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As a small business owner who is determined to enhance the online visibility of his company, you may be determined to give blogging a try. But you may know very little (or nothing at all) about the main characteristics of a successful blog. Is this a major impediment that you should worry about? Good news […]

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The human attention span continues to decline as technology increasingly becomes like an extra appendage. In 2013 it was recorded by the National Center for Biotechnology Information at the U.S. National Library of Medicine that the attention span of people today is approximately 8 seconds, down from 12 seconds earlier in the decade. This trend […]

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SEO-Tips
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Getting уоur website ranked in thе search engines iѕ a topic thаt mаnу аrе interested in. Evеrуоnе wаntѕ tо bе оn thе front page оf Google оr Yahoo. Thе higher уоur SERP (search engine ranking presence) iѕ, thе mоrе traffic уоur website will get. It ѕееmѕ thаt nеw books аrе соming оut еасh аnd еvеrу […]

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SEO Targeting
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With all changes in Google’s algorithm, it’s difficult to keep your SEO strategy on point all the time. The constant improvements in the search engine software can mean only one thing: you need to turn SEO into a permanent, progressive and persistent part of your overall marketing campaign. Among the latest trends in search engine […]

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The simple act of posting on your blog or other blogs can do powerful things for your business. But your action might not be so effective if you don’t use certain ideas. There are many things to consider when writing content, but the tips below will give you a good start to getting the maximum […]

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WordPress is a great tool for your website and blog hosting. It can help you create great posts that rank well, but you need to make sure you do a few things to optimize your WordPress posts correctly in order to get the most out of your blog ranking possibilities. There are some great ways […]

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SEO tactics
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The term “canonical” sounds rather religious, don’t you think? Actually, “canon” has been used to refer to the authenticity of an author’s work, and this is how it’s used in the context of SEO. Since early 2009, search engines have supported the use of the canonical tag as a means of sifting duplicate content out […]

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Loading Are you an SEO Guru? Quiz by Lisa Hallgren, managing director of DPFOC Canada & USA. You can learn more about DPFOC here.

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SEO Targeting
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Feb. 23, 2011. April 24, 2012. Aug. 20, 2013. Do you have any idea what happened on these dates in SEO history? Maybe not, but the impact of these three monumental changes have collectively ushered website owners into a new Google era. If you’re still writing SEO copy the way you did in 2010 or before, […]

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SEO Targeting
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While developing a secure blueprint for an SEO strategy is a crucial factor for online success, an even more imperative process is measuring the results that come of that strategy. Truly, how beneficial are the SEO efforts being made if you don’t know the impact on your site? Google Analytics is a free and easy to […]

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SEO Targeting
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Yes, you’ve got that right: Google hates thin content and is constantly rolling out new methods to penalize websites that promote such content in an attempt to rank higher in search engine results. Why is thin content so bad for your business? Can it actually jeopardize your relationship with Google in the long run? Moreover, […]

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Nearly 1 out of every 4 of the world’s most dominant websites are housed on the WordPress platform. WordPress is a widely embraced content management system because of its magical simplicity. But don’t make the mistake of assuming WordPress automatically considers SEO best practices for your website. SEO is not built in to WordPress itself. […]

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Google+, contrary to the beliefs of many, is still a force to be reckoned with in the social stratosphere. It’s currently the third largest social platform in the world and sees over 540 million active monthly users. It’s quite apparent that Google+ is a powerful player in the social media game. For as long as […]

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It can sometimes feel like the fields of SEO and digital marketing are built on shifting sands. The fast pace of change is one of the things that makes this such an exciting area but it can also be a challenge for businesses looking to stay ahead of the curve. A recent survey found that content marketing […]

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2015 is well underway. You’ve probably gone back on a few resolutions, and made some permanent, but that’s old news. Now is the time to focus on steps to move forward. This is especially true as it relates to your online brand – your website. You understand the importance of updating your site on a […]

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