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Photo Credit: Luca Mascaro via flickr
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SEO ranks at the top of many marketers’ “most important” list, so much so that the world seems totally obsessed with the topic. In essence, SEO is about creating content that Google adores, and thus ranks accordingly. In other words, it’s a bot-centric practice that aims to garner the attention of algorithms, not human beings. […]

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Since the beginning, SEO stood for one thing: search engine optimization. SEO, at the base of the definition, involves a set of tactics that will help a company rank higher in search. At first, it was a fairly simple mix of keywords and HTML coding but, today, search engine optimization has morphed into a severely […]

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SEO Targeting
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High level SEO arguments usually include the best way to build a linking strategy, the most important rules for developing and sharing content online, and the eternal argument between white- and black-hat SEO. However, in my experience, I still see some individuals that manage to miss some of the most basic of the basic when […]

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There’s a lot of confusion around Google Authorship, Author Rank, and how both impact SEO (if at all.) If you’re a content creator or marketer amassing plenty of author credits, use this article to determine if the efforts of Google Authorship make sense to solidify your brand and expertise. What is Google Authorship and Author […]

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Link building is essential to an online business’ success. Links don’t just aid the all-important organic SEO efforts, but they help people find your business throughout the web, build strong relationships with integral partners, generate leads, and strengthen your brand identity. Yet many marketers still struggle with tested methods to amass quality links; it’s quite […]

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SEO Today: A Brief Overview
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If you take only one thing away from this blog post, it should be that all content on your website must be 100 percent unique. Some years ago, it was common practice for webmasters to simply copy and paste content they found on other sites and online sources and then publish it on their own […]

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Writing great copy for your onsite SEO efforts remains in the top 3 most important tactics available to improve rankings. Since Google released the Hummingbird algorithm updates, however, the landscape has drastically changed. It used to be that keyword stuffing and gray/black hat writing techniques would actually produce results. Hummingbird flittered in and changed our […]

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social_media
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One day we hear that social signals are important, and the next day we hear that Google doesn’t even look at them. How do we know the truth before Google releases its next set of algorithm changes? How can we use social media to impact our websites and our search rankings right now? In the […]

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Photo credit: Robert Scoble via flickr
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Guest bloggers are living in interesting times, and for that they can thank the omnipresent juggernaut that is Google. For the average user of the Internet, it’s comforting that Google is always there when you need it: an indispensable tool for searching the web. For guest bloggers and those who work in SEO, however, there’s […]

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I’ve written articles that have gone viral around the world overnight and I’ve been featured in local and national media, yet the main question I get asked is “How do you do your SEO?” I think most people asking are hoping there’s a magic bullet, a route to instant success but the truth is there […]

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social network
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Since the beginning, SEO stood for one thing: search engine optimization. SEO, at the base of the definition, involves a set of tactics that will help a company rank higher in search. At first, it was a fairly simple mix of keywords and HTML coding, but today search engine optimization has morphed into a severely […]

Read more...
SEO Targeting
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With the recent news about Expedia’s potential negative SEO woes, a lot of companies have become paranoid about suffering the same fate. Negative SEO is a nasty business built with devious schemes to convince search engines to punish competitor sites, and many marketers suddenly feel powerless in ensuring it will never happen to them. While […]

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ppc
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As online marketing becomes an increasingly competitive field and businesses continue to keep close tabs on their marketing budgets, a growing number of firms are in a quandary about whether to choose SEO (search engine optimization) or PPC (pay-per-click) advertising. In 2013, there was much buzz about the “death of SEO,” resulting in a trend […]

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To date, there are just under 77 million WordPress sites worldwide. This insanely popular content management system is touted by many as the best available, and for good reason. WordPress enables novice designers and developers to create truly beautiful and functional websites, with easy publication tools and upkeep. SEO, however, is never “built-in” to any […]

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