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Photo Credit:  infocux Technologies  Licensed under CC BY-NC 2.0
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If you’ve heard the latest news from Google that HTTPS sites may see a slight boost in rankings, it was a long time coming. Google has been flirting with the idea of rewarding more secure sites using HTTPS for well over a year now, and in early August, they made it official. Before you dive […]

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Rule the Local Results
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Keywords continue to evolve as search engines become more precise in their mission to hand users the most relevant and highest quality results to their search queries. In recent months, we’ve heard a great deal about long-tail keywords. They’re practically the new “in” thing in the world of SEO and keyword based optimization. But the […]

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Do you remember the first time you ever earned money from a job? Perhaps you worked at a fast food restaurant, or maybe you mowed a neighbor’s lawn. Getting that first paycheck was a thing of beauty. When you bought your first ice cream cone or baseball card or jewelry using those funds, it was […]

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Many businesses work hard to cultivate strong, positive SEO rankings but, when competitors engage in attempts to thwart them, the results can be significant. Negative SEO occurs when a company or individual builds large numbers of “spammy” links to a competitor’s website, which results in penalties from Google in search engine results. Negative SEO consequences […]

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marketing--business
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Since the dawn of the Internet, SEO has undergone gigantic transformations. Its evolution has been huge, as it transitioned from just search engine optimization to link building schemes and now sits as a dynamic array of rank increasing strategies. But not all strategies are created equal. Some are mere parlor tricks that come with risk. […]

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Raven Tools
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If you have experience with search engine optimization (SEO), you most likely recognize and use tools like Google Adwords, Google Webmaster Tools, Google Analytics, and-or Open Site Explorer. However, there are a multitude of effective tools available that you may not have heard about that can provide you with superior and unique insights and features. […]

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Photo Credit: Baitong333 via freedigitalphotos.net
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Matt Cutts may be on sabbatical, but Google is continuing to fight spammers without its fearless webspam leader. On Aug. 18, the web search giant posted a notice on its Google+ page that it had busted two European linking networks for illegal practices. The note reminded website owners not to engage in those practices themselves […]

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OK, maybe you’re not actually lazy, but you’re definitely pressed for time. After all, you have to stay up-to-date on all the basics of SEO, plan ahead for search engine updates, do keyword research, optimize for search and social….the list goes on and on. You can have a meltdown just thinking about it. So with all […]

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SEO Targeting
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Black hat SEO is a well-known practice these days with a bundle of sneaky methods to trick search engine bots. Since algorithms in the world of search are ever-changing and dynamic, in part to weed out the scammers doing black hat tactics, it’s a hard game to win. The same is true for black hat […]

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Photo Credit: … intense look …. a little scary! by Laura Pontiggia Licensed under CC BY-NC-ND 2.0
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You know the drill: everything is humming along as usual on the Internet, and then one morning, your SEO rankings are all wacked out. After a little research, you discover yet another unannounced algorithm change from the world’s biggest search engine. And the quest resumes for readjusting your strategy and undoing any damage. Last month, […]

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There are many ways content is beneficial today for Google rankings, but one fail-proof ranking opportunity can be found in original, well-written local keyword optimized landing pages. If someone was to search for “Atlanta bathroom plumbing,” a written 800-word landing page for an Atlanta plumber’s website addressing bathroom plumbing could be top of the results. Other […]

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security
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When Matt Cutts, Google webspam fighter extraordinaire, says something, SEOs best listen. Most of the time he’s offering hints at a policy the search engine will soon adopt, and so it is with Google’s latest change in ranking factor. On Aug. 6, Google announced that it will start using HTTPS as a ranking signal. Only […]

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Photo Credit: … intense look …. a little scary! by Laura Pontiggia Licensed under CC BY-NC-ND 2.0
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Google and their animals (or birds) lately. You might have already heard about Google Pigeon, or at least have seen the name floating around online. Just what is this update? Was it a web content update? Let’s take a look at just what pigeon is, how it will affect you, and just how you can […]

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Remember the hubbub surrounding Google awhile back when they released Google Panda, the updated spam algorithm? They made some drastic changes that centered around sites creating excellent content and putting a stop to several things that could be considered spam. This hurt several online businesses right away, but many were waiting to see just how […]

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