services, the better the chances are that he or she is staying ahead of the latest advances in search engine algorithms and social media trends.

5. Structure – An SEO professional should be structured and professional. No one wants to hire someone to do SEO work who does it “on the side.” Instead, the person or company you hire, should be structured and abide by deadlines.

Furthermore, you should have no problem contacting him or her when you need to, and phone calls should not take several days to return.

6. Budget – Be upfront about how much you are willing to spend, and demand a clear budget, broken down into itemized expenses. While you should expect to pay for good SEO, the company or person you hire, should have no problem revealing exactly how much of your money is being on marketing your business, and how much is paying for professional services.

7. Promises – Run away if you are promised top results in a search engine. While the goal is to give you the very best ranking you can get in your market, no one can realistically promise you a #1 ranking or fast results. It could happen, but it’s more likely that it will take at least six months to start seeing the long-lasting results of an SEO campaign.

8. Ranking – If the company’s good at what they do, you should see their pages high in results for SEO-related searches. Ask for examples of previous work they’ve done to prove their ability to achieve high rankings for you.

9. Testimonials – An SEO firm should be able to provide you with a list of satisfied customers, as well as testimonials from those customers. Ask for some references that you can contact personally to ask questions about previous customer service experiences.

10. Interest – Any company you work with should treat you with the same respect and priority that it treats bigger companies and more expensive clients. You should never be shoved aside for someone else with bigger pockets, so make sure that the company you choose shows genuine interest in helping you before you sign on the dotted line.

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Joseph Baker is a freelance writer living in the Midwest. He enjoys working on his novel and drinking large amounts of Earl Grey tea. He writes this article behalf of American InterContinental University.

SEO Short Cheat Sheets

By Max OnFire in Featured

1. Keyword Basics:

The most important thing with keywords for your website is that you have to begin the process with proper research. Take advantage of free tools and services at your disposal such as the Google Adwords tool, and consider paying for more advanced and detailed programs.

Remember that keyword density is a thing of the past, there is no density you should be opting for. Instead, focus on natural inclusion of your targeted keywords, working them in where possible without doing it excessively.

Google Keyword Tool – google for “KeywordToolExternal.”

Note: The fastest results are seen in targeting a larger number of lower level competitive terms.

2. Create Great URLS:

There are many steps that go into creating great URLs. Starting from the beginning, you should pick a domain name that is short, memorable and includes your most important keyword phrase. While hyphens are acceptable, more than two begins to get excessive and spam-like.

The Biggest Video SEO Secret of Them All

By Julie Ann Ross in Featured

There are video SEO tools, techniques, and secrets that all explain how to get videos and their hosting websites to the top of the search engines. These video SEO techniques all focus on winning search on Google, the biggest search engine of them all, as well as Yahoo and Bing.

But the biggest video SEO secret? Forget about winning search on Google, win search on YouTube instead. That is because YouTube is the second biggest search engine in the world, behind Google. Furthermore, the fact that YouTube is so popular, also gives YouTube videos high ranking in search results on Google and other search engines online.

Why is YouTube so important? When people have “how to” questions where they need to learn how to do something – how to replace a key on a keyboard, how to defrag a hard drive, how to change a car’s oil – there is a video of it. Or when they want to watch a music video from their favorite band or a scene from their favorite movie, they can find it on YouTube.

Why not take advantage of this?

Think about it. Everyone is focusing all their attention on Google, using onsite search engine optimization techniques, trying to win search for their chosen keywords. But what if it was possible to win search on YouTube instead? Imagine what kind of impact this could have on regular SEO efforts.

Start paying attention to the Google search results page and see what shows up near the top of the search results every time.

Videos!

And not just any videos, but the videos that are most likely to be found during a YouTube search – videos that only have the most basic video SEO done to them will even win search on YouTube, and by default, appear high on the Google search rankings.

Since most people do not even bother to optimize their videos, it is only by luck and happenstance that most videos appear at the top of YouTube’s search in the first place. But by performing some basic video SEO techniques, it is possible to make a video appear high in YouTube’s rankings as well as Google’s.

