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Do you ever get the feeling Google changes things up just to toss SEOs off guard? In late June, the company announced it was scrapping parts of the popular Google Authorship program, frustrating marketers who liked the credibility and search advantages that using the “rel=author” tag had offered. Google has decided to institute some other […]

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It was a unique experience for a group of web designers and copywriters to review a site about web design and copywriting. Sometimes it’s easier to spot areas of improvement on other’s sites. The recommendations made for Words & Images could easily be applied to many other types of sites as well so read on […]

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Because of the relatively vague nature of SEO – relative to paid channels, that is – the field is more open than others to opinions…which can start off informed but, without checks and balances, can morph into myths over time. But the field evolves like crazy, so yesterday’s myths aren’t the same as today’s myths. […]

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Every small business with an online presence has to deal with the issue of SEO. Most, however, haven’t a clue where to begin. As you delve into the topic across the endless articles on the subject, a feeling of being overwhelmed can easily taint the process; for many, the task seems daunting and endless. In […]

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SEO Targeting
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What’s Your SEO Theme? If you haven’t looked into it before, it might be time to consider theme-based SEO. Refined and officially launched in 2010, the general concept has been around for far longer and acts as a natural extension to how sites are organized when good design practices are implemented. To make this easier […]

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If you have been working the Web for any length of time, then you know the search engines frown on what is known as “black hat” techniques.   This technology has been used to exploit search engine algorithms since the first search engines appeared. The reason black hatting used to be so popular was because it […]

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seo-cloud
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He was so slick. He talked about algorithms, keywords and the science of SEO. For that fascinating hour, you were completely sucked in to his world. He guaranteed you quantifiable results. He sold you an expensive contract. Now, all these monthly checks later, you cannot help but wonder, “Did he really just rip me off?” […]

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Search, like everything else in the world of technology, is constantly evolving. Google and Bing have become far more visual in their search abilities, categorizing results in buckets like news, shopping, images, and more. Searchers themselves have become more self-referential in their selected terms and keywords, and more and more, search is becoming a game […]

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The world of SEO content writing has once again been brought into line with the introduction by Google of its Panda 4.0. Primarily, Panda is an innovative technique, designed to eradicate short and duplicated content material. For any content writing service it means ensuring their content is not only audience-friendly, but crucially, Panda-friendly. The first […]

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Website owners used to focus on every technique solely for increasing their search engine ranking. Optimization was all about cramming an ungodly amount of high dollar keywords and phrases into every inch of every web page. Today the focus has changed. Keyword stuffing is gone with the wind and a new standard of search AND […]

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Photo Credit: cuteimage via freedigitalphotos.net
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The questions seem to repeat themselves: “What ‘killer’ words must I use in my copy?” “How long does my copy need to be?” “What keyword-density ratio do I need to use?” Truth be told, it’s not about any “killer” words, the length of the copy or magic keyword densities. Those things aren’t the problem. The […]

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There are many times when being thin is desirable: When you’re trying on bathing suits, for example, or when you’re trying to squeeze into a wedding dress. But when it comes to content, thin is most definitely not in. Thin content is also known as low-quality content, and it’s the bane of smart SEOs and […]

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Photo credit: Robert Scoble via flickr
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For some time now, link building has been the priority for those involved in web design and development. Even marketers spend a considerable amount of time trying to generate external links that direct traffic back to specific sites. When not used for driving actual traffic, links are built to increase search engine traffic: the more […]

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Have you noticed that several times a year, Google’s algorithm clamps down a little tighter on SEO? Or that even as they’re clamping down, they are hinting that they intend to “soften” their algorithm in the next scheduled update? The result is that many developers have been left feeling like Charlie Brown trying to kick the […]

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The benefit of having a profile on social media sites such as Facebook, Pinterest and Twitter is the higher chance of showing up in Google searches for relevant-to-your business keywords. You are far more likely to be listed higher in the rankings for this keyword search, because of the power of these platforms. Unfortunately, your […]

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