At a recent Social Media-themed breakfast event for New Hampshire’s Greater Manchester Chamber of Commerce, one speaker (Leslie Poston, co-author of Twitter for Dummies) told the assembled audience there were 537 different social networking sites online. 537! And that doesn’t even count all the networks on Ning and other services like it, which allow you [...]

I have to admit I’ve been slow to jump on board with the whole social marketing trend. After so many years spent in marketing and frequently hearing about the “next big thing”, I’ve come to the decision that all these technologies are simply communication tools for building trusting relationships with prospective customers. No one tool [...]

In his article for SitePro News Lauren Hobson, claimed that twitter “can help create additional high-value, on-target inbound links that are essential to achieving top placements in the search engines.” Sadly this is not the case, there are two problems with this that Lauren has missed, one is unique to twitter, the other exists for [...]

If you haven’t yet realized that social networking is now the focal point of internet marketing, then you haven’t been paying attention. Utilizing social networking is more than creating a group on Facebook or opening a MySpace account. A business owner who truly understands social networking has a gift for taking a broad view of [...]

There is more to internet exposure for your business than search engines. To be sure, Google, MSN, Yahoo and the like are all excellent ways of getting your name out there. But it can take a long time to get your site to the top of most of the major categories, and since the number [...]

We’re going to share your best chance of people visiting your site and eventually buying from you. What do think the chances are that people that click off your site will return at all…let alone make a purchase? Not good at all.