Video SEO technique #1: Use Keywords in the Video Title. It is not enough to just give the video a clever title. The video needs a descriptive title that people will most likely use during a regular search, like “How to change a keyboard key on a laptop” or “How to change the oil in a car.” This tells Google and YouTube what the most important keywords in the title are.

Video SEO technique #2: Use Keywords in the Description. It is important to use the keywords or key phrase at least once, and possibly twice, in the description of the video. Just like in an optimized blog post, the description tells YouTube (and Google) what the video is about.

Video SEO technique #3: Include Backlinks in the Description. Backlinks are an important part of regular SEO, and should be a part of video SEO as well, being incorporated into the video’s description, which helps boost a website’s ranking. But then, be sure to point several backlinks from other websites to the video.

Video SEO technique #4: Use Transcripts and Subtitles. Another way to include keywords to a video is to include video is one person talking about how to replace keys on a laptop, or is an interview between two people, it is very helpful to include a written transcript as part of the video SEO. When editing a YouTube video, there is a window to upload a transcript or a subtitle file and have it play along with the video. This is additional text that Google and YouTube are able to index and count toward search results, which helps video SEO.

These video SEO techniques allow marketers an advantage. YouTube’s status as the world’s second biggest search engine, will help to ensure your videos show up at the top of the search results in regular Google searches as well as within other search engines, social media and article and press sites online. Follow these steps and begin ranking online!

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Article by Julie Ann Ross. With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Ventures has refined video SEO practices for distribution in social media. Rostin Ventures offers video SEO, social media marketing and online reputation management services that are affordable and drive search engine ranking through Social Media optimization, Online Reputation Management, Social Marketing and Mobile SEO marketing.

10 Questions for New SEO Clients

By Jill Whalen in Featured

Hello Jill,

If you could only ask 10 general (non-industry-specific) questions of your new SEO customers, what would they be and why would their answers help you help them?

Thank you,
Andrew

++Jill’s Response++

Hi Andrew,

Great question! I have a variety of different questionnaires that I send to clients, depending on the type of SEO consulting that I’ll be doing with them. For any SEO service, the more information I get from the client about their business and website, the better I can help them with their SEO.

Here’s a selection of some of the questions I ask and why they’re important to the overall SEO process:

14 Popular SEO Myths Examined

By David Jackson in Featured

With so much misinformation about SEO having been dispensed over the years, it’s hard to know what’s true and isn’t true – making it all the more difficult to separate the proverbial wheat from the chaff, as it were. Concerned about the potential harm misinformation about SEO can ultimately cause, I decided to compile an alphabetical listing of the most popular and persistent SEO myths, to either debunk or confirm their factuality.

1. Adwords

Since the arrival of Google Adwords, there has been an ongoing debate over whether or not running an Adwords campaign can improve search engine rankings. Ultimately, only Google knows the answer to that question for sure. However, to my knowledge, there is no credible evidence to support the notion that Adwords can improve your search engine ranking. If there were indeed concrete evidence to the contrary, it stands to reason, everyone would just start an Adwords campaign to boost their rankings.

2. Anchor Text

Although it can be other colors, anchor text is typically the blue, hyperlinked text you see on a web page – the words that you click onto take you to another page. For example:

free marketing tips

Okay, but is anchor text important? Yes, it is because it’s a crucial element in the search engines complex algorithmic formula that helps determine the rankings of websites.

5 Common SEO Myths Explained

By Terri Seymour in Featured

SEO, which stands for search engine optimization, can be difficult to understand if you are not familiar with it. Unfortunately many things you read about SEO on the internet are not always true. There are a lot of myths and misconceptions floating around the net and they can sometimes be hard to confirm or debunk because of the ever changing techniques and the complexities of the search engines.

Some of the most common SEO myths are listed below and with it, the information to expose the truth so you can concentrate on real SEO methods to improve your site rankings and increase your traffic.

1. The More Reciprocal Links You Have on Your Site, the Better Your Ranking.

Have you ever been to site that is nothing but a long list of links? These sites are called link farms or FFA (Free for All links) and they do nothing for your site’s ranking. They are usually just filled with spam and can hurt your rankings because they are probably in violation of Google’s Webmaster Guidelines which you can find on the Google site.

