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Social Media And The Motrin Controversy: Or, Will Social Media Kill Advertising Creativity?

By Catharine P. Taylor in Featured

PERHAPS, EVEN IF YOUR BRAND preference is Advil, you spent the early part of the week mired in the Motrin controversy. If not, I’ll recap, and then we can turn to my big question of the day.

So, Motrin releases an ad online, that puts the “me” back in Mom-my by explaining, in a tone smothered in snark, that carrying your baby can hurt, and that Motrin can help with the pain you’re feeling. (If you want to see it, click here. Take note of the unforgettable term “baby-wearing.”)