Choosing to use the services of a reputable SEO agency can be one of the best marketing decisions you can ever make for your business. Ranking highly in search engines means you have a much wider pool of prospects that are interested in buying products and services just like yours. But with so many agencies [...]

Myth #15: Usability does not affect SEO The whole point of SEO is to gain traffic and get people to stay on your site so they can be entertained or buy your products and services. As such, SEO very much goes hand in hand with usability, because this is what will make a difference in [...]

Over and over we hear that SEO needs to be done for the user, not for the search engine – that’s true. Part of doing SEO is optimizing your site with rich content media. One of those medias is video. Below is a list of benefits that come from video optimization for your website, YouTube [...]

Effective SEO inherently encompasses two main areas of execution: Off-site efforts that include things like link building and media relations, and on-site tactics that include every nuance your content must embrace to garner Google’s attention. You can have scads of fantastic off-site SEO techniques, but you won’t achieve the rankings you dream of without equally [...]

After the dreadful jolts from the Panda and Penguin updates in the past two years, SEOs have become a lot more apprehensive about their next course of action. In many cases, this “too careful” approach has given rise to some irrational fears, causing them to miss great opportunities as they are less willing to leave [...]

Search engine optimization (SEO) is an important part of any marketing effort for a business. If you are using WordPress for your blog, you have a great tool at your fingertips in WordPress’ All-in-One SEO Pack. Here, we’ll provide some helpful tips in the installation and proper use of the plugin. After reading, you’ll be [...]

If you are part of the online world, you would have heard a lot of talk about Google’s algorithm changes called Penguin and Panda and, as a result, may have made changes to your website or those of your clients.  However, if you are a small business owner, such as a carpet cleaner, hairdresser or [...]

If you listen closely, you can almost hear the lamented cries of business owners across the globe every day as they watch their search engine rankings crash and burn. Too often those who are the most sincere and determined do not see their efforts come to fruition, and this usually transpires in a fit of [...]

If you run one of the 70 million websites built with WordPress, you are likely concerned about SEO, and overwhelmed by your options. These days, there is no shortage of plugins built to assist with SEO and social sharing, but it’s hard to find the gems in a sea of widget madness. Read on for [...]

Greater onus is placed on social signals, or social ranking factors, than ever before. This article looks at the main social networks and which signals are given greater weight by the search engines. The question of whether Google prefers social signals or traditional links is something of a moot point. The most effective search optimization [...]