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What’s Your SEO Theme? If you haven’t looked into it before, it might be time to consider theme-based SEO. Refined and officially launched in 2010, the general concept has been around for far longer and acts as a natural extension to how sites are organized when good design practices are implemented. To make this easier […]

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If you have been working the Web for any length of time, then you know the search engines frown on what is known as “black hat” techniques.   This technology has been used to exploit search engine algorithms since the first search engines appeared. The reason black hatting used to be so popular was because it […]

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seo-cloud
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He was so slick. He talked about algorithms, keywords and the science of SEO. For that fascinating hour, you were completely sucked in to his world. He guaranteed you quantifiable results. He sold you an expensive contract. Now, all these monthly checks later, you cannot help but wonder, “Did he really just rip me off?” […]

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Search, like everything else in the world of technology, is constantly evolving. Google and Bing have become far more visual in their search abilities, categorizing results in buckets like news, shopping, images, and more. Searchers themselves have become more self-referential in their selected terms and keywords, and more and more, search is becoming a game […]

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The world of SEO content writing has once again been brought into line with the introduction by Google of its Panda 4.0. Primarily, Panda is an innovative technique, designed to eradicate short and duplicated content material. For any content writing service it means ensuring their content is not only audience-friendly, but crucially, Panda-friendly. The first […]

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Website owners used to focus on every technique solely for increasing their search engine ranking. Optimization was all about cramming an ungodly amount of high dollar keywords and phrases into every inch of every web page. Today the focus has changed. Keyword stuffing is gone with the wind and a new standard of search AND […]

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Photo Credit: cuteimage via freedigitalphotos.net
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The questions seem to repeat themselves: “What ‘killer’ words must I use in my copy?” “How long does my copy need to be?” “What keyword-density ratio do I need to use?” Truth be told, it’s not about any “killer” words, the length of the copy or magic keyword densities. Those things aren’t the problem. The […]

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There are many times when being thin is desirable: When you’re trying on bathing suits, for example, or when you’re trying to squeeze into a wedding dress. But when it comes to content, thin is most definitely not in. Thin content is also known as low-quality content, and it’s the bane of smart SEOs and […]

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Photo credit: Robert Scoble via flickr
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For some time now, link building has been the priority for those involved in web design and development. Even marketers spend a considerable amount of time trying to generate external links that direct traffic back to specific sites. When not used for driving actual traffic, links are built to increase search engine traffic: the more […]

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Have you noticed that several times a year, Google’s algorithm clamps down a little tighter on SEO? Or that even as they’re clamping down, they are hinting that they intend to “soften” their algorithm in the next scheduled update? The result is that many developers have been left feeling like Charlie Brown trying to kick the […]

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The benefit of having a profile on social media sites such as Facebook, Pinterest and Twitter is the higher chance of showing up in Google searches for relevant-to-your business keywords. You are far more likely to be listed higher in the rankings for this keyword search, because of the power of these platforms. Unfortunately, your […]

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Google has a few tricks up their sleeves, and you probably aren’t using them. If you want to master the game of SEO, you ought to also be an expert searcher. The more you know about how the search engine allows folks to access the content they’re looking for, the more you know about peoples’ […]

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As someone who runs a website, you’re familiar with SEO. You understand that there are certain techniques and tactics that can take a webpage from the bottom of the barrel in terms of search rankings to the top. You’re probably aware that proper SEO is essential for being found on major search engines and that […]

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writing
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If you’ve been online for as long as I have (almost 16 years at the time of this post), you’ll remember life before the Internet. At that time, the Internet barely existed, and communication was done through the written or spoken word. In those days, some years ago, all successful marketers and salespeople knew that […]

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On May 20th at 4:11 PM PST, Google’s search guru Matt Cutts sent out a Tweet that caused many a-heart to flutter and shudder. He wrote, simply: “Google is rolling out our Panda 4.0 update starting today.” And the internet panic ensued. Panda 4.0 is a major release. Whenever Google orchestrates key algorithm changes, a […]

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