You also do not want to link to sites that are not relevant to your site. For example: if you own a site that sells jewelry, don’t link to sites about home repair or other topics that don’t relate to your site. You want to find quality sites that can complement yours such as fashion sites, make-up sites, etc. So, keep exchanging links but be selective and choose only quality, content-filled sites that complement your site.

2. You Need to Manually Submit Your Site to the Search Engines.

Submitting your website pages to the search engines will not boost your rankings, or help your site get indexed any faster. The search engines find sites by a process called web crawling done by spiders or bots. It has little to do with you filling out those long forms and submitting to the search engines. What will get you indexed faster is a quality site with relevant links, good content and the wise use of keywords.

3. Cramming Your Site Full of Keywords Means a Higher Ranking.

Have you ever seen a site that repeated the same words over so many times, it barely makes sense anymore? This is called keyword stuffing. Unfortunately, many people believe the more keywords you can stuff into your site, the better. This is sometimes done to such extremes that the content sounds ridiculous and unprofessional, thus defeating the purpose of the keywords.

For example: Jewelry ‘n More has beautiful diamond rings that don’t cost as much as most diamond rings because our diamond rings are more affordable than other diamond rings. If you are looking for diamond rings, visit our site for diamond rings because we have more diamond rings at cheaper prices than any other diamond rings.

This is really an extreme example but this type of thing does happen. The best way to use keywords is to use different combinations of relevant keywords throughout your site’s content. There is no set number of keywords that will magically make your site appear in the number one position so do not over stuff to the point of redundancy. Your web copy should be natural, professional and informative.

4. Duplicate Content Can Get You Banned.

Fortunately this is not true. Using duplicate content on your site can cause problems if it is done in a “spammy” or exaggerated way. If you mix the duplicate content with other quality and relevant content, your site will stand a better chance of a higher ranking. What happens when duplicate content is found by the search engines? Well, once the duplicate content is discovered, the search engine will base their decision (which page to add to the search results) on how long the site has been active, the page rank, the amount of incoming links and other qualifying aspects of the site. Duplicate content is a part of the internet (as we have all seen) and there is no penalty for it.

Many people also believe that using reprint articles on their site will bring them a penalty. This is not so. While you don’t want ALL your site’s content to be duplicates, using quality informative articles on your site (that happen to be published elsewhere) is not a problem for the search engines.

5. Higher Page Rank Means Higher Search Engine Ranking.

Many people mistakenly believe that if you have a high page rank, you will also have a high ranking in the search engines. This is not so. Page rank is not as important as most people believe. The search engines use other factors to determine your ranking. You need to have a high quality site with functionality, relevance, a good linking system, good information, user-friendliness and purpose. Do not rely on your page rank to raise your ranking in the search engines.

I hope this information will help you in producing a more search engine friendly site. You can do it yourself but be sure to learn the facts and find out which SEO myths are true and which ones are not.

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Don’t be one of the 95% of people who fail at their online business. Terri Seymour can help you make money online. Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at: ==> http://www.SeymourProducts.com

7 Simple SEO Tips That Will Help Your Search Engine Rankings

By David Jackson in Featured

With so much SEO advice being dispensed nowadays, it’s hard to know what you should or shouldn’t believe. It can be especially difficult for Internet Marketing newbies to separate the wheat from the chaff, however, there ARE proven SEO tips and techniques that virtually every SEO expert agrees work and are very effective.

Following are 7 simple SEO tips that will help your search engine rankings:

1. Have Fast-Loading Pages

You may not be aware of this, but page load-speed is now one of the more than 200 signals Google uses to determine the ranking of web pages in the search results. As a result, it is more important than ever that your pages load quickly. Slow loading pages are annoying to searchers and affect their ability to access content quickly. This is viewed as a negative user-experience by Google and can have an adverse effect on your rankings.

