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Stop Shopping Cart Abandonment By NOT “Shipping” Your Customers To Your Competitors!

By Adam Hommey in Featured

According to a recent Stompernet study, the industry average for shopping cart abandonment is 59.6%. Shopping cart abandonment” means that someone goes to a website, reads the sales letter, and clicks on the buy link to go to the secure order form, but they don’t finish filling out the form. So, this means that for every 10 people who click on a “buy” or “order” link to go to a shopping cart, only four (4) actually complete the transaction.

17 Tips to Prevent Shopping Cart Abandonment

By Kalena Jordan in Featured

Recent research from Marketing Sherpa has pegged online shopping cart abandonment at almost 60 percent. That’s right - 60 percent!

Some advertisers will have their shopping cart right there on their landing pages. Others will link to it with a big BUY NOW button. Whatever method you use, the important thing is that you don’t contribute to the 60 percent fail statistic. Make sure your shopping cart process doesn’t sabotage the sales groundwork that your landing page has done for you.

Here are 17 tips to help you avoid shopping cart abandonment: