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SEO Targeting
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While developing a secure blueprint for an SEO strategy is a crucial factor for online success, an even more imperative process is measuring the results that come of that strategy. Truly, how beneficial are the SEO efforts being made if you don’t know the impact on your site? Google Analytics is a free and easy to […]

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SEO Targeting
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Yes, you’ve got that right: Google hates thin content and is constantly rolling out new methods to penalize websites that promote such content in an attempt to rank higher in search engine results. Why is thin content so bad for your business? Can it actually jeopardize your relationship with Google in the long run? Moreover, […]

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wordpress
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Nearly 1 out of every 4 of the world’s most dominant websites are housed on the WordPress platform. WordPress is a widely embraced content management system because of its magical simplicity. But don’t make the mistake of assuming WordPress automatically considers SEO best practices for your website. SEO is not built in to WordPress itself. […]

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Google+, contrary to the beliefs of many, is still a force to be reckoned with in the social stratosphere. It’s currently the third largest social platform in the world and sees over 540 million active monthly users. It’s quite apparent that Google+ is a powerful player in the social media game. For as long as […]

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Image courtesy of (Stuart Miles) / FreeDigitalPhotos.net
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It can sometimes feel like the fields of SEO and digital marketing are built on shifting sands. The fast pace of change is one of the things that makes this such an exciting area but it can also be a challenge for businesses looking to stay ahead of the curve. A recent survey found that content marketing […]

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Photo Credit: Baitong333 via freedigitalphotos.net
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2015 is well underway. You’ve probably gone back on a few resolutions, and made some permanent, but that’s old news. Now is the time to focus on steps to move forward. This is especially true as it relates to your online brand – your website. You understand the importance of updating your site on a […]

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YouTube logo
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YouTube is becoming more and more popular every day. The people who are using it are going there to market product, make people laugh, educate about important issues and a host of other reasons. None of them get any consistent YouTube views until they take their account seriously. I know it looks like PewDiePie mostly goofs […]

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Image courtesy of (Stuart Miles) / FreeDigitalPhotos.net
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As the battle for SEO dominance rages forth, a new arena has taken center stage; mobile SEO. There are almost as many cellphone subscriptions (6.8 billion) as there are people roaming the planet (seven billion), meaning that mobile SEO has become a category that can’t be ignored. When Google projected in 2014 that mobile searches […]

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Image courtesy of (Stuart Miles) / FreeDigitalPhotos.net
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 Over the past decade, the amount of mobile Internet users has more than doubled, skyrocketing from 800 million to 1.9 billion, and one in every four of those Internet users accesses the Web exclusively from a Smartphone device. As this explosive growth continues to transpire, companies need to adjust marketing strategies to ensure survival. According […]

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Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net
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While search engine optimization experts and brand managers have debated the efficiency of links for some time and the future of link building has become questionable to some, word from Google’s headquarters is that links still matter and will continue to matter in the future. However, how they are earned and how reputable they are […]

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search engine rankings
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Just beginning to tread the murky waters of social signals in relation to SEO rankings? It can seem like quite the daunting task considering the amount of confusion surrounding the topic. There seems to be a great deal of conflicting information put out by various respected sources, the SEO community, and even industry leaders themselves. […]

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Google dynamic sitelinks
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Feeling overwhelmed by the wealth of information about onsite SEO? Yes, it’s a wildly dynamic world. Yes, it’s essential that you play by the rules or else be invisible to the all mighty search engines. But take heart; SEO is not rocket science. It’s a bundle of best practices that when followed diligently, and coupled […]

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SEO Checklist 2015
SEO Targeting
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We’ve all seen the many, many posts, articles, tweets, and rants about Google’s Panda and Penguin updates. It’s true that the basic intention of these updates (according to Google) was – and is – to improve the quality of the content that seems to proliferate exponentially on the Internet, thereby also improving the websites that […]

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SEO Targeting
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With the year 2015 comes a good opportunity for businesses to re-evaluate their search engine optimization efforts. Much has changed when it comes to best practices across the SEO landscape and, if your business doesn’t update accordingly, organic traffic will drop and, at worst, you may find your business removed from search results altogether due […]

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