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Google’s sixth release of Penguin, dubbed Penguin 3.0, arrived with mixed emotions late October 17. Site owners began reporting fluctuations in page rankings, both positive and negative, on that date. Shifts in ranking continue to occur, and webmasters are unclear if the rollout is now complete. According to Google’s Pierre Far, it’s a “slow, worldwide […]

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Local SEO Google Maps
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Is local SEO right for every small business? Some experts say yes, and would be hard-pressed to allow you to think differently — particularly when they’re selling the service. For some businesses (i.e., those run exclusively online), implementing it can be tricky. But “tricky” does not mean you should necessarily “stay away.” Here are three […]

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SEO Targeting
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According to Marketing Land, a Northern Virginia locksmith has launched a lawsuit against Google, Yellowbook, and Ziplocal. Backed by multiple state and federal laws, the locksmith is suing with the demand that these entities “remove fraudulent locksmith listings from their search results.” After a reported 8.4 million dollar profit loss due to Google and the […]

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A new, free tool can make spreadsheets easier while enabling users to pull information in with little effort. Datagrabber, now available from 90 Digital, is meant to allow users to create spreadsheets while pulling information from other websites in to their information package. Users don’t have to worry about losing data — it’s all pulled […]

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Photo Credit: Domain Name Extensions by Tristan licensed under CC BY 2.0
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SEO is a dynamic world, and trends dissipate on an almost daily basis. Keywords themselves are a perfect example; in many ways, they’ve been under attack recently, no longer as powerful as they once were. So does that mean domains that feature keywords are falling out of favor as well? An SEO software company called […]

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Photo Credit: Adikos via flickr (CC BY 2.0)
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A problem many small businesses face is that they lack the resources to compete head-to-head with large firms. This inarguably sets limits on your activity, but it doesn’t have to hold you back in all areas. For example, are you possibly approaching content marketing and SEO as two separate and independent efforts when in fact […]

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Most Popular WordPress SEO and Social Media Plugins
What Does Organic SEO Really Mean?
Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net
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Any competitive website is constantly updating, understanding and enforcing its SEO. With billions of websites to compete with, ensuring that your website is appealing to your target audience as well as the search engines is absolutely essential. One of the most useful methods of improving content marketing SEO is using internal linking. Why Use Internal […]

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English: A Chart to Describe the Search Engine Market (Photo credit: Wikipedia)
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If you are a small business owner with plans to launch a new website to get more visibility, you must consider search engine optimization, otherwise known as SEO, so it can be found by prospects. This is especially important if you plan on selling goods directly on your site. The rub is that many times […]

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content-is-king
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Whether you’re new to the content creation game or have been at it for awhile, you’ve probably recognized a need for solid website content. With the proper approach, content can drive traffic and attention while increasing your brand’s online reach and overall potential. However, after time passes and you’ve written a number of posts, it […]

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Much has been written about eye tracking studies and the importance position in the organic results plays, but with the advent of the Smartphone how readers view and react with organic results is drastically changing. In 2005 an eye tracking study was published and widely shared on the Web. The pattern the test candidates repeated […]

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Image courtesy of (KROMKRATHOG) / FreeDigitalPhotos.net
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It’s been said that you can lead a horse to water, but you can’t make him drink. This is certainly true in marketing. While business owners are hungry to get first-page Google rankings, sometimes they are puzzled why greater traffic doesn’t lead to greater sales. After reading this article, you’ll find out what SEO is, […]

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The Transactional E-mails Every eCommerce Store Should Be Optimizing
SEO tactics
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In this post, I will provide a comprehensive technical Inbound audit for KISSmetrics. This example is extremely detailed, and it covers a wide range of inbound topics. But before the inbound marketing audit, let’s cover the basics… Who is KISSmetrics? KISSmetrics is a Web analytics solution that helps companies make smarter business decisions, and boosting […]

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