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SEO is both static and dynamic: Some things, like great informative content, never go out of style. Other tricks and crafty switch-ups are out of date almost by the time they’re implemented. Part of this is simply the nature of the web; ever-evolving as it is. Other challenges are the mysterious and sometimes surprising shifts […]

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The last two updates from Google — Penguin and Pigeon — have been for the birds when it comes to SEO. While birds of a feather, there are big differences when it comes to the intent of the two most recent algorithm tweaks. Penguin Puts a Chill on Black Hat Operators Penguin, released in May […]

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SEO2
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Writing relevant and helpful website and/or blog content is one of the most effective ways to market your online business. Some of the older traditional marketing methods do not produce the same results they used to, so more advanced and effective methods need to be used. Writing optimized content is beneficial to your business in […]

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Google seo search results
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On September 22nd, Google announced the official launch of structured snippets. It’s a pretty exciting release because it directly gives users highly structured and relevant data. Good job, Google! The new snippets present users with facts, all incorporated into individual result snippets in Web Search. Google’s Research Blog showcased these two prime examples of just […]

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When you’re diving into a new site design, or a full-scale redesign, URL structure should be one of the first considerations. Many developers will tell you that search engines can crawl any URL structure, and that the naming formats therefore don’t matter much. That is unequivocally not the case. SEO is all about landing stellar […]

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From the fledging beginnings of SEO, it has almost always been all about keywords. Back in the VHS days… we pushed keyword density over content quality because that’s what it took to rank. It was a world of quantity over quality, and it didn’t matter if the keywords we inserted sounded natural or not. We […]

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SEO-Tips
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The phrase “content is King” has been tossed around cyber-space everywhere lately. Not that I would detract from the good of doing so, but everybody and their Uncle have contributed their two cents about how to brainstorm, develop, create, and publish content. They’ve discussed updates in the search engine optimization (SEO) industry, and there have […]

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keywords
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Everyone says it, everywhere, all the time: “Content is king.” For marketers, the pressure of conveying the appeal and meaning of content has rested on the mighty shoulders of keywords for a decade or more. Keywords became popular because of their impact in the world of search engines, but the readability of web pages began […]

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DuckDuckGo - Places
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The vast majority of Internet users have never heard of DuckDuckGo. And yet it could soon become an essential element of search engine optimization. DuckDuckGo is a search engine that’s a little different from Google, Bing or Yahoo. It aims to cut through the clutter of the usual search results, delivering better answers to the […]

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You might be a little shocked by the time you finish this article. You might even refuse to believe me. But I’m telling you straight: when it comes to SEO, you are almost certainly over-thinking it. Let’s take a quick poll. Are you reading every SEO article you can get your hands on? Are you […]

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Image courtesy of (Stuart Miles)/FreeDigitalPhotos.net
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One of the most common mistakes you can make with your SEO is waiting until after your site is designed to consider what’s best for your site’s rankings. Great design starts from a foundation of understanding your core user. When you always keep this ideal customer in mind, design and SEO form a union that […]

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Photo Credit:  infocux Technologies  Licensed under CC BY-NC 2.0
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With all of the changes to different Google algorithms, everyone is looking for newer, better ways to rank their sites. Do they use keywords? Content? Images? Well, in the search for better ways to rank, many people come across the latest news that having an SSL will help rank their website. This sounds wonderful, but is […]

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Photo Credit:  infocux Technologies  Licensed under CC BY-NC 2.0
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If you’ve heard the latest news from Google that HTTPS sites may see a slight boost in rankings, it was a long time coming. Google has been flirting with the idea of rewarding more secure sites using HTTPS for well over a year now, and in early August, they made it official. Before you dive […]

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Rule the Local Results
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Keywords continue to evolve as search engines become more precise in their mission to hand users the most relevant and highest quality results to their search queries. In recent months, we’ve heard a great deal about long-tail keywords. They’re practically the new “in” thing in the world of SEO and keyword based optimization. But the […]

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