You can quickly check your page speed at Page Speed Online, a free web application
offered by Googlelabs. This tool tests the speed of your page and gives it a score from 1-100, based on the performance of your page. The Page Speed Score indicates how much faster a page could be. A high score indicates little room for improvement, while a lower score indicates more room for improvement. In other words, the higher the score, the better. The Page Speed Score does not measure the time it takes for a page to load – just whether or not it loads quickly. Here are some things you can do to speed up your pages:

Do-It-Yourself SEO Tips for Top Ranking at Google, Yahoo and Bing

By Jim Daniels in Featured

Getting website traffic from search engines like Google and Yahoo has to be part of your Internet marketing plan mainly for three reasons:

1. It is high quality traffic. (After all, these visitors searched using your best keywords!)

2. With good ranking you can get a lot of this traffic passively.

3. It’s free! I’ve received literally millions of visitors from search engines over the years.

This article will show you how to start your own flow of traffic from Google, Yahoo, and Bing. It all starts with a little SEO.

SEO stands for search engine optimization. It consists of strategies to help your web pages rank better in the search engine results pages (serps) for a particular search word or phrase.

SEO can be a complicated subject which is why there are so many freelance consultants and internet marketing companies offering SEO services. Some of them are quite expensive, charging thousands of dollars to get a site ranked in the top ten for your particular niche keywords.

Top 5 SEO Tips to Increase Website Traffic

By Bjorn Allpas in Featured

Without a solid search engine optimization (SEO) plan your website is just floating around not doing much. These 5 SEO tips will get you moving in the right direction to improve your search engine rankings and increase traffic to your website.

1. Extensive Keyword Research

SEO starts with a solid keyword research and sorting. Most Vernon search engine optimization professionals are impatient and always in a hurry to implement their ideas.

Well, that keeps them revising their SEO Services efforts and eventual loss of time and traffic. Keyword research for effective SEO results needs a lot of patience and intelligent calculations. Above all you should be using the best possible tools to perform keyword research for a strong search engine optimization.

For example Google Keyword Tool, Google Insight and Google Suggestions. You will get the exact number of monthly searches on Google Keyword Tool. Here is what you should do then;

a) Download them in an excel sheet.

b) Find out your kind of keywords (that match your website content and products).

c) Sort them by daily searches.

2. Original and Optimized Content

SEO based content writing is the best element on a live web page. Both, search engine crawlers and human beings love to read original and effective content filled with useful information. However; there has to be an efficient use of SEO content writing techniques as well. A smart and optimized piece of content contains the right balance of the keywords throughout. Usually, it should have a keyword density of 2% to 5%.

a) Use two to three keywords in the whole content.

b) Start the content with the most important keyword and end it with the same keyword.

3. Web Page Optimization

Search Engine Crawler reads only the HTML of the web-page and so it must be properly optimizes to guide the crawlers to the right areas and content of the website. Put the keywords in the title, description, and add more keywords in the keywords area. Do not forget to put H1 to H6 using the keywords. Alt Tags must be placed on the images wherever possible.

4. Article Syndication

Write articles and Press releases about your website, it’s products and services. Submit the articles into as many article submission and press releases into major press releases websites. Do not forget to leave anchor texts so that readers can come to your website as well.

This practice is easy and very effective. It helps the website gets crawled by the search engines within two days which reinforces the natural ranking of the website.If you leave anchor texts for the internal pages as well then you can expect to get your website’s internal pages caches (known to search engines). This boosts the website’s presence even more.

5. Social Bookmarking

It is very important to be a highly actively involved into social bookmarking activities. Join all the major Social Bookmarking websites like digg, delicious, etc. Bookmark your own articles and press releases, make friends, and share your bookmarks.

Social bookmarking websites are very well optimized and are cached by search engines everyday. If your website’s content, link, etc is bookmarked on these sites then you can expect your website to get cached by Google within twenty-four hours as well.

Try the above mentioned SEO ideas in your daily SEO work and experience the change in the results yourself.

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My name is Bjorn Allpas and I am an Internet Marketing Consulting who helps small to medium sized business market themselves online. My company is named On3 Consulting. Check out our website for more information of SEO in Vernon. You will also learn a thing or two about QR Codes Vernon. http://www.on3consultinggroup.com/

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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